Hollandse Nieuwe

What Hollandse Nieuwe does

Hollandse Nieuwe is a Groningen-based Dutch consulting and training firm specializing in organizational change, communication, HRM, and leadership. It serves healthcare providers, educational institutions, municipalities, and other public-sector organizations across Northern Netherlands (Zwolle to the Waddenzee), and operates a hybrid model in which a small core team (11-50 internal employees) is supplemented by a curated network of more than 50 independent professionals (ZZP'ers) matched to engagements on personality and fit rather than CV alone.

The firm's product surface spans four layers. First, an interim and consulting service that places individual consultants or multidisciplinary teams into client change, communication, HR, or leadership mandates. Second, a portfolio of structured leergangen and shorter training programs (including Krachtig Leiderschap Verandert, Krachtige Adviseur in Verandering, Communicatie in Verandering, Krachtig HR Verandert, Jij als Veranderexpert, and Leiders van de Toekomst) priced at €2,745 per participant for the 5-day programs, plus in-company variants. Third, a small set of proprietary facilitation tools — the Rad van Perspectief instrument, the Voortdurend Veranderen board game, the Veranderboost full-day workshop, and the Impactanalyse voor Communicatieteams diagnostic. Fourth, content IP including the Veranderprikkels book (Boom Uitgevers, December 2023) and the Vrolijk Verandergesprek podcast published with Boom.

Commercially, Hollandse Nieuwe runs a sales-led GTM built on direct relationships, regional events, and content marketing. Disclosed revenue streams include professional-services engagements, recurring cohort training subscriptions, pay-as-you-go workshops, one-off venue rental of its Topetage meeting space in Groningen, and book sales. The firm is privately held and co-owned by Renate Kamp (since 2016), with no disclosed external investors, M&A activity, or geographic expansion beyond Northern Netherlands.

Name

Hollandse Nieuwe

Legal name

Hollandse Nieuwe

Website

https://hnieuwe.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Hollandse Nieuwe is a Groningen-based Dutch consulting firm that provides change management, communication, HR, and leadership advisory, interim staffing, and training programs to healthcare, education, and public-sector clients across Northern Netherlands.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Organization Design & Change Management Consulting (BPAHACAD), Human Capital & Workforce Transformation Consulting (BPAHACAE), Organizational Change & Transformation Coaching (EDABANAG)

Keywords

• Change management consulting
• Leadership development training
• HRM advisory services
• Communication strategy consulting
• Organizational transformation

Headquarters

HQ city

Groningen, Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting & Interim Services: Placement of consultants and interim professionals from their network of 50+ professionals to organizations needing change management, communication, HRM, or leadership expertise.
2. Learning Programs (Leergangen): Multi-day learning programs on leadership, change, communication, and HR topics. Programs like Krachtig Leiderschap Verandert (5 days, €2745) and Krachtige Adviseur in Verandering (5 days, €2745).
3. Training & Workshops: Shorter training sessions and workshops including the Veranderboost workshop (€4475 in-company) and Game + Workshop package (€1745). Also includes 'De Proeftuin' sessions for alumni.
4. Venue Rental (Topetage): Rental of their 'Topetage' event space in Groningen city center for meetings, training, and brainstorming. Half-day €325, full-day €595, lunch €17.80 p.p.
5. Publications: Sale of the book 'Veranderprikkels, 18x meer kans dat het lukt' by Renate Kamp and Agnes Nanninga, published by Boom Uitgevers (December 2023). Also available for team training and lectures.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hollandse Nieuwe is a consulting and interim management firm that places change management, communication, HRM, and leadership experts into healthcare, education, and public sector organizations in Northern Netherlands. It also runs multi-day training programs (leergangen) and workshops on leadership, advising, communication, and HRM topics, and licenses proprietary change tools such as the Rad van Perspectief and Voortdurend Veranderen game. The firm operates with a small core team plus a curated network of 50+ independent professionals (ZZP'ers) matched to clients by personality and fit.

Product overview

Hollandse Nieuwe is a consulting and interim management firm based in Groningen, Netherlands, specializing in organizational change, communication, HRM, and leadership. The company operates a network of over 50 independent professionals serving healthcare, education, and the public sector across northern Netherlands. Its offerings include four main categories: (1) Interim & Consultancy services in the four expertise areas of Communicatie, HRM, Leiderschap, and Veranderkunde; (2) A portfolio of structured training programs (leergangen) including Krachtig Leiderschap Verandert, Krachtige Adviseur in Verandering, Communicatie in Verandering, Krachtig HR Verandert, Jij als Veranderexpert, and Leiders van de Toekomst, along with shorter training formats like Strategisch Leren en Ontwikkelen, Invloed op Organisatiedynamiek, and De Proeftuin alumni sessions; (3) Proprietary change tools and games including the Rad van Perspectief facilitation instrument, the Voortdurend Veranderen board game, and the Veranderboost workshop format; and (4) A published book Veranderprikkels by Boom Uitgevers. The company also rents out its Topetage venue in Groningen and runs the Baanbrekers talent program for young professionals in the northern region.

Differentiator

Problem solved

Functional benefit

Brands

• Baanbrekers: Talent programma voor jong professionals - a talent program for young professionals in the northern Netherlands region
• Veranderprikkels
• Rad van Perspectief
• Voortdurend Veranderen

Products and services

• Interim & Consultancy Provision of interim managers, consultants, multidisciplinary teams, special interventions, development trajectories, training, events, and games for organizations needing expertise in Communicatie (Communication), HRM (Human Resources Management), Leiderschap (Leadership), and Veranderkunde (Change Management). Targets healthcare, education, and public sector organizations in Northern Netherlands.
• Leergang Krachtig Leiderschap Verandert (Level 1) A 5-day training program for managers and leaders on how to be an effective leader in organizational change. Covers contemporary perspectives on leadership, organizational dynamics, chaos and order, and develops participants' personal toolbox of change routes and interventions. Priced at €2,745 per person excluding VAT.
• Leergang Krachtige Adviseur in Verandering (Level 1) A 5-day training for advisors of various disciplines to stand strong as an advisor with vision and strategy, more influence, and a well-stocked toolbox. Develops deep insight into change management and new skills as an advisor in change. Priced at €2,745 per person excluding VAT.
• Leergang Communicatie in Verandering A 4-day in-company training for communication advisors and teams to strengthen their constructive influence in change processes. Covers change expertise, organizational culture, dialogue forms, and imagination for compelling change narratives. Pricing based on client needs and required interventions.
• Krachtig HR Verandert A training program for HR advisors and HR business partners addressing how change issues in organizations require a new role from HR. Focuses on developing the director role in change processes and supporting organizations in their HR transformation journey.
• Leergang Jij als Veranderexpert (Level 2) Advanced 3-day training for experienced change professionals to further strengthen their leading role in organizational change. Provides deep insight into one's own role and influence in change, serving as a Level 2 progression from the Krachtig Leiderschap program.
• Leiders van de Toekomst A 7-day training for ambitious professionals (age 28-35) with leadership ambitions, focusing on personal growth and discovering how to be influential in a world where collaboration matters more than hierarchy.
• De Proeftuin Short, inspiring, energetic, and surprising sessions on content related to daily practice situations. Organized quarterly for alumni of Hollandse Nieuwe's training programs to maintain engagement and refresh perspectives on everyday work situations.
• Training Strategisch Leren en Ontwikkelen A 3-day training on how to position Learning & Development on the map in one's organization in a way that aligns with organizational strategy. Targets L&D leaders and teams seeking to align their function with strategic priorities.
• Training Invloed op Organisatiedynamiek Training focused on understanding and influencing organizational dynamics. Provides insights, tools, and techniques to initiate change in how an organization operates, targeting leaders and advisors responsible for organizational change.
• Veranderboost Workshop A full-day intensive workshop combining the latest change knowledge and insights with hands-on work on participants' own change questions, including extensive gameplay of the Voortdurend Veranderen board game. In-company pricing €4,475 excluding VAT for up to 25 participants, customized to client needs.
• Rad van Perspectief A multidisciplinary perspective wheel used as a facilitation instrument. Organizations spin the wheel to approach complex topics from diverse, unexpected angles, breaking patterns and generating new ideas through open dialogue. Used for project kick-offs and team development within client engagements.
• Voortdurend Veranderen (game + workshop package) A proprietary board game without beginning or end, where players choose their own starting position, take their own turns, and color their own pawns. Packaged as a Game + Workshop bundle (€1,745 excluding VAT) including 2-3 hour facilitator training within the client organization. Mirrors how change actually works in organizations.
• Impactanalyse voor Communicatieteams An in-house diagnostic service for communication teams that includes CV analyses, personality assessments, strategy and plan reviews, interviews with team members and internal stakeholders, and determination of four impact areas for communication teams. Targets communication leaders seeking to grow the team's strategic impact.
• Topetage venue rental (Groningen) Rental of Hollandse Nieuwe's Topetage event space in Groningen city center (approximately 20 persons), equipped with high-speed WiFi, projector, coffee bar, and process facilitation. Half-day rate €325, full-day €595 excluding VAT. Lunch available at €17.80 per person. Note: second floor with no elevator available.
• Baanbrekers Talent Program A two-year talent program for young professionals in which participants gain experience at different organizations in healthcare, education, and the public sector in Northern Netherlands. Targets young talent and partner organizations seeking talent retention support in the northern region.
• Veranderprikkels (book) Book authored by Renate Kamp and Agnes Nanninga published by Boom Uitgevers in December 2023, titled 'Veranderprikkels, 18x meer kans dat het lukt'. Contains 18 inspirational perspectives on organizational change drawn from nature, psychology, mathematics, anthropology, and organizational science. Available for purchase and used in training programs and lectures.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Impactnetwerk CommunicatieminorStrategic or Co-development Partner · 15 September 2022Partnership with Impactnetwerk Communicatie for the BIGBANG event (September 2022), exploring the future of communication through Futures Literacy with innovation pioneer Loes Damhof.
• Boom UitgeversminorOthersPublisher partnership for the Veranderprikkels book (December 2023). Also involved in podcast production 'Vrolijk Verandergesprek'.
• Baanbrekers Program PartnerscoreStrategic or Co-development PartnerPartnership program for organizations in healthcare, education, and public sector to support young professionals. Partners contribute to a talent retention program for northern Netherlands, helping young professionals find placements and develop careers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company: Global management consultancy with organizational practice serving healthcare, public sector, and education clients worldwide. Overlaps at the high end of large transformation mandates but operates at significantly larger scale and scope.
• Boston Consulting Group: Global strategy and organizational consulting firm with healthcare and public-sector practices. Comparable on transformation work for healthcare and government clients, though it operates at a much larger scale and scope.
• KPMG Advisory (Netherlands): Big Four advisory firm with broad management consulting, change, and HR transformation practices serving Dutch healthcare, education, and public-sector clients. Overlaps with Hollandse Nieuwe's vertical focus but operates at much larger scale across broader service lines.

Direct peers

• Sioo: Dutch inter-university institute for organizational change and development, providing advanced change management programs and consulting. Comparable focus on organizational change science and practitioner development in the Dutch context.
• GITP: Dutch HR, leadership, and organizational development consultancy providing assessments, training, and change consulting. Comparable on HR-focused change consulting and learning program offerings to Dutch organizations.
• De Baak: Dutch management development organization offering leadership training, coaching, and change programs. Comparable on multi-day learning programs and leadership-development offerings for Dutch managers.
• Schouten & Nelissen: Dutch training, coaching, and organizational development firm offering learning programs and change consulting. Comparable on training-program-led business model serving Dutch enterprise and public-sector clients.
• Berenschot: Dutch consultancy with strong change management, HR, and public-sector practices serving healthcare, education, and government clients in the Netherlands. Comparable offering mix of consulting, interim management, and learning programs.
• Harthoorn: Dutch organizational change and development consultancy with practices in change leadership, team development, and HRM transitions. Comparable as a Dutch boutique specializing in change management with a regional and mid-market focus.
• TwynstraGudde: Dutch management and organizational consulting firm with deep practices in change management, leadership development, and public-sector transformation. Highly comparable given similar focus on Dutch organizational change, public-sector clients, and learning programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hollandsenieuwe
• Instagraminstagram.com/hollandsenieuwebv

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollandse Nieuwe