Hospital de Olhos de Brusque

What Hospital de Olhos de Brusque does

Hospital de Olhos de Brusque (operating as HOB HOSPITAL DIA LTDA) is a physician-owned ophthalmology hospital founded in 2016 and headquartered in Brusque, Santa Catarina, Brazil. It occupies a 2,000+ m² facility with a dedicated 450+ m² surgical center containing four operating rooms and advanced positive-pressure HVAC systems. The hospital is led by three co-founder ophthalmologists — Dr. Julio César Bottós, Dra. Kátia M. Bottós Leite, and Dr. Mauro Toledo Leite — and has expanded to a seven-ophthalmologist clinical team covering cataract, refractive surgery, cornea, glaucoma, retina/vitreous, pediatric ophthalmology/strabismus, and oculoplastics, plus adjacent dermatology and otolaryngology services.

The hospital delivers a full ophthalmic service portfolio: refractive surgery (LASIK/PRK via Schwind Amaris 1050RS laser with 7D eye tracking), cataract surgery (phacoemulsification with monofocal/toric/multifocal/trifocal IOLs), keratoconus crosslinking, glaucoma surgery, blepharoplasty, intravitreal anti-VEGF injections, retinal laser (Hyalus Green 532nm), pterygium removal, ophthalmologic examinations (IOL Master 500 biometry, Pentacam tomography, Schwind MS-39 OCT), and contact lens fitting. Surgical procedures are performed under a day-hospital (Hospital Dia) outpatient model using a Leica F40 surgical microscope and the equipment listed above.

Revenue is generated through professional fees for consultations, diagnostics, and surgical procedures, paid either out-of-pocket by private patients or reimbursed via six accepted health insurance plans (Unimed, Cassi, Sintimmmeb Saúde, SC Saúde, Bradesco Saúde, Postal Saúde). The go-to-market is direct-to-consumer via the hospital website, phone, WhatsApp booking, and a content-marketing ecosystem (blog, YouTube, Instagram, Facebook). No external funding, channel partners, or secondary locations are indicated.

Name

Hospital de Olhos de Brusque

Legal name

HOB HOSPITAL DIA LTDA

Website

https://hobrusque.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hospital de Olhos de Brusque is a physician-owned ophthalmology hospital in Brusque, Santa Catarina, Brazil, founded in 2016, operating a 2,000+ m² facility with four surgical rooms and serving individual patients across cataract, refractive, retinal, glaucoma, and pediatric eye care via direct booking and six health insurance plans.

Ownership category

akta.pro rank

Product category

Ophthalmologic Healthcare Services

NAICS

General Medical and Surgical Hospitals (622110), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ophthalmic Specialty Hospitals (HLAFAHAJ)

akta.pro secondary industry

Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO)

Keywords

• Ophthalmology services
• Refractive surgery
• Cataract surgery
• Ophthalmic diagnostics
• Retinal disease treatment

Headquarters

HQ city

Brusque

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ophthalmic Medical Services: The hospital generates revenue through the provision of ophthalmic medical consultations, diagnostic examinations, and surgical procedures. Services include consultations, eye exams, contact lens services, and a wide range of ophthalmic surgeries (cataract, refractive, glaucoma, keratoconus crosslinking, oculoplasty, pterygium, intravitreal injections, retinal laser). Revenue is collected through accepted health insurance plans (Unimed, Cassi, Sintimmmeb Saúde, SC Saúde, Bradesco Saúde, Postal Saúde) as well as private/pay-per-use patients. The hospital operates a day hospital (Hospital Dia) model.
2. Health Insurance Plan Agreements: The hospital has agreements with multiple Brazilian health insurance operators, generating revenue through insurance reimbursements for services rendered to covered patients. The accepted plans include Unimed, Cassi, Sintimmmeb Saúde, SC Saúde, Bradesco Saúde, and Postal Saúde.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hospital de Olhos de Brusque is an ophthalmologic hospital that provides comprehensive eye care services, including clinical consultations, diagnostic examinations, contact lens fitting, and a full range of ophthalmic surgeries (cataract, refractive, glaucoma, keratoconus crosslinking, oculoplasty, pterygium, intravitreal injections, retinal laser). It operates under a day-hospital (Hospital Dia) model with four operating rooms and serves both insured patients and private-pay patients at its Brusque, Santa Catarina facility.

Product overview

Hospital de Olhos de Brusque is an ophthalmologic hospital offering comprehensive eye care services through a portfolio of surgical and diagnostic products. The core offerings include refractive surgery (LASIK/PRK with Schwind laser technology), cataract surgery (phacoemulsification with IOL implantation), keratoconus treatment (Crosslinking), glaucoma surgery, eyelid surgery (Blefaroplastia), retinal treatments (intravitreal injections and laser therapy), and pterygium surgery. The hospital operates a 450m² surgical center with four operating rooms, supported by advanced diagnostic equipment (Pentacam, IOL Master 500) and the Leica F40 surgical microscope. Additional services include ophthalmologic examinations, contact lens fitting, and a day hospital facility for outpatient procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Refractive Laser Surgery (Cirurgia Refrativa a Laser) Laser eye surgery procedure that corrects myopia, hyperopia, astigmatism, and presbyopia using PRK and LASIK techniques with Schwind Amaris 1050RS laser technology, for patients seeking freedom from corrective lenses.
• Cataract Surgery (Cirurgia de Catarata) Cataract removal surgery using phacoemulsification technique with implantation of intraocular lenses (monofocal, toric, multifocal, or trifocal) to restore vision, typically performed through a 2.2 to 2.4 mm microincision with same-day discharge.
• Keratoconus Crosslinking (CXL) Corneal crosslinking treatment that strengthens the cornea to halt keratoconus progression, potentially avoiding the need for corneal transplant.
• Glaucoma Surgery (Cirurgia de Glaucoma) Surgical procedure to reduce and control intraocular pressure to prevent optic nerve damage and preserve vision in glaucoma patients.
• Blepharoplasty / Eyelid Surgery (Blefaroplastia) Eyelid surgery for functional and aesthetic correction of excess skin, fat bags, and ptosis, including blepharoplasty and eyebrow lifting.
• Intravitreal Anti-VEGF Injections Intravitreal injections of anti-VEGF medications (Avastin, Lucentis, Eylea, Vabysmo) for treatment of retinal diseases including age-related macular degeneration, diabetic retinopathy, and macular edema.
• Pterygium Surgery (Cirurgia de Pterígio) Surgical removal of abnormal conjunctival tissue growth on the cornea with conjunctival graft transplantation.
• Retinal Laser Treatment (Hyalus Green Laser) Retina laser treatment using Hyalus Green Laser (532nm diode) for diabetic retinopathy, retinal vein occlusions, macular edema, and glaucoma.
• Ophthalmologic Examinations (Exames Oftalmológicos) Comprehensive ophthalmologic examinations including optical biometry (IOL Master 500) and corneal tomography (Pentacam) for precise diagnostic evaluation.
• Contact Lens Services (Lentes de Contato) Contact lens fitting, evaluation, and prescription services for vision correction.
• Day Hospital (Hospital Dia) Exclusive day hospital service providing outpatient surgical procedures with dedicated reception and recovery areas, enabling same-day discharge after ophthalmic surgery.

Quantifiable outcome

• Refractive surgery laser technology achieves high precision and stability in visual correction outcomes for myopia, hyperopia, astigmatism, and presbiopia
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered minor.

• Unimed (Brusque)minorOthersUnimed is one of Brazil's largest health insurance operators. The hospital accepts Unimed insurance plans for patient consultations and procedures, allowing insured members to access ophthalmologic care at the facility.
• CassiminorOthersCassi is a health plan operator (primarily for banking sector workers). The hospital accepts Cassi plans for patient care services.
• Sintimmmeb SaúdeminorOthersSintimmmeb Saúde is a health insurance plan. The hospital accepts Sintimmmeb Saúde for patient ophthalmologic care.
• SC SaúdeminorOthersSC Saúde is a health insurance operator serving Santa Catarina state. The hospital accepts SC Saúde plans for patient services.
• Bradesco SaúdeminorOthersBradesco Saúde is one of Brazil's largest corporate health insurance providers. The hospital accepts Bradesco Saúde plans for patient ophthalmologic services.
• Postal SaúdeminorOthersPostal Saúde is a health insurance plan (linked to the Brazilian postal service employees). The hospital accepts Postal Saúde for patient care services.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Opty: Brazil's largest ophthalmology group, formed through consolidation of multiple regional clinics and specialty centers (formerly Centro Oftalmológico CAR and others). Comparable in core offering but operates as a multi-site national platform with significant scale advantages over HOB.

Regional players

• Hospital Banco de Olhos: Goiânia-based ophthalmology specialty hospital offering clinical, surgical, and corneal transplant services in the Central-West region. Comparable as a specialty eye hospital with subspecialty surgical depth, though serving a different Brazilian geography.

Direct peers

• Hospital de Olhos Sadalla Amin Ghanem: Multi-specialty ophthalmology hospital based in Joinville, Santa Catarina — the same state as HOB and explicitly cited in HOB's team training histories. Competes directly for Santa Catarina ophthalmology patients across subspecialties including retina, cataract, and refractive surgery.
• Hospital de Olhos do Paraná: Curitiba-based ophthalmology specialty hospital with full subspecialty coverage and surgical capacity — comparable as a Southern Brazilian eye hospital serving a regional catchment analogous to HOB's.
• Hospital Oftalmológico de Brasília: Brasília-based ophthalmology specialty hospital providing full clinical and surgical eye care services. Comparable as a dedicated eye hospital offering subspecialty surgical and diagnostic care in a Brazilian metropolitan market.
• Hospital de Olhos de São Paulo: Long-established São Paulo-based ophthalmology specialty hospital offering comprehensive clinical and surgical eye care across all subspecialties. Comparable in operating model as a dedicated ophthalmology hospital, though at significantly larger scale.
• CEMA Hospital Especializado: Specialized ophthalmology and ENT hospital in São Paulo operating a day-hospital model with subspecialty ophthalmologists, advanced diagnostics, and full surgical portfolio — closely comparable in service breadth, technology orientation, and Hospital Dia structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBy4ZFajN--WmMOb1cPur7g
• LinkedInlinkedin.com/company/hospital-de-olhos-de-brusque

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospital de Olhos de Brusque