What Hofmann Personal Austria does

Hofmann Personal Austria, operating legally as I. K. Hofmann GmbH (registered at Landesgericht Steyr), is the Austrian arm of the Hofmann Personal group founded in Germany in 1985 by Ingrid Hofmann. It is Austria's #2 staffing and personnel services provider, generating approximately €221 million in annual revenue and employing around 5,000 workers in project assignments across 18-19 branch offices nationwide, serving roughly 700 Austrian business customers ranging from SMEs to large enterprises in manufacturing, trade, logistics, automotive, services, and administration. The company describes itself as 'traditionell, aber nicht von gestern' (traditional but not from yesterday) and holds the strongest Creditreform creditworthiness index in the Austrian staffing industry (Bonitätsindex 130, improved from 151 in 2015), EFQM Recognised for Excellence 6-Star (2020-2022), and multiple Staatspreis Unternehmensqualität awards.

The core offering is organized around five pillars: Arbeitnehmerüberlassung (temporary worker leasing, where Hofmann employs workers on permanent unlimited contracts and leases them to client companies at Kollektivvertrag-plus-markup rates), Personalvermittlung (direct placement / recruitment for permanent hires), Personalsuche (executive and specialized search via the eXperts consulting center / ecc sub-brand), Outsourcing (taking over complete functions under Werkverträge), and Ferialprojekte (management of seasonal and intern workers). Revenue is generated primarily through mark-ups on collective-agreement wages for temp staffing, placement fees as a percentage of annual salary for direct hires, and managed-services fees for outsourcing. Pricing is quote-based and negotiated per assignment; rates are not publicly disclosed, and billing is monthly.

Distribution is executed through a field-sales model anchored by the 18-19 branch offices covering all Austrian federal states (Upper Austria, Salzburg, Styria, Carinthia, Tyrol, Vienna, Lower Austria), supported by an online job portal with thousands of listings, a 24/7 callback service, Facebook and WhatsApp channels, AMS (public employment service) co-location partnerships, referral bonuses, and customer events. The technology stack is explicitly non-proprietary — Typo3 CMS, Matomo analytics, etracker marketing optimization — and the company's principal proprietary assets are the physical branch network, the Hofmann employer brand (sustained since 1985), ISO 9001 / ISO 45001 / ISO 50001 / AZAV certifications, EFQM 6-Star quality recognition, and ~700-customer / 5,000-worker relational network. Recent strategic activity has focused on geographic expansion (Innsbruck, Liezen, Perg), a 51% acquisition of tech/HR-consulting firm VACE Beteiligungs GmbH announced in 2026, and a Mavie workplace-wellbeing partnership launched in 2025.

Name

Hofmann Personal Austria

Legal name

I. K. Hofmann GmbH

Website

https://hofmann-personal.at

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Hofmann Personal Austria (I. K. Hofmann GmbH) is Austria's #2 staffing provider, operating 18-19 branches nationwide with ~5,000 project workers and ~700 business customers, generating ~€221M annual revenue through temporary staffing, direct placement, executive search, outsourcing, and seasonal worker management.

Ownership category

akta.pro rank

Product category

Staffing and Personnel Services

NAICS

Professional Employer Organizations (561330), Professional Employer Organizations (56133)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industry

High-Volume / High-Turnover Temp Staffing (BPACACAF)

Keywords

• Temporary staffing services
• Permanent placement recruiting
• Executive headhunting
• Workforce outsourcing
• Seasonal internship programs

Headquarters

HQ city

St. Florian

HQ country

Austria

HQ region

Europe

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Arbeitnehmerüberlassung (Temporary Labor / Staffing): Hofmann Personal hires workers on a permanent, unlimited contract and leases them to client companies (Arbeitnehmerüberlassung). Workers receive collective agreement (Kollektivvertrag) wages plus sector-specific allowances. This is the primary revenue stream, generating the bulk of the company's ~221M EUR annual revenue in Austria.
2. Personalvermittlung (Direct Placement/Recruitment): Direct placement of candidates into client companies, either as permanent hires or fixed-term contracts. The company charges placement fees or operates on contingency basis for successful placements.
3. Personalsuche (Executive Search / Headhunting): Executive and specialized recruitment services for technical and commercial positions through the eXperts consulting center (ecc) brand.
4. Outsourcing & Ferialprojekte: Outsourcing of entire work areas to Hofmann teams (Werkverträge), and management of seasonal/intern (Ferial) workers for clients during vacation periods.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hofmann Personal Austria is a staffing and personnel services provider that hires workers on permanent unlimited contracts and leases them to client companies (Arbeitnehmerüberlassung), while also offering permanent placement, executive search, project staffing, internship management and business process outsourcing. The company operates through 18+ branch offices across Austria, serving ~700 corporate clients and placing 5,000+ workers in project assignments.

Product overview

Hofmann Personal Austria operates as a staffing and personnel services company with a platform-plus-modules architecture. The core offering includes temporary staffing (Arbeitnehmerüberlassung), direct recruitment (Personalvermittlung), personnel search, project staffing, internship management (Ferialprojekte), and business process outsourcing. The company also operates a specialized division called the Experts Consulting Center (ECC) for highly qualified professionals. Additional services include a WhatsApp communication channel and online job portal with 2,000+ listings. Services are delivered through 18+ branch offices across Austria.

Differentiator

Problem solved

Functional benefit

Brands

• eXperts consulting center (ecc): Specialized division for highly qualified personnel, executive search, and career coaching services
• Kein Fan ohne Job

Products and services

• Arbeitnehmerüberlassung (Temporary Staffing / Worker Leasing) Temporary staffing service where Hofmann Personal hires workers on a permanent, unlimited contract under Kollektivvertrag conditions and dispatches them to client companies across industries. Workers receive social benefits, holiday and Christmas bonuses, and overtime/weekend/night surcharges. This is the primary revenue stream for Hofmann Personal Austria.
• Personalvermittlung (Permanent Placement / Direct Recruitment)

Quantifiable outcome

• 5,000+ workers placed in project assignments in Austria; 700+ business customers served; 18+ branches nationwide
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• VACE GroupcoreStrategic or Co-development Partner · 1 January 2026I.K. Hofmann GmbH, together with its subsidiary KMU Invest GmbH, acquired 51% stake in VACE Beteiligungs GmbH (pending cartel approval). VACE Group, based in Linz, is an established technology and personnel consulting firm with focus on engineering, IT services, technical training, and HR consulting across multiple Austrian locations. The partnership expands Hofmann's service portfolio in Austria with new specializations while VACE benefits from the Hofmann group's international network and established structure. The former owner remains invested and continues operational leadership.
• MavieminorStrategic or Co-development Partner · 1 January 2025Partnership launched September 2025 with Mavie, a workplace health and wellbeing platform. Provides Hofmann's internal employees with access to mental and physical health support including stress management, time management, conflict resolution, personal development coaching, as well as the Mavie Work Portal with coaching, articles, nutrition tips, self-learning programs, and live events.
• Rotes Kreuz OÖ / Blutzentrale LinzminorOthers · 1 January 2025Partnership with the Red Cross Upper Austria and Blood Center Linz for organizing blood donation drives at the Hofmann Service Center in St. Florian. The October 2025 event collected over 24,000 ml of blood from 50+ participants including internal staff and management.
• Österreichischer Personaldienstleister (OePDL)minorOthersMember of the Austrian Association of Personnel Service Providers (Österreichischer Personaldienstleister). Affiliated through the parent German BAP (Bundesarbeitgeberverband der Personaldienstleister) and BDA (Bundesvereinigung der Deutschen Arbeitgeberverbände) network via Ingrid Hofmann's leadership.
• Geben für Leben (Leukämiehilfe Österreich)minorOthersPartnership for stem cell donor registration campaigns. Hofmann promoted the organization's cheek swab test kits and planned an in-company donor registration action to support finding a match for a 3-year-old in need.
• Special Olympics OberösterreichminorOthersHofmann Personal Austria sponsored the 3rd Special Olympics Run in Linz (April 2026) with 293 participants. A €2,000 donation was made to Special Olympics Oberösterreich. The event promotes inclusion through sports.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Adecco Austria: Austrian arm of global staffing leader Adecco Group, offering temp staffing, permanent placement, and outsourcing across Austria. Most direct international competitor for blue-collar and white-collar staffing volumes.
• Manpower Austria: Austrian subsidiary of ManpowerGroup, offering temporary staffing, permanent placement, and talent development. Operates a similar branch-led model and competes for the same manufacturing and logistics customers.
• Powerserv Austria: Austrian staffing and personnel services company specializing in technical, commercial, and industrial placements. Comparable mid-sized competitor with similar Kollektivvertrag-driven business model.
• Trenkwalder Austria: Austrian-headquartered staffing and personnel services company with a similar branch-based model for Arbeitnehmerüberlassung, direct placement, and outsourcing. Direct competitor for the same ~700-customer Austrian corporate base.
• Randstad Austria: Austrian operations of Randstad, the global #2 staffing firm, providing temporary staffing, permanent placement, and HR solutions. Competes head-to-head with Hofmann for medium and large Austrian enterprise contracts.
• Hays Austria: Austrian arm of Hays, the global specialist staffing firm focused on qualified and professional placements in IT, engineering, and construction. Directly comparable to Hofmann's eXperts consulting center (ecc) division for higher-margin roles.

Emerging players

• Michael Page Austria: Austrian operations of PageGroup, focused on mid-to-senior professional recruitment. Comparable to Hofmann's executive search and eXperts consulting center for commercial and technical roles, but does not compete in core temp staffing.
• Iventa Personalberatung: Austrian recruitment and headhunting firm focused on technical, commercial, and executive search. Comparable for Hofmann's Personalsuche and direct placement services, particularly in engineering and life sciences.
• Robert Half Austria: Austrian arm of Robert Half, specializing in finance, accounting, and administrative staffing and direct placement. Adjacent competitor for Hofmann's commercial/kaufmännisch placements.

Broad incumbents

• ISS Austria: Austrian arm of global facility services giant ISS, which provides outsourced workforce and facility management — overlapping with Hofmann's Outsourcing and Werkvertrag services, particularly for production and logistics functions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hofmann.personal.austria
• LinkedInlinkedin.com/company/hofmannpersonalaustria

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hofmann Personal Austria