De Kooi

What De Kooi does

De Kooi (legal entity Sportcentrum in de Kooi, KvK 95550453) is a privately held multi-functional sports and event venue headquartered at Sportlaan 3, 6681 CD Bemmel, Gelderland, Netherlands, positioned as the largest indoor sports and event location in the Arnhem-Nijmegen corridor. The 6,000m2 facility includes four indoor padel courts, a 6,000-seat arena with tribunes, a full gym, two group exercise studios, physiotherapy rooms, a Grand Café, meeting rooms, a business lounge, and 500m2 of conference space. It operates as home venue for professional basketball teams GET United (Eredivisie and Promotiedivisie) and Batouwe Basketball (Women's Basketball League), as well as table tennis club TTV Essentia Bemmel.

The company generates revenue through multiple streams: recurring monthly fitness and group-class subscriptions (tiered €22.60–€66.80 across Kleuter, Kids, Jeugd, Jong Volwassen, Senioren, and adult packages with auto-debit billing); personal training at €50+ per session; padel court rentals via the Playtomic marketplace with €3 racket rental; physiotherapy services reimbursed through contracts with all Dutch healthcare insurers; event and conference hosting for corporate and private clients; and on-site horeca sales. Free 7-day trial passes support top-of-funnel acquisition, and pricing is adjusted annually based on CPI inflation on September 1st.

De Kooi serves a diversified customer base spanning families, youth (ages 4-24), seniors (55+), corporate event clients, private celebration hosts, and professional sports tenants. Distribution is hybrid: direct on-site and website sign-ups for memberships, Playtomic for padel reach, and dedicated sales outreach for corporate events. Marketing relies on organic social (Facebook, Instagram), community sports club partnerships, and event-driven visibility through hosting Eredivisie basketball matches. The company has no disclosed external funding, no parent company, and operates as a single-entity independent operator.

Name

De Kooi

Legal name

Sportcentrum in de Kooi

Website

https://indekooi.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

De Kooi is a privately held multi-functional sports and event venue in Bemmel, Netherlands, offering fitness subscriptions, group classes, indoor padel, basketball, table tennis, physiotherapy, hospitality, and corporate events to families, youth, seniors, and professional sports teams in the Arnhem-Nijmegen region.

Ownership category

akta.pro rank

Product category

Multi-functional Sports & Event Center

NAICS

Fitness and Recreational Sports Centers (71394), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Multi-Purpose Event Halls & Community Centers (THAHAAAI)

Keywords

• Sports center services
• Fitness memberships
• Group exercise classes
• Indoor padel courts
• Event venue rentals

Headquarters

HQ city

Bemmel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Fitness and Group Class Memberships: Monthly recurring memberships offering access to fitness facilities and/or group exercise classes. Multiple tiers from basic fitness-only to complete unlimited packages. Auto-renewal with monthly direct debit payments.
2. Personal Training: One-on-one and duo personal training sessions offered at premium pricing (€50+ per session). Includes free intake consultation.
3. Padel Court Rentals: Indoor padel courts rented via Playtomic platform. Rackets available for rent at €3 per session. Prepayment required.
4. Horeca (Hospitality): Grand Café generating revenue from food, beverages, protein shakes, and bar sales to members and visitors. Post-sport purchases from members after workouts.
5. Event and Venue Rental: Corporate events, congresses, workshops, teambuilding activities, birthday parties, and private celebrations hosted in event spaces, meeting rooms, and sports facilities. Catering services included.
6. Meeting and Conference Space: Meeting room and business lounge rental to organizations, associations, and municipalities with optional lunch and coffee/tea arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

De Kooi is a multi-functional sports and event complex in Bemmel, Netherlands, offering age-segmented fitness memberships (adults, kids, youth, seniors), group exercise classes, personal training, indoor padel (four courts), basketball (home of professional teams GET United and Batouwe), table tennis, and integrated physiotherapy. The venue also runs an on-site Grand Café, meeting rooms, corporate event hosting (congresses, teambuilding, workshops), and private celebrations including children's parties.

Product overview

De Kooi is a multi-functional sports and event complex in Bemmel, Netherlands, operating as a unified facility combining sports facilities with hospitality services. The core offering includes fitness subscriptions (Fitness Onbeperkt, Compleet Onbeperkt, Compleet 1x Per Week) providing access to gym facilities and group exercise classes (Cycle, Dance, Power, Yoga, Boxing, Streetdance). Specialized subscription tiers target specific demographics: Kleuter & Kids (ages 4-12), Jeugd & Jong Volwassen (ages 12-24), and Senioren (55+). The facility hosts sports programs including indoor padel (4 courts), basketball (home to professional teams Batouwe Basketball and GET United), and table tennis (TTV Essentia Bemmel). Healthcare services include physiotherapy, sports therapy, and rehabilitation. Hospitality services encompass Grandcafé bar/restaurant, meeting rooms, workshops, teambuilding activities, congress hosting, and private event venues for birthdays, parties, and children's celebrations. Personal Training and Sport Camps provide specialized training programs. The venue spans 6,000m2 of sports fields with padel courts, gym, two group exercise rooms, and horeca facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Onbeperkt Monthly subscription offering unlimited daily access to all fitness facilities at De Kooi, excluding group exercise classes. For adults seeking general gym access.
• Compleet Onbeperkt Monthly subscription providing unlimited access to both the fitness facilities and all group exercise classes. Includes a free personal fitness app.
• Compleet 1x Per Week Subscription granting access once per week to both fitness facilities and group classes, offered with 6, 12, or 18-month contract terms.
• Kleuter & Kids Abonnement Monthly subscription for children ages 4-12 covering Kidsswing (4-6) and Kids Streetdance (6-12) classes. No charge in August (school holidays).
• Jeugd & Jong Volwassen Abonnement Monthly subscription for ages 12-24: Jeugd (12-16) covers unlimited fitness, Streetdance, and youth fitness; Jong Volwassen (16-24) covers full access to all group classes.
• Senioren Abonnement Monthly subscription for members aged 55+: Senioren full provides all group classes, fitness, sauna, and physiotherapy access; Senioren dal provides off-peak (10:30-17:00) access without group classes at a lower price.
• Personal Training One-on-one, duo (max 2 people), and small group coaching sessions with personal trainers. Includes a free intake consultation. Available to members and non-members.
• Groepslessen (Group Classes) Scheduled group exercise classes including Cycle, Dance, Power, Yoga, BBB, FuNxtion, Boxing, 50FIT, Pilates, Step Power, Hyrox, Club Yoga, and Streetdance. Bookable via the De Kooi App and Grib Club App.
• Fysiotherapie (Physiotherapy) On-site physiotherapy services including manual therapy, children's physiotherapy, ultrasound diagnostics, sports physiotherapy, running coaching, and injury prevention. Contracted with all Dutch healthcare insurers for treatment reimbursement.
• Indoor Padel Four indoor padel courts available for hourly rental exclusively through the Playtomic platform. Racket rental available at €3 per session. Prepayment required.
• Basketball Venue Hosting Home venue hosting for professional basketball teams Batouwe Basketball (Women's Basketball League, Promotiedivisie) and GET United (Eredivisie, Promotiedivisie), plus youth teams. Arena with tribunes supporting up to 6,000 spectators.
• Tafeltennis (Table Tennis) Home venue for TTV Essentia Bemmel table tennis association, providing space for weekly training sessions for youth, seniors, and 55+ players, plus seasonal tournaments.
• Sport Camps Multi-sport camps covering basketball, tennis, hockey, table tennis, spinning, boxing, fitness, yoga, and dance. Offered to sports associations and commercial organizations.
• Kids Streetdance Dance classes for children and teens including Kidsswing (ages 4-6), age-segmented Streetdance groups, and a Demo Team for performers aged 14+.
• Grandcafé On-site café and bar serving protein shakes, beverages, food, and catering to members and visitors following workouts, events, or visits.
• Vergaderen (Meeting & Conference Space) Meeting rooms and business lounge rentals for organizations, associations, and municipalities with optional lunch and coffee/tea arrangements.
• Workshops Workshop hosting for corporate groups, combining event spaces, sports facilities, catering, and audio-visual equipment.
• Teambuilding Teambuilding activity packages combining sports facilities with event organization and catering services for corporate groups.
• Congressen (Congress) Congress hosting utilizing 500m2 conference rooms, sports facilities, catering, and entertainment services.
• Verjaardag (Birthday Parties) Birthday party hosting with sports activities, catering, and customizable entertainment for individuals and families.
• Feesten (Parties & Celebrations) Private party hosting for theme parties, weddings, and celebrations using the venue's lounge, bar, and terrace facilities.
• Kinderfeestjes (Children's Parties) Children's party hosting combining sports activities, catering, and themed decorations.

Quantifiable outcome

• Hundreds of athletes visit weekly across multiple sports
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PlaytomiccoreTechnology or IntegrationPlaytomic is the primary booking platform for indoor padel courts at De Kooi. Users must download the Playtomic app to reserve courts. This integration positions De Kooi within the largest padel network in the Netherlands, reaching padel enthusiasts across the country.
• Batouwe BasketballcoreStrategic or Co-development PartnerBatouwe Basketball is a leading basketball club in Gelderland with over 40 years of history. Their women's team (Lekdetec.nl) competes in the Women's Basketball League and men's team (De Dreamfields Dolphins) in the Promotiedivisie. The organization runs youth programs starting from age 6.
• GET UnitedcoreStrategic or Co-development PartnerGET United is the professional basketball club whose Eredivisie and Promotiedivisie teams are based at De Kooi. This partnership establishes De Kooi as a top-level basketball venue in the Netherlands, attracting fans and creating entertainment value.
• TTV Essentia BemmelminorChannel Partner/ Reseller/ DistributorTable tennis club that holds weekly training sessions at De Kooi facility. Training on Friday evenings for youth and seniors, plus Tuesday afternoons for 55+ players. Organizes seasonal tournaments.
• Healthcare InsurersminorOthersThe physiotherapy service at De Kooi has contracts with all health insurance providers, enabling member reimbursement for physiotherapy treatments.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness chain with hundreds of locations across the Netherlands and the EU. Directly comparable in fitness memberships and group classes, but operates at much larger scale without De Kooi's arena or padel focus.
• David Lloyd Leisure: Premium multi-sport family club operator in the UK and Europe combining fitness, racquet sports, swimming, and hospitality. Comparable on the multi-functional sports-plus-hospitality venue model that De Kooi has built at smaller scale.

Direct peers

• TrainMore: Dutch boutique fitness chain with subscription-based fitness and group classes targeting younger urban demographics. Comparable on Dutch subscription fitness model, though with a narrower sport offering than De Kooi.
• SportCity: Dutch mid-market fitness chain offering group classes, personal training, and family memberships. Closely comparable on subscription tiers, group class variety, and Dutch regional market positioning.
• Sportfondsen Nederland: Dutch operator of multi-sport facilities (swimming, fitness, group classes) across multiple municipalities. Comparable as a regional Dutch multi-sport venue operator with subscription and facility-rental revenue streams.
• Padel One: One of the largest dedicated padel club operators in the Netherlands, also using the Playtomic booking platform. Comparable on indoor padel court distribution and Playtomic-based customer acquisition strategy.
• Racket Club Group: Dutch multi-location padel, tennis, and fitness operator with integrated hospitality. Comparable on the combined racquet-sports, fitness, and horeca model De Kooi operates at a single site.
• Club Pellikaan Health & Fitness: Dutch operator of premium multi-sport health clubs with fitness, group classes, padel, and hospitality under one roof. Directly comparable on the integrated sports-and-hospitality venue concept and Dutch customer base.

Regional players

• Ahoy Rotterdam: Major Dutch multi-purpose arena and convention complex hosting concerts, conferences, and sporting events. Comparable as a large-capacity arena and event venue operator in the Netherlands, though without De Kooi's day-to-day fitness membership model.

Emerging players

• The Sports Society: European multi-sport club operator combining padel, fitness, and hospitality at premium venues. Comparable on the multi-functional premium sports venue model with growing European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/indekooi
• Instagraminstagram.com/indekooi.nl
• LinkedInlinkedin.com/company/dekooi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Kooi