What The Hockaday School does

The Hockaday School is an independent, non-profit, all-girls college-preparatory institution founded in 1913 by Miss Ela Hockaday in Dallas, Texas. It serves approximately 1,130 students across Pre-Kindergarten through Grade 12 (Lower School PK-4, Middle School 5-8, Upper School 9-12) on a single 88-acre campus at 11600 Welch Road in North Dallas, where it has operated since 1961. The school is governed by its philosophy of the "Four Cornerstones" — Character, Courtesy, Scholarship, and Athletics — established in 1914, and is accredited by the Independent Schools Association of the Southwest (ISAS) and affiliated with NAIS, the Cum Laude Society, the International Coalition of Girls' Schools, and The College Board. It employs roughly 330 full- and part-time faculty and staff, with more than 28% of faculty having served the school for over 15 years.

The school's product surface is a unified PK-12 academic program plus supplementary offerings: College Counseling, Fine Arts (orchestra, choir, theater, dance, visual arts), Athletics (including rowing, sailing, diving, and swimming), Student Support Services, a Diversity/Equity/Inclusion initiative, the Institute for Social Impact, and the Summer at Hockaday enrichment program (including for-credit U.S. Government and History of Art and Music courses priced at $1,625 each). Operational technology is centered on the myHockaday Portal (myschoolapp.com) for student information and parent communications, and the One Schoolhouse consortium for supplemental online coursework. Differentiated STEM programming includes the Summer Research Program, established in 2007, which places students in biomedical labs at UT Southwestern Medical Center, SMU, Scottish Rite Hospital, and the University of Texas at Dallas, supported by a $20 million gift from alumna Lyda Hill '60 for the Academic Research Center.

Hockaday's revenue model is anchored in recurring tuition and fees, with $3 million distributed annually in tuition assistance to support accessibility. Auxiliary recurring revenue comes from extended care programs (Happy Haps and Daisy Den) and from summer programs operated as one-time registrations. Distribution is direct-to-consumer through campus visits, discovery sessions, and an application portal (schooladminonline.com), targeting families in the Dallas region seeking a single-gender college-preparatory education. Recent program moves — partnerships with Baylor Scott & White Research Institute and Texas A&M College of Medicine on Lower School STEM, and with United Way and Boston Consulting Group on a Science and Social Impact class — signal expansion of differentiated, real-world curriculum into earlier grades.

Name

The Hockaday School

Legal name

The Hockaday School

Website

https://hockaday.org

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

251–500 employees

Short description

The Hockaday School is an independent, non-profit, all-girls college-preparatory institution in Dallas, Texas, serving roughly 1,130 students from Pre-K through Grade 12 on a single 88-acre North Dallas campus. Founded in 1913, it delivers a unified PK-12 academic program built on its Four Cornerstones philosophy, with differentiated STEM programming, college counseling, and auxiliary summer and after-school programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Primary revenue stream from tuition for PK-12 education. The school provided $3 million in tuition assistance to support accessibility.
2. Summer Programs: Revenue from summer courses including U.S. Government ($1,625) and History of Art and Music ($1,625), plus lunch options ($360) and registration fees ($55).
3. Auxiliary Programs: Revenue from extended care programs including Happy Haps and Daisy Den after-school care, with discounted rates for benefit-eligible employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Hockaday School is an independent, non-profit, all-girls college-preparatory day school delivering PK-12 education grounded in the Four Cornerstones of Character, Courtesy, Scholarship, and Athletics. Core offerings span Lower School (PK-Grade 4), Middle School (Grades 5-8), and Upper School (Grades 9-12), supplemented by college counseling, fine arts, athletics and wellness, student support, the Summer at Hockaday enrichment program, and a Summer Research Program partnering with major medical and academic institutions.

Product overview

The Hockaday School is an independent, all-girls college-preparatory institution offering a unified educational program from Pre-K through Grade 12. The school provides a comprehensive academic curriculum built on the Four Cornerstones of Character, Courtesy, Scholarship, and Athletics. Programs include Lower School (PK–Grade 4), Middle School (Grades 5–8), and Upper School (Grades 9–12), supplemented by Summer at Hockaday enrichment programs, College Counseling, Fine Arts, Athletics and Wellness, Student Support Services, Diversity/Equity/Inclusion initiatives, and the Institute for Social Impact. The school also operates myHockaday Portal as its student information system, and offers a Summer Research Program partnering with medical institutions for STEM education.

Differentiator

Problem solved

Functional benefit

Products and services

• Lower School (PK-Grade 4) College-preparatory program for Pre-K through Grade 4 offering foundational academics grounded in the Four Cornerstones of Character, Courtesy, Scholarship, and Athletics for girls.
• Middle School (Grades 5-8) Transitional college-preparatory academic program for Grades 5-8 emphasizing leadership, critical thinking, and the Four Cornerstones for girls.
• Upper School (Grades 9-12) Comprehensive college-preparatory program for Grades 9-12 featuring advanced academics, extracurricular offerings, athletics, fine arts, and dedicated college counseling services for girls.
• Summer at Hockaday Summer enrichment program offering academic courses (including for-credit U.S. Government and History of Art and Music) and various camp activities for boys and girls, including programming for children ages 6 weeks to 5 years.
• Summer Upper School Courses For-credit summer courses for rising Form II students including U.S. Government (8:30-11:30 a.m.) and History of Art and Music (12:30-3:30 p.m.) priced at $1,625 per course.
• College Counseling Comprehensive college preparation service providing guidance on college selection, application processes, and career planning for Upper School students.
• Fine Arts Program Comprehensive arts program including orchestra, choir, theater, dance, visual arts, and HAARTS events celebrating alumnae creativity and leadership.
• Athletics and Wellness Athletics program featuring track and field, rowing, volleyball, basketball, diving, sailing, and swimming, reflecting the Four Cornerstones with Athletics as a core pillar.
• Summer Research Program STEM summer research program placing students in biomedical and academic research labs at UT Southwestern, SMU, Scottish Rite Hospital, and UTD for high-level scientific investigation between junior and senior year.
• myHockaday Portal Online portal (hockaday.myschoolapp.com) for students, families, and faculty to access academic information, schedules, and school communications.

Quantifiable outcome

• 19 National Merit Semifinalists in 2025
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Baylor Scott & White Research InstituteminorStrategic or Co-development Partner · 1 January 2026Lower School partnership on 'STEMs Do Specialize! – The Oak Tree Project,' a hands-on research partnership with Pre-K and Third Grade students exploring science.
• Texas A&M College of MedicineminorStrategic or Co-development Partner · 1 January 2026Collaboration partner in The Oak Tree Project research initiative for Lower School students.
• United WayminorStrategic or Co-development Partner · 1 January 2026Third Grade 'Science and Social Impact (SSI)' class partners with United Way and Boston Consulting Group on food insecurity projects in Dallas.
• Boston Consulting GroupminorStrategic or Co-development Partner · 1 January 2026SSI class partnership addressing food insecurity in Dallas, connecting students to real-world social impact challenges.
• DECA (Texas State Career Development Conference)coreOthers · 1 January 2026Hockaday DECA chapter had record 46 students compete in Texas State CDC, with 8 students qualifying for ICDC international competition. Texas DECA is the largest charter with over 7,000 competing students.
• Broadway DallasminorOthers · 1 January 2026Hockaday students Navya Desai and Jessie Moran named semi-finalists in Broadway Dallas High School Musical Theatre Awards. Hattie Bethancourt selected as Lighting Shadow.
• Texas Private Schools Music Educators Association (TPSMEA)coreOthers · 1 January 2026Students earned TPSMEA honors including All-State Orchestra and Band positions. Sophia Z served as Concertmaster of TPSMEA All-State Orchestra.
• Texas Music Educators Association (TMEA)coreOthers · 1 January 2026Students selected to perform in All-State concerts through rigorous audition from approximately 60,000 competing students statewide for 18 elite ensembles.
• NATS (National Association of Teachers of Singing)minorOthers · 1 January 2026Student Aneeka Misra won third place in NATS High School Classical Voice DFW Chapter Competition and third place in National Society of Arts and Letters scholarship competition.
• UT Southwestern Medical CentercoreStrategic or Co-development Partner · 1 January 2007Summer research program placing first-time researchers in modern biomedical labs. What began in 2007 with one rising senior has grown into a robust network of partnerships, opening doors for Hockaday students to engage in high-level scientific investigation.
• Southern Methodist University (SMU)coreStrategic or Co-development Partner · 1 January 2007Academic partnership hosting Hockaday MathCounts competition and research collaborations. SMU provides venue for MathCounts Chapter Competition and research opportunities.
• Scottish Rite HospitalcoreStrategic or Co-development Partner · 1 January 2007Summer research partnership providing opportunities for Hockaday students to engage in medical research.
• University of Texas at Dallas (UTD)coreStrategic or Co-development Partner · 1 January 2007Academic partnership providing research opportunities for Hockaday students in STEM fields.
• Independent Schools Association of the Southwest (ISAS)coreOthersHockaday is accredited by ISAS and participates in ISAS Fine Arts Festival. ISAS holds annual events for member schools.
• National Association of Independent Schools (NAIS)coreOthersMember of NAIS supporting independent education advocacy and standards.
• International Coalition of Girls' Schools (ICGS)coreOthersMember of ICGS connecting Hockaday with global all-girls schools network.
• The College BoardcoreOthersMember supporting AP coursework and college readiness testing.
• Cum Laude SocietycoreOthersHockaday received Cum Laude Charter in 1946, honoring academic achievement.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Greenhill School: Independent co-educational PK-12 college-preparatory day school in Addison, near Dallas. Direct competitor in the Dallas independent school market for families choosing between elite college-prep options.
• National Cathedral School: Independent all-girls day school (Grades 4-12) on the Washington National Cathedral close in Washington, D.C. Comparable in college-prep academic rigor and all-girls model.
• Holton-Arms School: Independent all-girls college-preparatory school (Grades 3-12) in Bethesda, Maryland. Highly comparable by program model, demographic profile, and D.C.-metro independent-school positioning.
• Chapin School: Elite all-girls K-12 college-preparatory school in New York City. Comparable in selectivity, four-cornerstones-style mission, and strong college-prep outcomes including National Merit recognition.
• The Spence School: Elite all-girls K-12 college-preparatory school in New York City. Comparable in selectivity, college-prep outcomes, and all-girls mission with similarly rigorous academic programming.
• The Madeira School: Independent all-girls college-preparatory boarding and day school in McLean, Virginia. Closest comparable by mission, grade span (Grades 9-12 plus boarding), and elite independent-school positioning.
• Miss Porter's School: Boarding and day all-girls college-preparatory school in Farmington, Connecticut. Highly comparable as an elite single-sex school with similar heritage, selectivity, and college-prep positioning.
• St. Mark's School of Texas: Elite all-boys K-12 college-preparatory day school in Dallas. Direct local market competitor — many Dallas families choose between Hockaday and St. Mark's for their children, sharing the same applicant pool and donor base.
• The Episcopal School of Dallas: Independent co-educational PK-12 college-preparatory school in Dallas. Direct local competitor for the same Dallas families, sharing admissions market and donor ecosystem.
• The Bryn Mawr School: Independent all-girls K-12 college-preparatory school in Baltimore. Comparable in mission, founding era (early 1900s), and emphasis on rigorous academics with strong alumnae network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheHockadaySchoolDallas
• Instagraminstagram.com/thehockadayschool/?hl=en
• LinkedInlinkedin.com/school/the-hockaday-school

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hockaday School