HOLZ-HANDWERK
HOLZ-HANDWERK is a biennial European trade fair held in Nuremberg by NürnbergMesse GmbH, serving carpenters, joiners, and woodworking businesses with machinery, tools, and supplies across the full wood-processing value chain.
- Company typePrivate
- Founded1974
- HeadquartersNuremberg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HOLZ-HANDWERK does
HOLZ-HANDWERK is a European B2B trade fair for machine technology, equipment, and supplies for the wood crafts, organized by NürnbergMesse GmbH and held at the Nuremberg Exhibition Centre. The event focuses on processing and working with wood, covering the full woodworking and wood processing value chain from sawing and grinding machines to extraction systems, finishing equipment, and interior finishing components. It is positioned as one of the most important events for carpenters and joiners in the European region, and ran parallel to FENSTERBAU FRONTALE at the 2026 edition, drawing 1,022 exhibitors from 47 countries and approximately 75,000 trade visitors from 117 countries. Supporting programming includes the HOLZ-HANDWERK Arena (live demonstrations), HOLZ-HANDWERK Campus (education), ZUKUNFTSRAUM (future trends), Focus Interior Doors, and a collaboration with FSH Bayern on DesignObjekt.
The business model is event-driven and operates on a biennial cycle, with the next edition scheduled for 28–31 March 2028. Revenue is generated through three primary streams: exhibitor stand space rentals priced per square meter (with an AUMA fee of €0.60 per sqm and an €800 penalty for early dismantling), exhibition services including stand construction and logistics, and visitor ticket sales conducted exclusively online through the NürnbergMesse TicketShop, where tickets include a KombiTicket for Nuremberg public transport. Distribution is supported by NürnbergMesse's wholly-owned regional subsidiaries in Austria, China, India, Brazil, and North America, plus an international sales partner network spanning Europe, Asia, the Americas, Oceania, and Africa. The event is a trade-professionals-only fair with no direct sales permitted on the exhibition floor, and exhibits are organized across a vertical segmentation covering machinery, tools, finishing, software, disposal, fixing equipment, components, wood-based materials, and environmental protection.
HOLZ-HANDWERK firmographics
Firmographics- Name
- HOLZ-HANDWERK
- Legal name
- NürnbergMesse GmbH
- Website
- https://holz-handwerk.de
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HOLZ-HANDWERK is a biennial European trade fair held in Nuremberg by NürnbergMesse GmbH, serving carpenters, joiners, and woodworking businesses with machinery, tools, and supplies across the full wood-processing value chain.
- Ownership category
- akta.pro rank
Where HOLZ-HANDWERK is headquartered
LocationHeadquarters
- HQ city
- Nuremberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
HOLZ-HANDWERK business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain
Revenue model
- Exhibitor Stand Bookings: Revenue generated from exhibitors renting exhibition space at HOLZ-HANDWERK. Stand costs are based on square meters with additional fees such as the AUMA fee (EUR 0.60 per square metre).
- Visitor Ticket Sales: Revenue from trade visitor admissions. Tickets are sold exclusively online with an included KombiTicket for public transportation in Nuremberg.
- Exhibition Services: Additional revenue from services such as rental stands, stand construction, and trade fair logistics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Exhibition stand space rental based on square meters |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
HOLZ-HANDWERK product offering
Product offeringCore offering
HOLZ-HANDWERK is a biennial European trade fair organized by NürnbergMesse GmbH at the NürnbergMesse exhibition center in Nuremberg, Germany. It brings together exhibitors and trade visitors around machine technology, equipment, and supplies for the wood crafts, covering the full value chain from sawing and grinding machines to woodworking machines, extraction systems, tools, finishing equipment, fixing hardware, components for furniture-making, and wood-based materials. The fair operates on a trade-only basis (no direct sales allowed during the event) and is co-located with FENSTERBAU FRONTALE.
Product overview
HOLZ-HANDWERK is a trade fair event organized by NürnbergMesse GmbH, held in Nuremberg, Germany. It is not a software product but rather an annual exhibition serving the woodworking and wood processing industry. The event features the main trade fair with a comprehensive product portfolio covering woodworking machinery, tools, software, and related equipment. Supporting programs include the HOLZ-HANDWERK Arena (live demonstrations), HOLZ-HANDWERK Campus (educational sessions), ZUKUNFTSRAUM (future trends area), Focus Interior Doors, and FSH Bayern collaboration. Services include exhibitor stand booking and management, an exhibitor database, and press/media services.
Differentiator
Problem solved
Functional benefit
Products and services
- HOLZ-HANDWERK Trade Fair Biennial European Trade Fair for Machine Technology, Equipment and Supplies for the Wood Crafts, held at NürnbergMesse in Nuremberg, Germany. Targeted exclusively at trade professionals, it covers the full woodworking and wood processing value chain and is co-located with FENSTERBAU FRONTALE.
- Exhibitor Services Service package for exhibitors participating in HOLZ-HANDWERK, including stand space rental priced per square metre, an AUMA fee (EUR 0.60/sqm), complete rental stands via a stand configurator, trade fair logistics, marketing services, and access to a SelfService portal for managing exhibitor profiles.
Companies that use HOLZ-HANDWERK
Customer profileSegments3 records
Ideal customer profiles2 records
HOLZ-HANDWERK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HOLZ-HANDWERK partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FENSTERBAU FRONTALEcoreHOLZ-HANDWERK runs parallel to FENSTERBAU FRONTALE, creating a comprehensive industry platform. Both events share the same venue and allow cross-attendance with a single ticket. This co-location attracts a combined audience of 1,022 exhibitors and 75,000 trade visitors.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
HOLZ-HANDWERK competitors and assessment
Company assessmentBroad incumbents
- Informa Markets: Informa Markets is the world's largest exhibitions organizer and runs hundreds of B2B trade shows including woodworking, furniture and construction events. It is comparable to HOLZ-HANDWERK as an organizer of large, recurring international trade fairs with similar exhibitor/visitor monetization and global sales infrastructure.
- Koelnmesse: Koelnmesse operates major Cologne-based trade fairs such as spoga+gafa, INTERZUM and ORGATEC, serving overlapping furniture, woodworking and interior finishing audiences. It is comparable to HOLZ-HANDWERK's organizer as a German trade fair group with a similar B2B exhibitor/visitor revenue model.
- RX Global (Reed Exhibitions): RX Global operates major international exhibitions across woodworking, construction and interiors (e.g., the former IFSEC/Interiors portfolio). It is comparable to HOLZ-HANDWERK as a global trade fair organizer with overlapping exhibitor audiences and a comparable B2B event revenue model.
- Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organizers with global events such as Ambiente, ISH and Light + Building. It is comparable to NürnbergMesse/HOLZ-HANDWERK as a German-headquartered exhibition business with a similar revenue mix of stand rentals, exhibitor services and international visitor channels.
- Deutsche Messe: Deutsche Messe is one of Germany's largest trade fair organizers (operator of LIGNA, Hannover Messe, DOMOTEX and others) and a direct competitor to NürnbergMesse. It is comparable because it runs major international trade fairs with similar revenue models (stand rentals, visitor tickets) and overlapping exhibitor pools in the woodworking/industrial space.
- GL events: GL events is a major French-headquartered international exhibition organizer and venue operator. It is comparable to NürnbergMesse/HOLZ-HANDWERK as a peer trade fair group operating B2B industry events globally with a similar stand-rental and exhibitor-services revenue model.
- Messe Düsseldorf: Messe Düsseldorf organizes globally leading B2B trade fairs including drupa, K and MEDICA. It is comparable to NürnbergMesse/HOLZ-HANDWERK as a peer German exhibition organizer with the same fundamental revenue model (stand rental, exhibitor services, visitor admissions) and a strong international sales footprint.
- Messe München: Messe München operates leading international trade fairs such as BAU, IFAT and EXPO REAL. It is comparable to HOLZ-HANDWERK's organizer as a major German trade fair group using a similar model of large international industry events, stand-based pricing and an extensive global sales network.
Direct peers
- Xylexpo: Xylexpo is a biennial international trade fair for woodworking technology and supplies held in Milan, Italy. It competes with HOLZ-HANDWERK for the same European carpentry and furniture-manufacturing exhibitor audience, offering a closely comparable B2B platform in Southern Europe.
- LIGNA: LIGNA in Hannover is the world's leading trade fair for the woodworking and wood processing industry, organized by Deutsche Messe. It is the most direct competitor to HOLZ-HANDWERK because both target the same woodworking machinery, tools and processing value chain with very similar exhibitor and visitor bases across Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HOLZ-HANDWERK social profiles
Digital presenceHOLZ-HANDWERK financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOLZ-HANDWERK leadership team
Management profileNumber of profiles
Profiles2 records
HOLZ-HANDWERK subsidiaries and ownership
Company hierarchySubsidiaries5 records
HOLZ-HANDWERK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOLZ-HANDWERK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOLZ-HANDWERK
What does HOLZ-HANDWERK do?
HOLZ-HANDWERK is a biennial European trade fair organized by NürnbergMesse GmbH at the NürnbergMesse exhibition center in Nuremberg, Germany. It brings together exhibitors and trade visitors around machine technology, equipment, and supplies for the wood crafts, covering the full value chain from sawing and grinding machines to woodworking machines, extraction systems, tools, finishing equipment, fixing hardware, components for furniture-making, and wood-based materials. The fair operates on a trade-only basis (no direct sales allowed during the event) and is co-located with FENSTERBAU FRONTALE.
Is HOLZ-HANDWERK a public or private company?
HOLZ-HANDWERK is a private company. It is classified as unknown and is currently operating.
When was HOLZ-HANDWERK founded?
HOLZ-HANDWERK was founded in 1974. It employs 11 to 50 people.
Where is HOLZ-HANDWERK based?
HOLZ-HANDWERK is headquartered in Nuremberg, Germany, in the Europe region.
How does HOLZ-HANDWERK make money?
Three revenue lines are on record. Exhibitor Stand Bookings are the primary driver. The others are visitor Ticket Sales and exhibition Services.
Who are HOLZ-HANDWERK's main competitors?
Broad incumbents on record are Informa Markets, Koelnmesse, RX Global (Reed Exhibitions), Messe Frankfurt, Deutsche Messe, GL events, Messe Düsseldorf and Messe München. Direct peers are Xylexpo and LIGNA.
Does HOLZ-HANDWERK have an API?
No public API is recorded for HOLZ-HANDWERK.