Heart and Brain

What Heart and Brain does

Heart & Brain is a privately held, Madrid-based healthcare marketing and communication agency founded in 2008 with over 15 years of specialization in the health sector. The company designs and delivers customized "Healthy Tailored Projects" that combine emotional engagement ("Heart") with scientific rigor ("Brain") for pharmaceutical companies, medical device manufacturers, cosmetics brands, scientific societies, and patient associations. Its service portfolio spans six interconnected lines: events and live broadcasts, scientific video content and congress coverage, accredited professional training, gamification, web-based clinical case competition platforms, and scientific data analysis plus scientific poster design.

The firm's delivery methodology is a six-step tailored process — needs analysis (taking measurements), strategy and content selection, design (cutting), testing with the client, on-schedule delivery with quality control, and post-sale performance measurement — applied individually per engagement. Technical capabilities include professional video production, live clinical procedure retransmission, mobile-app-delivered scientific video capsules, image-based clinical case competition web platforms (CICAFLASH, LIPIFLASH, DERCOSFLASH), and educational gamification products (Dermatotindr, Estetic Tindr, Diabecedario). Named clients include Vichy (L'Oréal), Coloplast, AEDV (Academia Española de Dermatología y Venereología), and Diabetes Prime Time.

Revenue is generated through bespoke, quote-based project engagements rather than subscriptions or licensing; pricing is not publicly disclosed. The company operates primarily from its Madrid headquarters and has executed events across more than 7 Latin American countries (notably SUMMIT DIGITAL PANAMÁ), indicating a Spain-anchored operation with selective international project work targeted at the Spanish-speaking healthcare market. There is no evidence of external funding, parent ownership, or institutional backing.

Name

Heart and Brain

Legal name

Heart & Brain

Website

https://hnb.es

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart & Brain is a Madrid-based, privately held healthcare marketing agency founded in 2008 that designs bespoke communication, training, event, gamification, and scientific content projects for pharmaceutical, medical device, cosmetics, scientific society, and patient association clients.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Healthcare marketing services
• Medical communication agency
• Pharmaceutical marketing solutions
• Healthcare event management
• Medical professional training

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Healthcare Marketing and Communication Projects: Bespoke project-based services including events, training, scientific projects, gamification, video production, and web platforms for pharmaceutical, medical device, cosmetics companies and scientific societies.

Go-to-market motion1 record

Core offering

Heart & Brain is a Madrid-based healthcare marketing and communication agency that designs and delivers customized "Healthy Tailored Projects" for pharmaceutical companies, medical device manufacturers, cosmetics brands, scientific societies, and patient associations in Spain and Latin America. Its core offerings span six service lines: online events and live broadcasts, scientific video content and poster design, accredited audiovisual training for healthcare professionals, educational gamification, web platforms for clinical case competitions, and scientific data analysis.

Product overview

Heart & Brain is a healthcare marketing and communication agency offering customized 'Healthy Tailored Projects' services. Their portfolio consists of six interconnected service lines: Eventos (event organization and live broadcasts), Proyectos Científicos (scientific content and video production), Formación (professional training and accredited courses), Gamificación (educational games for learning engagement), Plataformas Webs (web-based competition platforms), and Análisis de Datos (scientific data analysis and poster design). These services are delivered through a tailored project methodology involving needs analysis, strategy selection, design, testing, delivery, and post-sale evaluation. The company serves pharmaceutical industry, medical devices, cosmetics, scientific societies, and patient associations.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventos (Events) Organizes and produces online events, congresses, summits, and live broadcasts for healthcare professionals, including pharmacy training events and multi-country digital summits across Latin American countries. Delivered as a bespoke project for pharmaceutical companies, medical device firms, and scientific societies.
• Proyectos Científicos (Scientific Projects) Creates scientific video content, clinical case presentations, and disseminates international congress highlights through mobile application video segments and scientific poster design. Includes platforms such as CICAFLASH, LIPIFLASH, and DERCOSFLASH for image-based clinical case competitions.
• Formación (Training) Develops audiovisual training programs and accredited courses for healthcare professionals, covering topics such as facial anatomy, acne, trichology, photoprotection, and wound care. Includes projects such as the HERIDAS training for Coloplast.
• Gamificación (Gamification) Creates educational games that combine entertainment with knowledge testing and learning, including dermatology and aesthetics trivia games such as Dermatotindr, Estetic Tindr, and Diabecedario. Designed for healthcare professionals and patients.
• Plataformas Webs (Web Platforms) Builds web-based platforms for clinical case competitions and contests, such as CICAFLASH, LIPIFLASH, and DERCOSFLASH for dermatological image-based case presentations.
• Análisis de Datos Científicos (Scientific Data Analysis) Provides scientific study data analysis, design, and layout of scientific posters, including data collection, conclusion extraction, and support materials for clinical research dissemination.
• Producción Audiovisual (Audiovisual Production) Produces slow-motion videos, promotional materials, business cards, and television-style scientific content such as Diabetes Prime Time, along with live broadcasts of clinical procedures including laser treatments.

Quantifiable outcome

• Trained thousands of pharmacies in a single day through online events
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ogilvy Health: WPP's healthcare marketing arm providing brand communications, medical education, and patient engagement for pharma and biotech. Comparable to Heart & Brain's tailored creative project model and pharma customer base, but offering a full global agency stack.
• FCB Health: IPG's dedicated healthcare creative network producing pharmaceutical advertising, HCP education, and patient communications. Comparable to Heart & Brain's pharma-focused creative offering but at significantly larger scale.
• McCann Health: Global healthcare creative network within IPG, offering pharmaceutical and medical-device marketing communications across dozens of markets. Directly comparable to Heart & Brain in core service offering (HCP-focused creative, medical education, brand communications) but at vastly larger scale and geographic reach.
• Havas Health & You: Havas's global healthcare marketing network combining creative, medical, and patient communications. Comparable to Heart & Brain's tailored healthcare communications approach, with broader geographic coverage.
• Publicis Health: Publicis Groupe's healthcare communications network combining creative, media, and data services for pharma and consumer health clients. Comparable to Heart & Brain's healthcare creative remit but with substantially broader service breadth and global footprint.

Direct peers

• Langland: Independent healthcare advertising and medical communications agency serving global pharma clients with creative, medical education, and patient engagement. Closely comparable service mix and bespoke-project orientation to Heart & Brain.
• TBWA\WorldHealth: Specialist healthcare creative agency within the TBWA network, focused on pharmaceutical brand communications and HCP engagement. Closely comparable to Heart & Brain's bespoke, creative-led pharma project model.
• Grey Health Group: WPP's Grey network's healthcare arm offering creative advertising and medical communications for pharma and OTC brands. Comparable to Heart & Brain's healthcare-focused creative and HCP engagement services.
• Sudler & Hennessey: WPP-owned specialist healthcare communications agency offering creative, medical education, and market access services to pharma. Comparable to Heart & Brain's tailored-service healthcare marketing model.
• Real Chemistry: Healthcare marketing and communications agency specializing in pharma, biotech, and consumer health creative campaigns and medical education. Comparable to Heart & Brain's bespoke healthcare creative projects, with stronger data and analytics capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heartandbrain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart and Brain