Holland Bikes
Holland Bikes is a Paris-based, privately held multi-channel Dutch bicycle retailer operating since 2002, serving French urban commuters, families, tourists, and B2B clients through owned stores, a partner network, e-commerce, and bike rental/tour operations.
- Company typePrivate
- Founded2002
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Holland Bikes does
Holland Bikes is a privately held, Paris-headquartered multi-channel Dutch bicycle retailer founded in 2002 by Rotterdam-born entrepreneurs Barten Vos and Robert Lemmerlijn. The company operates five owned retail stores in France (three in Paris across the 5th, 15th, and 17th arrondissements, one in Lyon, one in Lagny-sur-Marne), a dedicated workshop and repair atelier in Paris 15, a specialized E-Bike Service Center in Montévrain, a D2C e-commerce platform offered in French and English, a network of approximately 20 independent partner stores across France, and bike rental and guided tour operations in Paris, Versailles, Nice, Bordeaux, Lyon, Ile de Ré, Amsterdam, and Brooklyn/Central Park, New York. The product portfolio spans city bikes, electric bikes, folding bikes (Brompton, Tern), longtail and cargo bikes, adapted bicycles, hybrid/hiking bikes, and children's bikes, alongside accessories and parts from brands including Gazelle, Batavus, Tern, Brompton, Abus, Kryptonite, Schwalbe, Thule, Bobike, and Polisport.
The company's revenue model is hybrid and diversified across hardware sales (new and Second Life refurbished bicycles, accessories), professional services (workshop repairs, bike electrification, maintenance), recurring revenue streams (maintenance subscriptions, theft insurance, long-term rental LLD), usage-based revenue (short-term rentals and guided tours in France and New York), and B2B solutions (corporate fleet rentals, hotel partnerships with Marriott Village, Radisson Blu, Domaine des Ormes, and Paxton, and tourism professional offerings). Pricing spans €3 for basic accessories up to €11,399 for premium electric bikes, with monthly rental tiers from €58 to €139. Customer segments include urban commuters, families with children, tourists and visitors, B2B/tourism professionals, and specialized users requiring adapted or large-size bikes; a Points Fidélité loyalty program and installment payment options support retention and conversion.
In 2024 Holland Bikes executed its first international expansion with rental and tour operations in Brooklyn and Central Park, New York, followed by a second New York location in March 2025. The company employs approximately 40 people, carries no disclosed external funding, and is operationally controlled by its two founders. Customer satisfaction stands at 4.8/5 on Avis Vérifiés, supported by a 967-SKU catalog and a 22+ year operating history, positioning the business as a niche specialist bridging Dutch cycling heritage with the French urban mobility market.
Holland Bikes firmographics
Firmographics- Name
- Holland Bikes
- Legal name
- Holland Bikes
- Website
- https://hollandbikes.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Holland Bikes is a Paris-based, privately held multi-channel Dutch bicycle retailer operating since 2002, serving French urban commuters, families, tourists, and B2B clients through owned stores, a partner network, e-commerce, and bike rental/tour operations.
- Ownership category
- akta.pro rank
Holland Bikes industry classification
Industry- Product category
- Bicycle Retail
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Cargo & Utility Bike Retail (CRAMAHAF), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG), Used & Refurbished Bike Retail (CRAMAHAK)
Keywords
Where Holland Bikes is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices8 records
Markets served
Holland Bikes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bicycle and Accessory Retail: Sale of new bicycles (city bikes, electric bikes, folding bikes, longtail bikes, cargo bikes, adapted bikes, large size bikes, hiking bikes, children's bikes) and accessories (helmets, bags, rainwear, warm clothing, baskets, child seats, locks, safety equipment, spare parts). Carries major Dutch and international brands including Gazelle, Batavus, Tern, Brompton, and accessories from Abus, Basil, Kryptonite, Schwalbe, Thule, and others.
- Workshop and Repair Services: Bicycle repair and maintenance services offered in-store at Paris locations (Paris 15 atelier, Paris 5, Paris 17), Lyon, and Lagny-sur-Marne. Includes maintenance subscription packs for both classic and electric bicycles.
- Bike Tours and Rentals: Bike rental and guided tour services operating in Paris, Versailles, New York (Brooklyn and Central Park since 2024), Ile de Ré, Nice, Lyon, Bordeaux, and various resort locations (Magny-le-Hongre/Radisson Blu, Bailly Romainvilliers/Marriott, Dol de Bretagne/Domaine des Ormes, Ferrières-en-Brie/Paxton, Lagny-sur-Marne).
- Long-term Bike Rental (LLD): Long-term bicycle rental services offering an alternative to ownership, targeted at commuters and residents seeking flexible cycling solutions.
- Theft Insurance: Theft insurance service offered as an add-on to bicycle purchases and rentals.
- Bike Electrification: Service to convert traditional bicycles into electric bicycles, expanding the e-bike market to existing bike owners.
- Second Life / Refurbished Bikes: Sale of refurbished and reconditioned bicycles including electric bikes, hybrid bikes, city bikes, and mountain bikes, offering a more affordable and sustainable option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Electric bikes from €1,949 to €3,999 |
| Unit Pricing | Pay-as-you-go | Folding bikes from €1,499 to €1,599 |
| Unit Pricing | Pay-as-you-go | Accessories from €3 to €299.99 |
| Subscription | Monthly | Monthly bike rental from €58 to €139 |
| Unit Pricing | Pay-as-you-go | City bikes from €829 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Holland Bikes product offering
Product offeringCore offering
Holland Bikes is a multi-channel Dutch bicycle retailer and service provider operating since 2002. It sells city bikes, electric bikes, folding bikes, longtail/cargo bikes, adapted bikes, children's bikes, and cycling accessories from major Dutch and international brands (Gazelle, Batavus, Brompton, Tern). Beyond retail, it offers in-store workshop repairs, maintenance subscriptions, bike electrification conversions, long-term and short-term bike rentals, theft insurance, B2B fleet solutions, guided city bike tours, and a certified refurbished-bike program ("Second Life").
Product overview
Holland Bikes is a multi-channel Dutch bicycle retailer founded in 2002, operating both physical retail stores and an e-commerce platform. The core product portfolio consists of urban commuter bicycles (city bikes), electric bikes from brands like Gazelle and Batavus, folding bikes (Brompton, Tern), longtail cargo bikes, and adapted bicycles. The accessory lineup includes helmets (Abus, Kask), bike bags, baskets, rainwear, child seats (Bobike, Thule/Yepp, Polisport, Qibbel), and security locks (Abus, Kryptonite). Services include in-store workshop/repair facilities, maintenance subscription plans, bike electrification conversions, long-term rental programs, theft insurance, B2B fleet solutions, and short-term bike rentals plus guided tours in major cities. The company also operates a 'Second Life' certified pre-owned bike program. Physical presence includes company-owned stores in Paris (3 locations), Lyon, and Lagny-sur-Marne, plus partner stores across France, and expanded to New York in 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- City Bikes (Vélos de ville)
Quantifiable outcome
- 25,000 km on one customer's Gazelle bike maintained by Holland Bikes
- +3 more outcomes
Companies that use Holland Bikes
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Holland Bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Holland Bikes partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Bosch (E-Bike Systems)coreGerman manufacturer whose entry into e-bike batteries in 2008 transformed the electric bike market. Bosch is a key e-bike motor and battery system provider that enabled the e-bike market growth. Holland Bikes' E-Bike Service Center specializes in Bosch e-bike systems.
- GazellecoreDutch bicycle manufacturer, primary brand in Holland Bikes' portfolio. Gazelle is a leading Dutch bicycle brand known for quality city and electric bikes. Holland Bikes sells Gazelle bikes including the Gazelle Esprit, Gazelle Chamonix C5 HMS, and other models.
- BatavuscoreDutch bicycle brand sold through Holland Bikes. Batavus produces reliable city and electric bicycles including the Batavus Altura E-Go Power Pro model sold by Holland Bikes.
- BromptoncoreBritish folding bike manufacturer with strong presence in Holland Bikes stores. Holland Bikes sells Brompton bikes including the Brompton C-Line Electric and offers Brompton spare parts and accessories.
- TerncoreTaiwanese bicycle manufacturer specializing in folding and longtail bikes. Holland Bikes offers Tern folding bikes (BYB P8, BYB P10) and extensive Tern accessories including Clubhouse seat, Storm Box, Captain's Chair, and other longtail accessories.
- ShimanocoreJapanese cycling component manufacturer providing drivetrains and e-bike systems. Shimano is referenced as a major player in e-bike batteries and motor systems, with products used in bikes sold by Holland Bikes.
- Yamaha (E-Bike Systems)coreJapanese manufacturer contributing to e-bike motor and battery development. Yamaha is cited alongside Bosch and Shimano as a major e-bike system provider enabling the market growth.
- Samsung/LG (E-Bike Battery Cells)coreKorean electronics manufacturers producing battery cells for e-bike applications. Samsung and LG are mentioned alongside Bosch, Shimano, and Yamaha as key Asian companies that invested heavily in e-bike battery development, improving reliability and range.
- Partner Store NetworkminorApproximately 20 independent bicycle retailers throughout France operating under the Holland Bikes brand umbrella. Partners include Royal Bikes (Nantes), De Fietser (La Garenne-Colombes), Cycles Demion (Ile d'Oléron), Center Cycle VAE & CITY (Chartres de Bretagne), Cycles Lannemajou (Soorts-Hossegor), and others. Partners extend Holland Bikes' geographic reach across France.
Scale indicators9 records
Recent moves12 records
Expansion highlights5 records
Holland Bikes competitors and assessment
Company assessmentBroad incumbents
- Specialized Bicycle Components: Premium bicycle brand with company-owned retail stores (Specialized Retailers) globally. Comparable premium-category bike retail model, though with proprietary brand.
- Trek Bicycle: Global bicycle manufacturer and retailer with company-owned stores worldwide. Comparable as a multi-channel bike retailer, though at much larger scale and with proprietary brand.
- Vélib' Métropole: Paris metropolitan bike-sharing service operated by Smovengo/JCDecaux ecosystem. Comparable as a Paris-based bike access service, though operating a public bike-share model rather than retail.
- Decathlon: Global mass-market sporting goods retailer with a strong bike category (own B'Twin brand) and stores across France. Comparable as a competing French bicycle retailer but operating at far larger scale and broader category breadth.
- B'Twin Village (Decathlon concept): Decathlon's dedicated cycling retail concept in Paris offering bike sales, repair, and rentals. Closest large-scale comparable to Holland Bikes' integrated retail + workshop + rental model in central Paris.
Regional players
- Unlimited Biking: New York City-based bike rental and tour operator with Central Park and Brooklyn locations. Directly competes with Holland Bikes' New York expansion.
- Fat Tire Tours: Bike tour and rental operator with presence in multiple US and European cities including New York. Directly comparable to Holland Bikes' bike tours and rentals vertical.
Direct peers
- Probikeshop: French online bicycle and cycling accessories retailer with broad brand assortment and multi-brand positioning. Directly comparable to Holland Bikes' e-commerce channel and competes in the same French cycling consumer market.
- Alltricks: French online cycling and outdoor sports retailer offering bikes, parts, accessories, and apparel from multiple brands. Directly competes with Holland Bikes on multi-brand online bike retail in France.
- Cyclable: French bicycle retailer chain with stores across multiple cities selling city, electric, and cargo bikes. Directly comparable multi-store retail model focused on urban cycling with workshop services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Holland Bikes social profiles
Digital presenceHolland Bikes compliance and trust
Trust signalCompliance1 record
Holland Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holland Bikes leadership team
Management profileNumber of profiles
Profiles2 records
Holland Bikes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holland Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holland Bikes
What does Holland Bikes do?
Holland Bikes is a multi-channel Dutch bicycle retailer and service provider operating since 2002. It sells city bikes, electric bikes, folding bikes, longtail/cargo bikes, adapted bikes, children's bikes, and cycling accessories from major Dutch and international brands (Gazelle, Batavus, Brompton, Tern). Beyond retail, it offers in-store workshop repairs, maintenance subscriptions, bike electrification conversions, long-term and short-term bike rentals, theft insurance, B2B fleet solutions, guided city bike tours, and a certified refurbished-bike program ("Second Life").
Is Holland Bikes a public or private company?
Holland Bikes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holland Bikes founded?
Holland Bikes was founded in 2002. It employs 51 to 100 people.
Where is Holland Bikes based?
Holland Bikes is headquartered in Paris, France, in the Europe region.
How does Holland Bikes make money?
Seven revenue lines are on record. Bicycle and Accessory Retail is the primary driver. The others are workshop and Repair Services, bike Tours and Rentals, long-term Bike Rental (LLD), theft Insurance, bike Electrification and second Life / Refurbished Bikes.
Who are Holland Bikes's main competitors?
Broad incumbents on record are Specialized Bicycle Components, Trek Bicycle, Vélib' Métropole, Decathlon and B'Twin Village (Decathlon concept). Regional players are Unlimited Biking and Fat Tire Tours. Direct peers are Probikeshop, Alltricks and Cyclable.
Does Holland Bikes have an API?
No public API is recorded for Holland Bikes.
What industry is Holland Bikes in?
Holland Bikes's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.