Sports Federation & Olympic Committee Of Hong Kong

What Sports Federation & Olympic Committee Of Hong Kong does

The Sports Federation & Olympic Committee of Hong Kong, China (SF&OC) is the officially recognized National Olympic Committee for Hong Kong, China, established in 1950 (previously operating as Sports Federation of Hong Kong) and headquartered at 2/F, Olympic House, 1 Stadium Path, So Kon Po, Hong Kong. Its core function is to coordinate the activities of Hong Kong's National Sports Associations for participation in the Olympic Games, Asian Games, and other international multi-sport events, and to promote the Olympic Movement locally under the authority of the International Olympic Committee and the Olympic Council of Asia.

SF&OC's service portfolio comprises recurring event programs (Hong Kong Sports Stars Awards, Festival of Sport, Olympic Day), education offerings (Olympism Education, Hong Kong, China Olympic Academy Seminars), member engagement (the free Hong Kong Olympic Fan Club), publications (Olympic Voice newsletter, Annual Reports), and informational media (Medallists Database, Photo Gallery), all distributed through a bilingual website, iOS and Android mobile apps, a Facebook presence, and physical events. Underlying technology is consumer-oriented and lightweight, focused on content distribution and event sign-up rather than a proprietary platform.

As a non-profit, SF&OC is funded primarily through an annual government subvention from the Hong Kong SAR (confirmed for the 2024-25 fiscal year), Official Partners (Cathay Pacific, ICBC Asia, FILA, Priority Pass), and the indirect value of 11 Worldwide Olympic Partners (AB InBev, Airbnb, Alibaba, Allianz, Coca-Cola Mengniu, Deloitte, Omega, Procter & Gamble, Samsung, TCL, Visa) routed through the IOC. It operates two wholly-owned subsidiaries, Olympic Dreams Limited (奧夢成真有限公司) for youth Olympic programs and Olympic House Management Limited (奧運大樓管理有限公司) for facility management, both governance-only relationships disclosed via the By-Laws and Corporate Governance Review Report. Customer segments comprise National Sports Associations (B2B-like coordination), Hong Kong athletes (representation and welfare), and the general public (community and education engagement).

Name

Sports Federation & Olympic Committee Of Hong Kong

Legal name

Sports Federation & Olympic Committee of Hong Kong, China (SF&OC)

Website

https://hkolympic.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sports Federation & Olympic Committee of Hong Kong, China (SF&OC) is the officially recognized National Olympic Committee for Hong Kong, coordinating National Sports Associations, organizing flagship sports and education events, and engaging athletes and the public through community programs.

Ownership category

akta.pro rank

Product category

Sports Federation and Olympic Committee Services

NAICS

Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industries

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA), International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ), Regional/Continental Confederations & Associations (MPAKAFAD)

Keywords

• Sports federation services
• Olympic committee coordination
• Athlete development programs
• Sports event management
• Olympic education programs

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Sponsorship Revenue: Partnerships with Official Partners (Cathay Pacific, ICBC Asia, FILA, Priority Pass) and Worldwide Olympic Partners provide sponsorship and marketing support

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SF&OC serves as Hong Kong's National Olympic Committee, coordinating the city's participation in Olympic, Asian, and other international multi-sport games through its member National Sports Associations. It organizes flagship sports events including the Hong Kong Sports Stars Awards, Festival of Sport, and Olympic Day, delivers Olympic education programs (Olympism Education, Olympic Academy Seminars), and engages the public through the free Hong Kong Olympic Fan Club membership program.

Product overview

SF&OC operates as a National Olympic Committee for Hong Kong, China, providing a portfolio of programs and services organized around sports promotion, Olympic education, athlete recognition, and member engagement. The core offerings include event programs (Hong Kong Sports Stars Awards, Festival of Sport, Olympic Day, Multi-Sports Games Coordination), educational initiatives (Olympism Education, Olympic Academy Seminars), and member services (Hong Kong Olympic Fan Club). Supporting these are publications (Olympic Voice newsletter, Annual Reports), media resources (Photo Gallery, Medallists Database), and a mobile application for iOS and Android. The organization does not offer a technology product platform but rather delivers these programs as services to member sports associations, athletes, and the general public.

Differentiator

Problem solved

Functional benefit

Brands

• Hong Kong Sports Stars Awards: Annual awards ceremony recognizing outstanding Hong Kong athletes
• Festival of Sport
• Olympic Day
• Hong Kong Olympic Fan Club
• Hong Kong, China Olympic Academy
• Olympic Voice

Products and services

• Hong Kong Sports Stars Awards

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered official partner, worldwide partner and core.

• Cathay Pacificofficial partnerGTM or Marketing PartnerOfficial partner of SF&OC providing airline services and sponsorship support for the Olympic Movement in Hong Kong.
• ICBC (Asia) - Industrial and Commercial Bank of China (Asia)official partnerGTM or Marketing PartnerOfficial banking partner of SF&OC supporting sports development and Olympic activities.
• FILAofficial partnerGTM or Marketing PartnerSportswear partner providing apparel and sponsorship for SF&OC events and activities.
• Priority Passofficial partnerGTM or Marketing PartnerAirport lounge membership partner offering exclusive benefits to members associated with SF&OC programs.
• AB InBevworldwide partnerGTM or Marketing PartnerWorldwide Olympic Partner providing global sponsorship support through the IOC partnership program.
• Airbnbworldwide partnerGTM or Marketing PartnerWorldwide Olympic Partner through IOC partnership for accommodation-related services.
• Alibabaworldwide partnerTechnology or IntegrationWorldwide Olympic Partner providing technology and digital platform support through IOC partnership.
• Allianzworldwide partnerGTM or Marketing PartnerWorldwide Olympic Partner providing insurance and financial services sponsorship.
• Coca-Cola Mengniuworldwide partnerGTM or Marketing PartnerWorldwide Olympic Partner for beverages in the Asian market.
• Deloitteworldwide partnerTechnology or IntegrationWorldwide Olympic Partner providing professional services and technology consulting.
• Omegaworldwide partnerTechnology or IntegrationWorldwide Olympic Partner providing official timekeeping and timing technology for Olympic events.
• Procter & Gambleworldwide partnerGTM or Marketing PartnerWorldwide Olympic Partner providing consumer goods and personal care products sponsorship.
• Samsungworldwide partnerTechnology or IntegrationWorldwide Olympic Partner providing technology and mobile device support.
• TCLworldwide partnerTechnology or IntegrationWorldwide Olympic Partner providing electronics and display technology.
• Visaworldwide partnerTechnology or IntegrationWorldwide Olympic Partner providing payment technology and transaction services for Olympic events.
• International Olympic Committee (IOC)coreStrategic or Co-development PartnerSF&OC is the officially recognized National Olympic Committee for Hong Kong, China under the IOC structure.
• Olympic Council of Asia (OCA)coreStrategic or Co-development PartnerSF&OC is affiliated with OCA for participation in Asian Games and Asian sporting events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Japanese Olympic Committee (JOC): The NOC for Japan. A larger, more established East Asian NOC operating a broader portfolio of Olympism education, athlete support, and major-event hosting — directly comparable in mandate and IOC affiliation.
• British Olympic Association (BOA): The IOC-recognized NOC for Great Britain and Northern Ireland. Comparable as an established Western-market NOC with a similar portfolio of multi-sport coordination, athlete recognition, and Olympism education programs.
• United States Olympic & Paralympic Committee (USOPC): The IOC-recognized NOC for the United States. A larger and more commercially sophisticated NOC comparable in mission and IOC structure, but operating at materially greater scale with broader sponsorship and revenue diversification.
• Olympic Council of Asia (OCA): The continental multi-sport governing body across Asia. SF&OC is an OCA member and coordinates Hong Kong's participation in the Asian Games; OCA operates at the supranational level and oversees SF&OC and other Asian NOCs.

Direct peers

• Singapore National Olympic Council: The IOC-recognized NOC for Singapore. Comparable small-market city-state NOC with similar government subvention model, IOC/OCA affiliations, and event-driven GTM motion in a developed Asian market.
• Australian Olympic Committee (AOC): The IOC-recognized NOC for Australia. Comparable in structure, mission, and partner ecosystem (IOC Worldwide Partners) with a long-running Sports Stars Awards equivalent and Olympism education programs.
• Korean Sport & Olympic Committee (KSOC): The NOC for the Republic of Korea. Comparable as an East Asian IOC-recognized NOC that coordinates multi-sport games participation, runs athlete development programs, and secures sponsorship from IOC Worldwide Olympic Partners.
• Chinese Olympic Committee: The National Olympic Committee for the People's Republic of China, also an IOC-recognized NOC. Directly comparable as the mainland counterpart to SF&OC under the broader 'China' Olympic framework, sharing the same IOC and OCA affiliations and mission.

Regional players

• Sports Federation and Olympic Committee of Macau (SFCM): The IOC-recognized NOC for the Macau SAR, China. Closest geographic and structural peer to SF&OC as another small-market China-region NOC with similar funding and recognition dynamics.

Others

• Hong Kong Sports Institute Limited: Hong Kong's elite athlete training and development body, funded by the HKSAR government. Adjacent ecosystem participant rather than a direct NOC peer, but closely coupled with SF&OC on athlete preparation for multi-sport games.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sfocHK
• LinkedInlinkedin.com/company/sports-federation-&-olympic-committee-of-hong-kong

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Federation & Olympic Committee Of Hong Kong