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Ho Jiak

Full company profile

uuid004kyv4

Namestring
Ho Jiak
Legal namestring
HO JIAK GROUP
Websiteurl
hojiak.com.au
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Ho Jiak is a privately held, founder-led Malaysian restaurant group operating primarily across Sydney and Melbourne, Australia. The business is built around Head Chef Junda Khoo, whose Penang heritage and grandmother's (amah's) homestyle recipes form the creative foundation for a portfolio of differentiated concepts: Ho Jiak Town Hall (Sydney CBD fine dining, One Hat SMH Good Food Guide 2023-2026), Ho Jiak Haymarket (flagship heritage concept), Ho Jiak Strathfield (casual hawker-style food court venue), Ho Jiak Melbourne / Junda's Playground (premium Melbourne venue), plus sub-brands Tam Jiak (Surf & Turf at Sydney Fish Market), Amah by Ho Jiak (Chatswood), Hawker Express, Da Bao and Ho Liao.

The group runs at least six operating restaurants across New South Wales and Victoria, monetising across multiple revenue streams including dine-in à la carte and tasting menus ($85 per head at Haymarket), banquet/event packages with minimum spends of $1,000-$4,500, set lunches ($25-$32), happy hour ($7 beer/wine, $12 cocktails), gift vouchers, and seasonal premium menus such as the truffle specials ($35-$218 items). Customer segments are general diners, food enthusiasts, corporate groups, and private event bookers. Distribution is multi-format: CBD full-service, suburban food court, and dedicated private dining rooms accommodating up to 60 guests (Town Hall Courtyard).

Commercially, Ho Jiak uses no proprietary technology and relies on third-party platforms — SevenRooms for reservations and events, Abacus for online ordering, Nomnie for promotions, and Liven for mobile payments — alongside standard hospitality POS. Marketing is conducted through organic social (Facebook, Instagram, TikTok) per location, email/newsletter, and partnerships with dining programs (NAB, Broadsheet). The legal structure comprises six proprietary limited entities registered in Australia under the HO JIAK GROUP umbrella, with no external equity, PE, or institutional capital disclosed.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSydney, Australia
HQ citystring
Sydney
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
Malaysian restaurant dining, private dining events, hawker-style cuisine, restaurant banquet menus, tasting menu offerings
Industry1 code
1Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean)
CodeTHAFABAEPrimaryYes
NAICS code2 codes
  • Full-Service Restaurants722511
  • Restaurants and Other Eating Places72251
SIC code2 codes
  • Retail-Eating & Drinking Places5810
  • Retail-Eating Places5812
Product category
Malaysian Restaurant Dining
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Dine-in Food and Beverage Sales
TypeOne Time License
Description

Revenue from restaurant operations including à la carte menu items, tasting menus, and beverages at multiple Sydney and Melbourne locations.

hojiak.com.au
2Private Dining and Events
TypeTransaction Fee
Description

Revenue from private dining bookings with minimum spend requirements. The Haymarket location has private rooms with minimum spends ranging from $1,500-$4,500 depending on day and time. Town Hall has spaces accommodating 16-60 guests with minimum spend requirements.

hojiak.com.au
3Gift Vouchers
TypeOne Time License
Description

Gift vouchers sold across all Ho Jiak Group restaurants, valid like cash at any HO JIAK GROUP location.

hojiak.com.au
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Pricing details7 tiers
1$85 Per Head Tasting Menu at Haymarket
ModelSubscriptionBilling cadencePay-as-you-go
Notes

Tasting menu includes Nasi Lemak In A Bite, Kiam Ah Nui Kay, Satay Chicken, Sam Wong Dan. Available at Haymarket location.

hojiak.com.au
2$25 Lunch Special Menu
ModelSubscriptionBilling cadencePay-as-you-go
Notes

Available Monday-Friday 11am-4pm at Haymarket and Town Hall locations. Excludes NSW Public Holidays.

hojiak.com.au
3Late Night Special
ModelSubscriptionBilling cadencePay-as-you-go
Notes

$13 mains and $9 sides from 9.30pm, Monday-Saturday. Excludes Sundays and NSW Public Holidays at Haymarket.

hojiak.com.au
4$32 Royal Malaysian Lunch at Melbourne
ModelSubscriptionBilling cadencePay-as-you-go
Notes

Refined Indonesian Rice Table experience developed during Dutch colonial era.

hojiak.com.au
5Happy Hour Pricing
ModelSubscriptionBilling cadencePay-as-you-go
Notes

House Beer and House Wine for $7, Signature Cocktails for $12. Daily 2:30pm-5:30pm at Town Hall. Excludes Public Holidays and Private Events.

hojiak.com.au
6Private Dining Minimum Spend
ModelSubscriptionBilling cadencePay-as-you-go
Notes

Haymarket: $1,500-$4,500 minimum spend depending on room, day and time. Town Hall: $25 per person minimum spend. Melbourne: $1,000-$3,000 depending on room and meal period.

hojiak.com.au
7Truffle Special Menu Items
ModelSubscriptionBilling cadencePay-as-you-go
Notes

Truffle menu items range from $35 (5g Truffle Add-on) to $218 (whole Rock Lobster). Angus Beef Ribs Cheung Fun at $38, Squid Ink Glazed Aurum Duck at $68, Malaysian Claypot Rice at $48.

GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Ho Jiak is a multi-location Malaysian restaurant group that operates dine-in venues serving authentic and modernised Malaysian cuisine, including signature hawker dishes such as Char Koay Teow, Laksa, and Nasi Lemak. The group operates four primary restaurant brands (Haymarket, Town Hall, Strathfield, Melbourne) under one umbrella and offers à la carte menus, tasting menus, banquet menus, happy hour specials, and private dining/event packages with minimum spend requirements.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Ho Jiak is a multi-location Malaysian restaurant group operating across Sydney and Melbourne, Australia. The portfolio consists of four core restaurant brands: Ho Jiak Haymarket (flagship, 'Redefining Traditions'), Ho Jiak Town Hall (premium CBD venue awarded One Hat by Good Food Guide), Ho Jiak Melbourne (Junda's Playground), and Ho Jiak Strathfield (Hawker's Express, casual hawker-style). Supporting sub-brands include Tam Jiak (Surf & Turf). Each venue offers core menus featuring signature Malaysian dishes (Laksa, Char Koay Teow, Nasi Lemak) with additional modules including tasting menus, banquet menus, vegan/gluten-friendly options, and seasonal specials like Truffle Season offerings. The group also operates private dining spaces across venues and a $32 Royal Malaysian Lunch (Rijsttafel) concept at Melbourne.

Product and service1 record
1Ho Jiak Haymarket
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1SevenRooms
Strategic tierCoreTypeTechnology or Integration
Description

SevenRooms is used as the primary online reservation and booking platform across all Ho Jiak locations. Customers book tables and events through the SevenRooms platform.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Jimmy Liks
TypeDirect peer
Description

Melbourne modern Asian restaurant and bar offering Southeast Asian-influenced small plates and cocktails. Comparable to Ho Jiak Melbourne on modern Southeast Asian positioning in the Melbourne market.

2Mr. Wong
TypeDirect peer
Description

Sydney CBD fine-dining Cantonese restaurant (Merivale group) offering elevated regional Chinese cuisine in a premium setting. Comparable to Ho Jiak Town Hall on Sydney CBD premium Asian dining and banquet/event capability.

3Longrain
TypeDirect peer
Description

Sydney modern Thai/Asian restaurant and bar (Merivale group) serving share-style Southeast Asian cuisine. Comparable to Ho Jiak Town Hall on modern Asian cuisine and Sydney CBD fine-dining positioning.

4Red Spice Road
TypeDirect peer
Description

Melbourne modern Asian restaurant serving Southeast Asian street food in an elevated dining format. Comparable to Ho Jiak Melbourne on modern Asian cuisine approach and Melbourne market presence.

5Lotus Dumpling Bar
TypeDirect peer
Description

Sydney CBD Asian dumpling and modern Chinese restaurant (Merivale group) offering share-style Asian cuisine. Comparable to Ho Jiak Town Hall on Sydney CBD premium Asian share-style dining.

6Mamak
TypeDirect peer
Description

Sydney-based Malaysian restaurant brand offering authentic hawker-style cuisine in CBD locations. Highly comparable to Ho Jiak's Malaysian cuisine focus and Sydney-based multi-location model, though Mamak skews more casual.

7Sunda
TypeDirect peer
Description

Melbourne-based modern Southeast Asian restaurant serving contemporary takes on Thai, Indonesian, Malaysian and Vietnamese cuisine. Directly comparable to Ho Jiak Melbourne's elevated Southeast Asian positioning.

8Chin Chin
TypeDirect peer
Description

Iconic modern Southeast Asian restaurant in Melbourne (with Sydney presence) by Lucas Restaurants, offering upscale Thai and Southeast Asian cuisine in a high-energy setting. Comparable to Ho Jiak Town Hall and Melbourne on modern Asian fine-dining positioning.

9Spice Temple
TypeDirect peer
Description

Sydney CBD modern Asian restaurant (Merivale group) offering regional Chinese and Southeast Asian dishes. Comparable to Ho Jiak Town Hall on premium Asian dining and Sydney CBD location strategy.

10Laksa King
TypeDirect peer
Description

Melbourne CBD Malaysian restaurant specializing in laksa and traditional Malaysian hawker dishes. Comparable to Ho Jiak Melbourne as a directly competing Malaysian concept in the same Melbourne market.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration4 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Ho Jiak

Malaysian Restaurant Dininghojiak.com.au

What Ho Jiak does

Ho Jiak is a privately held, founder-led Malaysian restaurant group operating primarily across Sydney and Melbourne, Australia. The business is built around Head Chef Junda Khoo, whose Penang heritage and grandmother's (amah's) homestyle recipes form the creative foundation for a portfolio of differentiated concepts: Ho Jiak Town Hall (Sydney CBD fine dining, One Hat SMH Good Food Guide 2023-2026), Ho Jiak Haymarket (flagship heritage concept), Ho Jiak Strathfield (casual hawker-style food court venue), Ho Jiak Melbourne / Junda's Playground (premium Melbourne venue), plus sub-brands Tam Jiak (Surf & Turf at Sydney Fish Market), Amah by Ho Jiak (Chatswood), Hawker Express, Da Bao and Ho Liao.

The group runs at least six operating restaurants across New South Wales and Victoria, monetising across multiple revenue streams including dine-in à la carte and tasting menus ($85 per head at Haymarket), banquet/event packages with minimum spends of $1,000-$4,500, set lunches ($25-$32), happy hour ($7 beer/wine, $12 cocktails), gift vouchers, and seasonal premium menus such as the truffle specials ($35-$218 items). Customer segments are general diners, food enthusiasts, corporate groups, and private event bookers. Distribution is multi-format: CBD full-service, suburban food court, and dedicated private dining rooms accommodating up to 60 guests (Town Hall Courtyard).

Commercially, Ho Jiak uses no proprietary technology and relies on third-party platforms — SevenRooms for reservations and events, Abacus for online ordering, Nomnie for promotions, and Liven for mobile payments — alongside standard hospitality POS. Marketing is conducted through organic social (Facebook, Instagram, TikTok) per location, email/newsletter, and partnerships with dining programs (NAB, Broadsheet). The legal structure comprises six proprietary limited entities registered in Australia under the HO JIAK GROUP umbrella, with no external equity, PE, or institutional capital disclosed.

Ho Jiak firmographics

Firmographics
Name
Ho Jiak
Legal name
HO JIAK GROUP
Website
https://hojiak.com.au
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Ho Jiak industry classification

Industry
Product category
Malaysian Restaurant Dining
NAICS
Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
SIC
Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
akta.pro primary industry
Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

Keywords

  • Malaysian restaurant dining
  • Private dining events
  • Hawker-style cuisine
  • Restaurant banquet menus
  • Tasting menu offerings

Where Ho Jiak is headquartered

Location

Headquarters

HQ city
Sydney
HQ country
Australia
HQ region
Oceania

Offices4 records

Markets served

Ho Jiak business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Dine-in Food and Beverage Sales: Revenue from restaurant operations including à la carte menu items, tasting menus, and beverages at multiple Sydney and Melbourne locations.
  2. Private Dining and Events: Revenue from private dining bookings with minimum spend requirements. The Haymarket location has private rooms with minimum spends ranging from $1,500-$4,500 depending on day and time. Town Hall has spaces accommodating 16-60 guests with minimum spend requirements.
  3. Gift Vouchers: Gift vouchers sold across all Ho Jiak Group restaurants, valid like cash at any HO JIAK GROUP location.

Pricing tiers

ModelBillingPrice
SubscriptionPay-as-you-go$85 Per Head Tasting Menu at Haymarket
SubscriptionPay-as-you-go$25 Lunch Special Menu
SubscriptionPay-as-you-goLate Night Special
SubscriptionPay-as-you-go$32 Royal Malaysian Lunch at Melbourne
SubscriptionPay-as-you-goHappy Hour Pricing
SubscriptionPay-as-you-goPrivate Dining Minimum Spend
SubscriptionPay-as-you-goTruffle Special Menu Items

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Ho Jiak product offering

Product offering

Core offering

Ho Jiak is a multi-location Malaysian restaurant group that operates dine-in venues serving authentic and modernised Malaysian cuisine, including signature hawker dishes such as Char Koay Teow, Laksa, and Nasi Lemak. The group operates four primary restaurant brands (Haymarket, Town Hall, Strathfield, Melbourne) under one umbrella and offers à la carte menus, tasting menus, banquet menus, happy hour specials, and private dining/event packages with minimum spend requirements.

Product overview

Ho Jiak is a multi-location Malaysian restaurant group operating across Sydney and Melbourne, Australia. The portfolio consists of four core restaurant brands: Ho Jiak Haymarket (flagship, 'Redefining Traditions'), Ho Jiak Town Hall (premium CBD venue awarded One Hat by Good Food Guide), Ho Jiak Melbourne (Junda's Playground), and Ho Jiak Strathfield (Hawker's Express, casual hawker-style). Supporting sub-brands include Tam Jiak (Surf & Turf). Each venue offers core menus featuring signature Malaysian dishes (Laksa, Char Koay Teow, Nasi Lemak) with additional modules including tasting menus, banquet menus, vegan/gluten-friendly options, and seasonal specials like Truffle Season offerings. The group also operates private dining spaces across venues and a $32 Royal Malaysian Lunch (Rijsttafel) concept at Melbourne.

Differentiator

Problem solved

Functional benefit

Products and services

  • Ho Jiak Haymarket

Companies that use Ho Jiak

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Ho Jiak technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Ho Jiak partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • SevenRoomscoreTechnology or IntegrationSevenRooms is used as the primary online reservation and booking platform across all Ho Jiak locations. Customers book tables and events through the SevenRooms platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Ho Jiak competitors and assessment

Company assessment

Direct peers

  • Jimmy Liks: Melbourne modern Asian restaurant and bar offering Southeast Asian-influenced small plates and cocktails. Comparable to Ho Jiak Melbourne on modern Southeast Asian positioning in the Melbourne market.
  • Mr. Wong: Sydney CBD fine-dining Cantonese restaurant (Merivale group) offering elevated regional Chinese cuisine in a premium setting. Comparable to Ho Jiak Town Hall on Sydney CBD premium Asian dining and banquet/event capability.
  • Longrain: Sydney modern Thai/Asian restaurant and bar (Merivale group) serving share-style Southeast Asian cuisine. Comparable to Ho Jiak Town Hall on modern Asian cuisine and Sydney CBD fine-dining positioning.
  • Red Spice Road: Melbourne modern Asian restaurant serving Southeast Asian street food in an elevated dining format. Comparable to Ho Jiak Melbourne on modern Asian cuisine approach and Melbourne market presence.
  • Lotus Dumpling Bar: Sydney CBD Asian dumpling and modern Chinese restaurant (Merivale group) offering share-style Asian cuisine. Comparable to Ho Jiak Town Hall on Sydney CBD premium Asian share-style dining.
  • Mamak: Sydney-based Malaysian restaurant brand offering authentic hawker-style cuisine in CBD locations. Highly comparable to Ho Jiak's Malaysian cuisine focus and Sydney-based multi-location model, though Mamak skews more casual.
  • Sunda: Melbourne-based modern Southeast Asian restaurant serving contemporary takes on Thai, Indonesian, Malaysian and Vietnamese cuisine. Directly comparable to Ho Jiak Melbourne's elevated Southeast Asian positioning.
  • Chin Chin: Iconic modern Southeast Asian restaurant in Melbourne (with Sydney presence) by Lucas Restaurants, offering upscale Thai and Southeast Asian cuisine in a high-energy setting. Comparable to Ho Jiak Town Hall and Melbourne on modern Asian fine-dining positioning.
  • Spice Temple: Sydney CBD modern Asian restaurant (Merivale group) offering regional Chinese and Southeast Asian dishes. Comparable to Ho Jiak Town Hall on premium Asian dining and Sydney CBD location strategy.
  • Laksa King: Melbourne CBD Malaysian restaurant specializing in laksa and traditional Malaysian hawker dishes. Comparable to Ho Jiak Melbourne as a directly competing Malaysian concept in the same Melbourne market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Ho Jiak social profiles

Digital presence

Ho Jiak compliance and trust

Trust signal

Compliance1 record

Ho Jiak financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ho Jiak leadership team

Management profile

Number of profiles

Profiles1 record

Ho Jiak funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ho Jiak M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ho Jiak

What does Ho Jiak do?

Ho Jiak is a multi-location Malaysian restaurant group that operates dine-in venues serving authentic and modernised Malaysian cuisine, including signature hawker dishes such as Char Koay Teow, Laksa, and Nasi Lemak. The group operates four primary restaurant brands (Haymarket, Town Hall, Strathfield, Melbourne) under one umbrella and offers à la carte menus, tasting menus, banquet menus, happy hour specials, and private dining/event packages with minimum spend requirements.

Is Ho Jiak a public or private company?

Ho Jiak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Ho Jiak founded?

Ho Jiak was founded in -1. It employs 11 to 50 people.

Where is Ho Jiak based?

Ho Jiak is headquartered in Sydney, Australia, in the Oceania region.

How does Ho Jiak make money?

Three revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are private Dining and Events and gift Vouchers.

Who are Ho Jiak's main competitors?

Direct peers on record are Jimmy Liks, Mr. Wong, Longrain, Red Spice Road, Lotus Dumpling Bar, Mamak, Sunda, Chin Chin, Spice Temple and Laksa King.

Does Ho Jiak have an API?

No public API is recorded for Ho Jiak.

What industry is Ho Jiak in?

Ho Jiak's product category is Malaysian Restaurant Dining. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean). Its NAICS code is 722511 and its SIC code is 5810.

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