H.Loidl Wurstproduktions- und Vertriebsges.m.b.H & Co KG

Name

H.Loidl Wurstproduktions- und Vertriebsges.m.b.H & Co KG

Legal name

H. Loidl Wurstproduktions- und Vertriebsges.m.b.H & Co KG

Website

https://h-loidl.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

H.Loidl is a 1964-founded Austrian salami and cured-meat producer, operating as a specialty subsidiary of the Marcher group. It produces artisanal Salami Spezialitäten, Mini-Salami-Sticks, and Jausenwuerste for Austrian retail consumers via traditional ripening and packaging capabilities.

Ownership category

akta.pro rank

Product category

Meat Processing and Salami Production

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Jerky & Meat Snacks Manufacturing (AFAKAIAH)

akta.pro secondary industry

Jerky & Meat Snacks (CRADABAK)

Keywords

• Cured meat production
• Salami manufacturing
• Austrian snack sausages
• Artisanal meat processing
• Meat specialty products

Headquarters

HQ city

St. Stefan im Rosental

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Premium Salami and Meat Products: Production and sale of premium salami, cold cuts, and meat snacks including Mini-Salami-Sticks, aperitivo products, and traditional Jausenwuerste (cold cut sausages)

Distribution channels1 record

Marketing channels3 records

Core offering

H.Loidl is an Austrian meat processing company that produces and sells artisanal salami and cured meat specialties using traditional ripening techniques. Its product range includes Salami Spezialitäten, Mini-Salami-Sticks in resealable snack packaging, and Jausenwuerste (Austrian snack sausages), positioned for connoisseur consumers seeking premium quality matured meat products.

Differentiator

Problem solved

Functional benefit

Brands

• Loidl Spezialitäten: Premium cured meat and salami products under the Loidl brand.

Products and services

• Salami Spezialitäten Artisanal salami and cured meat specialties produced with traditional aging/ripening methods, marketed to consumers seeking premium matured meat products.
• Mini-Salami-Sticks Mini salami sticks in resealable packaging, positioned as a snack/aperitivo product for individual consumers.
• Jausenwuerste Traditional Austrian snack sausages ('Jausenwurst') suitable for a 'Jause' (Austrian snack meal) occasion, targeted at individual consumers in Austria.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• LandhofminorOthersRelated company within the food industry network. Landhof website linked as part of the corporate group ecosystem.
• NOW! (now-food.eu)minorOthersPartner company within the food industry network. NOW! brand linked as part of the Marcher corporate group ecosystem.

Direct peers

• Handl Tyrol: Austrian producer of Tyrolean Speck, salami, and cured meat specialties. Most direct domestic competitor to Loidl in the premium traditional cured meat segment, serving the same Austrian retail and food connoisseur customer base.
• Hörtnagl: Tirol-based Tyrolean Speck and cured meat specialist. Comparable as a regional Austrian premium cured meat producer leveraging traditional maturation methods and Austrian provenance, similar to Loidl's Reifung positioning.
• Krainer Wurstmanufaktur: Austrian sausage and cured meat manufacturer producing traditional and specialty wurst products for retail and foodservice. Comparable mid-sized Austrian meat snack and sausage producer with shared distribution channels.
• Salumificio Volpi: Italian artisanal salami and cured meat producer. Comparable in its focus on traditional salami craftsmanship and premium positioning, though operating in a different primary market (Italy vs. Austria).
• Wiesbauer Gourmet: Austrian family-owned meat and sausage producer offering premium salami, wurst, and snack products. Direct competitor in the Austrian premium sausage/salami category with overlapping retail distribution and product formats.

Emerging players

• Creminelli Fine Meats: US-based artisanal salami and cured meat producer. Comparable in its premium artisan positioning, salami-focused product line, and direct-to-consumer retail presence.

Regional players

• Landhof: Austrian food company within the Marcher group ecosystem producing meat and convenience products. Sister-affiliate with overlapping product categories and shared corporate backing, comparable as a regional Austrian meat-based brand.
• Abraham (Abraham Kitzbühel): Austrian producer of regional cured meats and small-batch artisanal specialties. Comparable as a smaller Austrian traditional meat brand targeting the same food connoisseur segment.

Broad incumbents

• Jack Link's: Large global meat snacks (jerky, sticks) brand. Comparable in the meat-snack-format category (e.g., Loidl's Mini-Salami-Sticks), but operates at much larger scale with mass-market positioning.
• Marcher Group: Parent company of H. Loidl and a diversified Austrian food production conglomerate. Provides distribution, shared services, and group-level scale; analogous to a broader incumbent enabling the niche brand.

Market position

Customer concentration

• Facebookfacebook.com/loidlspezialitaeten
• Instagraminstagram.com/loidl_spezialitaeten
• LinkedInlinkedin.com/company/h-loidl-wurstproduktions-und-vertriebsges-m-b-h-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H.Loidl Wurstproduktions- und Vertriebsges.m.b.H & Co KG