Autohaus Hofbauer GmbH

What Autohaus Hofbauer GmbH does

Autohaus Hofbauer GmbH is a privately held, family-owned automotive dealership group headquartered in Kapelln, Lower Austria, with a second location in St. Pölten. The firm represents six Volkswagen Group brands — Volkswagen, Audi, Škoda, SEAT, CUPRA, and Volkswagen Nutzfahrzeuge — offering new and used vehicle sales, certified pre-owned inventory through the DasWeltAuto program, manufacturer-compliant workshop services, accident repair (Unfall Spezialist), tire sales and storage (Reifenhotel), vehicle financing through Porsche Bank, and on-site vehicle registration (KFZ-Zulassungsstelle) via Generali Versicherung at the St. Pölten site. It operates 750+ immediately available vehicles across the portfolio and services both private and commercial fleet customers. The customer base is dominated by individual car buyers in Lower Austria, with a secondary business segment for commercial/fleet purchases of Volkswagen Nutzfahrzeuge.

Revenue is generated through one-time vehicle sales (new and used), recurring service contracts (TopCard at €125/year), workshop labor and parts, transaction-fee financing via Porsche Bank, and ancillary service fees (tire storage, registration, climate cleaning). Pricing spans €16,900–€71,900 on used cars and begins at €26,880 for new EVs such as the Škoda Epiq. Technology is built on Porsche Informatik's dealer management and online booking platform, the carlog customer portal (mobile app), and OEM-provided digital services. The firm is actively positioning itself for the Volkswagen Group's EV transition, with pre-orders open for Škoda Epiq, Škoda PEAQ, Audi A6 Avant e-tron, Audi Q5/Q3, and Volkswagen ID.3 Neo, alongside an electromobility-charging partnership with MOON Power GmbH. Leadership comprises the Hofbauer family (Gerhard and Christian Hofbauer as Managing Directors) with brand managers, sales, service, and accounting staff across both locations.

Name

Autohaus Hofbauer GmbH

Legal name

Autohaus Hofbauer GmbH

Website

https://hofbauer.co.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Autohaus Hofbauer GmbH is a family-owned multi-brand Volkswagen Group dealership in Lower Austria, operating two locations (Kapelln and St. Pölten) that sell new and used vehicles across Volkswagen, Audi, Škoda, SEAT, CUPRA, and VW Nutzfahrzeuge, alongside workshop, financing, and registration services for individual and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Kapelln

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new vehicles across multiple brands including Volkswagen, Audi, Škoda, SEAT, CUPRA, and Volkswagen Nutzfahrzeuge.
2. Used Vehicle Sales: Sales of pre-owned vehicles through DasWeltAuto platform, with various makes and models available.
3. Workshop and Service: Maintenance, repairs, inspections (§57a), tire changes, air conditioning service, and accident repairs.
4. Service Cards (TopCard): Annual service packages (TopCard) offering maintenance and warranty benefits for €125/year (€89 for vehicles in years 1, 2, 4).
5. Financing Services: Vehicle financing through Porsche Bank, including bonuses for financing (€1,000 Porsche Bank bonus, €500 insurance bonus, €500 service bonus).
6. Tire Storage Services: Professional tire storage (Reifenhotel) with professional conditions for seasonal tire changes.
7. Vehicle Registration: KFZ-Zulassungsstelle (vehicle registration) services through Generali insurance partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Autohaus Hofbauer GmbH is a multi-brand automotive dealership selling new and used Volkswagen Group vehicles (Volkswagen, Audi, Škoda, SEAT, CUPRA, Volkswagen Nutzfahrzeuge) across two physical locations in Lower Austria. The dealership provides a full-service automotive experience including workshop and repair services, accident repair, tire sales and storage, vehicle financing through Porsche Bank, and on-site vehicle registration through Generali.

Product overview

Autohaus Hofbauer GmbH is an automobile dealership with a multi-brand portfolio operating under the Volkswagen Group umbrella. The core offering consists of new and used vehicle sales across six brands (Volkswagen, Audi, Škoda, SEAT, Cupra, and Volkswagen Nutzfahrzeuge), supplemented by comprehensive workshop services, accident repair, and financial services. The dealership operates two locations in Austria (Kapelln and St. Pölten) and maintains a digital customer engagement platform through carlog. Key add-on services include tire sales with storage (Reifenhotel), climate cleaning (AIRCO WELL), underbody protection, vehicle registration assistance, and financing partnerships through Porsche Bank. The product portfolio emphasizes Volkswagen Group's transition to electromobility, offering electric vehicles like Škoda Epiq and PEAQ, Volkswagen ID.3 Neo, and Audi e-tron models.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Volkswagen, Audi, Škoda, SEAT, CUPRA, Volkswagen Nutzfahrzeuge) Sale of new vehicles across six Volkswagen Group brands, including passenger cars, commercial vehicles, and recreational vehicles. Targeted at individual consumers and small business buyers in Lower Austria.
• Used Vehicle Sales (DasWeltAuto) Sale of certified pre-owned vehicles through the DasWeltAuto program, providing inspected used cars with warranty options. Available to individual consumers and business customers.
• Workshop and Repair Services Comprehensive vehicle maintenance and repair services including inspections (§57a Pickerl), brake fluid changes, tire changes, air conditioning service, and general repairs. Available for all Volkswagen Group brands represented at the dealership.
• Vehicle Registration Services (KFZ-Zulassung) On-site vehicle registration, re-registration, and deregistration services at the St. Pölten location through the Generali Versicherung counter, providing one-stop convenience for vehicle buyers.
• Vehicle Financing (Porsche Bank) Vehicle financing and banking services through Porsche Bank, including loans, leasing, and insurance products. Integrated with the Porsche Bank customer portal for contract management and damage reporting.
• Accident Repair (Unfall Spezialist) Body work, painting, glass repair, and hail damage repair services certified under the Unfall Spezialist program, providing complete accident repair for vehicle owners.
• Tire Services and Storage (Reifenzentrum / Reifenhotel) Complete tire services including new tire sales, mounting by in-house team, and seasonal tire storage (Reifenhotel). A new tire hotel opens in fall 2026 with expanded storage capacity.
• Service Packages (TopCard) Annual service subscription packages offering comprehensive vehicle maintenance and warranty benefits. TopCard available at €125/year, with discounted rates for vehicles in years 1, 2, and 4.
• AIRCO WELL Climate Cleaning Complete air conditioning sanitization service using the AIRCO WELL system, reducing microorganisms, fungi, and germs while improving air quality. ECARF-certified as allergy-friendly.
• Electromobility Consulting and EV Charging Solutions Consulting and sales support for electric vehicles across all represented brands, including information on charging infrastructure through MOON charging solutions.

Quantifiable outcome

• 4.9 customer satisfaction rating based on 918 CarAdvisor reviews
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, moderate and minor.

• Generali VersicherungcoreStrategic or Co-development Partner · 9 June 2026On-site KFZ-Zulassungsstelle (vehicle registration office) partnership at the St. Pölten location. Generali provides vehicle registration services directly at the dealership, offering customers convenient registration, re-registration, and deregistration services during normal business hours.
• Porsche InformatikcoreTechnology or IntegrationTechnology provider for online appointment booking system (sbo.porscheinformatik.com) and dealer management systems. Enables 24/7 online workshop appointment booking and integrates with carlog customer portal.
• carlog (Porsche Holding)moderateTechnology or IntegrationCustomer portal platform for vehicle management, service booking, and access to Porsche Bank services. Allows customers to manage vehicles, book appointments, and access financing through a unified digital platform.
• MOON (MOON Power GmbH)minorGTM or Marketing PartnerElectromobility charging infrastructure partner. MOON provides charging solutions as part of the dealership's electromobility offerings, supporting the transition to electric vehicles.
• CarAdvisor.atmoderateChannel Partner/ Reseller/ DistributorThird-party customer review and rating platform. Autohaus Hofbauer has 918 reviews with a 4.9 rating, demonstrating customer satisfaction and providing social proof for prospective customers.
• DasWeltAuto (Volkswagen Group)coreChannel Partner/ Reseller/ DistributorOfficial used vehicle marketplace platform. Provides standardized used car sales with quality assurance, extending to 'DasWeltAuto' certified pre-owned vehicles.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ebner & Spiegel GmbH: Long-established Austrian car dealer group with multi-brand sales and workshop operations. Comparable as a regional multi-brand retail and aftersales competitor.
• Auto Falch GmbH: Austrian multi-brand car dealership with sales, service, and used-vehicle operations. Comparable regional multi-brand retail competitor.
• AVAG Holding GmbH: Austrian automotive retail holding operating multiple multi-brand dealership sites. Comparable scale-up model with full sales/service offerings across VW Group brands.
• Pappas Automobilvertriebs GmbH: Largest Austrian VW/Audi/Porsche/Škoda dealer group, operating numerous multi-brand sites across Austria. Most directly comparable as another family-run Austrian VW Group dealer portfolio with full sales/service/financing stack.
• Auto Reitter GmbH: Austrian multi-brand car dealer offering sales and aftersales services. Comparable regional Austrian multi-brand retail competitor.
• Auto Günther GmbH: Austrian Volkswagen Group dealer offering sales, service, and financing. Direct regional competitor with similar brand portfolio structure.
• Auto Estner GmbH: Austrian multi-brand car dealership representing several volume brands. Comparable multi-brand retail + service operating model in the Austrian regional dealership landscape.

Regional players

• Auto Bierschneider GmbH: Large German multi-brand VW Group dealer group with sales and service operations. Comparable multi-brand VW Group retail model but operating primarily in southern Germany rather than competing in Hofbauer's Austrian territory.
• Autohaus Senger GmbH: German multi-brand automotive retailer with dealership and service operations. Comparable multi-brand retail operating model in a different geography (Germany).

Broad incumbents

• Porsche Holding Salzburg: Europe's largest automotive distributor and parent of Porsche Informatik, Porsche Bank, and DasWeltAuto — the technology, financing, and marketplace partners Hofbauer integrates with. Serves as both supplier and broad incumbent in the Austrian dealership ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/autohaus-hofbauer-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Hofbauer GmbH