Holland Ridge Farms

What Holland Ridge Farms does

Holland Ridge Farms is a New Jersey-based agritourism business operating as a d.b.a. of Holland Greenhouses Inc., a family-owned company founded by Casey Jansen Sr., who emigrated from Holland and established the wholesale growing business as a teenager in the 1960s. The farm opened to the public in 2018 from a 300+ acre site at 108 Rues Road, Cream Ridge, NJ, and has since grown to host three on-farm seasonal events: U-Pick Tulips: Spring Spectacular (April–May, featuring 8 million tulips), U-Pick Sunflowers: Fall Festival (September–October), and U-Pick Tulips: Winter Wonderland (November–January, an illuminated holiday event with 50,000+ tulip lights and drone shows). The agritourism business serves families, photographers, schools, and corporate groups via time-slot ticketing at $1/stem u-pick pricing on flowers, supported by food trucks, bakery offerings, and merchandise.

The core production infrastructure comprises hydroponic greenhouse operations in Upper Freehold and Monroe that grow tulips year-round without soil in nutrient-rich water — a method recognized by the State of New Jersey for Environmental Stewardship. The e-commerce channel runs on Shopify (shop.hollandridgefarms.com) and sells Tulip Surprise Boxes ($19.99 for 20 fresh-cut stems), Tulip Bulb Boxes ($9.99 at farm / $19.99 shipped, containing 50 premium Dutch bulbs), Digital Gift Cards (from $10), and a "Still Growing Strong" branded merchandise line (apparel, picnic blankets, stemless wine glasses), with DTC shipping via FedEx to 10 Northeast states. B2B revenue is generated through educational field trips ($15/student, 30-student minimum) and group outings (10% discount for 12+ weekday tickets).

Revenue is diversified across ticket admissions, transactional u-pick flower sales ($1/stem), DTC e-commerce, B2B/group bookings, on-site food and beverage, branded merchandise, and wholesale fresh-cut tulip distribution to East Coast supermarkets through parent company Holland Greenhouses Inc. Marketing is concentrated on organic social (Facebook, Instagram, TikTok, YouTube, X) plus Constant Contact email and SMS list builds, with no disclosed paid acquisition infrastructure. The company remains family-controlled with no external institutional investors disclosed, no public revenue figures, and no app or external API.

Name

Holland Ridge Farms

Legal name

Holland Greenhouses Inc.

Website

https://hollandridgefarms.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Holland Ridge Farms is a family-owned New Jersey agritourism destination operating seasonal u-pick tulip and sunflower events on 300+ acres in Cream Ridge, NJ. It sells DTC tulip and bulb boxes online across 10 Northeast states, while parent Holland Greenhouses wholesales tulips to East Coast supermarkets.

Ownership category

akta.pro rank

Product category

Agritourism & Flower Farming

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Floriculture Production (111422)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Agritourism experiences
• U-pick flower farm
• Tulip bulb sales
• Fresh-cut flower delivery
• Greenhouse tulip growing

Headquarters

HQ city

Cream Ridge

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Tickets and Admission: Revenue from ticket sales for U-Pick Tulips (Spring and Winter) and U-Pick Sunflowers events. Tickets sold in time slots with varying prices.
2. U-Pick Flower Sales: Customers pick flowers at $1 per stem during events, creating variable revenue based on picking volume.
3. Tulip Surprise Boxes: 20 stems of fresh-cut tulips in two surprise colors, delivered or shipped. Seasonal availability from end of January through Mother's Day.
4. Tulip Bulb Boxes: 50 premium tulip bulbs per box, sourced from Dutch growers, sold online with shipping or at farm during events.
5. Digital Gift Cards: Gift cards redeemable for online store items, event tickets, and on-farm purchases including flowers, souvenirs, and merchandise.
6. Merchandise: Branded merchandise including Still Growing Strong collection, apparel (t-shirts, hoodies, caps), accessories (picnic blankets, stemless wine glasses). Sold through separate merchandise store.
7. Food and Beverage: Bakery Barn with treats, food trucks during events, and specialty food/beverage offerings at events.
8. Wholesale to Supermarkets: Parent company Holland Greenhouses ships millions of tulips and other flowers to supermarkets up and down the East Coast year-round.
9. Farmer's Market Sales: Fresh tulip sales at Harborside Farmer's Market in Jersey City, every Wednesday from 2pm-6pm.
10. Group Trips and Field Trips: Educational field trips for schools at $15 per student with free teachers/chaperones. Group outings with 10% discount for 12+ tickets on weekday tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Holland Ridge Farms is a 300+ acre New Jersey family-owned agritourism destination that operates three seasonal u-pick flower events (Spring Tulip Spectacular, Fall Sunflower Festival, Winter Wonderland holiday light show) where visitors pick flowers at $1 per stem, alongside year-round e-commerce sales of fresh-cut Tulip Surprise Boxes, premium Dutch Tulip Bulb Boxes, digital gift cards, and branded merchandise. Its parent company Holland Greenhouses grows millions of tulips hydroponically in temperature-controlled greenhouses and supplies them wholesale to East Coast supermarkets.

Product overview

Holland Ridge Farms is a Dutch family-owned agritourism destination in Cream Ridge, New Jersey, operating seasonal u-pick flower events and a year-round e-commerce business. Their core product portfolio consists of three seasonal on-farm events: U-Pick Tulips: Spring Spectacular (April-May with millions of tulips), U-Pick Sunflowers: Fall Festival (September-October with sunflowers and wildflowers), and U-Pick Tulips: Winter Wonderland (November-January with illuminated tulip fields). Their e-commerce offerings include Tulip Surprise Boxes (20 fresh-cut tulips delivered), Tulip Bulb Boxes (50 premium Dutch bulbs), and Digital Gift Cards. Additional offerings include Field Trips for schools, Group Outings for corporate/private events, and branded Merchandise. Their parent company Holland Greenhouses Inc. operates a wholesale tulip growing business supplying East Coast supermarkets.

Differentiator

Problem solved

Functional benefit

Products and services

• U-Pick Tulips: Spring Spectacular Seasonal agritourism event held April-May at the Cream Ridge, NJ farm featuring over 8 million blooming tulips. Visitors walk through rainbow tulip fields, pick their own stems at $1 each, and enjoy food trucks, hayrides, and farm activities. Targeted at families, photographers, and general public.
• U-Pick Sunflowers: Fall Festival Seasonal agritourism event held September-October featuring millions of sunflowers, gladiolus, dahlias, and wildflowers. Visitors pick their own stems at $1 each, enjoy family-friendly activities, food options, and photo opportunities.
• U-Pick Tulips: Winter Wonderland Holiday-themed walkthrough event running November-January featuring over 50,000 illuminated tulip lights, windmill light shows, drone shows, Santa photos, character meet-and-greets, and greenhouse tulip sales. Held at the Cream Ridge farm.
• Tulip Surprise Box E-commerce fresh-cut tulip product containing 20 stems in two surprise colors, grown in the company's greenhouse and shipped via FedEx. Available end of January through Mother's Day at $19.99 plus tax. For consumers seeking fresh-cut tulip delivery.
• Tulip Bulb Boxes Premium Dutch tulip bulb collections containing 50 top-size bulbs per box, available in four artist-themed collections. Priced at $9.99 at farm (during sunflower season with event ticket) or $19.99 shipped online. For home gardeners and tulip enthusiasts.
• Digital Gift Cards Digital gift cards starting at $10, redeemable for online store purchases including Tulip Surprise Boxes and event tickets, as well as picked flowers, souvenirs, and merchandise at the farm during u-pick events.
• Field Trips Educational group tours for school field trips featuring hayrides, farm animal feeding, Dutch Windmill visits, and flower picking activities. Available during Fall (Sept-Oct) and Spring (April-May) seasons at $15 per student with free teachers and chaperones; 30-student minimum required for the 2.5-hour visit.
• Group Outings Group event packages for corporate outings and private group adventures at the farm. Groups of 12 or more weekday ticket buyers receive an automatic 10% discount at checkout.
• Holland Ridge Farms Branded Merchandise Branded merchandise including 'Still Growing Strong' collection with apparel (t-shirts, hoodies, caps), picnic blankets, stemless wine glasses, bags, and accessories, sold year-round through the separate merchandise store.
• Wholesale Tulip and Flower Supply Year-round wholesale supply of fresh-cut tulips and other flowers to East Coast supermarkets, operated through parent company Holland Greenhouses Inc. from temperature-controlled greenhouses. Also includes weekly retail sales at Harborside Farmer's Market in Jersey City (Wednesdays 2pm-6pm).

Quantifiable outcome

• Millions of visitors attend u-pick events annually

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Alstede Farms: New Jersey-based family farm offering u-pick produce, flowers, and on-farm experiences. Regional peer operating a comparable agritourism model with seasonal events in the same New Jersey/Northeast market.
• Terhune Orchards: New Jersey family orchard and farm offering u-pick produce, farm store, and on-farm events. Comparable as a Northeast family-run agritourism farm with multi-season events and direct farm-to-consumer retail.
• Lyman Orchards: Connecticut-based multi-generation family farm with u-pick fruit, farm market, and seasonal events. Comparable as an established Northeast family agritourism operation with multi-season programming.

Emerging players

• Dutch Mill Florist: Smaller-scale cut-flower grower-retailer in the Northeast with Dutch-heritage branding. Comparable as a regional fresh-cut tulip/flower grower with farm-direct sales.

Direct peers

• Burnside Farms: Virginia-based family farm operating seasonal u-pick flower festivals (tulip and sunflower), directly comparable as a Mid-Atlantic agritourism flower-picking destination with seasonal event format.
• Wooden Shoe Tulip Farm: Oregon-based family tulip farm operating the Wooden Shoe Tulip Fest, a major seasonal u-pick tulip agritourism event with millions of bulbs. Directly comparable as a tulip-centric agritourism destination, though in a different region.
• RoozenGaarde / Washington Bulb Co. Washington State tulip grower and operator of the Skagit Valley Tulip Festival, one of the largest tulip festivals in North America. Directly comparable as a grower-retailer combining bulb/tulip production with a destination tulip experience.
• Sunflower Fields / Colburn Farms: U-pick sunflower and flower field destinations in the Northeast. Comparable as a seasonal u-pick flower agritourism operator with similar event-ticketed model.

Broad incumbents

• The Bouqs Co. National online flower delivery company with farm-direct sourcing model. Comparable as a DTC floral delivery brand competing for the same gifting and fresh-cut flower consumer.
• 1-800-Flowers.com: Large national floral gifting and delivery platform. Adjacent comparable for HRF's Tulip Surprise Box DTC gifting channel, though operates at far larger scale and with much broader assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/hollandridge
• YouTubeyoutube.com/channel/UCc1dLzKgx08M4bcohfNTU9w
• Facebookfacebook.com/hollandridgefarms
• Instagraminstagram.com/hollandridgefarms
• TikToktiktok.com/@hollandridgefarms
• LinkedInlinkedin.com/company/hollandridgefarms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Ridge Farms