Hinterstoder-Wurzeralm Bergbahnen AG

Name

Hinterstoder-Wurzeralm Bergbahnen AG

Legal name

Hinterstoder-Wurzeralm Bergbahnen AG

Website

https://hiwu.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (713920), Skiing Facilities (71392)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

Keywords

• Alpine ski resort
• Ski lift operations
• Winter sports facilities
• Mountain recreation services
• Ski ticket sales

Headquarters

HQ city

Hinterstoder

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ski lift tickets and passes: Revenue from selling ski lift tickets, day passes, and multi-day passes for both Hinterstoder and Wurzeralm ski areas. Tickets are sold through online shop and on-site.
2. Summer recreation activities: Revenue from hiking, mountain biking, climbing, and other summer outdoor activities in the Pyhrn-Priel region. Tickets sold through online shop.
3. Gift cards and vouchers: Sales of gift cards through the Gutscheinshop (gift card shop) for ski and summer activity tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hinterstoder-Wurzeralm Bergbahnen AG operates two interconnected alpine ski and hiking areas — Hinterstoder and Wurzeralm — in the Pyhrn-Priel vacation region of Upper Austria. The company provides winter sports activities (downhill skiing, snowboarding, freeriding, cross-country skiing, snowshoeing) and summer recreation (hiking, mountain biking, climbing), distributing lift passes and mountain experience tickets via its own online shop and on-site sales points, plus gift vouchers.

Product overview

Hinterstoder-Wurzeralm Bergbahnen AG operates two interconnected ski and hiking resorts (Hinterstoder and Wurzeralm) in the Pyhrn-Priel vacation region of Upper Austria. The company offers world-championship-quality ski slopes at Hinterstoder alongside family-friendly terrain at Wurzeralm, complemented by online ticket sales and gift voucher services. Summer activities include hiking, mountain biking, and climbing across both mountain areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Hinterstoder Ski Area World-championship-level ski resort in Upper Austria offering downhill skiing, snowboarding, piste skiing, ski touring, freeriding, and other winter activities, with family-friendly amenities. Located in the Pyhrn-Priel vacation region.
• Wurzeralm Ski & Hiking Area Family-oriented ski and hiking destination in the Pyhrn-Priel vacation region of Upper Austria, offering skiing, snowboarding, cross-country skiing, snowshoeing in winter plus hiking, mountain biking, and climbing in summer.
• Online Shop (Bergglück Tickets) E-commerce platform for purchasing ski lift tickets, day passes, and multi-day passes online for both Hinterstoder and Wurzeralm ski and hiking areas.
• Gift Voucher Shop (Gutscheinshop) Digital gift voucher shop for purchasing ski experience gift cards redeemable at Hinterstoder and Wurzeralm.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Skisport.com NetworkminorOthersHinterstoder-Wurzeralm operates as part of the skisport.com network which includes other Austrian ski areas (Hochficht, Hochkössen, Großglockner Heiligenblut) and Swiss resorts (Savognin, Saas-Fee). The network provides a unified digital platform for ski resort information and ticket sales across multiple regions.
• Oberösterreich Tourismus GmbHminorOthersRegional tourism organization providing promotional support and imagery for the Pyhrn-Priel vacation region. Photos from Oberösterreich Tourismus GmbH are credited in marketing materials.

Scale indicators2 records

Broad incumbents

• Silvrettaseilbahn AG (Ischgl): Major Tyrolean ski destination known for international tourist volume and large-scale events. Significantly larger incumbent than Hinterstoder-Wurzeralm with a broader commercial offering.
• Bergbahn AG Kitzbühel (KitzSki): Premium Austrian ski destination and Hahnenkamm World Cup host. Larger incumbent with international brand recognition, integrated lodging, and a broader destination offering than the Hinterstoder-Wurzeralm operation.
• SkiWelt Wilder Kaiser – Brixental: One of the largest interconnected ski networks in Austria. Broader incumbent offering multi-mountain lift access, integrated lodging, and a much larger marketing footprint than Hinterstoder-Wurzeralm.

Direct peers

• Hochficht Bergbahnen: Austrian ski area in Upper Austria that is part of the same skisport.com network as Hinterstoder-Wurzeralm. Comparable regional Austrian ski-resort operator with lift-served skiing and summer activities.
• Saas-Fee Bergbahnen AG: Swiss ski-area operator and skisport.com network partner. Comparable AG-structured alpine resort with lift-served skiing and similar year-round positioning.
• Hochkössen Bergbahnen: Austrian ski area and member of the skisport.com network. Comparable mid-sized Tyrolean ski resort with lift-served winter skiing and family-friendly positioning.
• Serfaus-Fiss-Ladis Bergbahnen: Austrian ski resort explicitly positioned around families, paralleling Wurzeralm's positioning. Comparable independent mountain operator with strong family-focused branding and lift-served skiing.
• Großglockner Bergbahnen Heiligenblut: Austrian ski resort in Heiligenblut, also within the skisport.com network. Comparable independent mountain ski operation with similar ticket-and-pass revenue model.
• Savognin Bergbahnen (Val Surses): Swiss ski-area operator within the skisport.com network. Comparable regional Alpine resort with similar lift-ticket revenue model and family appeal.
• Planai-Hochwurzen-Bahnen (Schladming): Austrian ski resort in Schladming and a long-time FIS World Cup venue. Closely comparable to Hinterstoder as a Styrian/Austrian World Cup host with similar lift and event-driven positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hinterstoder-wurzeralm-bergbahnen-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hinterstoder-Wurzeralm Bergbahnen AG