Holie Pizza

What Holie Pizza does

Holie Pizza VoF is a Dutch mobile pizza catering company headquartered in Delft, Netherlands, founded in 2022 by Jeroen and Philippe. The company provides on-location pizza catering for group events of 25 to 500 guests, using professional-grade electric stone ovens capable of reaching 400°C and a 72-hour cold-fermented dough process. The mobile kitchen setup is modular and fits through standard elevators and doorways, enabling indoor and high-rise venue operation without gas or emissions, which differentiates it from wood-fired pizza trucks and BBQ caterers. Production capacity scales to up to 9 ovens and 180 pizzas per hour for large events.

The business model is event-driven and quote-based. Indicative pricing starts at €23 per person with a €1,250 minimum order, and three tiers (pizza only, standard, premium all-in) span roughly €2,100 to €7,500 per 100-person event. Revenue is generated from live pizza catering, bundled add-ons (Italian appetizers, desserts, bar service, event styling), and equipment rental (ovens, tables, tents, heaters). The go-to-market is direct-to-customer, with inbound quote requests via a website widget, supplemented by phone and email outreach, organic SEO across 100+ Dutch municipalities, and a newsletter. Marketing channels include Instagram, LinkedIn, and Google reviews (260+ five-star reviews, 5.0/5.0).

Holie Pizza serves two primary segments: corporate/business events (company parties, staff celebrations, drinks receptions, Christmas and summer parties) and private celebrations (weddings, birthdays). Named enterprise clients include TU Delft, PwC, KPN, De Bijenkorf, Jumbo, Boskalis, Stedin, Jaarbeurs, Irado, Hendrik Veder Group, Haagse Hogeschool, and Maandag. The company positions sustainability as a core differentiator, claiming a 79% lower CO2 footprint versus BBQ catering, using over 80% plant-based ingredients, and partnering with Climeworks for verified carbon offsetting on corporate events.

Name

Holie Pizza

Legal name

Holie Pizza VoF

Website

https://holiepizza.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Holie Pizza is a Dutch mobile pizza catering company founded in 2022 in Delft, serving corporate events and private celebrations of 25 to 500 guests across 100+ Dutch municipalities using electric stone ovens and live cooking entertainment.

Ownership category

akta.pro rank

Product category

Mobile Event Catering Services

NAICS

Caterers (722320), Mobile Food Services (72233)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

akta.pro secondary industries

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Pizza Fast Casual (THAFABAB)

Keywords

• Mobile pizza catering
• Event catering services
• Corporate event catering
• Live cooking entertainment
• Sustainable food catering

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Live Pizza Catering on Location: The primary revenue stream is on-location pizza catering for events. Pricing is per person (from €23/pp) with a minimum order value of €1,250. Customers pay for pizza slices, Italian appetizers, drinks, and add-ons such as desserts and bar service. Additional fees include travel costs (€55 setup + €0.90/km from Delft) and CO2 compensation for corporate events.
2. Catering Add-Ons and Premium Services: Beyond pizza, Holie Pizza sells additional services including bar/drink arrangements, dessert, staff augmentation, awnings/heating, and event styling. These are bundled into custom event packages priced as part of the overall quote. Premium arrangements (pizza + appetizers + dessert + drinks) can range from €40-75 per person.
3. Equipment Rental: Holie Pizza also rents out non-consumable equipment such as ovens, tables, chairs, tents, heaters, and linens to clients as part of or independent from catering services. Equipment rental is billed separately per the general terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Holie Pizza provides live on-location pizza catering for corporate and private events in the Netherlands. Professional pizzaiolos deploy a fully mobile electric stone oven kitchen to the customer's venue, preparing Neapolitan-style pizzas from 72-hour cold-fermented dough at 400°C in front of guests, with optional Italian appetizers, desserts, drinks, and staff add-ons. The service scales from 25 to 500 guests, requires a €1,250 minimum order, and operates both indoors (including high-rise offices) and outdoors.

Product overview

Holie Pizza is a Dutch pizza catering company operating as a mobile catering service. The core offering is live pizza catering on location where professional pizzaiolos prepare fresh Neapolitan-style pizzas using electric stone ovens at 400°C with 72-hour fermented dough. The product portfolio centers on pizza catering (Pizza Catering, Pizza Foodtruck, Pizzabus op Locatie) supplemented by Italian catering (Italiaanse Catering), sustainable catering (Duurzame Catering op Locatie), and specialized modules including pizza workshops, vegetarian/vegan options, corporate event catering, and group packages ranging from 25 to 500 persons. Additional services include pizzakar rental and professional pizzaiolo staffing. All offerings emphasize the live cooking entertainment experience with no minimum order below €1,250 and free guest count adjustments up to 10 days before events.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Catering Mobile pizza catering service where professional pizzaiolos prepare fresh Neapolitan-style pizzas on-site using electric stone ovens at 400°C, providing live cooking entertainment for corporate and private events of 25 to 500 guests.
• Italiaanse Catering Italian catering service featuring traditional Italian dishes including pizza, pasta, focaccia, crostini, and salads prepared fresh on location for events.
• Duurzame Catering op Locatie Sustainable on-location catering service emphasizing 80%+ plant-based options, local and seasonal ingredients, CO2 compensation for business events via Climeworks, and reusable serving materials.
• Pizza Workshop Interactive pizza-making workshop where participants learn to stretch dough and bake pizzas, combining team building with culinary education at events.
• Bedrijfsfeest Catering Corporate event catering service for company parties, jubilees, and team celebrations, including drinks arrangements and staff support.
• Pizza Foodtruck Mobile pizza foodtruck bringing the full pizza catering setup to any location for events and parties.
• Pizzabus op Locatie Pizza bus converted into a mobile pizzeria for on-location catering at events.
• Pizzakar Huren Rental service for pizza oven carts for self-service pizza preparation at events.
• Pizzabakker op Locatie Professional pizzaiolo service where an experienced pizza baker prepares pizzas at the event location.
• Groepscatering Group catering packages offering customized menus for events from 25 to 500 guests, including live pizza preparation, Italian appetizers, drinks and staff.

Quantifiable outcome

• 79% lower CO2 emissions compared to BBQ catering
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ClimeworkscoreOthersHolie Pizza partners with Climeworks for CO2 compensation of corporate/business events. Based on their sustainability model, they calculate the carbon footprint of each corporate event (food, drinks, travel distance, energy consumption) and purchase Climeworks carbon removal certificates to offset emissions. Customers receive a certificate as proof of compensation after their event.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Others

• Gozney: Gozney is a UK-based premium pizza oven manufacturer (including the Roccbox brand) supplying professional-grade ovens used by mobile pizza caterers worldwide. Like Ooni, it is an equipment supplier enabling the category rather than a direct competitor to Holie Pizza's catering service.
• Ooni: Ooni is a global manufacturer and retailer of outdoor pizza ovens popular with both consumers and professional mobile pizza operators. It is an enabler of the mobile pizza catering category rather than a direct competitor, and represents both a supply-side dependency and a category-awareness tailwind for Holie Pizza's offering.

Regional players

• New York Pizza: New York Pizza is a leading Dutch pizza delivery and takeaway chain with strong national presence. Comparable to Holie Pizza in being a pizza-focused brand serving Dutch consumers and corporate buyers, but operates fixed-location stores rather than mobile event catering.
• Pizza Hut (Netherlands): Pizza Hut operates quick-service and dine-in pizza restaurants in the Netherlands and competes for consumer pizza occasions. While not a mobile catering competitor, it represents the established pizza brand alternative that corporate event planners consider and the consumer brand benchmark for pizza quality perception.
• Domino's Pizza (Netherlands): Domino's is the largest pizza QSR brand in the Netherlands by delivery volume and competes for corporate lunch, team events, and group-order budgets. While operating a fundamentally different delivery-focused model, it is the default pizza option for many Dutch corporate catering decisions.

Broad incumbents

• Sodexo (Netherlands): Sodexo is a global food service and facilities management company with significant Dutch corporate catering operations. It competes for the same enterprise event catering budget as Holie Pizza but through a broad multi-service contract model rather than a mobile pizza specialization.
• Vermaat: Vermaat is one of the largest Dutch hospitality and catering companies, operating restaurants, cafés, and event catering across corporate, healthcare, and education segments. It is a broad incumbent in Dutch contract catering with overlapping corporate event services, though its portfolio is far wider than mobile pizza and includes institutional food service management.
• Albron: Albron is a major Dutch food service and catering provider serving corporate, education, healthcare, and leisure clients. Comparable to Holie Pizza in serving Dutch enterprise catering demand, but operates at far larger scale across institutional food service rather than specializing in mobile event catering.
• Compass Group (Netherlands): Compass Group is one of the world's largest contract food service providers, operating across Dutch corporate, education, and healthcare catering. It represents the broader competitive context for Dutch enterprise catering spend, though it does not specialize in live mobile pizza concepts.

Direct peers

• De Kooi Catering: De Kooi is a Dutch event and party catering company offering on-location food services for corporate and private events. It is a direct competitor to Holie Pizza for Dutch group catering contracts, with overlapping B2B event focus though a different cuisine specialization (broader party food rather than pizza-specific).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holie-pizza
• Instagraminstagram.com/holiepizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holie Pizza