Wiesbauer Österreichische Wurstspezialitäten GmbH

What Wiesbauer Österreichische Wurstspezialitäten GmbH does

Wiesbauer Österreichische Wurstspezialitäten GmbH is an Austrian family-owned meat processing company founded in 1931 in Vienna-Ottakring by Franz Wiesbauer, who invented the Original Bergsteiger — today Austria's most popular dried sausage. The company is the flagship operating entity under Wiesbauer Holding AG (established 2010), which also controls Wiesbauer Gourmet Gastro GmbH (premium B2B gastronomy, ~3,500 customers), Wiesbauer-Dunahús in Hungary (acquired 1994), and Metzgerei Senninger (Saalbach, acquired 2006). The operating company generates €120M in revenue (2025) from a portfolio of 60+ SKUs across classic cured sausages, hams, roast products, grill sausages, snacks (including the 2025 Cabanossi Sticksies launch), and a growing sous-vide convenience line.

Production runs across the Vienna-Liesing IFS-certified facility (operational since 1995, built with a €30.4M investment), the Wiesbauer Gourmet site in Sitzenberg-Reidling, the Hungarian plant in Gönyű, and Metzgerei Senninger in Saalbach. Technical differentiators include patented Wiener Prater-Stelze processing, proprietary sous-vide cooking, cleanroom slicing and packaging lines, traditional beechwood and birchwood smoking techniques, and a 2,000 m² rooftop photovoltaic installation generating approximately 250,000 kWh annually.

Distribution is multi-channel: supermarket wholesale partnerships spanning every major Austrian chain (Billa, Spar, Penny, Mpreis, Nah&Frisch) and most major German retailers (Edeka, Rewe, Kaufland, Globus); a central sales office in Kempten plus six regional German sales agents handling approximately 50% of exports to Germany; seven company-owned bistro & shop locations in Vienna and Lower Austria for direct-to-consumer retail; and the wiesbauer-gourmet.at e-commerce shop for premium meat products. The Schmiedbauer family (Karl on the supervisory board, Thomas as CEO) maintains 100% family control with no external institutional ownership.

Name

Wiesbauer Österreichische Wurstspezialitäten GmbH

Legal name

Wiesbauer Österreichische Wurstspezialitäten GmbH

Website

https://wiesbauer.at

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Wiesbauer is an Austrian family-owned meat processor founded in 1931, producing traditional sausage and ham specialties (led by the Bergsteiger brand) across four production sites for retail distribution throughout Austria and Germany, supplemented by seven company-owned bistro & shops and a premium gourmet web shop.

Ownership category

akta.pro rank

Product category

Sausage and Meat Specialties

NAICS

Meat and Meat Product Merchant Wholesalers (424470), Meat Retailers (445240)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Sausage Manufacturing (Fresh, Cooked, Fermented, Emulsified) (AFANAEAC)

akta.pro secondary industries

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Sausage manufacturing
• Meat processing
• Cured meat specialties
• Sous-vide ready meals
• Austrian charcuterie

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food retail product sales: Sale of Wiesbauer branded sausage, ham, and meat products through supermarket chains and food retail outlets. Products include sliced meats, fresh sausages, dried sausages (Bergsteiger brand), grilled sausages, snacks, and convenience sous-vide products.
2. Bistro & Shop retail: Company-owned retail stores serving freshly prepared hot meals, Wiesbauer products, bakery goods, dairy products, and gift items. Self-service concept with daily changing menus.
3. Export to Germany: Germany represents nearly 50% of Wiesbauer exports. Products sold through German retailers (Edeka, Rewe, Kaufland) and regional distribution agents.
4. Wiesbauer Gourmet web shop: Premium meat products for gastronomy and end consumers sold via wiesbauer-gourmet.at web shop.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Wiesbauer Österreichische Wurstspezialitäten GmbH manufactures and sells a wide portfolio of branded Austrian sausage, ham, and meat specialties — centered on the Original Bergsteiger cured sausage — and distributes them through Austrian and German supermarket chains, company-operated bistro & shop retail locations, a dedicated Wiesbauer Gourmet web shop, and a wholesale gastronomy supply business (via Wiesbauer Gourmet Gastro GmbH) serving approximately 3,500 hospitality customers. The product range spans classic cured sausages, sliced assortments, hams, bacons, grills, snack sticks, and sous-vide convenience meals such as goulash, roasts, duck and goose.

Product overview

Wiesbauer is Austria's leading sausage and meat specialty company offering a diverse portfolio of products across multiple categories. The core product line centers on the Original Bergsteiger, Austria's most popular cured sausage invented in 1931. The portfolio spans: (1) Classic sausages and cured meats including Bergsteiger, Beskada, Polnische Spezial, Wiener varieties, Kaminfeger, and specialty bacon products like Wurzelspeck; (2) Ham products including Gourmet Schinken, Bein Schinken, Birkenrauch Schinken, Butter Schinken, Prosecco Schinken, and Puten Schinken; (3) Roast products including Wiener Krustenbraten, Salzburger Scherz'l, Prater-Stelze, Kümmelbraten, and Salzburger Braten; (4) Grill products including Käsekrainer, Käsegriller, Chili Käsegriller, Bergsteiger Griller, Grillzwerge, Alpengriller Jumbo Mix, Party Mini Mix, and BBQ items (Spare Ribs, Beef Ribs, Pork Drumsticks, Pulled Pork, Pulled Turkey, Ribs & Wings); (5) Snack products including Bergsteiger Snack, Bergsteiger Snack mit Käse, Cabanossi Sticksies in three varieties, Kaminwurz'n, Knofi, and Gipfelstangerl; (6) Sliced/delicatessen products including various sliced sausage and ham assortments; (7) Sous vide/convenience products including Rinderbacken, Rindergulasch, Hirschgulasch, Knusperbraten, Entenbrustfilet, Gansl, Ente, and Kaiser Wiesn Stelze. The company operates production facilities in Vienna-Liesing, Hungary (Wiesbauer Dunahús), and Austria (Wiesbauer Gourmet, Metzgerei Senninger), with retail bistro & shop locations throughout Vienna.

Differentiator

Problem solved

Functional benefit

Brands

• Wiesbauer Gourmet: Premium meat specialist for gastronomy and end consumers, offering regional and international meats via webshop.
• Wiesbauer bistro & shop
• Prímás

Products and services

• Original Bergsteiger Austria's most popular cured sausage, invented in 1931 by Franz Wiesbauer. Made from select beef and pork, hot-smoked over beechwood, and aged for several weeks in climate-controlled aging chambers. Available in sliced, stick, and whole formats in 220g–1.1kg sizes. Sold through Austrian and German supermarkets and via Wiesbauer bistro & shop locations.
• Bergsteiger Snack Snack-format version of the Original Bergsteiger following the traditional recipe, hot-smoked over beechwood. Available in 80g packs with 4 sticks. Shelf-stable with a 56-day unrefrigerated shelf life, no colorings, gluten- and lactose-free. Targeted at on-the-go consumption (hiking, office, school snacks).
• Cabanossi Sticksies (Klassik, Paprika, Käse) Wiesbauer's first skinless cured sausage sticks in extra-thin caliber, available in Klassik, Paprika and Käse varieties. Made from controlled pork and beef, lightly smoked. 80g packs with 8 sticks per pack in printed foil bags. Targeted at the snack and party-food segment.
• Bergsteiger Griller Branded grilled sausage made according to the Original Bergsteiger 1931 recipe, using best beef and pork with careful smoking and natural casing for crispy bite. Targeted at grilling season.
• Käsekrainer Classic Austrian grill sausage made from selected raw materials with cheese filling. Grills to a golden-brown color, with light smoky aroma and full-bodied cheese. Suitable for cooking, grilling, or frying.
• Käsekrainer mit Bergbaron Grill sausage featuring Schärdinger Bergbaron cheese, combining juicy high-quality meat with cheese from genetically unmodified milk from local Austrian animals, bearing the AMA quality seal. Premium variant of the classic Käsekrainer.
• Käsegriller Grill sausage with 100% Austrian Emmentaler cheese, refined using a specially developed Wiesbauer process that keeps the cheese inside slice-stable, non-bursting and non-leaking during preparation.
• Chili Käsegriller Grill sausage with crispy bacon, spicy chili note and Austrian Emmentaler cheese. Seasonal product available from mid-March to end of August (grilling season).
• Beskada An Old Vienna sausage specialty of the Wiesbauer family. A meat sausage with high lean meat content, dry-heated (fried) combined with aromatic beechwood smoking, and air-dried under special climate conditions. Handcrafted traditional specialty.
• Polnische Spezial Classic hot-smoked master sausage made from lean meat and chunky bacon pieces with traditional taste. Hot-smoked over aromatic beechwood and carefully dried under controlled climate conditions.
• Wiener gebraten Carefully selected beef and pork finely chopped to a particularly tender homogeneous mass and processed in the traditional Viennese style. Hot-smoked over aromatic beechwood, producing a savory fully-cooked meat sausage with a mild smoky aroma.
• Wiener Dürre Double-smoked dried sausage produced with state-of-the-art smoking technology and gentle ripening, with a potent, clear flavor profile characteristic of cured sausages.
• Kaminfeger Fine-grained clear sliced sausage with a dark smoky coating. Fried over aromatic beechwood, then aged under controlled conditions in a specially designed climate room to develop its classic-smoky character.
• Feine Extra Cooked premium extra sausage without smoking. A classic 'Fine' with balanced spice mixture, offering a powerful meaty bite and well-balanced spices.
• Gurkerl Knacker Classic knacker reinterpreted with spicy pickled cucumber pieces. A sliced sausage combining meat sausage with cucumber.
• Gourmet Schinken Traditional premium ham for the gourmet delicatessen counter, handcrafted from the best leg cuts without rind with a tender grown bacon layer. Mildly cured, subtly smoked and gently boiled.
• Bein Schinken Handcrafted premium bone-in ham pressed in the final mold with rind. Mildly cured, gently boiled and lightly smoked. Tender and juicy with natural ham taste.
• Birkenrauch Schinken Premium ham made from whole leg cuts without rind, using classic smoking techniques with lots of birch wood for a rustic, hearty character.
• Butter Schinken Particularly flavorful classic ham composition for the delicatessen counter, made from whole leg cuts without rind, refined with Austrian butter, mildly cured and gently boiled.
• Prosecco Schinken Exceptionally exclusive premium product handcrafted from whole leg cuts. Gently blanched and subtly smoked; each production batch is refined with real Prosecco.
• Puten Schinken Selected tender and lean turkey breast pieces, mildly and finely cured and gently cooked. Particularly tender and juicy.
• Wiener Krustenbraten Exquisite premium roast for self-service. Selected juicy whole leg pieces with rind cured, gently cooked through and then crispy-roasted for an irresistible crust.
• Salzburger Scherz'l Particularly juicy and tender roast with crispy crust, made from selected noble pork belly meat with mild-spicy ham filling. Specially developed cutting and closing techniques ensure even distribution of ham filling.
• Wiener Prater-Stelze / Brat-Hax'n Seasoned tender-roasted pork knuckle, boned, shaped and sliced using a specially developed patented Wiesbauer process (deveining, shaping and slicing). A premium specialty.
• Jausenspeck Selected lean pork belly, mildly cured, carefully cooked through and smoked over aromatic beechwood. Targeted as a snack/bacon ("Jause") special.
• Wurzelspeck Registered trademark product: slightly marbled, powerfully seasoned pork belly delicacy combined with a hearty spice-garlic mixture and cured in garlic broth for an extended period. (Marke Wurzelspeck®.)
• Rustikaler Putenaufschnitt Turkey sliced assortment including turkey Beskada, turkey cheese sausage and pure turkey. All made from 100% turkey meat and gluten/lactose free.
• Wiener Heurigen Aufschnitt Decorative sausage platter combining four top sellers (Bergsteiger, Käsewurst, Kaminfeger, Polnische Spezial), ideal for small households. 180g pack.
• Cabanossi / Bierstangerl Strong and spicy cured sausage with characteristic paprika note, made according to Hungarian recipe and refined with light paprika. Hot-smoked over aromatic beechwood. A snacking and beer-pairing classic.
• Kaminwurz'n Klassik Sliceable raw sausage from high-quality beef and pork plus chunky bacon, smoked over aromatic beechwood. Finger food in practical grab-and-go packaging.
• Saftige Rinderbacken (sous-vide) Juicy beef cheeks in spicy sauce, cooked for many hours at low temperature using the sous-vide method, melting on the tongue. Premium ready meal.
• Herzhaftes Rindergulasch (sous-vide) Beef shank goulash with fine spices, prepared by the sous-vide method to keep aromas, spices and meat juices in the product. Premium ready meal.
• Wiener Knusperbraten (sous-vide) Pork belly with crispy rind, finely seasoned and sous-vide pre-cooked. Finishes in about 30 minutes in the oven. Premium ready meal.
• Feines Hirschgulasch (sous-vide) Venison goulash prepared according to traditional Austrian recipe with onions and aromatic herbs, cooked for many hours using the sous-vide method. Premium ready meal.
• Entenbrustfilet Barbarie (sous-vide) Barbarie duck breast from South America, seasoned and pre-cooked sous-vide for several hours at low temperature. Preparation takes only ~20 minutes. Premium ready meal.
• Flinkes Gansl (sous-vide goose) Portioned (half piece) pre-seasoned goose, pre-cooked sous-vide for several hours. Ready in ~30 minutes in the oven for golden-brown crispy skin. Premium convenience meal.
• Wiener Kaiser Wiesn Stelze (sous-vide pork knuckle) Zunftige pork knuckle prepared using sous-vide cooking technology. Requires only ~40 minutes in the oven for crispy rind. Premium ready meal.
• Spare Ribs (pre-cooked, BBQ) Classic barbecue spare ribs, already sous-vide pre-cooked. Ready in less than 30 minutes on the grill or in the oven. Includes BBQ sauce.
• Beef Ribs (pre-cooked, BBQ) Meaty beef ribs, pre-cooked using sous-vide at low temperature. Ready on the grill in about 30 minutes.
• Pulled Pork (pre-cooked, BBQ) Already sous-vide pre-cooked for several hours; short finishing on grill or in oven required. Includes BBQ sauce for typical smoky flavor.
• Salzburger Braten Roast with particularly crispy yet easy-to-cut crust, made from selected noble pork belly with mild-spicy ham filling.
• Wiesbauer Bistro & Shop retail locations Company-owned combined gastronomy and retail stores ("bistro & shop") in Vienna and Lower Austria serving freshly prepared hot meals (daily changing menus), Wiesbauer sausage and ham specialties, bakery goods, dairy products and gift items. Locations include Gersthof, Floridsdorf, Hanusch-Krankenhaus (Vienna), Brunn am Gebirge, St. Andrä-Wördern, St. Pölten and others.
• Wiesbauer Gourmet web shop (wiesbauer-gourmet.at) Direct-to-consumer e-commerce storefront (wiesbauer-gourmet.at) operated by Wiesbauer Gourmet Gastro GmbH (Sitzenberg-Reidling), selling premium meat products including Austrian beef, US/Argentinian/Uruguayan steaks, Dry Aged Beef, Iberico and Mangalica pork to gastronomy and end consumers. Also available via Billa online.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Metzgerei Senninger GmbHcoreOthers · 1 January 2006Traditional butcher specializing in Austrian sausage specialties in Saalbach, Salzburg. Products include bratwurst, käsekrainer, frankfurters, Burenwurst, and Debreziner. Investment of €3M in 2023 for facility expansion. Revenue €17M, 50 employees, 3,300 tonnes (2025).
• Wiesbauer Gourmet Gastro GmbHcoreOthers · 1 January 2003Premium meat specialist for gastronomy and end consumers based in Sitzenberg-Reidling, Austria. Formerly Teufner GmbH, acquired in 2003. Supplies approximately 3,500 Austrian hospitality businesses. Revenue €112M, 255 employees, 10,400 tonnes (2025).
• Wiesbauer-DunahúscoreOthers · 1 January 1994Subsidiary in Gönyű, Hungary (near Győr) acquired in 1994. Produces Hungarian-style sausage and frankfurter specialties using traditional Puszta recipes. Exports to Austria and Germany under the 'Prímás' brand. Revenue €23M, 130 employees, 4,300 tonnes (2025).
• LIPP Markenvertriebs GmbHminorChannel Partner/ Reseller/ DistributorRegional sales agent for Wiesbauer covering Oberbayern, Niederbayern, Schwaben, and Oberpfalz in Germany. Located in Erding.
• Neumayer-HandelsvertretungenminorChannel Partner/ Reseller/ DistributorRegional sales agent for Wiesbauer covering Baden-Württemberg. Located in Gundremmingen.
• Willi Six – Food-Agentur & Kühl-LogistikminorChannel Partner/ Reseller/ DistributorRegional sales agent covering Saarland, Rheinland-Pfalz, Hessen, Nordrhein-Westfalen Nord, and Niedersachsen Süd. Located in Bergisch-Gladbach.
• Anneliese Gabel – Fachagentur für Fleisch- und WurstwarenminorChannel Partner/ Reseller/ DistributorRegional sales agent for Wiesbauer covering the Ruhrgebiet region. Located in Lünen.
• Jürgen Settgast – Food Agency SettgastminorChannel Partner/ Reseller/ DistributorRegional sales agent for Wiesbauer covering Sachsen, Thüringen, and Sachsen-Anhalt. Located in Perleberg.
• Schärdinger Bergbaron (Bergbaron-Käserei)minorStrategic or Co-development PartnerCollaboration with Schärdinger dairy for Bergbaron cheese-filled sausage products including Käsekrainer mit Bergbaron. Both brands are Austrian traditions.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Handl Tyrol: Austrian family-owned producer of cured meats (Speck, Kaminwurzen, sausages) based in Pians, Tyrol. Direct competitor in the Austrian premium cured-meat category with similar regional heritage positioning, supermarket channel distribution, and DACH export footprint.
• Zumdieck: German sausage producer with regional strength in NRW and broader German retail distribution. Comparable as a mid-sized branded sausage manufacturer serving the same supermarket channels Wiesbauer targets in Germany.
• Hörtnagl: Austrian Tyrolean sausage and cured-meat specialist with strong regional heritage and supermarket distribution. Comparable as a family-owned Austrian meat specialty producer competing in the same Bergsteiger/Beskada-style dried sausage category.
• Reinert: German family-owned sausage and meat specialty manufacturer (Reinert, Wurst Star brands) supplying major German retailers including Edeka and Rewe. Direct competitor in the German supermarket sausage category with similar branded-heritage positioning.
• Rügenwalder Mühle: German family-owned meat and plant-based producer known for traditional charcuterie (Mettwurst, Teewurst) and an industry-leading plant-based meat-substitute range. Direct comparable for branded sausage category in DACH retail and an example of category adaptation to dietary shifts.
• BINDER Feine Fleischwaren: German premium sausage and meat-specialty manufacturer with strong regional presence in southern Germany. Comparable in product range (premium sausages, hams), DACH supermarket channel distribution, and traditional craftsmanship positioning.

Broad incumbents

• Danish Crown: Cooperative-owned European meat major (€8B+ revenue) producing pork, beef, and processed meats across multiple markets including Germany. Broad incumbent in sausage production with retail private-label and branded supply capabilities that compete for DACH shelf space.
• Tönnies: Germany's largest meat processor and slaughterhouse operator (Rheda-Wiedenbrück). Overlaps with Wiesbauer in sausage manufacturing and retail supply, but operates at vastly larger scale across beef, pork, and convenience categories including plant-based.
• Plukon Food Group: European poultry and convenience-food processor active across the Netherlands, Germany, Belgium, France, and Poland. Comparable as a branded/retail supplier of prepared meat products though focused on poultry rather than pork sausage.

Others

• Schärdinger (Berglandmilch): Austrian dairy major and Wiesbauer's Bergbaron co-branding partner. Adjacent rather than competitive: same Austrian premium-retail channel, complementary product (cheese vs meat), and existing partnership showcases Wiesbauer's ability to extend brand into adjacent categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wiesbauerwurst
• Instagraminstagram.com/wiesbauerwurst
• LinkedInlinkedin.com/company/wiesbauerwurst

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiesbauer Österreichische Wurstspezialitäten GmbH