HL Real Estate Group

What HL Real Estate Group does

HL Real Estate Group is a Charlotte, North Carolina-based real estate firm founded in 2016 operating with a stated headcount of approximately 12 employees. The firm's web presence (hlregroup.com) is the only verifiable public artifact and currently displays a "coming soon" placeholder, indicating the site is still being constructed and limiting external visibility into the firm's actual service offering, transaction volume, and client roster.

No products, services, proprietary technology platforms, or tooling details have been publicly disclosed. The website is hosted on Placester, a third-party real estate website provider widely used by independent brokerages and small teams, which implies reliance on commodity digital infrastructure rather than custom-built technology. Information on partnerships beyond the Placester relationship, certifications, leadership, ownership, parent entities, and corporate structure is not present in the source data, and no patents, trademarks, awards, or regulatory actions are recorded.

The firm's business and revenue model is not disclosed. As a small Charlotte-area real estate firm with minimal disclosed headcount, the most plausible operating model is a standard residential brokerage generating commission revenue on closed transactions, but no commission structure, fee schedule, segment focus (residential vs. commercial, buyer vs. seller representation), or customer composition is publicly documented. Revenue figures, funding history, and customer references are absent from the available data.

Name

HL Real Estate Group

Website

https://hlregroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HL Real Estate Group is a small Charlotte, North Carolina-based real estate firm founded in 2016 with approximately 12 employees, currently operating with an unfinished Placester-hosted website and no publicly disclosed products, services, or client roster.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Residential real estate
• Real estate brokerage
• Property sales
• Charlotte real estate
• Real estate services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

HL Real Estate Group is a Charlotte-based residential real estate group operating in the Charlotte real estate market. The company is a small real estate firm with approximately 12 employees, founded in 2016, whose public-facing website is currently under construction.

Product overview

No product or service information available. The company's website displays a coming soon placeholder page indicating the site is under construction.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Redfin: Tech-enabled residential brokerage with active Charlotte operations. Directly competes for the same seller and buyer clients, with a stronger digital platform and similar MLS-driven model.
• Allen Tate Realtors: Large regional residential brokerage headquartered in the Carolinas with deep Charlotte roots. Most directly comparable as a Carolinas-based residential real estate group competing for the same local market share.

Broad incumbents

• Berkshire Hathaway HomeServices: National residential brokerage franchise network with Carolina affiliates. Comparable as a full-service residential real estate group serving the Charlotte buyer/seller market.
• Coldwell Banker: Established residential brokerage brand with regional Carolina affiliates. Competes for the same Charlotte-area seller/buyer leads and agent talent as a local real estate group.
• RE/MAX: Global residential real estate franchise with multiple Charlotte-area offices. Directly comparable brokerage model focused on residential resale and agent productivity in the same geography.
• eXp Realty: Cloud-based brokerage model with rapidly growing Charlotte agent count. Comparable to HL Real Estate Group as a residential brokerage competing for agents in the same metro, but with very different cost structure.
• Keller Williams Realty: Largest U.S. residential brokerage franchise by agent count, with heavy Charlotte-CaroIinas presence. Competes for the same agent-recruiting and listing-acquisition pool that HL Real Estate Group would draw from.
• Compass: National tech-enabled residential brokerage with a major Charlotte presence. Comparable as a directly competing real estate group serving the same metro buyer/seller market, but operating at vastly larger scale.
• Century 21: Global residential real estate franchise with Charlotte-area affiliates. Competes for the same agent-recruitment pipeline and consumer listings as an independent Charlotte brokerage.
• Howard Hanna Allen Tate: Combined Howard Hanna / Allen Tate brand operating across the Carolinas. Comparable regional residential brokerage competing for Charlotte agents, listings, and buyer-side traffic.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/hl-real-estate-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HL Real Estate Group