Home International

What Home International does

Home International is a French family-owned manufacturing PME founded in 1985 and headquartered in Beaune-la-Rolande, Loiret. It designs and produces recycled-content nonwoven acoustic and thermal products for the construction, interior design, and gardening markets. Core technology is nonwoven needle-punched felt made from recycled PET bottle fibers, manufactured on a single vertically integrated site with capabilities in contrecollage (powder lamination up to 2.10 m width), gaufrage (heated-cylinder embossing), hydraulic die-cutting (up to 2 m x 1 m, 30 mm thickness), and custom conditioning/packaging. The company maintains CSTB Avis Technique certification for its tile underlay product line, supporting its self-described leadership position in French acoustic floor underlays.

The product portfolio is organized into four divisions marketed under registered sub-brands: Revêtement Sol (acoustic floor underlays and tile sublayers with CSTB approval); Revêtement Mural (Acoustimur triple-isolation wall coverings in 3-9 mm thicknesses delivering 5-10 dB phonical reduction and up to 12% energy savings, and the Murena decorative wall carpet); Panneau Piano (France's first rPET acoustic panels, minimum 50% recycled content, 20 colors, 12/24 mm); and a Garden division (Jardi d'Jo and Gardenova mulch felts, weed-control mats, borders, planter squares, and accessories). The firm also sells custom manufacturing services to industrial clients as subcontracting work.

Home International generates revenue through one-time product sales across B2B channels — a territorial agent network for wall and garden products, direct relationships with construction-material distributors for floor underlays and acoustic solutions, and garden retailers/mass merchants for the consumer-facing garden line. Customer segmentation is horizontal across construction professionals, architects and interior designers, public and commercial spaces, garden retailers/consumers, and industrial subcontracting clients. All products are designed, produced, and distributed from the Loiret factory using raw materials sourced primarily within 500 km (and for nonwoven textiles within 4 km) of the site, under a 100% French-manufacturing positioning.

Name

Home International

Legal name

SAS HOME INTERNATIONAL

Website

https://homeinternational.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Home International is a French family-owned manufacturer (founded 1985, Beaune-la-Rolande) of recycled-PET nonwoven acoustic floor underlays, wall coverings, acoustic panels, and garden textiles sold primarily through B2B agents and construction-material and garden retailers across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Beaune-la-Rolande

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Acoustic Floor Underlayment: Manufacture and sale of tile underlayment and acoustic flooring solutions, positioned as French market leader. Products include acoustic subfloors, peripheral bands, and slab underlays. Manufactured under CSTB technical approval.
2. Wall Coverings (Acoustimur & Murena): Sale of acoustic and decorative wall coverings including Acoustimur triple-isolation products and Murena wall carpet. Revenue from product sales with thicknesses ranging 3-9mm for various renovation applications.
3. Piano Acoustic Panels: Sale of rPET acoustic panels in various colors, thicknesses, and custom shapes/gravings for interior acoustic correction.
4. Garden Products (Jardi d'Jo & Gardenova): Sale of garden textile products including mulch felts, weed control mats, planter squares, borders, and accessories through garden retailers and mass merchants.
5. Industrial Subcontracting: Custom manufacturing services including contrecollage, embossing, die-cutting, and conditioning for industrial clients, construction sector, and other industries needing flexible material processing.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Home International designs and manufactures low-carbon acoustic insulation and renovation products made from recycled plastic bottle fibers at its Beaune-la-Rolande factory. The portfolio includes CSTB-approved acoustic floor underlays, triple-insulation wall coverings (Acoustimur, Murena), rPET acoustic panels (Panneau Piano), and garden textile products (Jardi d'Jo, Gardenova). The company also offers industrial subcontracting services in lamination, embossing, hydraulic die-cutting, and custom packaging.

Product overview

Home International is a manufacturer of low-carbon insulation and acoustic products made from recycled plastic bottles, operating as a family-owned PME since 1985. The product portfolio comprises four main categories: floor acoustic coverings (Revêtement Sol) serving as tile underlays with CSTB technical approval; wall coverings including the Acoustimur triple-insulation line and Murena wall carpet; Panneau Piano acoustic panels in rPET; and the Garden division under Jardi d'Jo and Gardenova sub-brands offering mulching, borders, and garden accessories. Manufacturing capabilities include embossing, lamination, hydraulic press cutting, and custom packaging. All products are designed, manufactured, and distributed from the Loiret factory in Centre-Val de Loire, France.

Differentiator

Problem solved

Functional benefit

Brands

• Acoustimur: First range of insulating wall covering committed to sustainable development. Made in France from recycled plastic bottles, the Acoustimur molleton is also recyclable. Offers triple insulation (acoustic, sound, and thermal) without reducing living space.
• Murena
• Panneau Piano
• Jardi d'Jo
• Gardenova

Products and services

• Revêtement Sol Acoustique Acoustic floor coverings and tile underlays manufactured from recycled plastic bottle fibers, serving as France's leading tile sub-layer solution with CSTB technical approval. Designed for floor layers, tilers, contractors, and building material distributors requiring certified acoustic and thermal floor solutions.
• Acoustimur

Quantifiable outcome

• Noise reduction of 5-10 decibels with Acoustimur wall coverings
• +4 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Autex Acoustics: Manufacturer of polyester (PET) acoustic panels and insulation products, with strong sustainability positioning and use of recycled fibers. Closest technological analogue to Home International's rPET needle-punched felt platform.
• Wincuil (geotextile & agrotextile manufacturers): European nonwoven and needle-punched felt producers serving agriculture, gardening, and technical textile markets. Comparable with Home International's Jardi d'Jo and Gardenova garden division on the nonwoven production technology, though not a direct brand competitor.

Broad incumbents

• Ursa Insulation: European mineral wool and XPS insulation producer with significant French distribution. Competes at the underlay and insulation level with Home International's CSTB-certified products in the French construction market.
• Soprema: Major French manufacturer of insulation, waterproofing, and acoustic building products. Comparable as a domestic French producer with overlapping insulation and building envelope solutions, though much broader in scope (roofing, waterproofing, multi-material).
• Knauf Insulation: Large European insulation manufacturer producing thermal and acoustic products including glass and rock mineral wool, as well as wood-fiber and other solutions. Overlaps with Home International on the underlay and insulation side at a much larger scale.
• Saint-Gobain (including Ecophon): Global building materials giant whose Ecophon brand competes directly in acoustic ceiling and wall panels. Highly comparable on the acoustic-panel side and as a French-headquartered incumbent overlapping in insulation and renovation products.

Direct peers

• Silentium Group: Acoustic solutions provider focused on absorption, diffusion, and isolation across residential and commercial projects. Comparable on the acoustic problem-solving frame but operating on a larger engineering-services-plus-product model.
• Texaa: French specialist manufacturer of acoustic wall and ceiling treatments for offices, hospitality, and public spaces. Closely comparable with Home International's acoustic panel and wall covering product family targeting architects and specifiers.
• Rockfon (ROCKWOOL): Specialist in stone wool acoustic ceiling and wall panels for commercial and residential spaces. Directly comparable with Home International's Panneau Piano and Murena wall covering lines in the interior acoustic correction category.
• BAUX Acoustic Panels: Swedish manufacturer of decorative acoustic panels made from recycled materials. Comparable niche positioning—design-forward, sustainability-led acoustic panels—competing in the same specifier-driven category as Panneau Piano.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/homeinternational

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home International