Holcim (Maroc) SA

What Holcim (Maroc) SA does

Holcim Maroc is Morocco's national leader in construction materials, manufacturing and distributing cement, concrete, aggregates, mortar, lime, and waste valorization solutions. Founded in 1928 as the Société Marocaine des Ciments Lafarge, the company has operated for nearly 100 years and is currently majority-owned by Holcim Ltd in a joint venture with Al Mada (Positive Impact), listed on the Casablanca Stock Exchange under ticker LHM. The company operates an industrial network of 7 cement factories, 3 grinding centers, 1 mortar plant, and 19 concrete batching plants covering the entire Moroccan territory, with flagship project references including Port Tanger Med, the Centrale solaire Noor, and the Pont Mohamed VI.

The company's product portfolio spans the full construction materials value chain: cement (including the 2025-launched CPJ-C 45 low-carbon cement), ready-mix concrete via Lafarge Béton, aggregates, mortar, lime, and Geocycle waste valorization (co-processing of alternative fuels and raw materials). Technical differentiation is anchored in the Sustainable Construction Lab (SCL) in Bouskoura — a 4,000 m² R&D facility with a 600 m² prototyping zone — and in proprietary digital tools including the IRCHAD Digital Suite (BI IRCHAD on Power BI, LABO NET, GMAO, GESTION COMMERCIALE & PRODUCTION).

Holcim Maroc's business model combines (1) one-time volume sales of cement, concrete, aggregates, mortar, and lime through direct enterprise field sales to large-scale infrastructure contractors and government bodies; (2) transaction-fee revenue from Geocycle waste co-processing services; (3) professional services revenue from IRCHAD (accompanying 150+ concrete plants and 2/3 of Morocco's certified concrete plants at 94% client satisfaction), SALAMATY (on-site construction safety), and LHM Academy (certified construction training). Pricing is project-negotiated and not publicly disclosed. The 2016 merger of Lafarge Ciments and Holcim Maroc (MAD 9.1 billion) was the largest financial operation on the Casablanca Stock Exchange, and the company rebranded from LafargeHolcim Maroc to Holcim Maroc in May 2026.

Name

Holcim (Maroc) SA

Legal name

Holcim Maroc

Website

https://holcim.ma

Company type

Public

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Holcim Maroc is Morocco's national leader in construction materials, manufacturing cement, concrete, aggregates, mortar, and lime through 7 cement factories and 19 concrete batching plants for major infrastructure projects and certified concrete plant operators.

Ownership category

akta.pro rank

Product category

Construction Materials (Cement, Concrete, Aggregates)

NAICS

Cement Manufacturing (327310), Ready-Mix Concrete Manufacturing (327320), Other Concrete Product Manufacturing (327390), Cement and Concrete Product Manufacturing (3273)

SIC

Cement, Hydraulic (3241), Concrete, Gypsum & Plaster Products (3270), Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG)

akta.pro secondary industries

Ready-Mix Concrete Production & Delivery (IMADAAAA), Cementitious Binders & Additives (Fly Ash, Slag, Silica Fume, Lime) (IMADAAAH), Mortar, Grout & Masonry Cements (IMADABAL), Aggregate Processing & Value-Added Products (Washing, Screening, Asphalt/Concrete Aggregates) (IMAKAHAH)

Keywords

• Cement manufacturing
• Ready-mix concrete
• Construction aggregates
• Mortar and lime solutions
• Waste valorization services

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cement production and sales: Core revenue stream from manufacturing and selling cement through 7 factories and 3 grinding centers across Morocco.
2. Aggregates (granulats): Production and sale of high-quality aggregates including sand, gravel, road materials, and ballast from quarries.
3. Concrete and mortar solutions: Ready-mix concrete and mortar products delivered through 19 concrete batching plants and 1 mortar plant network.
4. Geocycle waste valorization: Treatment and recovery of industrial and municipal waste, converting waste into alternative fuels and raw materials for cement production (Ecoval renamed Geocycle in 2018).
5. IRCHAD technical accompaniment services: Structured accompaniment program for concrete plant operators including certification, industrial performance, digital tools, and training services. Revenue generated through service contracts.
6. SALAMATY safety services: On-site health and safety accompaniment for construction sites, helping clients achieve safety standards and regulatory compliance.
7. LHM Academy training: Certified construction industry training programs covering sustainable construction, digitalization, standards and regulations, construction management, processes, and health and safety.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Holcim Maroc manufactures and sells a full portfolio of construction materials in Morocco — cement, ready-mix concrete (béton prêt à l'emploi), aggregates (granulats), mortar, and lime — through a national network of 7 cement factories, 3 grinding centers, 1 mortar plant, and 19 concrete batching plants. The company also delivers technical accompaniment programs (IRCHAD for concrete plant operators, SALAMATY for site safety), certified training via LHM Academy, and waste valorization services through its Geocycle subsidiary.

Differentiator

Problem solved

Functional benefit

Brands

• IRCHAD: Accompanying concrete batching plants through technical expertise, industrial innovation, and digital solutions since 2016.
• Salamaty
• LHM Academy
• Sustainable Construction Lab (SCL)
• Geocycle Maroc

Products and services

• Cement products (CPJ-C 45 bas carbone, Ecoplanet CLC(A) PM-ES, and standard cement range) Industrial cement portfolio produced across 7 cement factories and 3 grinding centers, including the CPJ-C 45 low-carbon cement launched in 2025 under the new Moroccan low-carbon standard and Ecoplanet CLC(A) PM-ES with the sector's first environmental declaration (2023). Sold to contractors, ready-mix producers, and infrastructure developers.
• Ready-mix concrete (Béton Prêt à l'Emploi) Ready-mix concrete delivered through 19 concrete batching plants across Morocco, serving construction projects, infrastructure works, and industrial clients. The first BPE plant was established in Fès in 1990 and the business was formalized with the creation of Lafarge Béton in 1992.
• Aggregates (granulats — sand, gravel, road materials, ballast) High-quality aggregates extracted from quarries and sold for use in concrete production, road construction, and infrastructure works across Morocco.
• Mortar (Mortier) Industrial mortar products produced at the company's dedicated mortar plant, sold to construction professionals and contractors across Morocco.
• Lime (Chaux) Lime products sold as part of the company's construction materials portfolio for industrial and construction applications.
• Roads solutions Construction solutions portfolio dedicated to road infrastructure, leveraging cement, concrete, and aggregates capabilities for national and regional road projects.
• Geocycle Maroc — waste valorization and co-processing Treatment and recovery of industrial and municipal waste, converting waste into alternative fuels and raw materials for cement production through co-processing in cement kilns. Subsidiary originally created as Ecoval in 2006 and renamed Geocycle in 2018.
• IRCHAD accompaniment program Structured accompaniment program for concrete batching plants and prefabrication factories combining technical expertise, industrial innovation, certification support, and digital tools (BI IRCHAD, LABO NET, GMAO, Gestion Commerciale & Production). Covers 150+ sites and 2/3 of Morocco's certified concrete plants.
• SALAMATY — on-site health and safety accompaniment Comprehensive on-site health and safety accompaniment service for construction sites, helping clients achieve best standards in health, safety, and environment and meet regulatory compliance.
• LHM Academy — certified construction training Certified construction industry training programs covering sustainable construction, digitalization (including BIM), standards and regulations, construction management, processes, and health and safety. Recognized locally and internationally.

Quantifiable outcome

• 2/3 of certified concrete batching plants in Morocco certified under IRCHAD offer
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ANDZOA and AgroTech (argan research)minorStrategic or Co-development PartnerResearch partnership with ANDZOA (National Agency for the Development of Arganiculture) and AgroTech to develop a technique for transplanting adult argan trees, adapted to the Agadir-Souss cement plant. Part of the Sustainable Construction Lab's biodiversity and environmental commitments.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• CRH plc: Irish-listed global building materials group operating in cement, aggregates, concrete and related products across multiple continents. Comparable as a broad incumbent with a vertically integrated cement-to-concrete value chain and growing focus on lower-carbon products.
• Vicat: French-headquartered international cement, ready-mix concrete and aggregates producer with significant North and West African footprint (Egypt, Senegal, Mali, Mauritania). Comparable as a global cement operator focused on emerging markets including parts of the same continent.
• Cementir Holding: Italian-rooted international cement group operating across the Mediterranean (Türkiye, Egypt, Nordic region). Comparable as a global cement incumbent with white-cement and specialty products and emphasis on sustainability, similar to Holcim Maroc's specialty and low-carbon positioning.
• Heidelberg Materials: Global cement and aggregates multinational, majority owner of Ciments du Maroc (Holcim Maroc's primary Moroccan competitor). Directly comparable as the parent of the principal domestic rival and as a competing global cement, ready-mix and aggregates producer.
• Holcim Ltd: Swiss-listed global building materials leader and majority shareholder of Holcim Maroc (joint venture with Al Mada). Comparable as the worldwide parent with the same cement, ready-mix, aggregates and lower-carbon product portfolio replicated in Morocco.
• Cemex: Mexican-based global cement, ready-mix, aggregates and urbanization solutions leader. Comparable as a multinational participant in the same cement/concrete/aggregates value chain pursuing low-carbon products and circular-economy solutions globally.

Direct peers

• Ciments du Maroc: Direct Moroccan competitor and the only other listed cement producer on the Casablanca Stock Exchange (subsidiary of Heidelberg Materials). Operates cement plants, ready-mix concrete units and aggregates quarries across Morocco, competing head-to-head with Holcim Maroc for the same national infrastructure and concrete customers.
• CIMAF (Ciments de l'Afrique): Morocco-based cement manufacturer with plants inside Morocco and Pan-African expansion, positioned as a domestic and regional competitor. Comparable given overlapping production capacity, Moroccan distribution and concrete-industry ecosystem to which Holcim's IRCHAD program sells.

Emerging players

• Dangote Cement: Nigerian-headquartered Pan-African cement producer with operations in multiple sub-Saharan African countries. Comparable as an Africa-focused cement and clinker player expanding across the continent and pursuing alternative fuels/low-carbon process improvements.

Regional players

• GICA (Groupement des Industries Cimentières d'Algérie): Algerian state-affiliated cement industrial group with multiple plants across Algeria. Comparable as a regional North African cement peer—same broader geography, same end markets for ready-mix and large infrastructure, though not directly competing in Morocco.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LafargeholcimMa
• YouTubeyoutube.com/channel/UCEE5uq6Xk1FkU6xFh3ts2og
• Facebookfacebook.com/LHMaroc
• LinkedInlinkedin.com/company/holcim-maroc-sa
• Instagraminstagram.com/lafargeholcim.maroc?igshid=63um42u3jgdc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holcim (Maroc) SA