Högbo Brukshotell & Spa

What Högbo Brukshotell & Spa does

Högbo Brukshotell & Spa operates a 126-room, 252-bed hotel and spa resort on the historic 17th-century Högbo ironworks estate in Sandviken, Sweden (Gävleborg County, near Gävle). The property combines accommodation, a full-service spa with indoor and outdoor pools, a White Guide-classified restaurant, conference facilities for up to 200 seated guests, and five integrated outdoor arenas (MTB Arena, Trail Arena, Canoe Arena, Ski Arena, and golf) directly adjacent to the hotel. It is the operating vehicle of Winn Hotels Högbo Brukshotell AB, a privately held subsidiary within the Winn Hotel Group AB conglomerate (org. no. 556422-3096, headquartered in Gävle), and shares group-level booking infrastructure, marketing technology, and procurement with sibling properties such as Bjertorp Slott, Såstaholm Hotell & Konferens, The Dock, and Lundsbrunn Resort & Spa.

Revenue is generated through seven interconnected streams: hotel accommodation, spa services, restaurant and dining (including the Made in Högbo locally sourced program), pre-packaged bundled experiences (Spa & Four-course Dinner from 1818 SEK, Gourmet Package from 1378 SEK, Two-day Package from 2645 SEK, plus MTB/Hiking/Canoe/Golf/Senior/Ski/Christmas table packages), conference and event services, year-round activity and outdoor experiences (some operated via Sport Centre Högbo as equipment partner), and gift cards. Go-to-market is direct-to-consumer via the proprietary booking platform boka.hogbobrukshotell.se and a multi-channel digital marketing setup (website, ActiveCampaign newsletter with 5% discount, Instagram/Facebook/LinkedIn, Google and paid retargeting), supplemented by listings on Svenska Möten and the Swedish Spa Hotel directory for corporate and wellness discovery respectively. Customer segments are diversified across leisure/wellness travelers, corporate and business groups, celebrations and weddings, outdoor enthusiasts, and food/culinary tourists.

The underlying operational technology is conventional hospitality stack rather than proprietary tech: BookVisit for reservations, Klarna for payments, ActiveCampaign for email, Google Analytics for traffic, Cookiebot and reCAPTCHA for compliance and bot protection, and Claspo for on-site conversion. The property holds the Nordic Swan Ecolabel (Svanenmärkt), is selected by Svenska Möten, classified by White Guide, was named a 2024 Travel Green Winner, and operates with 48 employees across its 126-room footprint. No revenue, funding, M&A, or AI capability disclosures were identified.

Name

Högbo Brukshotell & Spa

Legal name

Winn Hotels Högbo Brukshotell AB

Website

https://hogbobrukshotell.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Högbo Brukshotell & Spa is a 126-room, 252-bed hotel and spa resort in Sandviken, Sweden, operated by Winn Hotels Högbo Brukshotell AB within the Winn Hotel Group. It serves leisure, corporate, and outdoor-sports guests with integrated spa, dining, conferences, and on-site activity arenas.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Recreational Goods Rental (532284)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Hotel accommodation services
• Spa and wellness packages
• Conference and event venues
• Outdoor activity experiences
• Restaurant and dining services

Headquarters

HQ city

Sandviken

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Hotel accommodation: Overnight stays in 126 hotel rooms and suites with 252 beds, including double rooms, suites, and specialty accommodations in the main building and adjacent buildings in the historic ironworks (bruksmiljö) setting.
2. Spa services: Spa entrance, treatments, and spa packages offering indoor and outdoor pools, saunas, and spa experiences for day visitors and overnight guests.
3. Restaurant and dining: À la carte dining, bistro, bar, spa bar, and multi-course tasting menus. Includes locally sourced ingredients from the hotel's own farm and regional producers (Made in Högbo concept). Also serves breakfast, lunch, and dinner across multiple venues including Växthuset (greenhouse).
4. Packages and bundled experiences: Pre-packaged deals combining accommodation, dining, and activities such as Spa & Four-course Dinner (from 1818 SEK/person), Gourmet Package (from 1378 SEK/person), Two-day Package (from 2645 SEK/person), MTB Package, Hiking Package, Canoe Package, Golf Package, Senior Package, Evening Spa, and Ski Package. Also includes Christmas table events and seasonal offerings.
5. Conference and event services: Conference facilities for up to 200 seated guests, team-building activities, and event venues (Växthuset, Nya Herrgården, Logen, Magasinet, Svartviksstugan, Dansbanan, and forest camp). Forest camp offers fire-heated hot tubs, saunas, tipis, and log cabin dining for team-building experiences.
6. Activity and outdoor experiences: Year-round outdoor activities including MTB Arena, Trail Arena, Canoe Arena, Ski Arena, golf, climbing wall, adventure track, forging, pottery (Högbo Drejeri), glassblowing, cheese-making, roller skating, swimming, and more. Equipment rental through Sport Centre Högbo.
7. Gift cards: Gift vouchers available for purchase via the booking platform, redeemable for any hotel, spa, dining, or activity service.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Högbo Brukshotell & Spa operates a 126-room hotel and spa resort on a historic 17th-century ironworks estate in Sandviken, Sweden. The property delivers hotel accommodation (252 beds), full-service spa with indoor/outdoor pools, a White Guide-classified restaurant built on the Made in Högbo farm-to-table concept, conference facilities for up to 200 guests, and four specialized outdoor arenas (MTB, Trail, Canoe, Ski) plus a forest camp for team-building. Revenue is generated through overnight stays, packaged experiences (spa, gourmet, activity, conference packages), dining, weddings and events, and gift cards.

Product overview

Högbo Brukshotell & Spa is a hotel and resort destination offering an integrated experience combining accommodation, spa, dining, conference, and outdoor activities. The property operates under a multi-product model including: core hospitality services (126 rooms/suites with 252 beds, White Guide-classified restaurant, full-service spa with indoor/outdoor pools); activity venues (MTB Arena, Trail Arena, Canoe Arena, Ski Arena for year-round outdoor sports); diverse package products (spa packages like Spa & Fyrarättersmiddag, dining packages like Gourmetpaket, activity packages like MTB-paket and Kanotpaket, and specialty packages like Seniorpaket and Julbord Christmas events); conference and event services for up to 200 guests with unique venues like Skogscamp forest camp and Växthuset greenhouse; and gift card products. The Made in Högbo program connects on-site food production with the dining experience, emphasizing sustainability. The property is part of Winn Hotel Group.

Differentiator

Problem solved

Functional benefit

Brands

• MTB Arena: Mountain bike arena with trails in Gästrik forests
• Trail Arena
• Canoe Arena
• Ski Arena
• Made in Högbo
• Spa

Products and services

• Rum & Sviter (Hotel Rooms and Suites)

Quantifiable outcome

• Nordic Swan Ecolabel certification demonstrates verified sustainability practices in energy, water, chemicals, and waste
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Winn Hotel GroupcoreOthersHögbo Brukshotell & Spa is owned and operated by Winn Hotel Group AB (org. no. 556422-3096), headquartered at Norra Slottsgatan 7, Gävle, Sweden. The group includes multiple hotel properties across Sweden: Bjertorp Slott, Såstaholm Hotell & Konferens, The Dock, Lundsbrunn Resort & Spa, and franchise-operated Radisson Blu and Strawberry hotels. Winn Hotel Group handles GDPR/data protection, marketing technology, booking infrastructure, and group-level policies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Selma Spa: Swedish destination spa hotel in Sunne offering spa, dining, and conference packages. Closely comparable as a Swedish full-service spa resort targeting leisure and corporate guests with bundled packages.
• Hotel Tylösand: Full-service spa and conference hotel on Sweden's west coast with dining, spa, and event facilities. Comparable across leisure-wellness and corporate-event segments served by Högbo.
• Copperhill Mountain Lodge: Luxury ski-in/ski-out mountain resort in Åre, Sweden, with spa, dining, and conference offerings. Comparable as a Swedish activity-integrated resort combining outdoor sport with premium accommodation.
• Yasuragi: Japanese-inspired spa hotel in the Stockholm archipelago operated by Nordic Choice Hotels. Comparable as a premium Swedish spa destination combining wellness, dining, and conference facilities.
• Lundsbrunn Resort & Spa: Winn Hotel Group property combining hotel, spa, dining, and conference facilities. Comparable across product mix, target segments, and group-level operations.
• Bjertorp Slott: Winn Hotel Group castle hotel with conference, dining, and event offerings. Comparable as a Winn Group property targeting corporate events, weddings, and leisure stays in a distinctive historic setting.
• Såstaholm Hotell & Konferens: Sister property within Winn Hotel Group offering hotel, conference, and dining services. Directly comparable business model, distribution infrastructure, and corporate parent affiliation.
• Vann Spa Hotel & Konferens: Swedish spa and conference hotel. Comparable as a Nordic full-service property combining spa, accommodation, and corporate event capabilities for leisure and business guests.

Broad incumbents

• Elite Hotels: Swedish hotel group with multiple full-service properties including spa and conference offerings. Comparable as a broader incumbent competing for the same Swedish leisure and corporate segments.
• Scandic Hotels: Largest hotel chain in the Nordics operating full-service and conference hotels across Sweden. Comparable as a broad incumbent in the same Swedish lodging and conference market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hogbobrukshotell
• LinkedInlinkedin.com/company/hogbo-brukshotell
• Instagraminstagram.com/hogbobrukshotell

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Högbo Brukshotell & Spa