Howard Johnson & Days Inn Argentina
- Company typePrivate
- Founded2001
- HeadquartersBuenos Aires, Argentina
- Headcount101–250
- GTM typeB2C
- OfferingServices
Howard Johnson & Days Inn Argentina firmographics
Firmographics- Name
- Howard Johnson & Days Inn Argentina
- Legal name
- Howard Johnson Argentina
- Website
- https://hojoar.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Howard Johnson & Days Inn Argentina industry classification
Industry- Product category
- Hotel & Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- Budget Hotel Chains & Franchises (THAGABAM), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Howard Johnson & Days Inn Argentina is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices3 records
Markets served
Howard Johnson & Days Inn Argentina business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Hotel Accommodation: Room revenue from stays across 41 operative hotels and 28 in construction, with varied room categories (Standard, Superior, Suite, Presidential) and seasonal/dynamic pricing. Revenue is generated on a per-night basis with packages that bundle breakfast, spa, dining, and activities.
- Franchise Fees and Royalties: Franchise model where the company develops and franchises hotels under Howard Johnson and Days Inn brands in Argentina, Paraguay, and Chile. Revenue includes franchise fees, royalties, and development income from new hotel openings.
- Food & Beverage: On-site restaurants and gastronomic services across properties (e.g., El Retiro, Rosella, Akari Sushi, Caro Torino, Don Roberto, 1779, Peregrino, Ámbar, Chaira, Riviera) generating F&B revenue including à la carte dining, buffet breakfasts, event catering, and spa café services.
- Event & Convention Services: Revenue from renting 115 event salons and convention spaces across the portfolio, catering to corporate meetings, social events, weddings, and conferences. Spaces range from intimate meeting rooms (6-20 persons) to large convention centers (up to 600 persons).
- Spa & Wellness: Revenue from 18 spa facilities offering treatments including massages, hydrotherapy circuits, saunas, and beauty treatments. Spa services are offered as add-ons to hotel stays or as standalone purchases.
- Gift Cards & Experience Packages: Sale of gift cards (Gift Cards) and pre-packaged experience bundles through the Tienda Online platform, enabling consumers to purchase hotel stays, romantic escapes, spa packages, and dining experiences as gifts.
- Corporate & Group Accounts: Dedicated corporate channel ([email protected]) serving business travelers, sports groups (proximity to AFA grounds mentioned), and government/association groups with negotiated rates and dedicated event planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Dynamic per-night rack rates varying by hotel, room category, season (high/low), day of week, and promotional period |
| Hybrid | Multi-year contract | Promotional and package rates bundling accommodation with meals, spa access, and activities |
| Unit Pricing | Pay-as-you-go | Gift cards and prepaid experience vouchers sold via Tienda Online |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Howard Johnson & Days Inn Argentina product offering
Product offeringCore offering
Howard Johnson & Days Inn Argentina operates and franchises a portfolio of 41 hotels across Argentina, Paraguay, and Chile under the Howard Johnson and Days Inn brands (part of Wyndham Hotels & Resorts). The company delivers hotel accommodation with multiple room categories, on-site food and beverage, spa and wellness facilities, event and convention spaces, and gift cards/experience packages through its Tienda Online platform, serving leisure travelers, corporate clients, sports groups, and franchisees.
Product overview
Howard Johnson & Days Inn Argentina operates a portfolio of 41 hotel properties across Argentina, Paraguay, and Chile under two hotel brands: Howard Johnson (full-service resorts) and Days Inn (mid-range accommodations). The portfolio spans 42 operational hotels with 2,441 rooms and 115 event salons. The company offers a unified hotel management platform with core lodging services including rooms and suites in multiple categories, on-site dining through various restaurant concepts, spa and wellness facilities, and versatile event spaces. Additional revenue streams include an online store selling gift cards and experience packages redeemable at over 40 properties, along with comprehensive convention and event services.
Differentiator
Problem solved
Functional benefit
Companies that use Howard Johnson & Days Inn Argentina
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Howard Johnson & Days Inn Argentina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Howard Johnson & Days Inn Argentina partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and moderate.
- Wyndham Hotels & ResortscoreHoward Johnson & Days Inn Argentina operates under the Wyndham Hotels & Resorts global franchise umbrella. This partnership provides international brand recognition, global distribution network (Wyndham Rewards loyalty program, GDS systems), operational standards, and the Wyndham Green sustainability certification program (Core and Essential levels) across the hotel portfolio.
- Wyndham Green Certification ProgramcoreParticipates in Wyndham's global Wyndham Green Certification program, implementing Core (Level 1) and Essential (Level 2) sustainability standards across all properties. Standards cover energy efficiency, water conservation, recycling, staff training, and environmental monitoring.
- Club La NaciónmajorDistribution partnership offering Club La Nación members (BLACK and PREMIUM clients) up to 20% discount on rack rates across participating Howard Johnson and Days Inn hotels in Argentina. Valid for low season, excluding long weekends and special dates.
- Club Clarín 365majorDistribution partnership offering Club Clarín 365 members exclusive discounts up to 20% at participating Howard Johnson and Days Inn hotels across Argentina, Paraguay, and Chile. Discounts vary by hotel.
- SportClubmoderateBenefit program partnership offering SportClub members discounted rates at Howard Johnson and Days Inn hotels. Discounts vary by hotel and season, applicable across Argentina, Paraguay, and Chile.
- Shell BoxmoderateBenefit program partnership offering Shell Box fuel card members discounted rates at Howard Johnson and Days Inn hotels. Discounts vary by hotel and season (10-20% depending on low/high season).
- BondamoderateBenefit program partnership offering Bonda members (credit card benefits platform) discounted rates at Howard Johnson and Days Inn hotels, with 15% discounts on rack rates in low season at participating properties.
- MaslowmoderateEmployee benefits platform partnership offering Maslow users 20% discount in low season and 10% discount in high season at participating Howard Johnson and Days Inn hotels. Valid through December 2026.
- Sancor SaludmoderateHealth insurance member benefit partnership offering Sancor Salud members discounted hotel rates at participating Howard Johnson and Days Inn hotels. Valid through May 2027.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Howard Johnson & Days Inn Argentina competitors and assessment
Company assessmentDirect peers
- Dazzler Hotels: Dazzler Hotels is an Argentine boutique hotel chain operating primarily in Buenos Aires with several properties. While positioned slightly more upscale, it competes for the same leisure and corporate travelers in CABA and provides a direct mid-scale/upper-mid-scale benchmark in the Argentine market.
- NH Hotel Group (Minor Hotels): NH Hotel Group (now part of Minor Hotels) is one of the largest urban hotel chains in Latin America and Spain, operating mid-to-upscale business hotels comparable to Howard Johnson's full-service positioning. Competes directly with HJ&DI Argentina in the corporate and leisure segments across major Argentine cities.
Broad incumbents
- Hilton Worldwide: Hilton operates Hampton by Hilton, Hilton Garden Inn, and other mid-scale brands across Latin America. Compares to Howard Johnson Argentina in customer segment (corporate + leisure), distribution model, and franchise economics, with growing penetration in Buenos Aires and key Argentine provincial cities.
- Marriott International: Marriott International is the world's largest hotel company with multiple brands spanning luxury to select-service. Its Courtyard, Fairfield, and Residence Inn brands compete with Howard Johnson for corporate and group travel in major Argentine cities, while loyalty program scale is a strong competitive moat.
- IHG Hotels & Resorts: IHG operates Holiday Inn, Holiday Inn Express, and other mid-scale brands globally with growing presence in Argentina and South America. Directly comparable to Howard Johnson's business and leisure traveler focus, and competes for the same corporate/event booking flows.
- Wyndham Hotels & Resorts: Wyndham is the parent franchisor for both Howard Johnson and Days Inn brands globally and the largest hotel franchisor in the world. While not a direct competitor in the same asset-light franchisee model, Wyndham sets the brand standards, distribution, and loyalty economics that govern this company's operations.
- Accor Hotels: Accor is a global hospitality group operating Ibis, Novotel, and Mercure brands with substantial presence across Latin America. Competes with both Howard Johnson and Days Inn for mid-scale and economy travelers in Argentina, particularly in capital cities and major tourist destinations.
- Howard Johnson (global brand): Howard Johnson is a long-standing North American hotel brand owned by Wyndham. As the source brand and sister operations, it provides direct comparability on brand standards, mid-scale positioning, and franchise economics, though the company here operates the regional licensee/master franchise for Argentina, Paraguay, and Chile.
Emerging players
- Selina: Selina is a lifestyle/hostel-hotel hybrid chain with operations across Latin America targeting millennial and digital nomad travelers. While positioned differently (youth/lifestyle), it competes for the leisure and experiential travel segment that Howard Johnson targets in resort destinations like San Pedro, Mendoza, and Patagonia.
Regional players
- Meliá Hotels International: Meliá is a Spanish hotel chain with strong presence in Latin America and Caribbean resort destinations. While not primarily focused on Argentina, it overlaps in resort and leisure destinations and competes for international tourism flows into the region (including into neighboring Chile and Paraguay).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Howard Johnson & Days Inn Argentina social profiles
Digital presenceHoward Johnson & Days Inn Argentina compliance and trust
Trust signalCompliance2 records
Howard Johnson & Days Inn Argentina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Howard Johnson & Days Inn Argentina leadership team
Management profileNumber of profiles
Howard Johnson & Days Inn Argentina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Howard Johnson & Days Inn Argentina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Howard Johnson & Days Inn Argentina
What does Howard Johnson & Days Inn Argentina do?
Howard Johnson & Days Inn Argentina operates and franchises a portfolio of 41 hotels across Argentina, Paraguay, and Chile under the Howard Johnson and Days Inn brands (part of Wyndham Hotels & Resorts). The company delivers hotel accommodation with multiple room categories, on-site food and beverage, spa and wellness facilities, event and convention spaces, and gift cards/experience packages through its Tienda Online platform, serving leisure travelers, corporate clients, sports groups, and franchisees.
Is Howard Johnson & Days Inn Argentina a public or private company?
Howard Johnson & Days Inn Argentina is a private company. It is classified as unknown and is currently operating.
When was Howard Johnson & Days Inn Argentina founded?
Howard Johnson & Days Inn Argentina was founded in 2001. It employs 101 to 250 people.
Where is Howard Johnson & Days Inn Argentina based?
Howard Johnson & Days Inn Argentina is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Howard Johnson & Days Inn Argentina make money?
Seven revenue lines are on record. Hotel Accommodation is the primary driver. The others are franchise Fees and Royalties, food & Beverage, event & Convention Services, spa & Wellness, gift Cards & Experience Packages and corporate & Group Accounts.
Who are Howard Johnson & Days Inn Argentina's main competitors?
Direct peers on record are Dazzler Hotels and NH Hotel Group (Minor Hotels). Broad incumbents are Hilton Worldwide, Marriott International, IHG Hotels & Resorts, Wyndham Hotels & Resorts, Accor Hotels and Howard Johnson (global brand). Selina is listed as an emerging player. Meliá Hotels International is listed as a regional player.
Does Howard Johnson & Days Inn Argentina have an API?
No public API is recorded for Howard Johnson & Days Inn Argentina.
What industry is Howard Johnson & Days Inn Argentina in?
Howard Johnson & Days Inn Argentina's product category is Hotel & Hospitality Services. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAGABAM, Budget Hotel Chains & Franchises. Its NAICS code is 72111 and its SIC code is 7011.