Holman Honda

What Holman Honda does

Holman Honda of Fort Lauderdale is a single-rooftop authorized Honda automobile dealership located at 12 E Sunrise Blvd, Fort Lauderdale, Florida, operating as a subsidiary of the Holman automotive group. The dealership sells new Honda vehicles spanning cars (Accord, Civic lineup including Si, Type R, and Hatchback), SUVs and crossovers (HR-V, CR-V, Passport, Pilot), the Prologue all-electric SUV and hybrid variants (Accord Hybrid, CR-V Hybrid, Civic Hybrid), minivans (Odyssey), and trucks (Ridgeline), alongside certified pre-owned and used vehicles. Pricing is structured around manufacturer MSRP plus a $999 Pre-Delivery Service Charge and $299 Electronic Filing Fee, with targeted incentive programs (Graduate, Military, Loyalty/Conquest).

The business operates a full-stack franchised retail model: new and used vehicle sales (transactional/one-time), Honda CPO sales, F&I revenue through lender partnerships, and a recurring service-and-parts operation staffed by OEM-certified technicians using genuine Honda components. The dealership also runs the Lauderdale Collision Center as a wholly-owned adjacent subsidiary and offers Honda Service Pass prepaid maintenance. Supporting technology includes Dealer Inspire for digital inventory and lead capture, Mykaarma for online service scheduling, and Botdoc for secure document exchange, alongside an online Buy Online purchasing flow at shop.holmanhonda.com.

Customers are primarily individual South Florida consumers in the Miami, Fort Lauderdale, Coral Springs, and Hollywood trade areas, with a secondary small business fleet buyer segment. Geographic reach is single-market (South Florida). The dealership holds no disclosed patents, awards, regulatory actions, or AI/ML capabilities of its own, and relies on the Honda OEM brand, vehicle technology platform, and Holman group back-office as its primary sources of competitive differentiation.

Name

Holman Honda

Legal name

Holman Honda of Fort Lauderdale

Website

https://holmanhonda.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Holman Honda of Fort Lauderdale is a single-rooftop authorized Honda franchised dealership selling new, certified pre-owned, and used Honda vehicles plus service, parts, and collision repair to individual consumers and small fleet buyers in South Florida.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Honda vehicles including cars, SUVs, crossovers, minivans, and trucks. Revenue generated from MSRP plus dealer fees (Pre-Delivery Service Charge $999, Electronic Filing Fee $299)
2. Used Vehicle Sales: Sale of pre-owned vehicles including non-Honda brands
3. Certified Pre-Owned Vehicle Sales: Sale of Honda CPO vehicles meeting manufacturer certification standards
4. Service and Parts: Vehicle maintenance, repairs, and genuine Honda parts and accessories sales. Includes express service and collision center
5. Finance and Insurance Products: Vehicle financing, leasing, and F&I products through lender partnerships
6. Trade-in Vehicle Acquisition: Purchase of customer vehicles as trade-ins for resale

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Holman Honda is a franchised Honda automobile dealership that retails new Honda vehicles and pre-owned/certified pre-owned vehicles, and provides manufacturer-authorized vehicle maintenance, repair services, and OEM parts and accessories. The dealership operates a physical showroom, service center, and parts department for retail and fleet customers in its local market. [Inferred — no direct source content provided in the input]

Product overview

Holman Honda is a Honda automobile dealership located in Fort Lauderdale, Florida, selling new, certified pre-owned, and used Honda vehicles. The product portfolio includes Honda's complete vehicle lineup organized into four main categories: Cars (Accord, Civic Sedan, Civic Si Sedan, Civic Type R, Civic Hatchback, Prelude), SUVs & Crossovers (CR-V, CR-V Hybrid, HR-V, Passport, Pilot, Prologue electric vehicle), Minivan & Truck (Odyssey, Ridgeline), and Hybrid & Electric models. The dealership also provides complementary services including vehicle financing, trade-in valuation, OEM-certified maintenance and repairs, a collision center, and express service options. Honda vehicles feature standard integrations including Apple CarPlay, Android Auto, Bluetooth connectivity, and WiFi hotspot capability. The Prologue represents Honda's entry into the fully electric vehicle market with EPA-estimated range of up to 296 miles.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 296 mile EPA range rating for Prologue EV (2WD)
• +1 more outcomes

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Honda (Honda Motor Co., Ltd.)coreChannel Partner/ Reseller/ DistributorAuthorized Honda dealership franchise selling new Honda vehicles, certified pre-owned vehicles, and providing factory-authorized service and parts. Holman Honda operates as an official Honda dealer representing the Honda brand in South Florida.
• Holman (Parent Company)coreStrategic or Co-development PartnerHolman Honda is part of the Holman Automotive group, a large automotive retailer. The dealership operates under the Holman brand umbrella with a focus on transparent and easy car-buying experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Penske Automotive Group: International automotive and commercial vehicle retailer operating premium franchised dealerships. Comparable as a sophisticated multi-brand dealer group with similar franchise-driven revenue and service/parts economics.
• Group 1 Automotive: U.S. and U.K. franchised dealer group with significant new- and used-vehicle operations. Comparable as a public peer for benchmarking dealership-level economics, F&I capture, and parts-and-service margins.
• AutoNation: Largest U.S. auto retailer operating multiple franchised dealerships, including competing Honda stores in the South Florida market. Directly comparable as a multi-brand franchised dealer group with overlapping Honda franchise exposure.
• Lithia Motors: One of the largest U.S. franchised auto dealer groups with national scale and growing digital retailing capabilities. Comparable as a multi-brand dealer group whose store-level economics and F&I capture mirror Holman Honda's franchised model.
• Hendrick Automotive Group: Largest privately held U.S. automotive dealer group, operating franchised stores across multiple brands. Comparable as a private multi-brand dealer group whose operating model and franchise economics closely parallel Holman Honda.
• Sonic Automotive: Diversified U.S. franchised dealer group operating EchoPark used-vehicle stores alongside new-vehicle franchises. Comparable as a public multi-brand dealer group with overlapping franchise, used, and F&I revenue streams.
• Asbury Automotive Group: U.S. franchised dealer group with significant Sun Belt exposure and a growing digital retail platform (Clicklane). Comparable as a multi-brand franchised retailer with overlapping geographic and customer overlap with Holman Honda.

Direct peers

• Carvana: Online used-vehicle retailer reshaping the auto-retail experience with home delivery and a fully digital purchase flow. Competes with Holman Honda for digitally-engaged South Florida consumers on both used and increasingly new-vehicle consideration.
• CarMax: Largest U.S. used-vehicle retailer with a strong South Florida footprint, competing directly with Holman Honda's used and certified pre-owned business. Both share a customer base of value-oriented buyers and compete on selection, pricing transparency, and financing convenience.

Others

• Holman Automotive Group: Parent organization of Holman Honda and a diversified automotive group operating franchised dealerships across multiple brands. Comparable as the corporate parent whose capital allocation and operational model determine Holman Honda's trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holman-honda

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holman Honda