Holman Toyota

What Holman Toyota does

Holman Toyota is an authorized Toyota franchise dealership operating a single rooftop at 1301 Route 73 in Mount Laurel, New Jersey, serving retail consumers across South Jersey, Burlington County, Cherry Hill, Moorestown, and the greater Philadelphia metropolitan area. The dealership retails the full Toyota new-vehicle lineup — sedans (Camry, Corolla, Prius, Crown), trucks (Tacoma, Tundra with i-FORCE MAX variants), SUVs and crossovers (RAV4, Highlander, 4Runner, Sequoia, Grand Highlander, Land Cruiser, bZ, bZ Woodland), minivans (Sienna), and performance GR models (GR86, GR Supra, GR Corolla) — alongside certified pre-owned vehicles, OEM parts, and a service center staffed by Toyota-certified technicians. Supporting service lines include the affiliated Holman Collision Center in Maple Shade, NJ for bodywork, an online sales portal (shop.holmantoyota.com) for digital purchase, and financing/lease origination through Toyota Financial Services. The firm operates standard dealer retail technology (DealerInspire platform for the website and CRM, OEM telematics and ADAS on the vehicles themselves) with no proprietary technology disclosed.

The company is part of the privately-owned Holman dealership organization, founded in 1924 by Steward Holman and described as one of the largest privately-owned dealership groups in the United States. Revenue mechanics follow the standard franchise-dealer model: gross profit spread on new and used vehicle sales, dealer documentation fees (a flat $799), finance reserves and dealer contribution on F&I products arranged through Toyota Financial Services, labor and parts markup on service work, and collision-repair margins through the affiliated body shop. Go-to-market is direct-to-consumer via the physical showroom, online chat, the 'Buy Online' portal, and QR-code test-drive scheduling, complemented by organic search presence and reliance on Toyota's national brand campaigns for top-of-funnel demand. The customer segments are individual retail buyers (primary) and existing Toyota owners returning for service, parts, warranty work, and recall repairs (secondary).

Name

Holman Toyota

Legal name

Holman Toyota

Website

https://holmantoyota.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Holman Toyota is a Toyota franchise dealership in Mount Laurel, New Jersey, operated by the privately-owned Holman dealership group (founded 1924), selling new and certified pre-owned vehicles, OEM parts, and certified service to retail consumers across South Jersey and the greater Philadelphia metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Laurel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including cars, trucks, SUVs, and electrified models. Revenue generated from MSRP pricing plus dealer fees and add-ons.
2. Used Vehicle Sales: Sale of pre-owned and certified pre-owned vehicles. Certified vehicles inspected to Toyota standards and sold with additional warranty coverage.
3. Vehicle Service & Maintenance: OEM-certified technicians providing vehicle maintenance, repairs, and recall services. State-of-the-art service center with appointment scheduling available online.
4. Parts & Accessories: Sale of OEM Toyota parts and accessories. Parts ordering available online for pickup.
5. Financing & Leasing: Arrangement of vehicle financing and leasing through Toyota Financial Services. Dealer facilitates transactions and may earn dealer contribution or finance reserve.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Holman Toyota is an authorized Toyota franchise dealership that sells new Toyota vehicles (sedans, trucks, SUVs, minivans, hybrids, plug-in hybrids, and battery-electrics), Certified Pre-Owned vehicles, and genuine Toyota parts and accessories. The dealership also provides OEM-certified maintenance and repair services through its service center, vehicle financing and leasing facilitation via Toyota Financial Services, and collision repair through the affiliated Holman Collision Center.

Product overview

Holman Toyota is a Toyota automobile dealership offering a comprehensive portfolio of new Toyota vehicles, certified pre-owned vehicles, and automotive services. The product lineup includes Cars & Minivans (Camry, Corolla, Corolla Hatchback, GR Supra, Sienna, GR86, GR Corolla, Corolla Hybrid, Prius, Toyota Crown, Prius Plug-in Hybrid), Trucks (Tacoma, Tundra with i-FORCE MAX variants), Crossovers & SUVs (4Runner, Highlander, Sequoia, Corolla Cross, Grand Highlander, Land Cruiser, Toyota Crown Signia, RAV4, RAV4 Plug-in Hybrid, 4Runner i-FORCE MAX, bZ, C-HR, bZ Woodland), and Electrified vehicles. Supporting services include ToyotaCare complimentary maintenance, ToyotaCare Plus extended maintenance plans, Holman Collision Center for collision repair, certified pre-owned vehicle inspection program, and finance/lease services. The dealership is part of the Holman automotive group serving South Jersey near Philadelphia.

Differentiator

Problem solved

Functional benefit

Products and services

• Camry
• Corolla
• Corolla Hatchback
• GR Supra
• Sienna
• GR86
• GR Corolla
• Corolla Hybrid
• Prius
• Toyota Crown
• Prius Plug-in Hybrid
• Tacoma
• Tundra
• 4Runner
• Highlander
• Sequoia
• Corolla Cross
• Grand Highlander
• Land Cruiser
• Toyota Crown Signia
• RAV4
• RAV4 Plug-in Hybrid
• bZ (bZ4X)
• C-HR
• bZ Woodland
• Certified Pre-Owned Vehicles
• Parts & Accessories
• ToyotaCare
• ToyotaCare Plus
• Holman Collision Center
• Finance & Leasing Services
• Vehicle Service & Maintenance

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Toyota Motor CorporationcoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealer representing the Toyota brand. Operates under Toyota franchise agreement to sell new Toyota vehicles, genuine Toyota parts, and Toyota-approved services. Must adhere to Toyota brand standards and programs including Toyota Safety Sense, ToyotaCare, and Toyota Certified Pre-Owned programs.
• Holman (Parent Company)coreStrategic or Co-development PartnerHolman Toyota is part of the Holman family of dealerships, one of the largest privately-owned dealership groups in the United States. Founded 1924 by Steward Holman. Provides corporate resources, brand standards, shared services, and 'The Holman Way' operational philosophy.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cherry Hill Toyota: Toyota franchised dealer in Cherry Hill, NJ — directly named in Holman Toyota's target market. Competes head-to-head for the same individual consumers and fleet customers in Burlington County and the Philadelphia suburbs.
• Holman Honda: Sister dealership within the Holman family of dealerships — same parent organization, same South Jersey/Philadelphia regional footprint, but selling Honda vehicles. Provides a directly comparable franchise model under the same operating philosophy and infrastructure.
• Holman Collision Center (Maple Shade): Affiliated Holman collision repair facility in Maple Shade, NJ. Adjacent business (same corporate family) servicing the same customer base for accident repair needs — directly comparable operations though distinct service category.
• Toyota of Turnersville: Toyota franchised dealer in southern New Jersey (Turnersville, about 25 miles from Mount Laurel). Direct competitor in the same Toyota brand and overlapping South Jersey catchment, executing the same factory programs and TFS financing.
• Team Toyota of Glen Mills: Another Toyota franchised dealership serving the greater Philadelphia market (Glen Mills, PA). Directly competes for Toyota buyers in the same metropolitan area and operates the same manufacturer programs (ToyotaCare, certified pre-owned, TFS financing).

Emerging players

• Driveway: Digital used-car purchasing platform operating in the Philadelphia area. Strong overlap with Holman Toyota's online buy portal and certified pre-owned segment, especially for consumers who prefer a fully online purchase experience.
• CarMax: Used-vehicle retailer with a strong Philadelphia-area presence. Competes with Holman Toyota's certified pre-owned business but uses a no-haggle, fixed-price model that contrasts with traditional dealership negotiation. Comparable on used-vehicle retailing, complementary on trade-in sourcing.
• Carvana: Online-only used vehicle retailer that delivers to customers in the Philadelphia metropolitan area. Competes with Holman Toyota's online sales portal for used vehicle buyers, particularly digitally native consumers, though without the new-Toyota franchise or service-center footprint.

Broad incumbents

• Holman Automotive (parent group): Parent conglomerate of Holman Toyota — one of the largest privately-owned dealership groups in the US providing shared services, corporate resources, and brand standards. Comparable as the institutional operator backing the franchise at portfolio scale.

Regional players

• AutoNation Toyota Cerritos: Large Toyota franchise operated by AutoNation (the largest US dealership group) in California. Same Toyota brand, same franchise model, but operates in a different geography and benefits from national chain scale rather than independent dealer scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/holman-toyota

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holman Toyota