What Sud Radio does

Sud Radio is a private French general-interest radio station founded in 1958, registered as SUD RADIO, S.A.S (RCS Nanterre 312 148 554) with its siège social in Courbevoie and an operational address in Boulogne-Billancourt. It broadcasts nationally across metropolitan France via FM frequencies and DAB+ digital radio, with a 100% free listener offer that is mirrored on sudradio.fr, a free native iOS/Android app, and a free downloadable podcast library. The programming grid is dominated by news, political opinion and debate — anchored by the flagship weekday morning show "Le Grand Matin Sud Radio" (7h–9h) and the daily 8h15 "L'Invité Politique" interview — supplemented by lifestyle, culture, automotive ("La Radio de l'Auto") and a specialized rugby vertical ("La Radio du Rugby") covering TOP 14, Pro D2 and Champions Cup with former-international consultants.

The technology stack is a conventional multi-platform broadcast and on-demand audio distribution: FM and DAB+ terrestrial transmission, web streaming on sudradio.fr, native mobile clients, RSS-style podcast feeds, and a premium-rate SMS interactive-game layer (short code 7 20 18) that runs keyword-based contests. There is no public API, SDK or developer-facing tooling; the underlying asset is editorial talent and recurring proprietary content IPs such as the IFOP-Fiducial/Sud Radio political barometer.

Sud Radio monetizes primarily through (1) its in-house "Régie Publicitaire" selling advertising and sponsored-program inventory across FM, DAB+, web, app and social channels, (2) recurring brand sponsorships — most visibly Fiducial — that underwrite co-branded programs and annual studies, and (3) listener-paid premium SMS contest entries at €0.75–€1.50. The customer base is a hybrid of a mass-market free national audience (reached via FM/DAB+ and digital channels) and a B2B advertiser/sponsor roster anchored by long-running partnerships with Fiducial, the Ligue Nationale de Rugby, IFOP, LCI, Le Figaro and Paris Match.

Name

Sud Radio

Legal name

SUD RADIO, S.A.S

Website

https://sudradio.fr

Company type

Private

Founded year

1958

Headcount range

11–50 employees

Short description

Sud Radio is a private French general-interest radio station (founded 1958) broadcasting free news, political debate, sport (rugby) and lifestyle content nationally via FM, DAB+, web, mobile apps and podcasts, monetized through its in-house advertising sales arm, brand sponsorships (notably Fiducial) and premium-rate SMS contests.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

akta.pro secondary industries

Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• News radio broadcasting
• Free FM radio
• Political talk radio
• Rugby sports coverage
• Digital audio streaming

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broadcast advertising (Régie Publicitaire): In-house advertising sales arm ('Régie Publicitaire') monetizes on-air inventory across FM, DAB+, web and app. Site prominently features a 'RÉGIE PUBLICITAIRE' navigation link and an advertising contact page.
2. Premium-rate SMS games and contests: Listeners pay €0.75 per SMS (+ standard SMS fee) to participate in on-air games by sending keywords 'SUD', 'Brigitte', or 'Avenir' to short code 7 20 18. The 'SUD' game charges 2× €0.75 (€1.50) per participation. Winners are selected by random draw.
3. Content partnerships and event sponsorship: Sponsored or partnered programming blocks (e.g., 'Sud Radio à votre Service avec Fiducial', 'L'Observatoire Fiducial des Métiers 2025') and cultural event partnerships (e.g., Nouveau Cirque Zavatta) generate partnership revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Sud Radio is a French general-interest radio station that produces and broadcasts continuous news, political debate, opinion, sports (notably TOP 14 and Pro D2 rugby), lifestyle, culture and entertainment programming. The station distributes its content free of charge across FM terrestrial frequencies, DAB+ digital radio, the sudradio.fr website, native iOS/Android mobile applications, and free downloadable podcasts. The offering is complemented by a 100% free listenership model monetized through advertising, event partnerships and premium-rate SMS interactive games.

Differentiator

Problem solved

Functional benefit

Products and services

• Sud Radio Station (live FM / DAB+ / web radio) Continuous live general-interest radio station distributed via FM, DAB+, web streaming and mobile apps, providing French listeners with news, political interviews, debates, sports coverage (rugby, football), automotive, gastronomy, culture, horoscope and horse-racing tips.
• Sud Radio Mobile App (iOS / Android)
• Sud Radio Podcasts & Replays Library Free on-demand podcast and replay catalog covering Sud Radio's daily shows (Le Grand Matin, Les Vraies Voix, Bercoff dans tous ses états, Brigitte Lahaie, En toute vérité, Parlons vrai chez Bourdin, Loft Music, C'est ça la France, Ferniot fait le marché and others), available via the website and mobile app.
• La Radio du Rugby (TOP 14 / Pro D2 / Champions Cup) Specialist rugby content vertical of Sud Radio covering TOP 14, Pro D2 and Champions Cup with multi-time-slot weekly programming (Monday Au coeur de la mêlée, Friday and Saturday evening, Sunday evening), flagship shows Au coeur de la mêlée, Rugby ÉcoXpert and Conseil de Classe, and expert editorial lineup including François Trillo, Yoann Huget, Daniel Herrero, Alexandre Priam and Julien Tomas.
• La Radio de l'Auto Sud Radio's automotive vertical featuring dedicated shows such as "On parle Auto" that deliver motoring news, advice and coverage for French drivers.
• IFOP-FIDUCIAL / Sud Radio Polls Regular political and opinion polling barometer produced in partnership with IFOP and Fiducial (and broadcast with Le Figaro, LCI and Paris Match), covering preferred political personalities, first-round 2027 presidential voting intentions, economic sentiment and other exclusive surveys.
• Courses Hippiques - Pronostics Sud Radio Daily horse-racing tips and prognostic service that publishes hippodrome, runners list, Sud Radio expert picks, track conditions and quinté results to help listeners place bets.
• Sud Radio Horoscope Daily horoscope feature delivered by Bénédicte Fischer on Sud Radio, covering what the stars have in store for the listener's day.
• Le Grand Matin Sud Radio (weekday morning show) Weekday morning news and talk flagship of Sud Radio, hosted from 7h to 9h by Patrick Roger with news voice Laurie Leclère and political interviewer Jean-François Achilli, combining editorials, testimony, decoding and political interviews (including L'Invité Politique at 8h15).
• Parlons Vrai chez Bourdin Weekday flagship interview and debate program hosted by Jean-Jacques Bourdin, featuring newsmaker interviews and political debate as part of Sud Radio's daily news talk lineup.
• Sud Radio Régie Publicitaire (in-house advertising sales) Sud Radio's in-house advertising sales arm (Régie Publicitaire) that monetizes on-air inventory and digital ad placements across FM, DAB+, web and mobile app, plus sponsored programming blocks (e.g., 'Sud Radio à votre Service avec Fiducial').
• Premium-Rate SMS Interactive Games (short code 7 20 18) On-air and social-network interactive games operated by Sud Radio S.A.S. via premium-rate SMS short code 7 20 18, with participants sending keywords 'SUD' (€1.50), 'Brigitte' (€0.75) or 'Avenir' (€0.75) per SMS to enter prize draws, in compliance with French consumer rules and RGPD.

Quantifiable outcome

• 1,000,000 YouTube subscribers
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• IFOP-FiducialflagshipGTM or Marketing PartnerRecurring 'Sondages IFOP Fiducial / Sud Radio' series producing the monthly barometer of political personalities, voting intentions for the 2027 Presidential election, and topical surveys (e.g., war in the Middle East impact on French SMEs, popularity of Michel-Édouard Leclerc). Co-published with LCI and Le Figaro. Forms the backbone of Sud Radio's political-news branding.
• FiducialflagshipStrategic or Co-development PartnerFiducial.fr is listed in the footer 'Partenaires' section; the company co-brands recurring programming including 'Sud Radio à votre Service avec Fiducial' and the annual 'L'Observatoire Fiducial 2025 des Métiers'. Fiducial also co-publishes the IFOP-Fiducial political barometer.
• Ligue Nationale de Rugby (TOP 14 / Pro D2)coreGTM or Marketing PartnerSud Radio positions itself as 'La Radio du Rugby' with dedicated weekly slots (Monday Au coeur de la mêlée, Friday evening, Saturday afternoon/evening, Sunday evening) covering TOP 14, Pro D2 and Champions Cup. Includes expert editorial lineup with former international players (François Trillo, Yoann Huget, Daniel Herrero, Alexandre Priam, Julien Tomas).
• LCIcoreGTM or Marketing PartnerTV partner co-publishing the recurring IFOP-Fiducial political barometer (e.g., 'Baromètre Ifop-Fiducial pour Sud Radio, LCI et Le Figaro'). Provides cross-promotion with a major French news TV channel.
• Le FigarocoreGTM or Marketing PartnerPress partner co-publishing the recurring IFOP-Fiducial political barometer (e.g., 'EXCLU IFOP-FIDUCIAL POUR SUD RADIO ET PARIS MATCH' / 'SUD RADIO ET LE FIGARO'). Extends Sud Radio polling reach into the print/digital press.
• Paris MatchminorGTM or Marketing PartnerCo-publishing partner for IFOP-Fiducial personality popularity polls, e.g., 'EXCLU IFOP-FIDUCIAL POUR SUD RADIO ET PARIS MATCH'.
• LyonCapitale.frminorGTM or Marketing PartnerFeatured in the footer 'Partenaires' section, providing reciprocal audience access for the Lyon/Rhône-Alpes regional press.
• Olympique-et-lyonnais.comminorGTM or Marketing PartnerFeatured in the footer 'Partenaires' section, providing reciprocal audience access for Olympique Lyonnais fans.
• Nouveau Cirque ZavattaminorGTM or Marketing PartnerListed as 'Sud Radio partenaire du Nouveau Cirque Zavatta' — a cultural event partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• Xx.com/sudradio
• LinkedInlinkedin.com/company/sudradio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sud Radio