Home Magazine
Home Magazine is a French lifestyle print and digital publication covering home decoration, cooking, and travel, serving French consumers via national kiosk distribution, subscriptions, and a portfolio of specialized spin-offs (Home Food, Home Evasion).
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Home Magazine does
Home Magazine is a French lifestyle magazine brand operating since 2006, published by ORACOM S.A. (a Paris-based Société Anonyme, RCS Paris 397 522 657) with editorial direction attributed to EDITIONS 21. The publication covers home decoration, art de vivre, seasonal cooking, addresses (boutiques, hotels, restaurants), and travel, organized around a "slow, personal, plural" decoration philosophy. The portfolio consists of the main Home Magazine title, two specialized spin-offs (HOME FOOD for culinary content and HOME EVASION for travel, first issue June-July-August 2026), an annual subscription service via monmag.fr, and a newsletter. The company is small, with 9 employees and a single Paris headquarters at 168 rue Raymond Losserand, 75014 Paris; Jean-Philippe Pécoul serves as Directeur de la publication.
The business model combines three revenue streams: physical single-issue sales through French newsstands (€7.90-8.90 per issue), annual subscriptions sold through monmag.fr, and brand-sponsored editorial content (partnerships with Brabantia, Ruinart, Monoprix suppliers, De La Rosée, Big Mamma Group, and various French fashion and food brands). Distribution is multi-channel: national kiosk presence, an e-commerce storefront on homemagazine.fr, and a subscription platform. Marketing is driven through content marketing (homemagazine.fr), organic social (Instagram @homemagazineofficiel, Facebook, Pinterest), and a newsletter, with monthly recipe videos co-produced with De La Rosée as the most developed multimedia unit. The company is privately held, with no funding rounds, acquisitions, or external investment disclosed in the source data.
Home Magazine firmographics
Firmographics- Name
- Home Magazine
- Legal name
- ORACOM
- Website
- https://homemagazine.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Home Magazine is a French lifestyle print and digital publication covering home decoration, cooking, and travel, serving French consumers via national kiosk distribution, subscriptions, and a portfolio of specialized spin-offs (Home Food, Home Evasion).
- Ownership category
- akta.pro rank
Home Magazine industry classification
Industry- Product category
- Lifestyle Magazine Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
- akta.pro secondary industries
- Food, Cooking & Beverage Magazines (MPAJAEAF), Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where Home Magazine is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Home Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Magazine Sales (Kiosque): Physical magazine sales through newsstands and kiosks throughout France, including main edition and special issues (Home Food, Home Evasion)
- Subscription Revenue: Annual and potentially monthly magazine subscriptions sold through monmag.fr and other subscription platforms
- Advertising & Sponsorship: Sponsored editorial content featuring brand collaborations, product placements, and branded articles (e.g., Brabantia partnership, Monoprix collabs)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single issue - Main edition |
| One time/ perpetual license | Pay-as-you-go | Single issue - Special editions (Home Food, Home Evasion) |
| Subscription | Annual | Annual subscription |
Distribution channels3 records
Marketing channels6 records
Home Magazine product offering
Product offeringCore offering
Home Magazine publishes a French lifestyle print magazine covering home decoration, art de vivre, sustainable design, recipes, and curated addresses, supported by a content website and two special editions: HOME FOOD (culinary) and HOME EVASION (travel). The publication is sold via newsstands across France, through annual subscriptions on monmag.fr, and generates additional revenue from sponsored editorial content, an email newsletter, and reader competitions.
Product overview
Home Magazine is a French lifestyle publication consisting of a main magazine and two specialized spin-offs: HOME FOOD (culinary content) and HOME EVASION (travel content). The portfolio also includes subscription services, a newsletter, and reader competitions. The main magazine covers home décor, art de vivre, addresses, and lifestyle activities through print and digital content.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Magazine (main edition) French lifestyle print magazine covering home decoration, art de vivre, sustainable design, addresses, and lifestyle activities for individual French readers interested in slow living.
- HOME FOOD (special edition) Food-focused special edition of Home Magazine covering recipes, culinary techniques, chef interviews, and seasonal food-related lifestyle content.
- HOME EVASION (special edition) Travel and escape-focused special edition of Home Magazine featuring curated getaway destinations, vacation inspiration, and travel addresses.
- Abonnement (Annual Subscription) Annual subscription service giving individual readers access to Home Magazine and special editions, sold through the monmag.fr subscription platform.
- Newsletter Free email newsletter delivering editorial décor picks, recipes, and lifestyle content from the Home Magazine team to opt-in subscribers.
- Concours (Reader Competitions) Reader contest and giveaway programs promoted on the Home Magazine website to drive engagement with the publication's audience.
Companies that use Home Magazine
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Home Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Home Magazine partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- EDITIONS 21coreHome magazine is edited by EDITIONS 21. This is the publishing entity behind the magazine brand, responsible for editorial direction and publication.
- BrabantiaminorBrabantia, a durable household products brand certified B Corp, partnered with Home Magazine for a branded content feature showcasing their Bo Touch Bin product in a cooking/receiving article by editor Margaux Steinmyller and her husband Benoit.
- Sarah Espeute / Œuvres SensiblesminorSarah Espeute, Marseille-based creator of embroidered trompe-l'oeil table linens under the Œuvres Sensibles brand, partnered with Monoprix for a spring 2026 collection featured in Home Magazine. This is a Monoprix collaboration featured in the magazine rather than a direct Home Magazine partnership.
- De La Rosée (Anna & Benjamin)minorAnna and Benjamin of culinary studio De La Rosée create monthly original recipes for Home Magazine, featured on homemagazine.fr and promoted via the magazine's Instagram. The duo produces artisanal honey-based preparations from their Vendée workshop and creative culinary content.
- MYZEN TVminorHome Magazine featured 'Les douze travaux de Béatrice,' a documentary series on MYZEN TV following Cœur de Pirate's renovation project. This represents cross-promotional editorial coverage.
- Les Crafties (Marie-Cécile Casier & Sébastien-Abdelhamid)minorThe designer duo Les Crafties partnered with Monoprix (in partnership with Villa Noailles) for a 2026 home collection featured in Home Magazine. Featured as editorial coverage of the collaboration.
- Gloria Osteria / Big Mamma GroupminorBig Mamma Group's Gloria Osteria, a new Italian restaurant on Paris's Left Bank, featured in Home Magazine's editorial on Italian dining addresses in Paris.
- Ruinart (Champagne House)minorRuinart featured in editorial coverage of Tables Singulières 2026, a gastronomic event showcasing climate-adaptive champagne and fine dining across France.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Home Magazine competitors and assessment
Company assessmentBroad incumbents
- House & Garden (UK / Condé Nast): Condé Nast-owned British home design and decoration title with strong international edit. Comparable category and editorial philosophy but broader geographic reach and bigger scale than Home Magazine.
- Wallpaper* (UK / Condé Nast): Global design, interiors, and lifestyle magazine. Comparable at the editorial and aesthetic-decor category level, though Wallpaper operates on a far larger international platform and includes broader design verticals.
Regional players
- Dwell Magazine: US-based modern-architecture and design magazine published digitally and in print. Operates in a parallel 'clean, modern' design philosophy similar to Home Magazine's 'slow, personal, plural' aesthetic but primarily serves North American readers.
- Numéro Magazine: French fashion and lifestyle magazine. While fashion-led, it overlaps Home Magazine in the lifestyle/advertising ecosystem and competes for the same premium advertiser attention among French urban audiences.
Direct peers
- AD Magazine (France) / Architectural Digest: French edition of Architectural Digest published by Condé Nast. Targets the high-end interior-design and architecture reader with print + digital editions, competing with Home Magazine for premium advertisers and design-curious consumers.
- Côté Maison: Leading French home/decoration magazine published by Prisma Media, covering interiors, design, and lifestyle in a print + digital format. Most direct functional peer given shared French-lifestyle home audience and editorial focus on decoration and addresses.
- Maison & Jardin Magazine: Independent French home/garden/DIY magazine that covers interior decoration, gardening, and lifestyle — directly overlapping Home Magazine's Home, Garden & DIY positioning including its spécial issues format.
- Milk Magazine: French lifestyle and design magazine focused on family, decoration, and child-friendly design. Similar aesthetic-led French editorial point of view and overlap with Home Magazine's design-conscious urban parent audience.
- Marie Claire Maison: French home/décor magazine spinoff of Marie Claire, part of the Lagardère group. Competitor in same home-lifestyle editorial category targeting female urban readers with a similar decoration + lifestyle mix.
- ELLE Décoration (France): French edition of ELLE Décoration, also under Lagardère. Provides home-design editorial under a global luxury-lifestyle brand and competes for the same French home-interior reader and premium advertising budgets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
Home Magazine social profiles
Digital presenceHome Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Magazine leadership team
Management profileNumber of profiles
Profiles1 record
Home Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Magazine
What does Home Magazine do?
Home Magazine publishes a French lifestyle print magazine covering home decoration, art de vivre, sustainable design, recipes, and curated addresses, supported by a content website and two special editions: HOME FOOD (culinary) and HOME EVASION (travel). The publication is sold via newsstands across France, through annual subscriptions on monmag.fr, and generates additional revenue from sponsored editorial content, an email newsletter, and reader competitions.
Is Home Magazine a public or private company?
Home Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Home Magazine founded?
Home Magazine was founded in -1. It employs 1 to 10 people.
Where is Home Magazine based?
Home Magazine is headquartered in Paris, France, in the Europe region.
How does Home Magazine make money?
Three revenue lines are on record. Magazine Sales (Kiosque) is the primary driver. The others are subscription Revenue and advertising & Sponsorship.
Who are Home Magazine's main competitors?
Broad incumbents on record are House & Garden (UK / Condé Nast) and Wallpaper* (UK / Condé Nast). Regional players are Dwell Magazine and Numéro Magazine. Direct peers are AD Magazine (France) / Architectural Digest, Côté Maison, Maison & Jardin Magazine, Milk Magazine, Marie Claire Maison and ELLE Décoration (France).
Does Home Magazine have an API?
No public API is recorded for Home Magazine.
What industry is Home Magazine in?
Home Magazine's product category is Lifestyle Magazine Publishing. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines, with a secondary code of MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 51312 and its SIC code is 2721.