Holscher
Modehaus Holscher is a family-owned multi-brand fashion retailer founded in 1936 in Loxstedt, Germany, operating 5–6 physical stores under the Modehaus Holscher and MYWILMA banners across northern Germany plus a Shopify-based online shop serving fashion-conscious women and men.
- Company typePrivate
- Founded1936
- HeadquartersLoxstedt, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Holscher does
Modehaus Holscher is a family-owned fashion retail company operating since 1936 in northern Germany, currently registered as a sole proprietorship under Wolfgang Holscher. The business sells multi-brand fashion across two retail banners: Modehaus Holscher (Loxstedt, Bad Bederkesa, Bremen Roland Center) and the MYWILMA Stores sub-brand (Bremen Weserpark and Oldenburg). It serves fashion-conscious women and men seeking a mix of wearable casual wear and affordable fashion highlights, with premium personal-shopping services as a higher-touch upsell.
The company's core offering is a curated assortment of more than 25 national and international fashion brands (MSCH Copenhagen, Armedangels, Opus, Street One, Vero Moda, Jack & Jones, Tom Tailor, Marc O'Polo Denim, Mac, Cecil, and others) sold through physical retail stores and a Shopify-based e-commerce storefront at holscher-shop.de. Differentiated retail experiences — Moonlight Shopping, Sunday Shopping events, and after-hours Personal Shopping with private consultations — supplement standard store hours. Marketing is concentrated in organic Instagram and Facebook activity plus email newsletters (CleverReach), and the company sells gift vouchers as an additional revenue stream. The business remains entirely under family control, with the second and third generations (Wolfgang Holscher, Stefanie Giesemann, Kristina Holscher) co-leading operations and no external investors, parent company, or M&A activity disclosed.
The company makes money through transactional retail sales of branded fashion merchandise in-store and online, gift voucher sales, and ancillary experiential services. Customer segments are diffuse consumer end-markets across Lower Saxony, Bremen, and the broader German online customer base, with no enterprise or B2B contracts. The underlying technology stack is a standard Shopify e-commerce implementation; no proprietary platform, mobile app, AI capability, patents, or third-party integrations are documented.
Holscher firmographics
Firmographics- Name
- Holscher
- Legal name
- Modehaus Holscher
- Website
- https://holscher.de
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Modehaus Holscher is a family-owned multi-brand fashion retailer founded in 1936 in Loxstedt, Germany, operating 5–6 physical stores under the Modehaus Holscher and MYWILMA banners across northern Germany plus a Shopify-based online shop serving fashion-conscious women and men.
- Ownership category
- akta.pro rank
Holscher industry classification
Industry- Product category
- Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Mid-Tier Department Stores (Apparel-Led) (CRAGACAB)
Keywords
Where Holscher is headquartered
LocationHeadquarters
- HQ city
- Loxstedt
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Holscher business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Physical Retail Sales: Revenue from sales of fashion items across 5 physical store locations in northern Germany (Loxstedt, Bad Bederkesa, Bremen Roland Center, Bremen Weserpark, Oldenburg)
- E-commerce Online Sales: Revenue from online fashion sales through the company's e-commerce store at holscher-shop.de, offering women's, men's, and accessory categories
- Gift Vouchers: Sale of gift vouchers/certificates for use in stores and online
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Holscher product offering
Product offeringCore offering
Modehaus Holscher is a family-owned multi-channel fashion retailer operating physical stores under the Modehaus Holscher and MYWILMA sub-brand names across five locations in northern Germany, complemented by an e-commerce shop at holscher-shop.de. The company curates and sells women's, men's, and accessory fashion from over 25 international brands (e.g., MSCH Copenhagen, Armedangels, Opus, Street One, Vero Moda, Jack & Jones, Tom Tailor, Marc O'Polo Denim). Additional offerings include a personal shopping service with private consultation and gift vouchers for in-store and online redemption.
Product overview
Modehaus Holscher is a family-owned fashion retail company operating since 1936 with a multi-channel offering. The core product is a fashion retail business combining physical stores (Modehaus Holscher and MYWILMA Stores sub-brand) with an e-commerce platform (holscher-shop.de). Physical stores offer personal shopping services and special events (Moonlight-Shopping, Sonntags-Shopping). The online shop enables customers to purchase women's, men's, and accessory fashion across a curated portfolio of over 25 international fashion brands including MSCH Copenhagen, Armedangels, Opus, Marc O'Polo, and others. The company differentiates through personalized customer service, exclusive personal shopping experiences, and a mix of affordable casual wear and fashion highlights.
Differentiator
Problem solved
Functional benefit
Brands
- MYWILMA Stores: Fashion and lifestyle store concept operated by Modehaus Holscher, with locations in Bremen Weserpark and Oldenburg.
Products and services
- Modehaus Holscher Physical Stores Physical fashion retail stores operating under the Modehaus Holscher brand, located in Loxstedt (headquarters and flagship), Bad Bederkesa, and Bremen Roland Center, selling women's, men's, and accessory fashion.
- MYWILMA Stores Fashion and lifestyle store concept operated by Modehaus Holscher, with locations in Bremen Weserpark and Oldenburg offering curated fashion selections.
- Online Shop (holscher-shop.de) E-commerce platform selling women's, men's, and accessory fashion from multiple brands, with shopping categories for Damen, Herren, and Accessoires.
- Personal Shopping Premium after-hours shopping service featuring private fashion consultation, custom selection of items based on individual preferences, and champagne and snacks service.
- Gutscheine (Gift Vouchers) Gift vouchers/certificates available for purchase in the online shop, redeemable in stores and online.
Companies that use Holscher
Customer profileSegments3 records
Ideal customer profiles3 records
Holscher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Holscher partnerships and signals
Strategic signalScale indicators3 records
Recent moves10 records
Expansion highlights4 records
Holscher competitors and assessment
Company assessmentDirect peers
- SinnLeffers: German multi-brand fashion retailer with stores across northern and western Germany. Comparable to Holscher in mid-market price positioning, multi-brand assortment, and family-business heritage in regional German apparel retail.
- Peek & Cloppenburg: German multi-brand fashion department store operating physical stores and online across Germany and Europe. Directly comparable to Holscher's model of curating multiple premium and contemporary fashion labels under one retail banner for men, women, and accessories.
- Engelhorn: Family-owned German fashion and lifestyle department store based in Mannheim with a multi-brand assortment and online shop. Comparable to Holscher as a regional, family-led multi-brand apparel retailer with experiential retail components.
- Wöhrl: German family-run fashion retailer with multi-store presence offering women's, men's, and children's apparel from multiple brands. Closely matches Holscher's mid-tier, multi-brand, multi-location regional positioning in Germany.
Others
- Street One: German contemporary women's fashion brand stocked by Holscher. Comparable as a brand-side counterparty with its own retail and wholesale footprint that intersects with Holscher's assortment and customer base.
- Tom Tailor: German casualwear brand that Holscher carries in-store and online. Relevant as both a key supplier and a competing brand via its own DTC stores and wholesale presence in the same northern German catchment.
Broad incumbents
- KaDeWe: Iconic German luxury department store in Berlin with multi-brand fashion, accessories, and lifestyle assortment. Comparable in department-store format and brand portfolio curation but operates in a significantly higher price tier.
- Zalando: Europe's largest online fashion platform, headquartered in Berlin, offering thousands of brands including many Holscher carries (Armedangels, Vero Moda, Jack & Jones, Tom Tailor). Represents the dominant scaled e-commerce competitor that Holscher's online shop must compete against.
- H&M: Global fast-fashion mass-market retailer with extensive German store footprint and online presence. Competes with Holscher for the same mid-market fashion customer across women's, men's, and accessories categories at a much lower price point.
- Breuninger: Established German premium fashion and lifestyle department store with a strong e-commerce platform. Comparable in multi-brand curation and omnichannel model, though operating at a higher price tier and far greater scale than Holscher.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Holscher social profiles
Digital presenceHolscher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holscher leadership team
Management profileNumber of profiles
Profiles3 records
Holscher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holscher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holscher
What does Holscher do?
Modehaus Holscher is a family-owned multi-channel fashion retailer operating physical stores under the Modehaus Holscher and MYWILMA sub-brand names across five locations in northern Germany, complemented by an e-commerce shop at holscher-shop.de. The company curates and sells women's, men's, and accessory fashion from over 25 international brands (e.g., MSCH Copenhagen, Armedangels, Opus, Street One, Vero Moda, Jack & Jones, Tom Tailor, Marc O'Polo Denim). Additional offerings include a personal shopping service with private consultation and gift vouchers for in-store and online redemption.
Is Holscher a public or private company?
Holscher is a private company. It is classified as family owned and is currently operating.
When was Holscher founded?
Holscher was founded in 1936. It employs 1 to 10 people.
Where is Holscher based?
Holscher is headquartered in Loxstedt, Germany, in the Europe region.
How does Holscher make money?
Three revenue lines are on record. Physical Retail Sales are the primary driver. The others are E-commerce Online Sales and gift Vouchers.
Who are Holscher's main competitors?
Direct peers on record are SinnLeffers, Peek & Cloppenburg, Engelhorn and Wöhrl. Others are Street One and Tom Tailor. Broad incumbents are KaDeWe, Zalando, H&M and Breuninger.
Does Holscher have an API?
No public API is recorded for Holscher.
What industry is Holscher in?
Holscher's product category is Fashion Retail. Its primary akta.pro industry code is CRAGACAB, Mid-Tier Department Stores (Apparel-Led). Its NAICS code is 45811 and its SIC code is 5600.