Sport Clubs Company

Name

Sport Clubs Company

Legal name

Sport Clubs Company

Website

https://sportclubscompany.com.sa

Company type

Public

Founded year

1994

Operating status

Operating

Ownership category

akta.pro rank

Product category

Health & Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

Keywords

• Fitness center operations
• Health club memberships
• Fitness equipment supply
• Wellness facility management
• Corporate fitness solutions

Headquarters

HQ city

Al Khobar

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Fitness Membership Subscriptions: The company generates primary revenue from recurring membership fees at its fitness centers under the Body Masters and Body Motions brands. Members pay periodic (typically monthly or annual) subscriptions for access to gym facilities, group classes, and related fitness services.
2. Fitness Equipment and Consulting Services (Body Experts): Body Experts division provides comprehensive fitness equipment solutions including design, construction, finishing, furnishing, and supply of world-class fitness equipment to other fitness centers and businesses.
3. Corporate/Institutional Fitness Solutions: Body Experts offers corporate wellness and institutional fitness solutions for businesses, helping organizations create fitness environments for their employees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Sport Clubs Company provides, owns, and operates a network of fitness centers in Saudi Arabia through three brands: Body Masters (men's premium fitness clubs with gym equipment, courts, swimming pools, and personal training), Body Motions (women's fitness centers with group classes, swimming pools, and specialized equipment), and Body Experts (B2B fitness equipment design, construction, furnishing, and supply services). The company sells membership subscriptions directly to individual consumers and provides turnkey fitness facility solutions to other businesses and organizations.

Product overview

Sport Clubs Company operates a network of fitness centers across Saudi Arabia under multiple brands. The company manages a unified platform of health and fitness services through three distinct brands: Body Masters (men's premium fitness clubs with extensive facilities), Body Motions (women's fitness centers with specialized programs), and Body Experts (fitness equipment and facility solutions for design, construction, and equipment supply). The portfolio spans 63+ operating clubs serving 800,000+ members across 18 cities in Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Brands

• Body Masters Premium: Premium men's fitness club brand offering state-of-the-art facilities including fitness studios, bodybuilding sections, functional training areas, football and tennis courts, recreation and billiards halls, cardio equipment, indoor cycling studios, swimming pools, personal training, and martial arts programs
• Body Masters (بودي ماسترز)
• Body Motions (بودي موشنز)
• Body Experts (بودي إكسبرتس)

Products and services

• Body Masters (بودي ماسترز) Leading men's fitness club brand in Saudi Arabia, offering state-of-the-art gym facilities with bodybuilding sections, functional training areas, cardio equipment, indoor cycling studios, football and tennis courts, swimming pools, recreation and billiards halls, personal training programs, and martial arts/dojo facilities. Serves over 750,000 members across 41+ locations.
• Body Motions (بودي موشنز) Women's fitness center brand featuring group fitness classes, swimming pools, free weight areas, training tracks, and state-of-the-art equipment operated by female trainers and specialists. Operates 15+ locations across 6 regions in Saudi Arabia with a focus on women-only environment, unique interior design, and extensive group training sessions.
• Body Experts (بودي إكسبيرتس) Fitness equipment and facility solutions division providing comprehensive design, construction, finishing, furnishing, and supply of world-class fitness equipment to other fitness centers, corporations, and institutions. Delivers turnkey fitness center solutions backed by over three decades of operating experience, including corporate and institutional fitness environments.

Quantifiable outcome

• 800,000+ members across fitness center network
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Planet Fitness: Largest franchised fitness chain globally with 2,500+ locations. Comparable as a mass-market fitness operator leveraging a subscription model and standardized club format, though primarily franchise-based versus SCC's owned/operated model.
• Gold's Gym: Iconic global fitness brand operating 600+ locations across 25+ countries. Comparable as a multi-region fitness operator with strong brand recognition, premium positioning, and franchised expansion model.
• Snap Fitness: International 24/7 fitness franchise with 1,000+ locations. Comparable in small-to-mid-sized club format, 24/7 access model, and franchise-driven geographic expansion strategy.

Direct peers

• Basic-Fit: Europe's largest low-cost fitness chain operating 1,400+ clubs. Highly comparable in scale, multi-country rollout strategy, and focus on affordable recurring memberships with broad geographic coverage.
• The Gym Group: UK-listed low-cost fitness chain operating 240+ clubs. Comparable in subscription-based revenue model, multi-city geographic strategy, and focus on accessible 24/7 facilities targeting broad demographics.
• Pure Gym: UK and Middle East low-cost fitness chain with 600+ clubs. Comparable in membership subscription model, urban multi-club strategy, and value-oriented positioning; also has direct Gulf region presence competing in similar markets.
• Leejam Sports Company (Fitness Time): Leejam Sports operates the Fitness Time brand, Saudi Arabia's largest fitness center chain by membership. It is also listed on Tadawul and competes directly with Sport Clubs Company across men's and women's segments in the same Saudi cities.
• Life Time Fitness: US premium fitness operator with large multi-format facilities, group classes, and personal training. Comparable to SCC in scale, premium positioning, and broad amenity offering (pools, courts, studios) targeting affluent consumers.
• Crunch Fitness: US-based mid-market fitness chain with 400+ locations. Comparable in multi-tier membership offerings, value-premium positioning, and focus on broad demographic appeal across urban and suburban markets.

Others

• Equinox Holdings: US ultra-premium fitness operator with 100+ clubs including Equinox, SoulCycle, and Blink brands. Adjacent comparable as a premium multi-brand fitness portfolio, though positioned at significantly higher price points than SCC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Clubs Company