Hokkaido Treasure Island Travel inc.

What Hokkaido Treasure Island Travel inc. does

Hokkaido Treasure Island Travel Inc. (株式会社北海道宝島旅行社) is a privately held Sapporo-based travel agency founded in 2007 by Suzuki Koichiro with approximately 10 employees. The company operates a dual business: (1) the Hokkaido Taiken (北海道体験) portal — a two-sided marketplace aggregating 300+ local experience operators and 1,200+ programs covering agricultural, marine, outdoor, and cultural activities across Hokkaido; and (2) a bespoke inbound tour service creating customized high-value itineraries for affluent foreign tourists from Southeast Asia, Europe, the US, and Australia. In June 2026 the company announced the business transfer (divestiture) of the Hokkaido Taiken portal, materially reshaping its forward asset base.

The firm also generates revenue from tourism destination consulting, supporting DMO and DMC formation and regional product development for Hokkaido municipalities and tourism organizations, and from SDG-aligned educational travel programs (3,500 JPY per student) targeting school groups under Japan's revised curriculum guidelines. Distribution runs through the owned portal, the Voyagin/Rakuten marketplace listing, direct enterprise sales, and field sales to local governments. The technology stack is conventional web-based — a CMS-driven reservation site with standard cookie analytics — with no proprietary AI/ML disclosed; an IoT partnership with EcoMot (2018) supports inbound visitor safety information via the MOTENAS CLOUD platform.

The company's competitive position rests on its 18-year regional network, first-in-Hokkaido Travelife Partner sustainability certification (GSTC-recognized, December 2021), METI Regional Future Driving Company designation (2019), Japan Service Award Excellence Award (2018), and founding board membership in JARTA. Named enterprise engagement includes Sapporo Beer Co., Ltd. for branded event programming. Revenue figures are not disclosed; headcount and operational footprint indicate a small, regionally concentrated firm whose scale is constrained by its 10-person team and dependence on a curated local supplier ecosystem that is difficult to scale beyond Hokkaido.

Name

Hokkaido Treasure Island Travel inc.

Legal name

株式会社北海道宝島旅行社

Website

https://hokkaido-takarajima.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Hokkaido Treasure Island Travel Inc. is a Sapporo-based private travel agency (founded 2007, ~10 employees) operating a marketplace of 1,200+ Hokkaido experience programs and bespoke inbound tours for affluent foreign travelers, plus DMO/DMC consulting for regional governments and SDG-aligned school travel programs.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation, Other (4879)

SIC

Transportation Services (4700), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Custom tour services
• Experience booking platform
• Inbound tourism
• DMO consulting
• Sustainable tourism

Headquarters

HQ city

Sapporo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom-made tour packages (OEM Tours): Bespoke, high-value custom tours for wealthy inbound foreign tourists (primarily from Southeast Asia, Europe, US, and Australia) as well as domestic Japanese travelers. Tours incorporate local experiences, adventure activities, and cultural programs coordinated with regional operators and DMO/DMC partners.
2. Experience reservation marketplace commissions: Operates and manages the Hokkaido Taiken (北海道体験.com) portal, featuring over 300 local experience operators and 1,200+ experience programs available for online search and booking. Revenue is generated through partner sales commissions and co-selling arrangements with local tourism operators.
3. Tourism destination consulting and DMO/DMC formation support: Provides consulting services to local governments and regional organizations to support tourism destination management organization (DMO/DMC) formation, regional tourism product development, and destination marketing, contributing to regional activation revenues.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hokkaido Treasure Island Travel Inc. is a Hokkaido-based travel agency that operates the Hokkaido Taiken.com experience booking portal aggregating 1,200+ local experience programs from 300+ operators, and provides bespoke custom-made tours for affluent inbound foreign tourists. The company also offers tourism destination consulting to local governments and DMO/DMC organizations, and runs SDG-aligned educational travel programs for schools.

Product overview

Hokkaido Treasure Island Travel operates a dual business model: (1) a consumer-facing booking platform called 'Hokkaido Taiken.com' featuring 1,200+ local experience programs, and (2) a B2B inbound tour service creating bespoke tours for wealthy foreign tourists. The company also provides tourism region development consulting to local governments and supports DMO/DMC formation across Hokkaido.

Differentiator

Problem solved

Functional benefit

Brands

• 北海道体験.com: 道内の体験交流事業者の体験プログラムの検索・予約ができる体験観光ポータルサイト

Products and services

• Hokkaido Taiken.com (北海道体験.com) Experience Booking Portal Online booking platform aggregating 1,200+ curated local experience programs from 300+ Hokkaido operators across agricultural, marine, outdoor, and cultural categories, enabling consumers to search and reserve experiences directly.
• Customized Inbound Tour Services (OEM Tours) Bespoke tour planning and coordination services for affluent inbound foreign tourists from Southeast Asia, Europe, the US, and Australia, creating unique customized Hokkaido experiences featuring local communities, producers, and artisans.
• Tourism Region Development Consulting (DMO/DMC Support) Consulting services for regional governments and private sector partners to develop Hokkaido tourism destinations, including DMO/DMC formation support, human resource development, and local experience program development.
• SDG Educational Travel Program (Dairy Farming) Educational tourism program for school groups focused on dairy farming in Hokkaido, including visits to organic farms and robotic milking facilities, teaching sustainable agriculture and SDG concepts. Priced at 3,500 JPY per student (minimum 40, maximum ~90 participants; teachers/staff free).
• Ainu Cultural Experience Tour - Jomon 10,000 Years of Peace Wisdom Corporate cultural experience tour featuring Ainu co-existence with nature wisdom, including special rituals such as Kamuinomi, designed for corporate and executive groups visiting Hokkaido.

Quantifiable outcome

• First Hokkaido-based company to receive Travelife Partner certification (sustainable tourism) in December 2021, demonstrating international sustainability standards compliance.

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• EcoMot, Inc. (エコニット株式会社)coreTechnology or Integration · 8 November 2018Partnership to provide Hokkaido experience-based tourism program content to the MOTENAZ CLOUD platform developed by EcoMot. MOTENAZ CLOUD is an IoT-based hospitality and disaster preparedness tool for inbound foreign tourists, providing location-based tourism and safety information. The partnership aimed to enhance safety and experience quality for foreign visitors to Hokkaido following the 2018 Iburi earthquake.
• JARTA – Japan Alliance of Responsible Travel AgenciescoreStrategic or Co-development PartnerFounding board member of JARTA, an alliance of Japanese travel companies committed to responsible tourism. The company contributes to industry-wide sustainable tourism standard-setting and peer collaboration across Japan's travel sector. Suzuki Koichiro serves as a founding director.
• JNTO – Japan National Tourism OrganizationcoreStrategic or Co-development PartnerFeatured speaker and participant in JNTO-organized events including the Adventure Travel World Summit 2023 and JNTO-led online reporting sessions. The company's president was interviewed by JNTO's official media on the topic of adventure tourism in Hokkaido.
• Voyagin (operated by Rakuten, Inc.)coreChannel Partner/ Reseller/ DistributorVoyagin distributes Hokkaido experience tourism products to domestic Japanese travelers through its experience booking platform, expanding reach beyond the company's own portal to domestic consumers searching for curated activities.
• NAC – Niseko Adventure Center (株式会社NAC)coreChannel Partner/ Reseller/ DistributorNAC Niseko Adventure Center provides outdoor adventure experience programs (skiing, snowboarding, rafting, trekking) listed on the Hokkaido Taiken portal. NAC's representative endorsed the partnership for the 'Douminwari' domestic travel discount program, encouraging Hokkaido residents to explore local outdoor experiences.
• 公益社団法人北海道観光振興機構 AT推進本部minorStrategic or Co-development PartnerServed as secretariat for the AT (Adventure Travel) study and field training sessions organized by the Hokkaido Tourism Promotion Organization, contributing to AT guide capacity building across Hokkaido.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Peek.com: US-headquartered experience booking platform specializing in curated, high-quality tours and activities with strong inbound destination focus. Comparable as a marketplace model peer serving inbound travelers seeking vetted local experiences in destinations like Hokkaido.
• Klook: Asia-Pacific experience and activity booking platform with significant Japan and inbound Asia coverage. Comparable as an experience marketplace competing for the same inbound affluent traveler booking Hokkaido experiences, though at much larger scale and broader geographic reach.
• KKday: Asian-headquartered experience booking platform with Japan and inbound Asia focus. Comparable as a regional marketplace peer targeting inbound Asian travelers to Japan with curated local experiences.

Others

• Rakuten Travel: Japan's largest domestic OTA, which operates the Voyagin platform that is already a documented channel partner of Hokkaido Treasure Island Travel. Comparable as both a distribution partner and a competitive OTA in the same Hokkaido inbound and domestic experience market.

Broad incumbents

• JTB Corporation: Japan's largest travel agency with extensive inbound tour operations, DMC services, and destination management capabilities. Comparable as the dominant incumbent in the same retail travel and inbound tourism space, though operating at vastly greater scale and scope.
• GetYourGuide: Global experience and attraction booking platform with strong inbound tourist acquisition channels across Europe, Americas, and Asia-Pacific. Comparable as a competing marketplace serving the same affluent inbound tourist segment seeking curated local experiences in destinations like Hokkaido.
• H.I.S. Co., Ltd. Major Japanese OTA and inbound/outbound tour operator with strong inbound focus and overseas DMC network. Comparable as a broad incumbent in Japanese retail travel and inbound tourism with overlapping custom-tour and experience offerings.

Regional players

• Hoshino Resorts: Hokkaido-headquartered luxury hospitality and experience operator with deep regional presence and curated inbound programs. Comparable as a Hokkaido-focused premium tourism operator competing for the same affluent inbound traveler with experience-led offerings.

Direct peers

• VELTRA Corporation: Japan-headquartered online experience and activity booking platform offering tours and local activities for both inbound and domestic travelers. Highly comparable as a Japanese specialty experience marketplace serving inbound tourists with curated local tours.
• Activity Japan: Japanese activity and experience booking platform aggregating local operators across Japan. Comparable to Hokkaido Treasure Island Travel's Hokkaido Taiken portal in model, customer type, and focus on experiences over pure sightseeing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hokkaido-treasure-island-travel-inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hokkaido Treasure Island Travel inc.