MyZen TV

What MyZen TV does

MyZen TV is a France-based digital streaming platform, founded in 2008 and headquartered in Villeneuve, that distributes curated lifestyle and well-being video content to a global direct-to-consumer audience. The service is organized across six thematic content verticals — Well-being & Health, Cooking, Life Changes, Home & Garden, Travel, and Fitness & Yoga — and offers both on-demand and live programming, including series such as Meditation, My Zen Trendy, Yoga Dance, Pilates, Stretching, Luana's Kitchen, Julie's Frenchy Cookbook, My Day Dubai, and Earth from Above. Content is published bilingually in English and French, and the company has recently expanded its slate with Namaste Yoga (June 2025), The Great Gardening Challenge (April 2025), and Tropical Home (March 2025).

The platform is built around a multi-device streaming architecture with native applications distributed across all major connected TV ecosystems — Android TV, Amazon Fire TV, Apple TV, Roku — plus iOS and Android mobile apps, Chromecast casting, and a direct web player at watch.myzen.tv. Underlying technology is described as a standard digital streaming delivery stack; no proprietary AI/ML, APIs, SDKs, or patents are disclosed. Revenue is generated solely through recurring consumer subscriptions, with monthly billing and pricing gated behind a dedicated offers page; the company is privately held, with site copyright held by Cofites and no management team, investor, funding, or financial details disclosed in public sources. Marketing is conducted through organic social channels (Facebook, Twitter/X, Instagram, Pinterest), an email newsletter, and a content blog covering yoga, recipes, and wellness topics.

Name

MyZen TV

Legal name

MyZen TV

Website

https://myzen.tv

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

MyZen TV is a France-based subscription streaming platform offering curated lifestyle and well-being content — yoga, cooking, travel, home, and personal development — to a global direct-to-consumer audience across all major connected TV and mobile devices.

Ownership category

akta.pro rank

Product category

Wellness and Lifestyle Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Television Broadcasting Stations (51612)

SIC

Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833)

akta.pro primary industry

International/Multilingual Streaming Channels (MPABAHAI)

akta.pro secondary industries

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)

Keywords

• Wellness streaming service
• Lifestyle video content
• Online yoga programs
• Meditation streaming
• Healthy cooking shows

Headquarters

HQ city

Villeneuve

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Streaming: Subscription-based streaming service offering access to lifestyle and well-being content including yoga, meditation, cooking, travel, and life improvement programs. Available across multiple connected devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

MyZen TV is a subscription-based digital streaming platform that offers on-demand and live lifestyle and well-being content. Programming spans yoga, meditation, healthy cooking, travel exploration, home and garden improvement, and personal transformation shows, organized into six thematic categories. The service is accessible globally across web browsers, smart TVs (Android TV, Apple TV, Amazon Fire TV, Roku), and mobile devices via iOS and Android apps.

Product overview

MyZen TV is a 100% digital streaming platform and lifestyle well-being channel offering on-demand and live content across six thematic categories: Well-being & Health, Cooking, Life Changes, Home & Garden, Travel, and Fitness & Yoga. The platform is available as a unified streaming service across connected devices including Android TV, Amazon Fire TV, Apple TV, Roku, and mobile platforms. Content is organized into program series such as Meditation, My Zen Trendy, A healthy mind in a healthy body, Reset, Detox minute, Minute Bowl, Luana's Kitchen, Julie's Frenchy Cookbook, My Zen Family, My Zen People, The Blue Zones of Longevity, Lose Weight and Get Fit with Tom Kerridge, My Day Dubai, Earth from above, Earth in Sports, Yoga Dance, Pilates, and Stretching.

Differentiator

Problem solved

Functional benefit

Products and services

• MyZen TV Streaming Service A subscription-based lifestyle and well-being streaming service offering on-demand and live programs focused on yoga, meditation, cooking, travel, fitness, home & garden, and personal development for individual consumers.
• Namaste Yoga A daily yoga program on the MyZen TV streaming service airing at 5:30 p.m., designed as an immersive yoga experience for wellness-focused subscribers.
• Tropical Home A life-changes program on MyZen TV profiling people who relocated to live under the tropics, targeted at viewers interested in lifestyle transformation and escape content.
• The Great Gardening Challenge A gardening competition program on MyZen TV combining creativity, nature, and innovation, aimed at home and garden enthusiasts among its subscriber base.

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Apple Fitness+: Apple Fitness+ is a subscription fitness and wellness video service bundled into the Apple ecosystem, featuring yoga, meditation, and cooking-adjacent content. It competes for the same Fitness & Yoga and meditation use cases that anchor MyZen TV's primary offerings.
• Discovery+ (Max): Discovery+ integrates extensive lifestyle, food, home, and reality programming into the broader Max streaming bundle. It competes for the same lifestyle/reality viewer across Home & Garden, Cooking, and Life Changes verticals that MyZen TV targets.

Regional players

• Molotov TV: Molotov TV is a France-based OTT aggregator offering live and on-demand channels including lifestyle and well-being verticals. It is comparable as a French-headquartered streaming platform with multi-platform distribution.
• France.tv (France Télévisions): France.tv is the French public broadcaster's free streaming platform, offering lifestyle, cooking, travel, and wellness programming. It is a comparable French-language, lifestyle-themed streaming destination, though free and ad-supported rather than subscription.

Direct peers

• Hayu: Hayu is a subscription streaming service dedicated to reality and lifestyle entertainment. It competes for the same 'Life Changes' and reality-TV audience and uses a similar niche SVOD positioning strategy.
• Gaia: Gaia is a subscription streaming service focused on yoga, meditation, and alternative lifestyle content. It is highly comparable in niche (wellness/yoga streaming), content structure (themed channels), and business model (SVOD).
• Calm: Calm is a leading subscription wellness and meditation app offering video, audio, and live content around mindfulness, sleep, and yoga. It directly competes with MyZen TV in the meditation, yoga, and daily-wellbeing use cases that anchor MyZen TV's primary content vertical.
• Tastemade: Tastemade is a global food, travel, and lifestyle streaming network with FAST channels and AVOD distribution. It overlaps MyZen TV's Cooking and Travel verticals and uses a similar OTT multi-platform distribution playbook.
• Headspace: Headspace offers guided meditation, yoga, fitness, and sleep content via a subscription app. It is a direct competitor in the wellness streaming category and overlaps MyZen TV's Fitness & Yoga and Well-being & Health verticals.

Emerging players

• Grokker: Grokker is a wellness video platform with yoga, fitness, cooking, and mindfulness content, sold via B2B employer benefits and direct subscription. It is comparable in content mix (wellness, cooking, fitness) and target use cases, though skewed toward enterprise distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/myzentv
• Facebookfacebook.com/myzen.tv.fr
• Instagraminstagram.com/myzentv
• Pinterestpinterest.fr/myzentv
• LinkedInlinkedin.com/company/my-zen-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyZen TV