What Holstebro Boldklub Elite ApS does

Holstebro Boldklub Elite ApS is a privately held Danish football club founded in 1921 and headquartered at Mozartsvej 7, 7500 Holstebro, operating as a community sports organization with nine employees. The club fields 15+ youth teams spanning U4 through U19 (including mixed and girls-only squads), men's senior teams competing at Jyllandsserien and Series levels, a women's senior team, and a large Oldboys veterans section, serving the Holstebro municipality and surrounding Nordvestjylland region. Its stated sporting ambition is to reach the Danish division system. The club is governed by a volunteer board chaired by Kåre Madsen, with operational leadership from Sportschef Elite Henrik Christensen and Sponsor/Event Chief Kasper Vinding.

The business model is a diversified community-club revenue stack: recurring annual membership fees (including winter training for applicable age groups) via the DBU login system, multi-tiered sponsorship revenue from 60+ local partners led by main sponsor Raadhuskælderen and stadium sponsor Krøyer Pedersen, merchandise sales through the official webshop at shop.holstebroboldklub.dk (Puma-branded apparel with dryCELL technology ranging from DKK 80 socks to DKK 1,260 winter jackets), and program revenue from a week-long DBU Football School camp priced at DKK 1,399. Merchandise pickup is centralized at Sport24 Holstebro with 7–14 day fulfillment including custom printing. The club also operates the HB's Venner support association as a separate fundraising arm.

The core commercial relationships are strategic partnerships with Puma (apparel supplier), DBU (Danish Football Association, for football school curriculum and member registration infrastructure), FSH Holstebro (Fodbold Sponsorat Holstebro, providing the youth-to-elite talent pathway), and Sport24 (exclusive physical pickup and retail partner). Marketing is conducted through the club website, Facebook, Instagram, YouTube, and sponsor networking events. There are no disclosed funding rounds, acquisitions, M&A activity, or external investment; the entity is fully volunteer-driven and community-financed.

Name

Holstebro Boldklub Elite ApS

Legal name

Holstebro Boldklub Elite ApS

Website

https://holstebroboldklub.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Holstebro Boldklub Elite ApS is a private Danish football club founded in 1921 in Holstebro, operating 15+ youth, senior, and oldboys teams, funded by memberships, local sponsorships, Puma merchandise sales, and a DBU football school.

Ownership category

akta.pro rank

Product category

Amateur Football Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Amateur football club
• Youth football development
• Football club merchandise
• Grassroots sports programs
• Football camp programs

Headquarters

HQ city

Holstebro

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Membership Fees: Annual membership fees for players in youth, senior, and oldboys divisions. Fees include winter training for applicable age groups. Coaches receive contingent fee exemption.
2. Merchandise Sales: Online webshop sales of official club merchandise including Puma-branded apparel, training gear, and accessories. Products include jerseys, shorts, jackets, bags, and baselayer clothing. Pickup available at Sport24 Holstebro.
3. Sponsorship Revenue: Multi-tiered sponsorship program with sponsors at gold, silver, bronze levels plus HB sponsors. Includes exposure on website, stadium banners, sponsor boards, hospitality packages, networking events, and VIP experiences.
4. DBU Football School: Week-long football camp in week 27 organized in partnership with DBU (Danish Football Association). Includes t-shirt package, Select football, water bottle, and diploma.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Holstebro Boldklub Elite ApS is a private Danish football club that organizes and operates organized football (soccer) for the Holstebro community. It runs Elite (men's senior), Youth (U4–U19), Women's Senior, and Oldboys/Veteran teams, offers annual paid memberships that include winter training for qualifying age groups, hosts the DBU Football School week-long camp, and sells official Puma-branded club merchandise through its online shop. Revenue is supplemented by a multi-tiered corporate sponsorship program and a community support association (HB's Venner).

Product overview

Holstebro Boldklub operates as a football club with a diversified merchandise portfolio sold through its official online shop (shop.holstebroboldklub.dk). The product offering is organized into several sub-brands: HB Elite Merchandise for premium fan items, HB Trænertøj for coach-specific apparel, HB Spilletøj til børn for children's playing clothes, and FSH Holstebro for the elite department's Puma-branded training and match wear. The shop also offers Opstartstilbud (starter packages) combining multiple items at promotional prices. Products are primarily supplied by Puma and manufactured with dryCELL moisture-wicking technology. All merchandise is ordered online and picked up at Sport24 Holstebro with a 7-14 day delivery window including printing.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Club Membership Annual membership that grants players access to organized football training, matches, and team participation across all club divisions (Youth U4–U19, Men's Senior, Women's Senior, Oldboys). The annual fee covers the full year including winter training for applicable age groups. Coaches receive a contingent fee exemption.
• DBU Football School (Week 27 Camp) Week-long football school camp held in week 27 in partnership with DBU (Danish Football Association). For children in the Holstebro area; package includes daily lunch, Puma t-shirt package, Select football, water bottle, and diploma. Priced at DKK 1,399.
• HB Elite Merchandise Line Premium official club merchandise line for HB elite supporters and fans, featuring HB-branded Puma apparel and accessories utilizing dryCELL moisture-wicking technology.
• HB Trænertøj (Coach Apparel Line) Specialized apparel collection for club coaches, including training jackets, hoodies, and accessories with HB branding and Puma dryCELL technology.
• HB Spilletøj til børn (Children's Playing Kit) Children's football apparel and accessories collection including jerseys, shorts, rain jackets, winter jackets, bags, and baselayer clothing from Puma with HB branding and dryCELL technology.
• FSH Holstebro Merchandise Line FSH (Fodbold Specialist Holstebro) merchandise line associated with the club's elite football department, featuring Puma-branded training and match apparel with FSH branding for various age groups.
• Opstartstilbud i HB (Starter Packages) Starter packages for new HB members offering bundled combinations of shorts, t-shirts, jackets, and training pants at promotional prices to ease onboarding of new players.

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, major and standard.

• RaadhuskælderencoreGTM or Marketing PartnerMain sponsor (Hovedsponsor) of Holstebro Boldklub. Provides primary sponsorship funding and brand exposure as the club's main sponsor.
• Krøyer PedersencoreGTM or Marketing PartnerStadium sponsor (Stadionsponsor) providing funding for stadium and facility-related activities.
• VestforsyningcoreGTM or Marketing PartnerElite sponsor supporting the club's elite football division.
• Holstebro KommunecoreGTM or Marketing PartnerMunicipal government sponsor providing support for club operations and facilities.
• BirnmajorGTM or Marketing PartnerSuper sponsor providing significant financial support to the club.
• Spar NordmajorGTM or Marketing PartnerSuper sponsor and partner bank for the club.
• Jyske BankmajorGTM or Marketing PartnerSuper sponsor and partner bank.
• OcabmajorGTM or Marketing PartnerSuper sponsor providing cleaning services sponsorship.
• Holstebro Teater MusikteatretmajorGTM or Marketing PartnerSuper sponsor representing cultural/theatre sector.
• Eiler ThomsenmajorGTM or Marketing PartnerSuper sponsor (aluminum solutions provider).
• Gunnars GlasmajorGTM or Marketing PartnerSuper sponsor (glass services).
• BilkastandardGTM or Marketing PartnerGold sponsor - retail department store chain.
• Sport 24standardGTM or Marketing PartnerGold sponsor and merchandise pickup partner. Retailer handles all webshop order pickups.
• PumacoreGTM or Marketing PartnerOfficial equipment and apparel supplier. All club merchandise features Puma branding including dryCELL moisture-wicking technology.
• DBU (Danish Football Association)coreStrategic or Co-development PartnerPartnership for DBU Football School in week 27. Provides official football school curriculum and certification.
• FSH Holstebro (Fodbold Sponsorat Holstebro)coreStrategic or Co-development PartnerSeparate elite talent partnership providing resources for youth-to-elite football development pathway.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DBU (Dansk Boldspil-Union): The Danish Football Association is the governing body that organizes the broader Danish football pyramid in which Holstebro Boldklub competes, runs the DBU Fodboldskole program the club co-delivers, and operates the membership system used by the club. Not a competitor but the incumbent ecosystem participant most relevant to the club's operations.

Direct peers

• BK Frem: Historic Copenhagen-based amateur football club operating across senior, youth, and veterans teams. Directly comparable as a long-standing community football club reliant on membership fees, local sponsorships, and merchandise.
• Vanløse IF: Copenhagen community football club with senior and youth programs. Comparable as a small Danish amateur club relying on membership, sponsors, and community engagement.
• Hvidovre IF: Danish community football club with broad youth and senior programs and a similar mix of membership revenue, sponsorship, and merchandise. Direct comparable in scale and operating model as a multi-section amateur/semi-professional Danish club.
• Akademisk Boldklub (AB): One of Denmark's oldest amateur football clubs, operating elite, senior, and youth sections in the Copenhagen area. Comparable in structure (multi-tier teams, membership model, sponsorship tiers) and in operating as a community-anchored sports organization.
• Brønshøj Boldklub: Copenhagen-area community football club with senior, women's, and youth teams. Comparable as a volunteer-supported, membership-funded Danish football club with a local sponsor base.
• Skovbakken IK: Aarhus-area amateur football club operating across elite, senior, and youth divisions. Comparable in operating multiple age-group teams, depending on local sponsorship, and serving as a regional community football anchor.

Regional players

• Varde IF: Jutland-based football club competing in Denmark's lower division system. Relevant regional peer given its Jutland location and comparable competition level (Jyllandsserien / division-adjacent).
• Kolding IF: Historic Jutland football club with a comparable mix of senior, youth, and community football operations. Comparable as a regional Danish club with multi-tier teams and sponsorship-driven revenue.
• Ringkøbing IF: West Jutland community football club operating senior and youth teams in the same regional football pyramid as Holstebro Boldklub. Comparable in geographic catchment, league level, and community-club operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/holstebroboldklub
• Facebookfacebook.com/holstebroboldklub
• Instagraminstagram.com/holstebroboldklub
• LinkedInlinkedin.com/company/holstebro-boldklub-elite-aps

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holstebro Boldklub Elite ApS