Såstaholm

What Såstaholm does

Såstaholm is a Swedish manor house hotel and conference venue (Herrgård) located in Täby, approximately 25 minutes north of central Stockholm, operating since 1986 as a subsidiary of Winn Hotel Group AB. The property houses 128 beds, 21 conference rooms with maximum capacity of 120 participants in the flagship Karl Gerhard room, a 120-seat dining hall (Cirkus), five additional private dining venues, and distinctive entertainment assets including a costume wardrobe with garments from Swedish theater productions such as Dramaten, a karaoke room, and a wine cellar containing over 220 wines across approximately 600 bottles.

The core product portfolio spans day conferences (745 SEK per person), all-inclusive conference packages (2,220 SEK per person), weekend luxury getaways, full-property takeovers (Take Over), themed events (Rolleken, Julfest, Julbord, Kraftskiva), wedding services, and a KRAV-certified signature dining board. Distribution runs through four dedicated direct booking platforms covering accommodation, conference, restaurant, and gift cards, supported by phone/email inquiry channels with 24-hour weekday response. Payment processing is integrated with Klarna, and partnerships extend to Friskis & Svettis gym access, Pair EV charging, and Spotify music streaming in the Cabaret venue.

Revenue is generated across six streams: conferences and meetings, accommodation, restaurant and bar, events and celebrations, activity packages (wine tastings, ice sculpting, clay pigeon shooting, sauna), and gift cards. Pricing is unit-based per person or per stay, exclusive of VAT, with seasonal variation and a summer closure from 26 June to 3 August. The customer base is distributed across four segments: corporate/B2B clients (primary, for conferences, kickoffs, team events), private celebrations, individual travelers, and weddings. The property has held Nordic Swan Ecolabel certification since 2008 and is a member of Svenska Möten, both serving as procurement-grade credibility signals for corporate buyers.

Name

Såstaholm

Legal name

Winn Hotels Såstaholm Hotell & Konferens AB

Website

https://sastaholm.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Såstaholm is a Swedish manor house hotel and conference venue in Täby, near Stockholm, operating 128 beds, 21 meeting rooms, and multiple dining venues under Winn Hotel Group. It serves corporate conferences, weddings, private celebrations, and individual travelers through themed event packages and direct booking channels.

Ownership category

akta.pro rank

Product category

Hospitality and Conference Venue

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721), Food Service Contractors (722310)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

• Conference venue services
• Hotel accommodation
• Wedding celebrations
• Corporate retreats
• Event hosting

Headquarters

HQ city

Täby

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Conference and Meeting Services: Day conferences, multi-day conferences, team building events, and kickoffs. Includes venue rental, equipment, and catering services. Packages range from basic day conferences to full-board all-inclusive offerings.
2. Accommodation: Hotel rooms and suites with 128 beds total. Herrgårdsrum (manor rooms) named after theatrical figures. Includes breakfast and access to facilities.
3. Restaurant and Bar: On-site restaurant with seasonal menus, bar service, and special dining events. Includes private dining rooms (Cirkus, Sjösala, Höstsol, Schröder) and outdoor venues (Miss T-Bone grill cabin, Solsidan terrace).
4. Events and Celebrations: Weddings, anniversaries, Christmas parties (julbord), and themed events. Includes exclusive venue takeovers (Take Over concept) where guests have full property access.
5. Activity Packages: Add-on activities including wine tastings, ice sculpting, clay pigeon shooting, catapult building, sauna experiences, golf arrangements, and seasonal activities.
6. Gift Cards: Gift card sales for stays, dining, and activities available through their booking platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Såstaholm operates a manor house hotel and conference venue in Täby, 25 minutes north of Stockholm, selling day and overnight conferences, weddings and celebrations, hotel accommodation (128 beds in theatrically-named rooms), restaurant and dining services, and activity packages including wine tastings, costume wardrobe & karaoke, sauna, ice sculpting, and crayfish parties. The property functions as a single hospitality platform serving both corporate clients (conferences, kickoffs, team events) and private guests (weddings, weekend stays, celebrations).

Product overview

Såstaholm is a manor hotel and conference venue (HerrgårdsKonferens) located 25 minutes from Stockholm, offering a unified hospitality platform centered on conference services, events, and accommodation. The core product portfolio includes day conferences (Dagkonferens), overnight conferences (Herrgårdskonferens), exclusive Take Over packages, theme parties (Rolleken), weekend conferences, and kickoff events. Supporting services include restaurant and dining venues (Cirkus, Sjösala, Höstsol, Schröder, Cabaret, Solsidan, Miss T-Bone), hotel accommodation with 128 beds, and diverse activities such as costume wardrobe & karaoke, wine tasting, sauna, ice sculpting, and crayfish parties. The venue specializes in theatrical and show-themed experiences reflecting its history as Pensionat Höstsol for retired Swedish actors, offering unique entertainment elements including costume wardrobes from Dramaten, karaoke rooms, and disco facilities. The property is Swan-labeled (eco-certified since 2008) and is a member of Svenska Möten.

Differentiator

Problem solved

Functional benefit

Products and services

• Dagkonferens (Day Conference) Day conference service meeting facilities and meals in the manor setting, 25 minutes from Stockholm, for groups of 10-50 persons.
• Herrgårdskonferens (Conference with Overnight Stay) Multi-day conference combining productive meetings with engagement activities and hotel accommodation in manor rooms.
• Take Over Såstaholm Exclusive venue rental where groups take over the entire manor house with full staff attention.
• Helgkonferens (Weekend Conference) Weekend conference combining culinary offerings with conference facilities to transform the week into a magical experience.
• Kickoff Team building and kickoff events for organizations to celebrate recent projects or get to know new colleagues.
• Syresatt Möte (Oxygenated Meeting) Conference combining hiking and nature experiences with professional meeting content, ideal for outdoor team engagement.
• Bröllop & Fest (Wedding & Celebration) Wedding and celebration services for life's big moments, with planning support and exclusive manor settings.
• Hotellrum (Hotel Accommodation) Hotel accommodation in 128 beds across rooms named after stage legends and classic manor rooms, with lake views and breakfast included.
• Restaurang (Restaurant) On-site restaurant with seasonal menus featuring KRAV-certified signature board and 3-course menus emphasizing sustainability and taste.
• Julbord (Traditional Christmas Buffet) Traditional Swedish Christmas buffet combining classic and modern dishes including preserved and pickled items, with homemade treats from the pastry chef; serves 1 to 120 guests.
• Kräftskiva (Crayfish Party) Crayfish party experience featuring fresh crayfish, Västerbotten cheese pie, traditional snaps songs, and relaxed atmosphere in the party cabin or manor dining rooms.
• Julfest (Christmas Party) Christmas party in manor environment near Stockholm featuring genuine Christmas atmosphere with karaoke and costume wardrobe.
• Rolleken (Theme Party) Theme party conference concept where guests can be anyone they want, featuring costume wardrobe and unique theatrical atmosphere.
• Vinprovning (Wine Tasting) Wine tasting experiences in the venue's wine cellar with over 220 different wines and approximately 600 bottles, customized by country, region, grape, or character.
• Kostymförråd & Karaoke (Costume Wardrobe & Karaoke) Unique backstage costume wardrobe with costumes, wigs, and accessories from Swedish Theater (Dramaten) and karaoke room with disco ball for themed conferences and parties.
• Vinterfavoriter (Winter Activities) Winter conference activities including ice sculpting, sled building competitions, and firewalking experiences for team building.
• Bastu (Sauna Experience) Sauna and lounge facility in the Maxim outbuilding with fireplace and access to cold drinks from the manor's bar; private bookings available at 1,500 SEK plus VAT for 1.5 hours.
• Presentkort (Gift Cards) Gift cards available for purchase to give as gifts covering hotel stays, conferences, restaurant visits, and activities.

Quantifiable outcome

• Maximum 120 seated dinner guests and 120 conference participants in largest venue
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Winn Hotel Group ABcoreOthersParent company that owns and operates Såstaholm Hotell & Konferens as part of their portfolio of Swedish hotels. Winn Hotel Group AB (org. 556422-3096) is headquartered in Gävle and manages multiple hotel properties across Sweden including Bjertorp Slott, Högbo Brukshotell, Lundsbrunn Resort, The Dock, and various Radisson Blu and Clarion Winn properties under franchise agreements.
• Friskis & SvettisminorStrategic or Co-development PartnerFitness partnership allowing Såstaholm guests to access Friskis & Svettis gym facilities at no additional cost, complementing the venue's outdoor gym and exercise trail.
• SL (Stockholm Public Transport)minorOthersPublic transport connection via bus 610 from Mörby Centrum to Täby Kyrkby, facilitating access for guests without private vehicles.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Scandic Hotels: Largest Nordic hotel operator with extensive meeting and event infrastructure across Sweden. Competes for corporate conference and event demand but with a standardized, larger-scale format versus Såstaholm's differentiated manor experience.
• Elite Hotels of Sweden: Largest Swedish-owned hotel chain with multiple full-service and conference properties. Competes with Såstaholm for Stockholm-area corporate meetings and weddings but at a much broader scale and urban-convenience positioning.

Direct peers

• Bjertorp Slott: Castle hotel and conference venue under Winn Hotel Group AB. Sister property to Såstaholm with parallel conference, accommodation, dining, and event capabilities, often cross-sold into multi-property corporate packages.
• Häringe Slott: Manor estate hotel and conference venue south of Stockholm offering similar full-service conference, accommodation, and wedding packages. Operates in the same addressable corporate and private event market as Såstaholm and competes directly for Stockholm-area group bookings.
• Bogesunds Slott: Manor house hotel and conference venue located just outside Stockholm with comparable overnight conference and event services. Competes head-to-head with Såstaholm for Stockholm corporate day- and residential-conference business.
• Stallmästaren Badhotell: Boutique manor hotel with restaurant and conference/event facilities in the Stockholm area. Closely comparable in scale, style, and event-led revenue model, targeting similar corporate and private celebration buyers.
• Görvälns Slott: Castle hotel and conference property near Stockholm with comparable dining, accommodation, and event offerings. Direct competitor for manor-style conferences and weddings in the greater Stockholm region.
• Lundsbrunn Resort & Spa: Resort and spa hotel under Winn Hotel Group AB. Comparable in product mix (accommodation, dining, meetings, spa) and a sister property in the same parent portfolio.
• Högbo Brukshotell: Sibling manor resort property operated by parent Winn Hotel Group AB. Same ownership and operating playbook, with comparable conference, accommodation, restaurant, and spa/event offerings.

Regional players

• Sigtunahem Hotel & Conference (Sigtunastiftelsen / Sigtuna conference venues): Conference and hotel operators in the historic Sigtuna area north of Stockholm. Similar Stockholm-region corporate and academic conference buyers, with comparable overnight-conference and dining offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sastaholm
• LinkedInlinkedin.com/company/s%C3%A5staholm-hotell-&-konferens
• Instagraminstagram.com/sastaholm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Såstaholm