The Danish Heart Foundation

Name

The Danish Heart Foundation

Legal name

Hjerteforeningen

Website

https://hjerteforeningen.dk

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Non-profit Cardiovascular Health Organization

NAICS

Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Individual and Family Services (6241)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industry

Home-Based Primary Care / Medical House Call Practices (HLAFAEAI)

Keywords

• Cardiovascular disease prevention
• Patient support services
• Heart research funding
• Charitable lottery operations
• CPR training programs

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Fees: Annual membership subscriptions at 265 kr. per year (individual) or 400 kr. per year (couple), providing member benefits and supporting organizational activities.
2. Donations: One-time and recurring donations from supporters, with preset amounts (95 kr., 175 kr., 360 kr.) and customizable options. Eligible for tax deductions up to 20,000 kr. annually in 2026.
3. Inheritance and Testamentary Gifts: Bequests and testamentary gifts from supporters who include the foundation in their wills, providing long-term funding for cardiac research.
4. Hjertelotteriet (Heart Lottery): Lottery with 8 draws per year, playing amounts from 100-1000 kr. per player number. Provides significant revenue for research, prevention, and support services.
5. Corporate Partnerships: Strategic partnerships with businesses for sponsorship, employee programs, and cause marketing (e.g., Hjerteredder courses, membership benefits with PureGym, Garmin, Tryg).
6. Online Collections: Digital fundraising campaigns and memorial collections managed through dedicated online platforms.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Hjerteforeningen is a Danish non-profit health organization that funds cardiovascular research, provides professional patient advisory services through the Hjertelinjen phone hotline, runs community health programs (Hjertemotion exercise, Gå Med walking groups, Hjertestier trails), operates the charitable Hjertelotteriet lottery, delivers CPR training via Hjerteredder, and supports families with heart-affected children. The organization operates a membership-based model with 100+ local associations across Denmark, supported by online fundraising, digital tools (cholesterol and blood pressure guides), and the Fagnet professional portal for healthcare workers.

Product overview

The Danish Heart Foundation (Hjerteforeningen) is a non-profit health organization offering a multi-channel support ecosystem centered on heart disease prevention, research funding, and patient support. The core offerings include membership programs (265-400 DKK annually) providing access to the quarterly Hjerteliv magazine, discounts, and local community activities; Hjertelotteriet, a charitable lottery with 8 annual drawings raising funds for heart research; Hjertelinjen, a professional helpline staffed by heart nurses, dietitians, and psychologists; and Hjerteredder, a CPR and AED training program. The organization operates a digital platform with specialized tools including cholesterol and blood pressure guides, online fundraising tools, and the Fagnet professional portal for healthcare workers. Additional offerings include podcasts, webinars, audiobooks, the Børnehjertelinjen for families with heart-affected children, Hjertemotion exercise groups, Gå Med walking groups, and Hjertestier walking trails. The portfolio functions as an integrated health ecosystem combining digital tools, community support, professional education, and fundraising mechanisms to serve both patients and the general public.

Differentiator

Problem solved

Functional benefit

Brands

• Hjertelotteriet: Lottery operated by Hjerteforeningen where participants can win prizes while supporting heart research. The lottery holds 8 draws per year.
• Hjerteredder
• Fagnet
• Hjertelinjen
• Børnehjertefonden
• Gå Med

Products and services

• Hjertelotteriet (Heart Lottery) A charitable lottery offering 8 annual prize drawings (4 spring, 4 autumn) where participants can win cash prizes and gift cards while supporting heart research. Members paying via BetalingsService receive 50% bonus lottery tickets. Play amounts range from 100-1000 kr per player number.
• Hjertelinjen (Heart Line) A free professional helpline offering advice from heart nurses, dietitians, exercise counselors, and psychologists. Available Monday, Tuesday, and Thursday 9-14. Provides confidential counseling on heart disease, treatment, medication, diet, exercise, and psychological support.
• Børnehjertelinjen (Children's Heart Line) A dedicated helpline for families with children with heart conditions. Staffed by pediatric nurses, social workers, psychologists, and dietitians. Provides support for parents dealing with the challenges of raising a child with heart disease.
• Fagnet (Professional Portal) Dedicated online portal for healthcare professionals containing webinars, podcasts, courses (sexuality and cardiology), research articles, and free ordering of patient education materials. Serves as the professional network hub for cardiac specialists.
• Hjerteredder (Heart Rescuer) CPR and first aid training program teaching resuscitation skills and AED usage. Includes instructor certification, corporate training, and public awareness campaigns. The organization aims to reduce out-of-hospital cardiac arrests through education, with about 14 Danes collapsing from cardiac arrest outside hospitals daily.
• Membership Program (Medlemskab) Annual membership at 265 kr for individuals or 400 kr for couples, providing member benefits including the quarterly Hjerteliv magazine, discounts with partners (PureGym, Garmin, Tryg, Apopro, LOOP fitness), access to local community associations, and support for the foundation's mission.
• Hjertemotion (Heart Exercise) Supervised exercise programs for heart patients, organized through local associations. Provides safe, structured physical activity tailored to cardiac rehabilitation needs.
• Gå Med (Walk With) Group walking initiative encouraging Danes to walk for better heart health. Volunteers host walking groups in communities nationwide.
• Hjertestier (Heart Trails) Walking routes across Denmark designed for heart-healthy exercise. Users can find walking paths near their location to support cardiovascular fitness.
• Hjerteliv Magazine Quarterly membership magazine (3 issues per year) providing heart health tips, research updates, recipes, and member benefits. Available in print or digital format.
• Online Indsamlinger (Online Fundraising) Digital fundraising platform allowing supporters to create personal fundraising campaigns for heart research. Includes memorial fundraising pages for honoring deceased loved ones.
• Børneklubben (Children's Club) Family support network for children with heart conditions and their families. Provides e-books, webinars, newsletters (Børnehjertenyt), family weekends, and social activities across Denmark.

Quantifiable outcome

• Over 50% of all cardiovascular disease cases can be prevented
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• 365discountminorStrategic or Co-development Partner365discount partners with Hjerteforeningen to provide CPR training for all store managers using Hjerteforeningen's instructors, ensuring staff are trained in basic resuscitation and AED use.
• PureGymcoreStrategic or Co-development PartnerHjerteforeningen and PureGym have entered a strategic partnership to strengthen heart health by inspiring Danes to live longer, healthier lives and raise funds for research in cardiovascular disease. Includes membership discounts for Hjerteforeningen members.
• GarminminorStrategic or Co-development PartnerGarmin and Hjerteforeningen partner to raise awareness about small differences people can make for heart health, offering member discounts on Garmin products.
• Nordea PensioncoreStrategic or Co-development PartnerHjerteforeningen and Nordea Pension have entered a strategic partnership to help more Danes achieve a long and heart-healthy working life, combining financial wellness with cardiovascular health.
• TrygcoreGTM or Marketing PartnerTryg offers insurance benefits to Hjerteforeningen members, including preferential rates and special coverage options for heart patients, providing members with security and peace of mind.
• ApoprominorGTM or Marketing PartnerApopro offers membership discounts on pharmacy products and services for Hjerteforeningen members.
• LOOP fitnessminorGTM or Marketing PartnerLOOP fitness provides membership discounts for Hjerteforeningen members as part of the organization's member benefits program.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• British Heart Foundation: The UK's largest heart charity, comparable as a national membership-based cardiovascular research and patient support organization with fundraising retail, lottery operations, and professional education programs targeting similar patient and donor populations.
• American Heart Association: The largest US cardiovascular nonprofit, directly comparable as a national heart disease research, advocacy, and patient support organization with CPR training, professional education, and community-based fundraising.
• Swedish Heart-Lung Foundation (Hjärt-Lungfonden): Closest Nordic peer, a Swedish nonprofit funding cardiovascular and pulmonary research with comparable donation, lottery, and bequest-based fundraising models and member services.
• Heart & Stroke Foundation of Canada: Canada's national charity for cardiovascular disease, comparable in funding research, providing patient and family support, operating community programs, and advocacy on heart disease prevention.
• Deutsche Herzstiftung (German Heart Foundation): Germany's leading patient-led heart foundation, comparable in mission (research funding, patient education, prevention) and structure (membership-based, member magazine, professional advisory services).
• National Heart Foundation of Australia: Australia's national heart health charity, directly comparable in operating a national cardiovascular research, patient support, and prevention portfolio with walks, fundraising events, and professional resources.
• Norwegian Heart and Lung Association (LHL): Norwegian patient organization for heart and lung diseases, comparable Nordic peer combining research funding, patient advisory services, exercise programs, and local association network.
• Finnish Heart Association (Sydänliitto): Finnish national heart health association, comparable Nordic peer operating local member associations, peer support, professional training, and cardiovascular health promotion.

Broad incumbents

• European Heart Network (EHN): Umbrella organization of European heart foundations, broadly comparable as it coordinates cardiovascular advocacy and research funding across Europe and partners with national members like the Danish Heart Foundation.
• World Heart Federation (WHF): Global umbrella for heart foundations, broadly comparable as a coordinating body for cardiovascular health advocacy, World Heart Day campaigns, and research funding that aligns with the Danish Heart Foundation's mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hjerteforeningen
• Instagraminstagram.com/hjerteforeningen
• LinkedInlinkedin.com/company/the-danish-heart-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Danish Heart Foundation