The Holley Institute

What The Holley Institute does

The Holley Institute is a 501(c)(3) nonprofit organization founded in 1993 that supports Deaf, Hard of Hearing, and DeafBlind individuals and their families, primarily across Michigan. It is legally organized under Holley Family Village, Inc. and operates from two main locations: an administrative office inside Henry Ford St. John Hospital in Detroit, and a 214-acre lakeside residential campus — Holley Family Village (formerly Carls Family Village) — in Brooklyn, Michigan. The organization was established in response to the absence of universal newborn hearing screenings, and its core mission is delivered through a portfolio of early-intervention, educational, and family-support programs.

Its service portfolio spans newborn hearing screenings at Henry Ford St. John Hospital (approximately 3,500 infants screened annually), American Sign Language education (10-week in-person and Zoom classes, ASL Immersion Week, ASL Immersion Weekend, Family Literacy Weekend), family-centered residential programming (Family Weeks, Youth Week), and the free Community Health and Literacy Program (CHLP) which deploys trained Deaf mentors into homes for weekly two-hour visits over 10 months. Additional offerings include facility rentals, Hearing Health Fund grants, religious enrichment (Jesus' Deaf CREW with the Oblates of St. Francis De Sales), and community events such as ASL Storytime and the Holley Jolly 5K.

The organization generates revenue through a hybrid model combining charitable donations and corporate sponsorships (primary), facility rentals ($35-$70/person/night, $450-$750/event-day), ASL class tuition ($75-$100 per 10-week session), and program fees ($325-$400 per person for immersion and enrichment programs). Go-to-market is community-led and direct-to-consumer: enrollment flows through healthcare partner referrals, the Jumbula registration portal, newsletter publications, social media, and the YouTube ASL Storytime channel. Strategic healthcare partnerships with Henry Ford St. John Hospital, Lakeshore Ear Nose & Throat Centers, and Michigan Ear Institute provide the institutional referral backbone for both screening and family engagement.

Name

The Holley Institute

Legal name

Holley Family Village, Inc.

Website

https://holleyfv.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

The Holley Institute is a Michigan-based 501(c)(3) nonprofit serving Deaf, Hard of Hearing, and DeafBlind individuals and families through newborn hearing screenings, ASL classes, home-based Deaf mentor visits, and family programs at its 214-acre Holley Family Village campus.

Ownership category

akta.pro rank

Product category

Deaf and Hard of Hearing Services

NAICS

Other Individual and Family Services (624190), Educational Support Services (611710), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Deaf/Hard of Hearing & Vision Services (Audiology, Interpreting, Orientation & Mobility) (EDAJAKAI)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Sign Language Learning Programs (ASL/BSL, etc.) (EDAMAFAM), Speech & Language Therapy (Early Intervention) (EDACAFAB), Family-School Collaboration & Inclusion Planning Support (EDAKABAK)

Keywords

• Deaf family services
• Newborn hearing screening
• ASL education
• Deaf community programs
• Hearing loss support

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: Primary funding source through individual donations, corporate sponsorships, and commemorative brick paver purchases. The organization operates as a 501(c)(3) nonprofit.
2. Facility Rentals: Revenue generated from renting the Holley Family Village facilities including Village Residence (up to 48 guests), Village Commons event space, and Art Center accommodations. Per-person nightly rates and per-day event space rates.
3. ASL Classes: Tuition-based American Sign Language courses offered in-person and virtually, with 10-week sessions at $75-100 per person. Discounts available for Henry Ford hospital employees.
4. Program Fees: Fees for specialized programs such as Jesus' Deaf CREW Catholic enrichment week at $325 per person, ASL Immersion Week at $400 per person, and ASL Immersion Weekend (pricing TBA).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Holley Institute is a nonprofit organization that delivers life-enhancing programs for Deaf, Hard of Hearing, and DeafBlind individuals and their families. Its service portfolio centers on newborn hearing screenings (approximately 3,500 infants per year at Henry Ford St. John Hospital), American Sign Language education (in-person and virtual classes), the free Community Health and Literacy Program pairing families with Deaf mentors, residential family programs at the 214-acre Holley Family Village in Brooklyn, Michigan, facility rentals, and supplemental programs such as the Jesus' Deaf CREW Catholic enrichment week and the Hearing Health Fund.

Product overview

The Holley Institute is a non-profit organization providing life-enhancing programs for Deaf, Hard of Hearing, and DeafBlind individuals and their families. The organization operates two primary locations: Henry Ford St. John Hospital in Detroit for newborn hearing screenings, and Holley Family Village (aka Carls Family Village) in Brooklyn, Michigan - a 214-acre lakeside campus. The service portfolio centers on early hearing detection (3,500+ newborns screened annually), American Sign Language education (classes, immersion programs), family support programs (Family Weeks, Youth Week, Family Literacy Weekend), and the free Community Health and Literacy Program providing home-based Deaf mentors. Additional offerings include facility rentals, special programs like Jesus' Deaf CREW, and community events including ASL Storytime and the Holley Jolly 5K.

Differentiator

Problem solved

Functional benefit

Products and services

• Newborn Hearing Screenings
• American Sign Language (ASL) Classes
• Community Health and Literacy Program (CHLP)
• Family Weeks
• ASL Immersion Week
• ASL Immersion Weekend
• Youth Week
• Family Literacy Weekend
• Village Facility Rentals
• Hearing Health Fund
• Jesus' Deaf CREW
• Volunteer Week

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Henry Ford St. John HospitalcoreStrategic or Co-development PartnerHenry Ford St. John Hospital houses the main Holley Institute office and serves as the location for newborn hearing screenings. Approximately 3,500 infants are screened annually at this facility. The partnership provides institutional support and healthcare integration for the organization's programs.
• Lakeshore Ear Nose & Throat CenterscoreStrategic or Co-development PartnerHealthcare partner providing ear, nose, and throat medical services for patients referred through Holley Institute programs. The partnership connects families with specialized hearing healthcare services.
• Michigan Ear InstitutecoreStrategic or Co-development PartnerHealthcare partner specializing in ear and hearing-related medical services. Provides referral pathway and specialized care for Deaf and Hard of Hearing individuals served by Holley Institute programs.
• Camp DeSales / Oblates of St. Francis De SalesminorStrategic or Co-development PartnerCamp DeSales provides Catholic religious enrichment programming for Deaf individuals. The Jesus' Deaf CREW program is conducted in partnership with the Oblates of St. Francis De Sales, with Fr. Michael Depcik serving as Program Director.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• American Society for Deaf Children (ASDC): National nonprofit specifically supporting families with Deaf and Hard of Hearing children. Directly comparable target audience (parents of Deaf/HoH children) and parallel offerings in family support, ASL resources, and parent education.

Broad incumbents

• Communication Service for the Deaf (CSD): National nonprofit providing interpreting, ASL education, and Deaf-led social services. Directly comparable to Holley's ASL classes and community programming, with a broader technology and interpreting services portfolio.
• National Association of the Deaf (NAD): The oldest and largest national advocacy organization for Deaf and Hard of Hearing Americans. Comparable in mission (community empowerment, ASL access, family support) but operates at federal policy scale rather than direct service delivery in a single state.
• Gallaudet University: The premier higher-education institution for Deaf and Hard of Hearing students. Comparable mission focus on Deaf community empowerment and ASL, though at the higher-education tier rather than early-intervention and family programming.
• AG Bell Association for the Deaf and Hard of Hearing: National organization focused on hearing loss, listening and spoken language, and family support. Comparable family-centered programming and advocacy, though with a different philosophical emphasis on listening/spoken language versus ASL.
• Hearing Loss Association of America (HLAA): National consumer organization supporting people with hearing loss through education, advocacy, and local chapter programming. Overlaps with Holley's Hard of Hearing family support and ASL education offerings but at a national advocacy scale.

Regional players

• Deaf & Hard of Hearing Services (various state agencies): State-level offices (including Michigan DHHS) providing services to Deaf and HoH residents including interpreter referral, advocacy, and family support. Overlaps with Holley's information-and-referral role but funded by government rather than donations.
• Michigan School for the Deaf: Michigan-based K-12 residential school for Deaf and Hard of Hearing students. Comparable regional service to Michigan families and similar reliance on Deaf cultural and ASL-based instruction, though focused on formal K-12 education rather than supplemental family programs.

Emerging players

• Beginnings for Parents of Children Who Are Deaf or Hard of Hearing: Smaller nonprofit serving families with Deaf/HoH children through parent education and support. Directly comparable mission and target audience to Holley's family-centered programs, though geographically focused in North Carolina.
• Hear See Hope: Family-focused nonprofit supporting children with hearing loss through family programs, ASL classes, and community events. Comparable model combining family programming, ASL education, and community-building for the D/HH population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-holley-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Holley Institute