shiraz homa hotel

What shiraz homa hotel does

Homa Hotels Group (گروه هتلهای هما) is a state-owned Iranian hotel chain operating five five-star properties across the country's most strategically important cities: Tehran (177 units), Mashhad (two hotels with 135 and 206 units), Shiraz (232 units), and Bandar Abbas (187 units), totaling more than 800 accommodation units. Founded in 1972 and fully owned by the Social Security Organization of Iran since 2012 (managed through HEGTA, the Social Security Tourism Holding), the group has served over 10 million guests and positions itself as one of the main pillars of Iran's domestic tourism and hospitality industry. Its Shiraz property — formerly the Intercontinental Kourosh Hotel — was renovated in 2016 and is the largest hotel in the group by room count.

The company's revenue is generated through four streams: accommodation (core room bookings across all five properties), food and beverage (multiple restaurants and cafés including the newly opened Golestan in Tehran), conference and banquet services (Homa Shiraz alone has seven halls), and recreational/wellness amenities (pools, spas, gyms, tennis courts). Distribution is direct-to-consumer via the group's proprietary online booking platform (reserve.homahotels.com), individual property websites, and the Tamin Travel portal for bundled travel inventory. Go-to-market is augmented by on-property sales teams handling corporate, government, and diplomatic accounts — a mix that includes NIOC, Bank Shahr, Iran Khodro, Bank Mellat, pharmaceutical firms, and foreign delegations. The group's technology stack comprises revenue management systems, CRM, 360-degree virtual tours, and a stated 'smart hospitality' roadmap, though no proprietary AI/ML capabilities are disclosed. A formal training partnership with the University of Tehran (signed August 2024) and a multi-year program of simultaneous renovation across 13 projects underscore an ongoing modernization effort.

Name

shiraz homa hotel

Legal name

گروه هتلهای هما (Homa Hotels Group)

Website

https://homahotels.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Homa Hotels Group is a state-owned Iranian chain operating five five-star hotels across Tehran, Mashhad, Shiraz, and Bandar Abbas, with 800+ rooms serving domestic tourists, religious pilgrims to Mashhad, and corporate, government, and diplomatic clients.

Ownership category

akta.pro rank

Product category

Luxury Hotel Chain

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Large-Scale Headquarters Convention Hotels (THAGALAH), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Luxury hotel services
• Five-star accommodation
• Hospitality management
• Conference banquet venues
• Hotel chain operations

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation Services: Core revenue from room bookings across five five-star hotels in Tehran, Mashhad (two hotels), Shiraz, and Bandar Abbas. The group offers over 800 accommodation units spanning various room categories from standard rooms to royal suites and villas.
2. Food & Beverage (Restaurants & Cafés): Revenue from multiple restaurants and cafés across all hotel properties, including Iranian restaurants, international dining, poolside venues, 24-hour restaurants, coffee shops, and banquet services for events and celebrations.
3. Conference & Banquet Services: Revenue from hosting conferences, seminars, corporate events, weddings, and social gatherings in multiple halls and conference rooms across the hotel group. Properties feature numerous halls (e.g., Homa Shiraz with seven halls: Vasal, Negar, Ayeneh, Parnian, Bostan, Golestan, Negin; Homa Khayyam with three conference halls and multiple dining venues).
4. Recreational & Wellness Services: Revenue from swimming pools, spa and massage services, fitness centers/gyms, tennis courts, cycling tracks, and children's parks at various hotel properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Shiraz Homa Hotel is one of five five-star (garden) hotels operated by Homa Hotels Group across Iran, offering 232 accommodation units along with multiple restaurants, cafés, conference and banquet halls, and recreational facilities. The group also operates hotels in Tehran, Mashhad (two properties), and Bandar Abbas, collectively providing over 800 accommodation units plus food & beverage, conference/banquet, and wellness services to leisure travelers, religious pilgrims, corporate clients, and government delegations. The group's offering is supported by a proprietary online booking platform and 360-degree virtual tour technology covering all five properties.

Product overview

Homa Hotels Group operates as a unified portfolio of five five-star garden hotels across Iran, located in Tehran, Mashhad (two properties), Shiraz, and Bandar Abbas. The group offers over 800 accommodation units combined and positions itself as a major pillar of Iran's tourism and hospitality industry. Each property provides accommodation services, dining (restaurants and coffee shops), conference and banquet facilities, and recreational amenities. The group is owned by the Social Security Organization (100%) and is managed through Homa Tourism Holding (HEGTA).

Differentiator

Problem solved

Functional benefit

Products and services

• Homa Hotel Shiraz A five-star luxury hotel located in the heart of Shiraz with 232 accommodation units, unique trapezoidal architecture, multiple restaurants, and event halls. Renovated in 2016 and serves leisure, cultural, and corporate guests visiting Shiraz's historical attractions.
• Homa Hotel Tehran A prestigious five-star hotel near Vali Asr Square in Tehran, housed in a 16-story building with 177 accommodation units, considered one of the most business-oriented hotels in Iran.
• Homa Hotel Ahmadabad Mashhad A historical five-star hotel in Mashhad, formerly a Hyatt property, with 135 accommodation units across 8 floors and extensive gardens, serving religious and pilgrimage tourism near the Holy Shrine of Imam Reza.
• Homa Hotel Khayyam Mashhad A five-star hotel on Khayyam Boulevard in Mashhad with 206 accommodation units, three conference halls, and multiple dining venues, catering to religious pilgrims and corporate events.
• Homa Hotel Bandar Abbas A five-star hotel by the Persian Gulf with 187 accommodation units across seven floors, sea and garden views, and event facilities serving commercial port and coastal tourism.
• Online Booking System A 24/7 online room reservation system accessible through the group's website and individual hotel websites, allowing guests to book rooms at all five Homa Hotels properties with a Best Rate Guarantee for direct bookings.

Quantifiable outcome

• 10 million+ satisfied guests served over 54+ years of operation
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• University of TehrancoreStrategic or Co-development Partner · 12 August 2024A memorandum of understanding was signed between the Homa Hotel Group and the University of Tehran for collaboration in specialized hospitality training. The signing ceremony was attended by Dr. Hoomanian (Dean of the Faculty of Tourism at the University of Tehran), Dr. Heydari (Vice Dean), Dr. Saeed Yavarpoor (CEO of Homa Hotels Group), and Dr. Reza Jafari (Executive Vice President). The first joint training course will be held at the Homa Hotel Group's training center, utilizing mutual capacities and prominent professors, with official certificates signed by both parties.
• Homa Tourism Holding (هگتا) — Social Security Tourism HoldingcoreStrategic or Co-development PartnerHoma Tourism Holding (HEGTA / هگتا) manages and administers the Homa Hotels Group as one of six tourism complexes under the Social Security Organization. The holding company provides strategic oversight and direction for the group's tourism and hospitality operations.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Espinas International Hotels: One of Iran's most prominent five-star hotel operators with flagship Espinas Palace and other luxury properties in Tehran and other cities. Directly comparable as a premium-segment Iranian hotel chain competing for the same high-end domestic and limited inbound international guest base.
• Parsian Hotels & Resorts: Iran's largest private-sector hotel chain operating multiple four- and five-star properties across major Iranian cities including Tehran, Isfahan, Mashhad, Kish, and Qeshm. Directly comparable as a multi-property domestic Iranian hotel group targeting the same corporate, religious, and leisure segments as Homa.
• Laleh International Hotel: Five-star hotel in Tehran with conference, banquet, and luxury accommodation offerings. A direct competitor in Tehran for premium corporate, governmental, and leisure guests.
• Kish Hotels (Kish Island): Group of hotels on Iran's Kish Free Zone island competing in the leisure and MICE (meetings, incentives, conferences) segments. Comparable as a multi-property Iranian operator with similar target markets.
• Azadi Hotel (Tehran): Iconic five-star hotel in northern Tehran competing for the same premium business and leisure guest segment as Homa Tehran, with comparable conference and banquet facilities.
• Iran Tourism & Travel Hotels: An Iranian hotel chain operating multiple properties across the country, comparable in scale and positioning to Homa as a domestic multi-city five-star operator serving business and leisure travelers.

Broad incumbents

• Kempinski Hotels: European-origin luxury hotel operator with historical presence in Iran (formerly managing properties like the former Homa hotels) and a strong Middle East footprint. Comparable as a heritage luxury brand that previously operated within Iran and competes regionally for premium travelers.
• Rotana Hotels: Largest Middle East-headquartered hotel operator with extensive portfolio across the GCC and wider region. Comparable as a broad incumbent in Middle East luxury and full-service hospitality that Homa competes with for limited inbound Gulf and international visitors to Iran.
• Accor (Fairmont, Sofitel, Pullman): Global hotel major with luxury and upscale brands operating across the Middle East. Comparable as a broad incumbent whose international distribution and loyalty programs represent the benchmark Homa lacks due to its state-owned and Iran-restricted status.
• Marriott International: World's largest hotel company operating luxury and premium brands globally including in the Middle East. Represents the international full-service and luxury benchmark Homa would compete against for inbound international guests if/when sanctions and ownership structures allowed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shiraz-homa-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about shiraz homa hotel