Holland & Barrett Benelux

What Holland & Barrett Benelux does

Holland & Barrett Benelux is the regional operating entity of the long-established Holland & Barrett health and wellness retail brand in the Benelux region, headquartered in Amsterdam, Netherlands. The entity employs 388 people and serves health-conscious consumers across the Netherlands and Belgium through retail and digital channels (hollandandbarrett.nl), offering vitamins, dietary supplements, natural health products, and broader wellness offerings. The business positions itself as a specialist in health, reflected in its Dutch tagline 'De specialist in gezondheid', and operates under the 1870-founded Holland & Barrett trade name, suggesting deep category heritage.

The company's business model is B2C specialty retail: it monetizes via the sale of vitamins, supplements, and wellness products to individual consumers. Specific pricing models, average transaction values, channel mix (stores vs. online), and revenue figures were not disclosed in the available source material. Customer segmentation is described horizontally, targeting health and wellness consumers as the primary persona, with use cases centered on dietary supplementation and natural health. No named enterprise customers, B2B contracts, or subscription-program disclosures were identified.

The entity does not maintain a mobile app according to source data, and operates as a privately held regional subsidiary-level unit within the broader Holland & Barrett brand group. Ownership structure (parent company, investors, shareholders), management team, funding history, technology stack, partnerships, and any AI/ML capabilities were not disclosed in the source material and therefore cannot be characterized in this analysis.

Name

Holland & Barrett Benelux

Legal name

Holland & Barrett

Website

https://hollandandbarrett.nl

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Holland & Barrett Benelux is a regional health and wellness retailer operating in the Netherlands and Belgium, selling vitamins, dietary supplements, and natural health products to health-conscious consumers under the long-established Holland & Barrett brand.

Ownership category

akta.pro rank

Product category

Health and Wellness Retail

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Vitamins and supplements
• Health food retail
• Wellness products
• Natural health store
• Dietary supplements retail

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Core offering

Holland & Barrett Benelux operates as the Netherlands-based retail arm of the Holland & Barrett health and wellness brand, selling vitamins, dietary supplements, health foods, and wellness products directly to consumers across the Benelux region. The business is positioned as "De specialist in gezondheid" (the specialist in health), focusing on health-conscious retail rather than general grocery or pharmacy.

Product overview

Holland & Barrett Benelux is a health and wellness retailer operating in the Netherlands and Belgium. The company specializes in health food products, vitamins, supplements, and wellness offerings, positioning itself as a specialist in health (as indicated by the Dutch tagline 'De specialist in gezondheid'). No detailed product portfolio, modules, or specific branded offerings were identified in the available source content.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Kruidvat: Largest health and beauty drugstore chain in the Netherlands and Belgium, with a meaningful supplement category that overlaps directly with Holland & Barrett's core assortment.
• Ekoplaza: Dutch organic and natural food retailer with a sizable supplement and natural health range — comparable specialty positioning targeting health-conscious Benelux consumers.
• Trekpleister: Dutch/Belgian drugstore chain selling supplements, OTC health products, and personal care — competes in the same physical channel with similar value-conscious positioning.
• Vitakruid: Dutch online specialist retailer of vitamins and supplements — directly comparable assortment with a digital-first cost structure that pressures traditional retailers.
• De Tuinen: Dutch health food and supplement retailer with a comparable specialty-store format and overlapping assortment of vitamins, herbal, and natural health products across the Netherlands.
• Natuur & Gezondheid: Regional chain of natural health and supplement stores in the Netherlands — directly comparable specialty format serving overlapping health-conscious customers.

Broad incumbents

• GNC: Global specialty retailer of vitamins, supplements, and sports nutrition — directly comparable category focus and store-based retail model, though with stronger sports-nutrition positioning.
• Vitamin Shoppe: US-based specialty supplement retailer with comparable assortment and category specialization, but serving a different geography and at larger scale.
• Holland & Barrett (UK): UK parent / sister entity of Holland & Barrett Benelux — same brand, format, and assortment philosophy, but operating at much greater scale across the United Kingdom and Ireland.

Regional players

• Lloyds Apotheek: Dutch pharmacy chain selling prescription, OTC, and supplement products — competes with Holland & Barrett in the Dutch health-and-wellness basket, primarily through pharmacy-led retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/holland-barrett-benelux

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland & Barrett Benelux