HØJ Elitehåndbold ApS

What HØJ Elitehåndbold ApS does

HØJ Elitehåndbold ApS is a Danish private limited company (anpartsselskab) that operates a professional handball club headquartered at Rugmarken 10, 3650 Ølstykke, in the Capital Region of Denmark. The company runs both a men's team competing in the Danish Men's Handball League (Herreligaen) and a women's team competing in the Danish Women's Handball League (Kvindeligaen), with home matches hosted at Ølstykke Hallen and Jyllingehallen. It sits alongside a grassroots parent organization referred to as Moderklubben HØJ Håndbold, which feeds the elite squads through youth development, and is co-led by owners Helle Rasmussen (CEO since July 2026) and Lars Vinther (Chairman since July 2026), both of whom have been in the leadership group since 2014. Sporting operations are overseen by Sports Director Hans Lindberg, with Stefan Madsen appointed on a four-year deal as men's head coach starting summer 2027.

The club's commercial offering centers on three revenue streams: (1) a tiered B2B sponsorship program with Platinum, Gold, Silver, Bronze, Core, and Minor partnership levels sold through dedicated erhvervskontakter (Per and Morten Slundt) and currently numbering approximately 25 named partners including 2R Sportshop, Spar Nord Roskilde, GF Forsikring, Kvickly Jyllinge, Craft Sportswear, and the recently added TDC Erhverv; (2) matchday ticket sales distributed via the Billetsalg.dk online platform and venue box offices; and (3) merchandise sold through a partnership with 2R Sportshop's online storefront. Marketing and fan engagement are delivered through a WordPress website, active Facebook/Instagram/LinkedIn profiles, email newsletters, and matchday partner activations.

HØJ Elite differentiates itself from comparable Danish handball clubs through its dual men's and women's elite league presence, an explicit community-and-values positioning ('Trivsel, fællesskab og ansvarlighed'), and a structured multi-tier sponsorship architecture targeting Ølstykke and greater Copenhagen-area businesses. Technology use is limited to standard web infrastructure (WordPress, Google Analytics, CookieYes) with no proprietary platform or AI/ML capabilities disclosed. No revenue, headcount, or financial figures are publicly disclosed.

Name

HØJ Elitehåndbold ApS

Legal name

HØJ Elitehåndbold ApS

Website

https://hojelitehaandbold.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HØJ Elitehåndbold ApS is a Danish private limited company operating a professional handball club in Ølstykke, running men's and women's teams in the Danish national leagues and monetizing through multi-tier local sponsorships, ticket sales, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Sports (Handball)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

Keywords

• Professional handball club
• Elite handball league
• Match ticket sales
• Sports sponsorship packages
• Team merchandise retail

Headquarters

HQ city

Ølstykke

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Marketing channels5 records

Core offering

HØJ Elitehåndbold ApS operates a professional handball club running men's and women's teams in the Danish national leagues (Herreligaen and Kvindeligaen). It generates revenue through match-day ticket sales (via Billetsalg.dk), official merchandise (via 2R-Sportshop), and tiered business sponsorship/partnership packages. The club also runs youth development as a feeder pipeline to its elite teams.

Product overview

HØJ Elitehåndbold ApS is a professional Danish handball club based in Ølstykke that operates as a sports entertainment and community organization. The company offers its primary products and services through its website: competitive handball teams for both men (Men's League) and women (Women's League), youth development programs, and commercial merchandise and ticket sales services. The club's core product is its elite handball teams competing at the highest national level, supplemented by ticket sales for match attendance and merchandise for fan engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets and Season Passes Online ticket sales for HØJ Elite home games (men's and women's teams) via the Billetsalg.dk platform, enabling individual fans to purchase tickets and season passes to attend matches at Ølstykke Hallen and Jyllingehallen.
• Official Club Merchandise Official HØJ Elite merchandise including apparel and accessories, available online through the 2R-Sportshop partnership storefront and at physical match-day venues, targeted at fans and supporters.
• Business Partnership / Sponsorship Packages Tiered sponsorship packages (Platinum, Gold, Silver, Bronze, Core, Minor) sold to local and regional businesses, providing brand exposure at matches, in media and on social media, business networking, marketing and communication consulting, and event facilitation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

27 partnerships are on record, tiered core, platinum, gold, silver, bronze and minor.

• Gaverummet.dkcoreGTM or Marketing Partner · 3 July 2026Extended partnership for two additional years in July 2026. Partner describes themselves as 'huge fans' of HØJ, handball, and the sense of community.
• 2R SportshopplatinumGTM or Marketing PartnerPrimary merchandise partner and match presentation sponsor for both men's and women's teams. Provides merchandise shop integration and supports match day experiences.
• Flex GulvserviceplatinumGTM or Marketing PartnerGold/platinum level partner providing sponsorship support for the women's team with player sponsorships.
• Spar Nord RoskildeplatinumGTM or Marketing PartnerRegional banking partner supporting match day presentations and partner activations.
• GF ForsikringplatinumGTM or Marketing PartnerInsurance company partner providing financial services sponsorship to the club.
• Kvickly JyllingegoldGTM or Marketing PartnerLocal supermarket chain supporting as gold partner, participating in extended sponsorship arrangements.
• HFDR TeknikgoldGTM or Marketing PartnerTechnical services company as gold level partner.
• LarkogoldGTM or Marketing PartnerPartner company supporting gold tier sponsorship.
• REMA 1000 Halvmånen HolbækgoldGTM or Marketing PartnerDiscount supermarket chain operating as gold partner with extension announcement in 2026.
• KagangoldGTM or Marketing PartnerBusiness partner at gold sponsorship level.
• Craft SportsweargoldGTM or Marketing PartnerSportswear supplier providing equipment sponsorship.
• Mr La StradacoreGTM or Marketing PartnerMen's clothing retailer in Egedal Centret. Third generation family business, one of North Zealand's largest men's fashion stores. Extended partnership agreement as of June 2026.
• Gaverummet.dkcoreGTM or Marketing PartnerGift shop partner that extended their sponsorship agreement for two years as of July 2026. Partner expresses strong affinity for HØJ community.
• Fischer MassagesilverGTM or Marketing PartnerLocal massage therapy provider as silver tier partner with player sponsorship.
• Vimo IsolationsilverGTM or Marketing PartnerInsulation contractor as silver level partner.
• A-ServesilverGTM or Marketing PartnerService provider as silver tier partner.
• AutocentralensilverGTM or Marketing PartnerAutomotive services company as silver partner.
• Energi Depotet (EDDK)silverGTM or Marketing PartnerEnergy company as silver tier partner.
• StrømGroupsilverGTM or Marketing PartnerElectrical services company as silver tier partner.
• Stender SkovlundebronzeGTM or Marketing PartnerHair salon in Skovlunde as bronze partner.
• SocaxabronzeGTM or Marketing PartnerBronze level partner company.
• ExpressbronzeGTM or Marketing PartnerBronze tier partner.
• SydbankbronzeGTM or Marketing PartnerRegional bank as bronze partner.
• OK (Oliefirma)bronzeGTM or Marketing PartnerFuel/energy company as bronze partner.
• BC CateringbronzeGTM or Marketing PartnerCatering company as bronze partner.
• PV UdlejningminorGTM or Marketing PartnerRental equipment company as additional partner arrangement.
• TDC ErhvervcoreGTM or Marketing PartnerTelecommunications company joining as new business partner in July 2026. Active partner with Børns Vilkår (children's charity) like HØJ Elite. Has ambition for CO₂-neutral status by 2040 and ISO 14001 certified.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bjerringbro-Silkeborg Håndbold: Herreligaen men's handball club with a similar commercial partnership and ticketing model, providing a same-league peer for benchmarking sporting and commercial performance.
• Odense Håndbold: Kvindeligaen women's handball club with a regional community footprint and tiered sponsorship model closely analogous to HØJ Elite's women's side.
• Team Esbjerg: One of Denmark's leading women's handball clubs in the Kvindeligaen, providing a like-for-like Kvindeligaen competitor and benchmark for sponsorship and ticketing performance.
• Skjern Håndbold: One of Denmark's top men's handball clubs competing in the Herreligaen; directly comparable as a Herreligaen rival, and the source of HØJ Elite's most recent loan signing (playmaker from Skjern).
• TMS Ringsted: Danish handball club active in the men's league system with a community-driven sponsorship model, providing a comparable mid-tier Herreligaen peer for HØJ Elite.
• Kolding IF Håndbold: Danish handball club with men's and women's teams in top national leagues, directly comparable to HØJ Elite as a dual-gender league operator and sponsorship-driven community club.
• Aalborg Håndbold: Denmark's flagship men's handball club and multiple-time Danish champion; directly comparable as a Herreligaen competitor and as the club where incoming HØJ head coach Stefan Madsen previously won titles and reached two Champions League finals.
• TTH Holstebro: Danish men's handball club competing in the Herreligaen with a similar community-club profile and commercial sponsorship model to HØJ Elite.
• København Håndbold: Copenhagen-based handball club competing in the men's top flight; particularly comparable as a geographically proximate Capital Region peer competing for similar local sponsorship and fan base.
• Viborg HK: Top Danish women's handball club competing in the Kvindeligaen; directly comparable to HØJ Elite's women's team in the same league with a similar sponsorship-tiered commercial setup.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/H%C3%98J-Elite-H%C3%A5ndbold-ApS-770992399638781
• LinkedInlinkedin.com/company/hojelite
• Instagraminstagram.com/hoj_elite

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HØJ Elitehåndbold ApS