Holland Nameplate

Name

Holland Nameplate

Legal name

Holland Nameplate

Website

https://hollandnameplate.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Industrial Identification Products

NAICS

Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812), Metal Crown, Closure, and Other Metal Stamping (except Automotive) (332119)

SIC

Coating, Engraving & Allied Services (3470), Sheet Metal Work (3444)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industries

Engraving, Laser Marking & Personalization (Production) (CRAKAIAH), Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)

Keywords

• Metal nameplates
• Industrial identification products
• RFID asset tracking
• Custom metal enclosures
• Laser engraving equipment

Headquarters

HQ city

Kansas City, Missouri

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Metal Nameplates and Labels: Manufacture and sale of aluminum nameplates, stainless steel nameplates, adhesive nameplates, industrial nameplates, ID nameplates, etched nameplates, and safety nameplates for equipment identification and labeling applications.
2. Metal Control Panels and Custom Enclosures: Custom metal control panels and enclosures for industrial applications.
3. RFID Products: RFID tags, readers, and adapters for asset tracking in industrial environments including mining, construction, oil & gas, lifting, and power utilities.
4. Tag Engravers and Supplies: Sale of Gravograph laser tag engravers, vinyl printers, synthetic tag printers, cable ties, and related supplies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Holland Nameplate manufactures and sells metal nameplates (aluminum, stainless steel, etched, adhesive, safety, industrial, and ID nameplates), custom metal control panels and enclosures, metal cable ties, and sling tags for equipment identification and labeling. The company also distributes Gravograph laser tag engravers, vinyl/synthetic tag printers, and a line of InfoChip-branded RFID hardware (readers and HF/UHF tags) for industrial asset tracking applications.

Product overview

Holland Nameplate is a certified manufacturer of industrial nameplates, panels, and identification products founded in 1916, operating as a division of Holland 1916. The company offers a broad portfolio of metal-based identification solutions including aluminum and stainless steel nameplates, adhesive labels, safety plates, metal control panels, custom enclosures, and metal cable ties. The product line extends to RFID technology through its InfoChip-branded hardware (readers and tags in HF and UHF frequencies for asset tracking in industrial sectors), Gravograph tag engravers for in-house production, vinyl/synthetic tag printers, and sling tags. A related sub-brand, Holland Interface Solutions, provides displays, touchscreens, keypads, and graphic overlays. The company differentiates on USA-based manufacturing, ISO 9001 accreditation, UL authorization, an industry-best 5-day lead time, and complimentary customized design services.

Differentiator

Problem solved

Functional benefit

Brands

• Holland Interface Solutions: Display, touchscreen, keypad, graphic overlay, and badge/emblem solutions. Website at hollandinterfacesolutions.com
• Holland RFID

Products and services

• Aluminum Nameplates

Quantifiable outcome

• 98%+ on-time delivery rate
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• GravographcoreTechnology or IntegrationGravograph is a technology partner providing laser tag engravers including LS900, LS100EX, LS100, LS400, M40/M40ABC, and M20 series machines that Holland Nameplate offers as part of their product catalog for customers needing engraving equipment.
• InfoChip (Holland RFID)coreTechnology or IntegrationInfoChip provides RFID products including the Sniper NFC adapter, The Stick USB reader, and various HF/UHF RFID tags (DuraPlug6, DuraPlug8, DuraPlug9.5, DuraFob, DuraDisc, DataBand, MultiMount, and more) for asset tracking in industrial environments. Holland Nameplate integrates these as 'Holland RFID' products.
• Holland Interface SolutionscoreTechnology or IntegrationRelated company offering displays, touchscreens, keypads, graphic overlays, badges and emblems. Part of the Holland family of companies providing complementary interface and identification solutions.
• ISO (International Organization for Standardization)coreOthersISO 9001 accredited certification holder. ISO 9001:2015 certification valid through 2026 demonstrates quality management system compliance.
• UL (Underwriters Laboratories)coreOthersUL authorized supplier status indicates products meet safety standards for the US market.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• HID Global: HID Global is a large provider of RFID tags, readers, and identification solutions for industrial, logistics, and access-control applications. It overlaps with Holland Nameplate's ruggedized RFID offerings for asset tracking in harsh environments.
• Avery Dennison: Avery Dennison is a global leader in pressure-sensitive labels and RFID inlays across retail, industrial, and apparel markets. It is a broad incumbent whose RFID and industrial label lines overlap directly with Holland Nameplate's identification business.
• 3M: 3M offers industrial identification, safety labeling, and reflective materials as part of a much broader portfolio. It competes with Holland Nameplate in safety nameplates, compliance labels, and durable industrial identification products.
• Zebra Technologies: Zebra Technologies supplies RFID tags and readers, barcode printers, and asset-tracking solutions for industrial and enterprise customers. It is a broad incumbent whose RFID hardware overlaps with Holland's InfoChip-backed Holland RFID line.

Direct peers

• ID Label Inc: ID Label produces industrial nameplates, asset labels, and barcode/UID labels for manufacturers. It directly competes with Holland Nameplate in equipment identification labels and serialized asset tags.
• Dunmore: Dunmore manufactures metal nameplates, labels, and engineered films for industrial and commercial customers. It is a direct competitor in custom metal identification products serving similar end markets.
• Accent Signs & Nameplates: Accent Signs & Nameplates is a smaller custom manufacturer of nameplates, placards, and industrial signage. It competes directly with Holland Nameplate in custom metal identification solutions for industrial buyers.
• Metalcraft Inc: Metalcraft manufactures metal nameplates, asset tags, and RFID tags serving aerospace, industrial equipment, and outdoor applications. It is a direct competitor in metal identification and RFID product lines that mirror Holland Nameplate's catalog.
• Brady Corporation: Brady is the largest pure-play industrial identification company, offering nameplates, labels, RFID tags, printers, and safety products globally. It directly competes with Holland Nameplate in equipment identification and ruggedized asset-tracking tags for industrial customers.

Emerging players

• Confidex: Confidex specializes in high-performance RFID tags for industrial and supply-chain applications, including harsh environments similar to Holland Nameplate's target use cases. It is an emerging specialist competing in ruggedized RFID tags.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hollandnameplate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Nameplate