Ferien und Sportzentrum Hoch Ybrig

What Ferien und Sportzentrum Hoch Ybrig does

Hoch-Ybrig AG, operating commercially as Ferien und Sportzentrum Hoch Ybrig, is a privately held Swiss corporation (Aktiengesellschaft) that runs an alpine ski and year-round mountain recreation resort in Unteriberg, Canton of Schwyz, Central Switzerland. The resort's core product is its physical mountain infrastructure: a 3S-Bahn three-rope cable car installed in 2025 (replacing the Weglosen station in what is described as a world-first replacement-construction engineering project), conventional chairlifts, groomed ski slopes, the 2.3km Sternensauser zipline reaching heights of 80m and speeds of 120km/h, the NBC Snowpark and Audi-sponsored Skicross Park, and a 100+ km network of marked hiking and walking trails. Winter offerings include skiing, snowboarding, snowshoeing, sledding, winter hiking, ski touring, cross-country skiing, and paragliding; summer offerings add mountain biking (with free bike transport on lifts), hiking, fishing, golf, and family-focused activities.

The company operates on a multi-tier ticketed admissions model: single tickets and day passes for casual visitors, multi-day cards, season passes billed annually for winter and summer, group reductions (Kollektivermässigungen), and family packages. Distribution is direct-to-consumer through on-site ticket offices and an online booking system on a bilingual (German/English) website, supplemented by cross-promotion through the Einsiedeln-Ybrig-Zürichsee regional tourism association and active Instagram marketing under the @hoch_ybrig handle. Ancillary revenue is generated via on-site restaurants, clubhouses, and referrals to partnered accommodation providers (hotels, chalets, group accommodations, camping), ski school services (operated by an external partner, Skischule Hoch-Ybrig), and equipment retail.

Hoch-Ybrig AG does not disclose revenue or financial figures and shows no evidence of venture capital backing, M&A activity, or public listing. Listed headcount is 7, consistent with a lean corporate management layer above a larger seasonal operational workforce. Recent strategic emphasis has been on capital-intensive product innovation (3S-Bahn, TRI-Line, Sternensauser) and brand positioning, including the 2025 naming of an Edelweiss Air Airbus A320 Neo "Hoch-Ybrig" at Zurich Airport.

Name

Ferien und Sportzentrum Hoch Ybrig

Legal name

Hoch-Ybrig AG

Website

https://hoch-ybrig.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoch-Ybrig AG is a privately held Swiss alpine resort in Unteriberg, Canton of Schwyz, operating cable cars, ski slopes, the Sternensauser zipline, 100+ km of hiking trails, and snowparks for year-round outdoor recreation visitors from Central Switzerland and the Zurich catchment.

Ownership category

akta.pro rank

Product category

Alpine Ski Resort and Tourism

NAICS

Skiing Facilities (71392)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

Keywords

• Alpine ski resort
• Cable car transportation
• Mountain hiking trails
• Winter sports facility
• Outdoor recreation tourism

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Hoch-Ybrig AG operates a year-round alpine resort in Central Switzerland (Unteriberg, Canton of Schwyz) offering winter sports (skiing, snowboarding, snowshoeing, sledding, ski touring, cross-country skiing) and summer recreation (hiking across 100+ km of trails, mountain biking, the 2.3 km Sternensauser zipline, paragliding, fishing, golf, family activities). The resort sells lift access (3S-Bahn cable cars, chairlifts), activity passes, season tickets, and on-site food and accommodation services, supported by dedicated facilities including the NBC Snowpark and Audi Skicross Park.

Differentiator

Problem solved

Functional benefit

Brands

• NBC Snowpark: Snowboard and freestyle park operated within the Hoch-Ybrig resort area.
• Audi Skicross Park
• Sternensauser

Products and services

• Winter Lift Tickets and Day/Afternoon Passes Single rides and day/afternoon access passes granting use of Hoch-Ybrig cable cars and chairlifts for winter skiing and snowboarding visitors.
• Winter Multi-Day Cards Discounted multi-consecutive-day lift passes for visitors staying multiple days in the ski area.
• Winter Season Passes (Saisonkarten) Annual winter season passes providing unlimited lift access for the entire ski season for residents and frequent visitors.
• Summer Season Pass (Sommer-Saisonkarte) Season pass granting summer access to cable cars and lifts for hiking and mountain biking visitors across the summer operating season.
• Summer Single Tickets and Day Cards Single rides and day passes granting summer cable car and chairlift access for hikers, mountain bikers (free bike transport), and other summer visitors.
• Sternensauser Zipline Adventure 2.3 km zipline experience with up to 80 m height and speeds up to 120 km/h, offered to summer visitors and adventure seekers at the resort.
• NBC Snowpark Professional snowpark facility with freestyle features for snowboarding and freestyle skiing within the winter ski area.
• Audi Skicross Park Audi-sponsored skicross facility within the ski resort, supporting skicross training, races, and events.
• Holiday Apartments and Chalets Self-catering holiday apartments and chalets located in the resort area for multi-day visitors.
• Resort Restaurants and Clubhouses On-site restaurants and alpine clubhouses offering food and beverage service to resort visitors during winter and summer operations.
• Ski and Snowboard School Partner-operated ski and snowboard school providing lessons to beginners and intermediates visiting the resort.
• Hiking and Walking Trail Network Over 100 km of marked hiking and walking trails across alpine meadows and forests, accessed with summer lift tickets for day visitors and holiday guests.
• Mountain Biking with Free Bike Transport Summer mountain biking access using cable car infrastructure with complimentary bike transport for ticket holders, plus maintained biking trails.

Quantifiable outcome

• Over 100km of hiking and walking trail network
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Andermatt-Sedrun Disentis (SkiArena): SkiArena connecting Andermatt, Sedrun, and Disentis in central Switzerland. Comparable as an independent Swiss ski region with lift infrastructure, snowsports facilities, and a summer mountain offering.
• Weisse Arena Gruppe (Flims Laax Falera): Operator of the Flims Laax Falera ski area in Graubünden, Switzerland. Comparable as a Swiss ski resort offering lift-served skiing, snowparks, freestyle facilities, and a summer activity program in the same alpine leisure category.
• Mythenregion Schwyz: Regional ski and hiking area in Canton of Schwyz, immediately adjacent to Hoch-Ybrig. Comparable as a small independent Swiss mountain offering lift-served skiing, hiking, and family-oriented summer activities in the same geography.
• Bergbahnen Flumserberg: Family-oriented ski and summer mountain resort in eastern Switzerland. Comparable as an independent Swiss ski area with cable car infrastructure, snowparks, and a strong summer hiking/biking offering aimed at the same day-trip and weekend family market.
• Säntis Schwebebahn: Operator of cable car infrastructure and an alpine destination in northeastern Switzerland. Comparable as a year-round Swiss mountain resort combining lift access, hiking, and signature attractions in a similar scale and catchment profile.
• Bergbahnen Engelberg-Trübsee-Titlis: Operator of the Titlis ski and alpine experience in Central Switzerland. Directly comparable as an independent Swiss mountain resort offering year-round lift access, snow sports, and summer activities to the same Zurich/Zentralschweiz catchment.
• Pilatus Bahnen: Lucerne-based operator of cable cars, cogwheel railway, and alpine leisure experiences. Comparable as a Swiss mountain destination combining lift infrastructure, summer activities, and family tourism close to the Central Switzerland market.

Broad incumbents

• Davos Klosters Mountains: Large-scale ski and summer mountain operation across Davos and Klosters. Comparable in core offering (lift-served skiing, snowparks, summer activities) but materially larger and more internationally established than Hoch-Ybrig.
• Jungfraubahnen (Jungfrau Ski Region): Operator of the Jungfrau railway region and the Jungfrau Ski Region in the Bernese Oberland. Comparable as a Swiss mountain lift operator with year-round alpine experiences, though at significantly larger scale and international brand reach.
• Bergbahnen Destination Gstaad: Mountain lift network serving the Gstaad destination in the Bernese Oberland. Comparable as a broader, well-established Swiss ski and summer resort group offering lift operations, snowparks, and alpine experiences at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hoch_ybrig
• LinkedInlinkedin.com/company/ferien-und-sportzentrum-hoch-ybrig

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferien und Sportzentrum Hoch Ybrig