HOLLIN HOUSE HOTEL

What HOLLIN HOUSE HOTEL does

Hollin House Hotel is a privately-operated 60-bedroom country house hotel located in Bollington, Macclesfield, Cheshire, on the edge of the Peak District National Park. The property occupies a 1870-built Tudor Gothic listed building on approximately four acres of gardens and grounds, originally a private residence of Joseph Brooke Jnr, later an orphanage, and converted to a hotel in the 1960s; it has been extended and operated by multiple owners over the past four decades and currently sits under the Amaze Hotels Group (Amaze & Resorts Limited, Ireland-domiciled parent). The hotel offers five accommodation tiers (Economy Double, Standard, Superior, Suites including Davenport and Brooke, and the 8-bed Garden Party Suite with private hot tub), an in-house restaurant branded Casa serving breakfast, afternoon tea, Sunday lunch and evening dining (Friday-Sunday), three event suites (The Orangery max 120, Drawing Room max 20, Middlewood Suite), and packaged experiences including weddings, golf breaks with sister property Shrigley Hall, murder mystery evenings, getaway breaks, Chatsworth House packages, and festive seasonal programmes. Its core technology stack is conventional hospitality infrastructure — a dedicated 30mb fibre WiFi for guests, an online booking engine (secure.hollinhousehotel.co.uk), Matterport 360-degree virtual tours, ResDiary for restaurant reservations, and a Vouchercart voucher platform — with no proprietary platform or AI component disclosed.

The business model is multi-stream and direct-to-consumer. Revenue is generated through pay-as-you-go accommodation pricing across room tiers, unit-priced F&B and experiences, event and wedding packages (multiple tiers including All You Need Is Love, Essentials, Intimate Celebration, Twilight, Why Wait and Night Before I Do), and corporate delegate packages (24-hour from £140, day delegate from £35). Distribution runs primarily through the hotel's own website and Central Reservations Office (01625 573246), supplemented by walk-in traffic, the ResDiary marketplace for non-staying diners, dedicated corporate enquiry funnels, and curated cross-property packages (Shrigley Hall golf, Chatsworth House tickets, Murder 57 Events). The customer base spans four primary segments — wedding couples, corporate and business travellers, leisure travellers (couples, families, walkers, Peak District visitors) and special-occasion groups — with secondary segments for golf enthusiasts and hen/stag groups, supported by named testimonial customers including GMC (corporate away days) and L&C (corporate events). Pricing includes 20% VAT on accommodation and non-alcoholic F&B, a 15% Blue Light Card discount on Flexible B&B rates, and seasonally variable rates; corporate rates are negotiated individually. Marketing relies on the company website, an Instagram presence (@hollinhousehotel), newsletter sign-ups, and earned media via the 2025 Hitched Wedding Awards win and ECOsmart Bronze certification from Greengage Business Solutions. The hotel has changed ownership multiple times over 40 years and currently shows no signs of venture, growth-equity or public-market ownership.

Name

HOLLIN HOUSE HOTEL

Legal name

Amaze & Resorts Limited

Website

https://hollinhousehotel.co.uk

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

1–10 employees

Short description

Hollin House Hotel is a 60-bedroom Tudor Gothic country house hotel in Bollington, Cheshire, operated under Amaze Hotels Group, serving leisure travellers, wedding parties, corporate event delegates, and group celebrations with on-site dining, event suites and Peak District access.

Ownership category

akta.pro rank

Product category

Country House Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Conference Retreat Hotels (THAGALAG), Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Country house hotel
• Hotel accommodation
• Wedding venue
• Conference facilities
• Hospitality services

Headquarters

HQ city

Bollington, Macclesfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Accommodation: Revenue from 60 bedrooms including economy doubles, standard rooms (twin/double/family), superior rooms, suites, and the Garden Party Suite. Room rates vary by room type and season. Direct bookings via website and Central Reservations Office.
2. Food & Beverage: Restaurant and bar services including breakfast, afternoon tea, lunch, evening dinner, Sunday lunch, and special occasion dining. Packages include dinner-inclusive options with approximately £30 per person allowance. Also includes gift vouchers and celebration packages.
3. Events & Weddings: Wedding ceremonies, receptions, wedding packages (All You Need Is Love, Essentials, Intimate Celebration, Twilight, Why Wait), baby showers, christenings, birthday parties, corporate events, conferences, and meeting room hire.
4. Specialty Packages: Getaway breaks, seasonal offers (summer, autumn, Christmas), golf break packages (in partnership with Shrigley Hall), Chatsworth House getaway packages, murder mystery evenings, and Garden Party Suite celebration packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Hollin House Hotel is a 60-bedroom Tudor Gothic country house hotel in Bollington, Cheshire, offering accommodation across multiple room categories (economy, standard, superior, suites, and a Garden Party Suite), on-site dining via Casa Restaurant, weddings and special occasion event hosting across multiple event suites, and corporate meetings and conferences. The hotel also sells curated getaway packages, golf breaks, murder mystery evenings, and seasonal festive breaks, operating under the Amaze Hotels Group.

Product overview

Hollin House Hotel is a 60-bedroom Tudor Gothic country house hotel (originally built in 1870) located in Bollington, Cheshire, bordering the Peak District National Park. The hotel operates as a unified hospitality property offering accommodation across multiple room categories (Economy Double, Standard Rooms, Superior Rooms, Suites, and the Garden Party Suite), dining services through Casa Restaurant (afternoon tea, Sunday lunch, evening dining), wedding and event services (with multiple venues including The Orangery, Drawing Room, and Middlewood Suite), and special occasion hosting. The property also offers curated packages including golf breaks, murder mystery evenings, getaway breaks, and seasonal Christmas/New Year experiences. The hotel is part of the Amaze Hotels Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Economy Double Rooms Ground floor budget-friendly rooms with limited view, modern bathroom, tea/coffee facilities, 32-inch TV, and work desk, aimed at cost-conscious travelers.
• Standard Rooms (Twin, Double, Family) Comfortable en-suite twin, double, and family rooms with modern bathrooms, free Wi-Fi, 32-inch TV, and tea/coffee facilities for leisure and business guests.
• Superior Rooms Eight spacious luxury rooms with modern bathrooms, welcome pack including house wine and chocolates, and countryside views for premium leisure stays.
• Suites (Davenport and Brooke) Luxurious suites with separate sitting room, bath with shower, countryside views, and premium furnishings, marketed for romantic breaks and special occasions.
• Garden Party Suite Group party room sleeping up to 8 with private hot tub, landscaped gardens, lounge area, and 3 walk-in showers, targeted at hen parties, family gatherings, and group celebrations.
• Casa Restaurant On-site restaurant serving seasonal menus with locally sourced ingredients, all-day dining Friday to Sunday, evening dinner, and children's dining options for hotel and walk-in guests.
• Afternoon Tea Traditional afternoon tea with finger sandwiches, pastries, cakes, and tea or coffee served Friday to Sunday, with optional prosecco and festive variants.
• Sunday Lunch Weekly traditional Sunday roast with seasonal meats, sides, and desserts, plus a 2-mains and house wine promotional bundle for couples.
• Wedding Packages Tailored wedding packages (All You Need Is Love, Essentials, Intimate Celebration, Twilight, Why Wait, Night Before I Do) covering ceremonies, receptions, catering, and accommodation for wedding guests.
• Conference and Meeting Facilities Business event venues with 30mb fibre Wi-Fi, digital projector and screen, available as 24-hour and day delegate rate packages for corporate meetings, training, and away days.
• Event Suites Three event venues — The Orangery (max 120), The Drawing Room (max 20), and The Middlewood Suite — for conferences, team-building, gala dinners, and private parties.
• Special Occasion Events Venue hire with flexible packages and event coordination for baby showers, christenings, birthday parties, anniversaries, leaving dos, and celebrations of life.
• Golf Break Package Package combining overnight accommodation at Hollin House with 18 holes at Shrigley Hall championship course, dinner allowance, breakfast, and walking map.
• Murder Mystery Evening Themed 'whodunnit' dining experience run with Murder 57 Events, including prosecco reception, three-course dinner, and interactive entertainment, with optional overnight stay.
• Getaway Breaks Short-stay packages such as Sparkling Getaway and Two Night Getaway, combining bed and breakfast with dining experiences in the Cheshire countryside.
• Christmas & New Year Breaks Seasonal festive packages including Christmas Getaway, New Year's Break, festive party nights, Christmas afternoon tea, festive Sunday lunch, and Christmas/Boxing Day lunches.
• Chatsworth House Getaway Combined package with Chatsworth House & Gardens tickets, dinner allowance, overnight accommodation, and walking maps, linking the hotel stay with heritage sightseeing.

Quantifiable outcome

• Wedding venue winner at Hitched Annual Wedding Awards (5th annual awards, based on 45,000+ verified reviews from couples)

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Amaze Hotels GroupcoreStrategic or Co-development PartnerHollin House Hotel is operated by Amaze Hotels Group (Amaze & Resorts Limited). The parent company manages a portfolio of UK hotel properties and provides centralized reservations, marketing, HR, and operational support. Privacy policy indicates data processing through Amaze & Resorts Limited, Suite 15, Information Age Park, Gort Road, Ennis, Co. Clare, V95 YP48.
• Sister Hotels (Amaze Portfolio)minorStrategic or Co-development PartnerPartner properties under Amaze Hotels Group include: The Skipton Hotel, Waterton Park Hotel, The Millstone Country Inn Hotel, Chevin Country Park Hotel & Spa, Ruthin Castle Hotel & Spa, Shrigley Hall Hotel & Spa, and Gomersal Park Hotel & Spa. Cross-promotional opportunities and brand visibility through Amaze portfolio.
• Shrigley Hall Hotel & SpacoreStrategic or Co-development PartnerJoint golf break package offering 18-hole golf at Shrigley Hall's championship par-71 course (262 acres, hosted PGA and EGU tournaments). Package includes overnight accommodation at Hollin House, dinner allowance, breakfast, and walking map. Located 10 minutes from Hollin House in Pott Shrigley.
• Murder 57 EventsminorStrategic or Co-development PartnerUK's leading Murder Mystery entertainment company staging themed dinner events at Hollin House. October 2026 event 'The Hunted' featuring whodunnit dinner with prosecco reception, 3-course dinner, and interactive entertainment.
• Greengage Business SolutionsminorOthersEnvironmental sustainability assessment and certification body. Awarded Hollin House Hotel ECOsmart bronze rating for sustainable business practices.
• KDM EventsminorStrategic or Co-development PartnerCorporate team building event provider that hosted team building activities at Hollin House Hotel, as shown in Instagram content showcasing corporate events.
• Chatsworth HouseminorGTM or Marketing PartnerPromotional partnership offering combined getaway packages with tickets to Chatsworth House & Gardens (parking included). Chatsworth is 25 miles (50 minutes) from the hotel. Partnership targets leisure guests interested in heritage and stately homes.
• Blue Light CardminorGTM or Marketing PartnerDiscount partnership offering 15% off Fully Flexible Rate Bed & Breakfast for Blue Light Card holders (NHS, emergency services, armed forces). Bookings via website booking engine using promo code 'BLUE'.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Macdonald Hotels & Resorts: Large UK hotel group operating country house hotels with spa, golf, weddings, and conference facilities. Competes on similar leisure and corporate segments at scale with national loyalty programs.
• De Vere Tortworth Court: Heritage English country house hotel operating weddings, conferences, and leisure stays. Comparable event-capacity offering (large Orangery-style venues) and multi-segment revenue strategy.
• Hand Picked Hotels: Established UK collection of country house hotels and spa destinations offering weddings, leisure, and conferences. Competes for similar wedding and leisure customers with stronger group-level brand and distribution.

Direct peers

• Waterton Park Hotel: Sister property under Amaze Hotels Group; a heritage country house hotel in West Yorkshire operating on a similar 24-hour delegate / wedding / leisure model. Comparable scale and service mix to Hollin House.
• Losehill House Hotel & Spa: Independent boutique country house hotel in the Peak District (Hope Valley) targeting leisure, weddings, and dining. Direct geographic competitor for Peak District wedding and leisure demand.
• Ruthin Castle Hotel & Spa: Sister property under Amaze Hotels Group; a historic castle hotel in North Wales offering weddings, dining, and leisure stays. Comparable heritage positioning and multi-segment revenue model.
• Shrigley Hall Hotel & Spa: Sister property under Amaze Hotels Group; a country house hotel in Cheshire offering accommodation, golf, spa, and events. Direct golf package partner of Hollin House, illustrating cross-portfolio synergy.
• The Millstone Country Inn Hotel: Sister property under Amaze Hotels Group; a country inn hotel in Lancashire offering accommodation, dining, and weddings. Comparable size and service mix within the Amaze portfolio.
• Chevin Country Park Hotel & Spa: Sister property under Amaze Hotels Group; a Yorkshire country park hotel with lodge and cabin accommodation plus wedding and conference facilities. Comparable operating model within the same parent group.

Emerging players

• Wild Boar Wood Campsite: Smaller countryside hospitality property near Macclesfield offering woodland glamping and dining. Competes for budget-conscious Peak District leisure travelers seeking countryside stays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hollinhousehotel
• LinkedInlinkedin.com/company/hollin-house-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLLIN HOUSE HOTEL