青岛海尔家居集成股份有限公司

Name

青岛海尔家居集成股份有限公司

Legal name

青岛海尔家居集成股份有限公司

Website

https://home.haier.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

青岛海尔家居集成股份有限公司 is a Chinese smart home integration company within the Haier Group ecosystem, manufacturing and distributing AI-powered home appliances (refrigerators, washers, ACs, water heaters, kitchen appliances) to individual consumers and enterprise clients across China, unified through the Haier Smart Home platform.

Ownership category

akta.pro rank

Product category

Smart Home Appliances

NAICS

Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (33521), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Smart Appliances & Kitchen/Laundry (Major/Small Appliances) (HSAPAQAE)

akta.pro secondary industries

Building Automation & Controls (BAS/BMS) (HSAPAPAA), Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI), Smart Home Hubs & Controllers Retail (CRACAGAA)

Keywords

• Smart home appliances
• Home integration solutions
• AI-powered appliances
• IoT home ecosystem
• Commercial building solutions

Headquarters

HQ city

Qingdao

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Smart Home Appliance Sales: Primary revenue stream from manufacturing and selling a comprehensive range of smart home appliances including refrigerators, washing machines, air conditioners, water heaters, kitchen appliances, and televisions. Revenue is generated through one-time hardware sales via multiple distribution channels including direct online sales, retail stores, enterprise B2B sales, and channel distributors.
2. Enterprise & Commercial Solutions: Revenue from providing integrated smart building, commercial laundry, commercial kitchen, commercial water heating, and smart building management solutions to real estate developers, hotel chains, educational institutions, and apartment operators.
3. After-Sales Services & Extended Warranty: Aftermarket revenue from professional installation services, maintenance, repair, extended warranty programs (十年管家, '10-Year Butler' service program), and appliance recycling/disassembly services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

青岛海尔家居集成股份有限公司 manufactures and sells a comprehensive line of AI-powered smart home appliances including refrigerators, washing machines, air conditioners, water heaters, kitchen appliances, TVs, and other household electronics, integrated through the Haier Smart Home (海尔智家) AI/IoT ecosystem. The company also provides commercial smart building, commercial laundry, commercial kitchen, and whole-house smart home integration solutions to B2B customers such as real estate developers, hotels, and apartment operators, supported by a nationwide retail store network, online store, B2B enterprise portal, and O2O WeChat mini-program.

Differentiator

Problem solved

Functional benefit

Brands

• 卡萨帝 (Casarte): High-end home appliance brand offering premium refrigerators, washing machines, air conditioners, and other高端家电 products.
• Leader
• 斐雪派克 (Fisher & Paykel)
• 三翼鸟 (Sanyiniao)

Products and services

• Seeker Series (Seeker套系) — L4-Level Smart Home Appliances Global first L4-level autonomous smart home appliance suite featuring AI-powered appliances that can perceive environments, make decisions, and execute actions across the entire home ecosystem. Includes the Seeker 18L AI smart washing gas water heater (JSQ34-18ND11GTFU1) with AI smart washing, AI clean combustion, and AI no-cold sensation features, plus AI air conditioners and other connected devices. For residential consumers seeking flagship AI-driven whole-home intelligence.
• Cloud Creek Series (云溪套系) Premium Smart Home Appliances Premium smart home appliance line featuring cloud-connected refrigerators, range hoods, and TVs with advanced AI features including full-space fresh-keeping technology, ultra-thin flush-mounted design, and intelligent sensing capabilities. For premium residential consumers seeking high-end connected appliances.
• Wheat Wave Series (麦浪套系) AI Home Appliances Smart home appliance series using AI professional care technology featuring AI fresh care cruise and ionic air cleaning capabilities. Includes the 12kg all-in-one washer-dryer (H1212-BSN/BTQ89TU1) and 1.5P wall-mounted variable frequency air conditioner (KFR-35GW/A500-1) with AI eye sensing technology. For mainstream residential consumers.
• Full-Space Fresh-Keeping Refrigerators (全空间保鲜冰箱) Full-space fresh-keeping refrigerators offered in multi-door configurations (opposite door, cross-door, multi-door, three-door, two-door, single-door) with intelligent dual systems and EPP ultra-clean system. Includes the Cloud Creek 503L air-cooled variable frequency multi-door refrigerator (BCD-503WGHFD1CYXU1). For residential consumers.
• Cloud Creek 100-inch 4K Ultra HD TV (云溪 100英寸4K超高清平板电视, 100H6D) 100-inch 4K ultra HD flat-panel television with 288Hz fast shadow scan technology, part of the Cloud Creek premium smart home appliance line. For residential consumers seeking large-screen premium TVs.
• Cloud Creek Ultra-Thin Flush-Mounted Range Hood (云溪 超薄平嵌吸油烟机, CXW-358-C2915UD) Ultra-thin flush-mounted range hood with 28m³/min hurricane suction power and infrared gesture control. For residential consumers seeking premium kitchen appliances.
• Wheat Wave 1.5P Wall-Mounted Inverter Air Conditioner (麦浪 1.5匹壁挂式变频空调, KFR-35GW/A500-1) 1.5P wall-mounted variable frequency air conditioner featuring AI Eye human body perception technology for intelligent climate control. For residential consumers.
• Seeker 18L AI Smart Washing Gas Water Heater (Seeker 18升AI智洗燃气热水器, JSQ34-18ND11GTFU1) 18L AI-powered smart washing gas water heater featuring AI Smart Washing, AI Clean Combustion, and AI Zero-Cold Water constant temperature system. Part of the Seeker L4-level autonomous appliance suite. For residential consumers.
• Wheat Wave 12kg All-in-One Washer-Dryer (麦浪 12公斤一体集成洗烘一体机, H1212-BSN/BTQ89TU1) 12kg all-in-one integrated washing and drying machine featuring AI fresh care cruise technology. Part of the Wheat Wave AI professional care line. For residential consumers.
• Smart Bathroom Heater (智能浴霸) Smart bathroom heater and ventilation systems for residential bathroom climate control. For residential consumers.
• Smart Toilet (智能马桶) Smart toilet with automated features for residential bathroom hygiene and comfort. For residential consumers.
• Robotic Vacuum Cleaner (扫地机器人) Smart robotic vacuum cleaners for automated residential floor cleaning. For residential consumers.
• Exoskeleton Robot (外骨骼机器人) Exoskeleton robots for assisted mobility, particularly designed for elderly care applications. For residential and eldercare consumers.
• Smart Building Solutions (智慧楼宇) Integrated smart building solutions for commercial properties combining HVAC, energy management, and building automation systems. For commercial real estate developers, property managers, and operators.
• Whole-House Smart Home Integration (全屋智能) Whole-house smart home integration system connecting all Haier appliances and devices for unified control and automation. For real estate developers, apartment operators, and residential consumers seeking integrated smart home deployment.
• Commercial Kitchen Appliances (商用厨电) Commercial kitchen appliances including cooking equipment for business, hospitality, and industrial food service operations. For hotels, restaurants, and institutional food service operators.
• Commercial Freezers (商用冷柜) Commercial freezer and refrigeration products for business and retail environments. For supermarkets, retailers, hospitality, and commercial operators.
• Casarte (卡萨帝) — Luxury Home Appliance Brand High-end luxury home appliance brand offering premium refrigerators, washing machines, air conditioners, and other 高端家电 (high-end appliances). Wholly-owned subsidiary brand within the Haier Group. For affluent consumers seeking premium-tier appliances.
• Leader — Youth-Oriented Home Appliance Brand Youth-oriented smart home appliance brand offering affordable and stylish connected home products. Wholly-owned subsidiary brand. For younger consumers and value-oriented segments.
• Fisher & Paykel (斐雪派克) — Premium Global Appliance Brand Premium kitchen and laundry appliance brand from New Zealand, part of Haier's global portfolio, known for high-end kitchen and laundry appliances. Wholly-owned subsidiary brand. For ultra-premium global consumers.
• Sanyiniao (三翼鸟) — Smart Home Service Brand Haier's smart home service brand providing integrated smart home solutions and customized whole-house automation services. For residential consumers seeking end-to-end custom smart home deployment.
• Haier Smart Home App (海尔智家APP) Smart home mobile application enabling users to remotely control and monitor all connected Haier appliances, access smart home scenes, and receive product notifications. Unifies the Haier appliance ecosystem across consumer devices.

Quantifiable outcome

• Haier Mall WeChat mini-program accumulated 27M+ users within its first year, with 99.5% customer satisfaction rate
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature11 records

Scale indicators4 records

Broad incumbents

• LG Electronics: LG is a global appliance and electronics incumbent competing with Haier across major and small home appliances, with a strong smart home (LG ThinQ) platform. Comparable on premium appliance portfolio and integrated ecosystem approach.
• Samsung Electronics: Samsung is a global incumbent in consumer electronics and home appliances (refrigerators, washing machines, air conditioners, TVs) with its own SmartThings smart home platform. Comparable to Haier on global appliance breadth and ecosystem strategy.
• Whirlpool Corporation: Whirlpool is a global major home appliance manufacturer with a broad portfolio of kitchen and laundry appliances. Comparable to Haier in legacy appliance categories, though less differentiated in AI-driven smart home.
• BSH Hausgeräte (Bosch-Siemens): BSH is a global premium home appliance manufacturer (Bosch, Siemens, Neff brands) competing with Haier's Casarte and Fisher & Paykel premium offerings in kitchen and laundry. Comparable in premium-segment positioning and integrated smart home platforms (Home Connect).

Emerging players

• Xiaomi: Xiaomi is a leading Chinese tech company with a rapidly expanding AIoT smart home ecosystem spanning hundreds of connected appliances and devices. While not a traditional appliance manufacturer, Xiaomi directly competes with Haier's smart home platform and is encroaching on traditional appliance categories.
• Huawei: Huawei's HarmonyOS-based smart home ecosystem (Huawei Smart Home) competes directly with Haier Smart Home, particularly in connectivity, AI voice, and whole-home integration. Huawei is an emerging cross-category platform player with technology-driven differentiation.

Direct peers

• Gree Electric Appliances: Gree is a leading Chinese manufacturer of air conditioners and home appliances with growing diversification into smart home and B22B HVAC solutions. Directly comparable in residential AC, water heating, and smart home integration categories.
• Hisense Group: Hisense is a major Chinese appliance and electronics company competing directly with Haier in refrigerators, washing machines, air conditioners, and TVs. Comparable in domestic appliance portfolio and emerging smart home offerings.
• Midea Group: Midea is China's largest home appliance manufacturer and Haier's closest direct competitor across consumer appliances, HVAC, and kitchen equipment. Both operate multi-brand strategies and are investing in AI smart home ecosystems (Midea Home). Highly comparable on product breadth, distribution scale, and B2B commercial solutions.

Others

• Honeywell International: Honeywell is a major provider of building automation, HVAC controls, and environmental sensing technologies that compete with Haier's smart building and integrated HVAC solutions. Comparable in commercial B2B controls, though Honeywell is not a household-appliance manufacturer.

Market position

Customer concentration

• Xx.com/haier
• YouTubeyoutube.com/channel/UCyQRpGrWbZf6kJGcJ4cR3Kw
• Facebookfacebook.com/HaierGlobal
• LinkedInlinkedin.com/company/%E9%9D%92%E5%B2%9B%E6%B5%B7%E5%B0%94%E5%AE%B6%E5%B1%85%E9%9B%86%E6%88%90%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8
• Instagraminstagram.com/haier_global

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 青岛海尔家居集成股份有限公司