Stadtgrün Winterthur

What Stadtgrün Winterthur does

Stadtgrün Winterthur is the municipal forestry and landscape department of the City of Winterthur, Switzerland, responsible for stewardship of the Stadtwald — a city-owned forest that, together with other municipal woodlands, accounts for more than half of Winterthur's approximately 40% forested municipal territory. The department holds FSC certification for sustainable forest management and operates the Holzshop (holzshop.winterthur.ch), an e-commerce storefront that sells certified wood products harvested from the city forest.

The Holzshop's product line centers on dry beech firewood sold by the stere (from CHF 160/stere, with a 2-stere-per-delivery cap) and by the half-stere (from CHF 80), supplemented by air-dried wood chips sold in bulk (CHF 60/m³) or in 60-liter self-loading bags (CHF 8/bag). Higher-value items include a handcrafted white-fir solid-wood fountain (Weisstannen-Brunnen) priced at CHF 1,250, plus firelighting accessories (Wintizünder, Finnenkerze) and log stands (Scheitstock, Nagelstock) that are only deliverable in combination with a firewood order. A self-pick cut-flower service at the Werkareal site adds a seasonal, Twint-based agritourism line. Distribution runs through three Winterthur pickup points (Forstwerkhof, Werkhof Eschenberg, Werkareal) plus a zoned delivery service covering all of Switzerland at CHF 60-115 per trip.

The business model is a transactional, product-led e-commerce operation serving primarily private individuals, with invoice billing available for businesses. The department is a government entity rather than a commercial company: there is no external funding, no private investors, and no M&A activity; revenue is bounded by the sustainable yield of the local forest and the operational capacity of a roughly six-person team. As a municipal unit, the strategic objective is service provision and cost recovery rather than profit maximization, which materially affects any commercial growth trajectory.

Name

Stadtgrün Winterthur

Legal name

Stadtgrün Winterthur

Website

https://holzshop.winterthur.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stadtgrün Winterthur is the municipal forestry department of the City of Winterthur, operating the FSC-certified Holzshop e-commerce platform that sells certified firewood, wood chips, handcrafted garden wood products, and seasonal cut flowers to Swiss consumers via local pickup and zoned home delivery.

Ownership category

akta.pro rank

Product category

Municipal Forestry Products

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Forestry (800), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro industry

PRIMARYCRAIAIAI

Outdoor Heating, Fire Pits & Fireplaces Retail

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

Keywords

• Certified firewood sales
• Municipal forestry management
• Wood chips supply
• Wooden garden products
• Sustainable forest products

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure

Revenue model

1. Firewood Sales: Sale of certified firewood (Buchenbrennholz) in various quantities (1/2 Ster and full Ster units) with delivery or pickup options.
2. Wood Furniture and Garden Products: Sale of wooden garden furniture including handcrafted Weißtanne fountains, oak benches, and planters. Products are sold as one-time purchases with customer pickup required for large items.
3. Wood Chips Sales: Sale of air-dried wood chips by cubic meter or in 60-liter self-loading bags, with pickup from Eschenberg workshop.
4. Kindling and Firelighting Products: Sale of firelighting products including Wintizünder (firelighters), Finnenkerze (Swedish candle), and Nagelstock (nail stock) for fireplace and outdoor fire lighting.
5. Cut Flowers Self-Picking: Seasonal self-service cut flower picking at the Werkareal, with payment via Twint. Flowers available from spring to autumn.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Stadtgrün Winterthur sells certified wood products sourced from the municipal city forest (Stadtwald) through its Holzshop e-commerce platform. Core offerings include Buchenbrennholz (beech firewood) sold by the ster, air-dried wood chips, handcrafted wooden garden products such as the Weisstannen-Brunnen (white fir fountain), and seasonal cut flowers. Products are available via delivery across Switzerland or self-pickup from multiple Winterthur locations.

Product overview

Stadtgrün Winterthur operates the Holzshop, an e-commerce platform for certified wood products from the municipal forest (Stadtwald). The core product offering centers on firewood (Brennholz Buche and 1/2 Ster Brennholz Buche) sold by the ster/cubic meter, complemented by wood chips (Holzschnitzel) available in bulk or 60-liter self-loading bags. The shop also offers wooden garden furniture and decorative items including the handcrafted Weisstannen-Brunnen (White Fir Fountain) at CHF 1,250. Seasonal add-on products include fire-starting accessories (Wintizünder, Finnenkerze), log stands (Scheitstock, Nagelstock), and a self-pick cut flower service. Certain products (Scheitstock, Nagelstock, Finnenkerze) are only available in combination with firewood orders. The company holds FSC® certification for sustainable forest management of Winterthur's urban forest.

Differentiator

Problem solved

Functional benefit

Products and services

• Brennholz Buche (Beech Firewood) Dry beech firewood sold per stere (cubic meter), available in lengths of 20cm, 25cm, 33cm, 50cm, and 100cm. Priced from CHF 160.00 per ster with maximum delivery capacity of 2 ster per trip. Target customers: private individuals and businesses needing certified firewood for home heating.
• 1/2 Ster Brennholz Buche (Half Stere Beech Firewood) Dry beech firewood sold per 1/2 stere, available in lengths of 20cm, 25cm, 33cm, 50cm, and 100cm. Priced from CHF 80.00 per 1/2 ster. Target customers: private individuals needing smaller quantities of firewood for home heating.
• Holzschnitzel (Wood Chips, Bulk) Air-dried wood chips priced at CHF 60.00 per cubic meter, available for pickup at Werkhof Eschenberg with advance phone registration required (079 346 53 11). A surcharge may apply for loading assistance. Target customers: private individuals and businesses needing wood chips for landscaping and gardening.
• Holzschnitzel selbstverlad 60L-Sack (Self-Load Wood Chips 60L Bag) Air-dried wood chips in 60-liter self-loading bags at CHF 8.00 per sack. Available for pickup only with no online ordering. Customers must bring their own bags. Payment: cash or Twint on site. Target customers: private individuals needing smaller quantities of wood chips for personal gardening.
• Weisstannen-Brunnen aus Massivholz (White Fir Solid Wood Fountain) Handcrafted rustic fountain made from a massive white fir log, dimensions approximately 330cm length x 105cm width x 115cm height including base. Water outlet customizable to customer preference. Price: CHF 1,250.00. Customer pickup required due to size and weight. Target customers: private individuals and businesses seeking distinctive natural garden decor.
• Blumen zum selber schneiden (Cut Flowers for Self-Picking) Self-service cut flower area at Werkareal, Hochwachtstrasse 23, 8400 Winterthur, offering seasonal flowers from spring to autumn. Prices displayed on-site and include 2.5% VAT. Self-service model with Twint payment and no delivery. Target customers: private individuals seeking seasonal flowers for personal use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hornbach Schweiz: Large Swiss DIY/building-materials retailer offering firewood, wood chips, fire pits, and outdoor heating products. A broader incumbent with overlapping categories that pressures Stadtgrün's pricing and convenience.
• Landi Schweiz: Swiss agricultural cooperative with a broad retail network selling firewood, garden products, and outdoor goods to both consumers and rural/semi-rural households. Competes for similar firewood and garden customers across Switzerland.
• Migros Do it + Garden: Hardware and garden arm of Switzerland's largest retailer, carrying firewood, fire starters, and outdoor living products. A broad incumbent with national reach that competes directly on convenience and price.
• Coop Bau+Hobby: Major Swiss home-improvement and DIY chain selling firewood, wood chips, firelighters, and garden products nationwide. Competes with Stadtgrün on convenience, assortment, and price across the same Swiss customer base.

Direct peers

• Forstamt Stadt Zürich: Municipal forestry department of Zurich managing and retailing wood from the city forest. Operates a similar mix of forest stewardship, certified wood sales, and direct-to-consumer firewood offerings in the same Swiss market.
• Forstbetriebe Basel-Stadt: Basel-Stadt's municipal forestry operation managing certified urban forest resources and selling wood products to private customers. Directly comparable in mandate, scale, and product mix to Stadtgrün Winterthur.
• Stadtforstamt Bern: Municipal forestry department of the City of Bern responsible for managing the Stadtwald and selling wood products. Closely comparable as another Swiss municipal forestry unit doing direct wood product retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stadtgr%C3%BCn-winterthur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadtgrün Winterthur