Holmes Place Switzerland
Holmes Place Switzerland operates five premium fitness and wellness clubs across Switzerland, offering memberships, personal training, group classes, spa, and corporate wellness programs to affluent individuals and enterprise clients.
- Company typePrivate
- Founded1999
- HeadquartersZurich, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Holmes Place Switzerland does
Holmes Place Switzerland operates a chain of five premium fitness and wellness clubs across Switzerland, located in Zurich (Jelmoli department store and Crowne Plaza hotel), Geneva (Globus department store), Lausanne (Globus department store), and Oberrieden (Seepark, with direct lake access). Founded in Switzerland in 1999 under the Holmes Place brand established in London in 1980, the company serves affluent individual members and corporate clients with a comprehensive wellness offering that includes modern training floors, functional zones, Pilates Reformer studios, group fitness classes (including Les Mills programs), personal training, waterworld amenities (pools, whirlpools, aqua fitness), wellness and spa services (sauna, hammam, massage, recovery zones, cryotherapy), and exclusive member services (child care, parking, boutique, bar). The company runs 71 employees, supports a multilingual (German, French, English) member base, and supplements its physical clubs with online training content and a blog covering fitness, wellness, nutrition, medical, and lifestyle topics.
The business model is primarily direct-to-consumer subscription-based membership that grants access to all five clubs, supplemented by personal training packages, day passes, trial memberships, and ancillary wellness/spa services. The company also offers Corporate Health Solutions, providing businesses with employee wellness programs and on-site fitness facility support. Distribution is largely physical through club locations, supported by an online join portal, a SimplyBook.me-powered club tour booking system, multilingual content marketing, community events, and email marketing. Customer acquisition relies on club tours, trial offers, and a premium positioning reinforced by prime department-store and lakefront real estate. Pricing is not publicly disclosed.
The technology footprint is predominantly physical infrastructure (premium equipment, pools, spa facilities) rather than a software platform. There is no proprietary mobile app, no public API, no AI/ML capabilities disclosed, and no patents or trademarks recorded in the source data. The competitive advantage rests on brand heritage, prime Swiss retail real estate, and a consolidated multi-club membership experience rather than on technology differentiation.
Holmes Place Switzerland firmographics
Firmographics- Name
- Holmes Place Switzerland
- Legal name
- Holmes Place Switzerland
- Website
- https://holmesplace.ch
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Holmes Place Switzerland operates five premium fitness and wellness clubs across Switzerland, offering memberships, personal training, group classes, spa, and corporate wellness programs to affluent individuals and enterprise clients.
- Ownership category
- akta.pro rank
Holmes Place Switzerland industry classification
Industry- Product category
- Premium Fitness Clubs
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Holmes Place Switzerland is headquartered
LocationHeadquarters
- HQ city
- Zurich
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
Holmes Place Switzerland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Membership Subscriptions: The primary revenue stream comes from membership subscriptions that provide access to all 5 Holmes Place clubs across Switzerland, including use of training areas, group classes, pools, and spa facilities.
- Personal Training Services: Individual personal training sessions with certified trainers, including customized training plans and one-on-one coaching.
- Day Passes and Trial Offers: Trial memberships and day passes for prospective members to experience the facilities before committing to full membership.
- Wellness and Spa Services: Additional revenue from spa treatments, massages, and specialized wellness services including cryotherapy, infrared sauna, and recovery zones.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Holmes Place Switzerland product offering
Product offeringCore offering
Holmes Place Switzerland operates five premium fitness and wellness clubs across Switzerland, providing members access to state-of-the-art gym floors, functional training zones, Pilates Reformer studios, swimming pools, saunas, hammams, and spa facilities. The core offering bundles group fitness classes (Les Mills programs and proprietary formats), personal training, body analysis with tailored training plans, and recovery treatments under a subscription membership model.
Product overview
Holmes Place Switzerland operates as a premium health and fitness club chain with five club locations across Switzerland (Zurich Jelmoli, Zurich Crowne Plaza, Oberrieden-Seepark, Lausanne, and Geneva). The core offering is centered on Premium Fitness Clubs providing comprehensive facilities including gym floors with modern equipment, functional training zones, and Pilates Reformer studios. These are complemented by Wellness & Spa services (sauna, hammam, massage, whirlpool, rooftop terraces, recovery zones) and Waterworld amenities (swimming pool, aqua fitness, whirlpools, lake access). The company offers Group Fitness Courses including Les Mills programs, Conditioning, Signature, Aqua, Xpress, Mind & Body, Martial Arts, Kids, Dance, and Cycling. Additional services include Personal Training, Analysis and Tailored Training Plans, Online Training, Advanced Treatment Options (cryotherapy), Special Member Services (child care, towel service, parking, boutique), Community & Events programming, Corporate Health Solutions for businesses, Club Tour Booking via SimplyBook.me, and a Blog/Magazine content platform. The portfolio is structured as a unified club experience with various premium add-on services and modules available to members.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Fitness Club Memberships Subscription memberships granting access to all five Holmes Place premium fitness clubs across Switzerland (Zurich Jelmoli, Zurich Crowne Plaza, Oberrieden-Seepark, Lausanne, Geneva), with full use of training areas, group classes, pools, spa, and recovery facilities.
- Wellness & Spa Services Regeneration and spa facilities including sauna, hammam, massage, whirlpool, rooftop terrace, relaxation rooms, and recovery zones with Hyperice equipment, available to members and as paid treatments.
- Personal Training One-on-one coaching with certified personal trainers providing customized workout plans, motivation, and progress tracking for individual members seeking guided fitness outcomes.
- Group Fitness Courses Group exercise class program including Les Mills branded classes and proprietary formats across Conditioning, Signature, Aqua, Xpress, Mind & Body, Martial Arts, Kids, Dance, and Cycling categories, scheduled across all five club locations.
- Waterworld Swimming pool, aqua fitness courses, whirlpools, and direct lake access at select locations, providing aquatic exercise and relaxation as part of the club experience.
- Corporate Health Solutions Business-to-business wellness offering providing companies with corporate fitness memberships and assistance establishing internal on-site fitness facilities and workplace health initiatives for employees.
- Advanced Treatment Options Specialized therapeutic and recovery treatments including cryotherapy and other advanced wellness therapies offered as paid add-on services at the clubs.
- Online Training Digital fitness training content accessible remotely for members to use outside the club facilities, extending the Holmes Place experience beyond physical locations.
Companies that use Holmes Place Switzerland
Customer profileSegments2 records
Ideal customer profiles2 records
Holmes Place Switzerland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Holmes Place Switzerland partnerships and signals
Strategic signalScale indicators3 records
Recent moves10 records
Expansion highlights5 records
Holmes Place Switzerland competitors and assessment
Company assessmentEmerging players
- SoulCycle: Premium boutique indoor cycling brand with international expansion. Illustrates the boutique premium fitness model that is drawing spend away from traditional full-service premium clubs.
- Barry's: Global premium boutique fitness studio known for high-intensity interval training. Represents the boutique segment that is increasingly competing for premium consumer fitness wallet share traditionally captured by clubs like Holmes Place.
Broad incumbents
- Equinox: Global ultra-premium fitness club operator with integrated spa, Pilates, and hospitality offerings. Comparable high-end positioning and integrated wellness stack to Holmes Place, though larger and more aspirational.
- PureGym / Basic-Fit: European low-cost fitness chain operator. Competes for fitness spend in the broader Swiss and European market but targets a different value segment than Holmes Place's premium positioning.
- Life Time Fitness: Large US premium fitness operator with extensive amenities (pool, spa, classes, recovery). Comparable premium all-in-one club concept though at much larger scale and broader geographic footprint.
Direct peers
- Kieser Training: Switzerland-headquartered strength-focused premium fitness chain with international presence. Targets a similar premium positioning and operates in the same Swiss cities as Holmes Place.
- Virgin Active: Premium international fitness club chain with Italian and broader European presence, combining fitness floor, group classes, pool, and spa. Closely comparable integrated premium club model to Holmes Place.
- Update Fitness: Swiss premium fitness chain with multiple urban clubs offering group classes, personal training, and spa amenities. Direct competitor to Holmes Place for the same affluent Swiss consumer segment.
- David Lloyd Leisure: European premium family fitness and racquets club operator with extensive spa, pool, and group class offerings. Closely comparable business model and premium positioning to Holmes Place Switzerland.
- Fitnesspark (Migros): Operates premium-tier and standard fitness centers across Switzerland including Premium and PremiumPlus clubs with spa, pools, and group classes. Competes for the same Swiss premium urban member base as Holmes Place.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Holmes Place Switzerland social profiles
Digital presenceHolmes Place Switzerland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holmes Place Switzerland leadership team
Management profileNumber of profiles
Holmes Place Switzerland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holmes Place Switzerland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holmes Place Switzerland
What does Holmes Place Switzerland do?
Holmes Place Switzerland operates five premium fitness and wellness clubs across Switzerland, providing members access to state-of-the-art gym floors, functional training zones, Pilates Reformer studios, swimming pools, saunas, hammams, and spa facilities. The core offering bundles group fitness classes (Les Mills programs and proprietary formats), personal training, body analysis with tailored training plans, and recovery treatments under a subscription membership model.
Is Holmes Place Switzerland a public or private company?
Holmes Place Switzerland is a private company. It is classified as unknown and is currently operating.
When was Holmes Place Switzerland founded?
Holmes Place Switzerland was founded in 1999. It employs 51 to 100 people.
Where is Holmes Place Switzerland based?
Holmes Place Switzerland is headquartered in Zurich, Switzerland, in the Europe region.
How does Holmes Place Switzerland make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are personal Training Services, day Passes and Trial Offers and wellness and Spa Services.
Who are Holmes Place Switzerland's main competitors?
Emerging players on record are SoulCycle and Barry's. Broad incumbents are Equinox, PureGym / Basic-Fit and Life Time Fitness. Direct peers are Kieser Training, Virgin Active, Update Fitness, David Lloyd Leisure and Fitnesspark (Migros).
Does Holmes Place Switzerland have an API?
No public API is recorded for Holmes Place Switzerland.
What industry is Holmes Place Switzerland in?
Holmes Place Switzerland's product category is Premium Fitness Clubs. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 713940 and its SIC code is 7997.