Fender Broadcasting LLC HITS 1055 WMVR-FM

What Fender Broadcasting LLC HITS 1055 WMVR-FM does

Fender Broadcasting LLC operates HITS 105.5 WMVR-FM, a local over-the-air FM radio station headquartered at 2929 West Russell Road in Sidney, Ohio. Founded in 1968 and owned by Michelle Stallard, the station broadcasts a popular music format across a 9-county region in the Upper Miami Valley, with programming that includes the morning show 'The Morning Mix with Caleb McCleskey' and the Sunday faith-based program 'A Life Changed.' Distribution is delivered through traditional FM radio, complemented by Live365 internet streaming and a dedicated mobile application, giving the station both regional over-the-air coverage and global digital accessibility.

The business model is advertising-driven, targeting local small and medium-sized businesses as well as regional consumer brands seeking broad multi-county reach with a multi-generational audience. The station sells ad spots, sponsorships, live broadcast remotes, and cooperative advertising arrangements (with manufacturer subsidies of 30–70%), with effective advertiser spend ranging from $500 to $5,000 per month and a minimum entry point of $300/month. Sales are handled by a small team including a Sales Manager and the Station Manager, supported by a multi-channel marketing footprint spanning Facebook, Instagram, TikTok, Live365, community events, and contest-driven promotions.

The company is organized as a privately held Ohio LLC with approximately 5 employees, no disclosed institutional funding, and no parent company. Its competitive position rests on long-standing community integration — including partnerships with Shelby County United Way, Habitat for Humanity, Sidney Alive, and other local nonprofits — and a multi-generational listener base that tunes in approximately 15 hours per week. The revenue base is modest and highly dependent on local SMB advertising, with no disclosed financial figures and no AI/ML capabilities identified across the input data.

Name

Fender Broadcasting LLC HITS 1055 WMVR-FM

Legal name

Fender Broadcasting LLC

Website

https://hits1055.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fender Broadcasting LLC operates HITS 105.5 WMVR-FM, a local FM radio station in Sidney, Ohio, serving a 9-county Upper Miami Valley region with popular music, community programming, and advertising for local SMBs and regional brands via FM, Live365 streaming, and a mobile app.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Local radio broadcasting
• FM radio advertising
• Community radio station
• Radio programming
• Digital audio streaming

Headquarters

HQ city

Sidney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising: Primary revenue from selling advertising spots, sponsorships, and branded content to local businesses. Offers various ad formats including shorter ad spots, program sponsorships, and live broadcast remotes. Advertising rates typically range from $300 minimum to $5,000 monthly for comprehensive campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fender Broadcasting LLC operates HITS 105.5 FM (WMVR-FM), a local radio station broadcasting popular music, religious programming, and community-focused content across a 9-county region in the Upper Miami Valley of Ohio. The station delivers programming via over-the-air FM broadcast, Live365 internet streaming, and a dedicated mobile app. Its commercial offering includes radio advertising services (ad spots, program sponsorships, live broadcast remotes, and cooperative advertising) sold to local businesses.

Product overview

Fender Broadcasting LLC operates HITS 105.5 FM (WMVR-FM) as a local radio station serving the Upper Miami Valley region. The core offering is the FM radio broadcast supplemented by a live streaming app powered through Live365 and a dedicated mobile application. Programming includes the morning show 'The Morning Mix with Caleb McCleskey' and the Sunday religious program 'A Life Changed.' The station also offers advertising services for local businesses, including commercial production and various ad formats. The products work together to deliver broadcast entertainment across FM radio, web streaming, and mobile platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• HITS 105.5 FM / WMVR-FM Radio Broadcast Local FM radio station broadcasting popular music, religious programming, and community-focused content across a 9-county region in the Upper Miami Valley. Listeners tune in via FM radio, live streaming through Live365, and a dedicated mobile app. Target audience: regional consumers across multiple generations in Sidney, Ohio and surrounding communities.
• HITS 105.5 Mobile App Dedicated mobile application for iOS and Android allowing users to listen live to the station, access exclusive contests and content, and view the currently playing song. Target users: station listeners who want on-the-go access beyond the FM broadcast area.
• Radio Advertising Services Advertising solutions offering multi-county reach across a 9-county region targeting a multi-generational audience. Services include commercial production, drive time slots, cooperative advertising, and live broadcast opportunities. Target customers: local small and medium businesses and regional/consumer brands seeking trusted local radio advertising.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Local Nonprofit OrganizationscoreOthersActive partnerships with local nonprofits including United Way, Habitat for Humanity, Compassionate Care of Shelby County, and various community initiatives. Station provides promotional support and visibility for community causes.
• Local Businesses and OrganizationscoreGTM or Marketing PartnerCollaborations with local businesses and organizations for community events, sponsorships, and segment partnerships. Includes organizations like Sidney Alive, Shelby County Libraries, and various community sponsors.
• Shelby County United WayflagshipGTM or Marketing PartnerOngoing partnership supporting United for Impact campaign and various community initiatives. Station received Platinum Award recognition for continued commitment.
• Live365coreTechnology or IntegrationTechnology partnership for internet radio streaming, enabling global access to station programming through live streaming platform.
• Sidney AlivecoreStrategic or Co-development PartnerPartnership with downtown Sidney organization for promoting local events, businesses, and community initiatives. Regular segment 'Local Vibe with Sidney Alive' on programming.
• Habitat for Humanity of Miami and Shelby CountyminorGTM or Marketing PartnerCommunity partnership featuring 'Habitat Chat' segment and support for ReStore locations. Station participates in anniversary celebrations and promotional activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• iHeartMedia: The largest U.S. radio broadcaster with extensive FM station portfolio plus the iHeartRadio streaming platform. Broadly comparable offering (local FM + streaming + app) but operates at vastly greater scale and breadth.

Direct peers

• Townsquare Media: Owns and operates local radio stations concentrated in small and mid-sized U.S. markets with a similar advertising-led model. Directly comparable as a multi-station local radio operator targeting SMB advertisers and community-oriented programming.
• Alpha Media: Operates a portfolio of local FM/AM stations across mid-sized and smaller U.S. markets. Comparable in business model (local ad sales, community focus) and in serving similar-sized markets to HITS 105.5.
• Beasley Broadcast Group: Owns and operates local radio stations across multiple U.S. markets with an advertising-revenue model. Comparable in market positioning, local ad sales approach, and multi-station operations.
• Cumulus Media: One of the largest U.S. radio broadcasters operating hundreds of local FM/AM stations under an advertising-revenue model. Comparable core offering (local FM radio plus digital streaming) but at much greater scale.
• Saga Communications: Operates local radio stations predominantly in small and mid-sized U.S. markets with an advertising-driven model. Closely comparable to Fender Broadcasting in market size focus and operating philosophy.
• Emmis Communications: Operates local radio stations in select U.S. markets with an advertising-revenue model. Comparable business model and market-level focus, though operating fewer stations than the largest peers.
• Salem Communications: Operates local radio stations including faith and community formats, with comparable advertising-driven economics. Relevant because HITS 105.5 also carries faith-based programming ('A Life Changed').

Regional players

• Lotus Communications: Privately held operator of local radio stations primarily in Western U.S. markets. Comparable local-station ad-sales business model but geographically distinct from Fender Broadcasting's Ohio footprint.

Others

• Live365: Internet radio streaming platform that powers HITS 105.5's online stream. Not a competitor but a technology/enabling partner directly integrated with the station's distribution stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HITS1055
• Instagraminstagram.com/hits_105.5
• TikToktiktok.com/@wmvr.hits.105.5
• LinkedInlinkedin.com/company/wmvrhits1055

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fender Broadcasting LLC HITS 1055 WMVR-FM