What Homeshare does

Homeshare is a UK-based digital rental marketplace operating as Homeshare LTD, a private limited company domiciled in England and Wales with headquarters at 18 Hertford Street, Mayfair, London. The company connects tenants seeking shared accommodation (rooms and HMOs) with landlords and property/lettings agents across UK cities including Birmingham, Leeds, Salford and London. It operates a three-sided platform serving property agents and letting agents (the primary monetising side), landlords, and tenants, with secondary revenue from property sellers and investors via a dedicated Sales & Investment channel.

The platform is built as a cloud-based marketplace with several productised modules: the core Homeshare Platform for listings and applications; the Homeshare Passport, a reusable verified tenant profile holding ID, employer, previous landlord and guarantor data enabling one-click applications; an Agent Dashboard for listing, application and contract management; automatic referencing (credit, landlord and employer checks); digital contracts with e-signing; a viewing booking tool; and add-on services including licensing support (HMO licences, C3/C4 lawful use), planning consultancy, and build/refurb project oversight. Payments are processed via Stripe under PCI-DSS, the platform is UK GDPR compliant as a Data Controller, and an API with white-label options is offered to Enterprise-tier agencies.

Homeshare monetises through a three-tier agent subscription model (£79.99/mo Starter up to 10 listings, £199.99/mo Growth up to 50 listings, £399.99/mo Enterprise with unlimited listings, API access and custom branding), with annual billing discounts. Additional revenue streams include pay-as-you-go listing add-ons (Boost £5/7 days, Premium £10, Advert £25), tenant-side premium services (credit checks, referencing), project-based compliance and planning services for landlords and developers, and transaction-related fees on the Sales & Investment channel for property sellers and investors. The GTM is a hybrid of product-led self-serve for tenants and landlords, and sales-assisted enterprise engagement for higher-tier agent subscriptions.

Name

Homeshare

Legal name

Homeshare LTD

Website

https://homeshare.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Homeshare is a UK cloud-based rental marketplace connecting tenants with landlords and letting agents across shared accommodation and HMO properties, monetising through tiered agent subscriptions (£79.99–£399.99/mo), listing add-ons, and adjacent compliance, planning and sales services.

Ownership category

akta.pro rank

Product category

Rental Property Marketplace Software

NAICS

Residential Property Managers (531311), Services to Buildings and Dwellings (5617), Rental and Leasing Services (532)

SIC

Services-To Dwellings & Other Buildings (7340), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

akta.pro secondary industry

Student Housing Roommate Matching, Assignments & Occupancy Management (BPAJAJAJ)

Keywords

• Rental marketplace platform
• Tenant verification services
• Digital letting software
• Property listing platform
• HMO compliance services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Agent Subscription Plans: Monthly or annual subscription fees from property agents. Three tiers: Starter (£79.99/mo for 10 listings), Growth (£199.99/mo for 50 listings), Enterprise (£399.99/mo for unlimited listings). Discounts available for annual commitments.
2. Tenant Services: Free browsing for tenants. Optional premium services including credit checks and referencing may incur one-time fees. Tenant Passport may have associated costs depending on options selected.
3. Listing Add-ons: Pay-as-you-go add-ons for all users including Boost Listing (£5/7 days), Premium Listing (£10), and Advert placement (£25).
4. Sales & Investment Services: Services for property sellers and investors including portfolio listing, block viewings, and sales progression assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Homeshare operates a UK-based online rental marketplace that connects tenants with landlords and letting agents. The platform provides property listings, tenant matching, digital contracts, automated referencing, viewing bookings, and secure payment processing. It monetises through tiered agent subscriptions (£79.99–£399.99/month), pay-as-you-go listing add-ons, and ancillary compliance services including HMO licensing support, planning consultancy, and build/refurb project oversight.

Product overview

Homeshare is a unified rental marketplace platform that connects tenants, landlords, and agents. The core product consists of the Homeshare Platform and Homeshare Passport (a reusable verified rental profile). Agent-facing tools include a Dashboard with automatic referencing, digital contracts, viewing booking, and payment handling modules. The platform operates on a tiered subscription model for agents (Starter at £79.99/mo, Growth at £199.99/mo, Enterprise at £399.99/mo) with add-on services including listing boosts, premium listings, and adverts. Additional services include licensing support, planning consultancy, and build/refurb support for property compliance and development. Sales and investment services are offered for property sellers and investors.

Differentiator

Problem solved

Functional benefit

Brands

• Tenant Passport: Verified rental profile service that holds tenant ID, employer details, previous landlord reference, and guarantor information for faster rental applications.

Products and services

• Homeshare Platform

Quantifiable outcome

• Most tenants matched within 48 hours
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rightmove: UK's largest property portal covering sales and lettings. Comparable as the dominant listing platform Homeshare competes against for agent inventory and tenant traffic, though it serves a much broader residential market.
• OnTheMarket: UK property listing portal serving agents and landlords. Competes with Homeshare in the agent subscription and listing space, although more focused on full-property sales and lettings.
• Zoopla: Major UK property portal for sales, lettings, and house prices. Competes with Homeshare for agent subscriptions and tenant/landlord mindshare, with comparable listing marketplace functionality.

Direct peers

• Ideal Flatmate: UK flatmate and shared accommodation matching service. Direct competitor to Homeshare in the shared-room tenant matching niche, with overlapping agent subscription and tenant passport-like profile features.
• OpenRent: Online letting agent service and rental marketplace in the UK. Comparable to Homeshare's agent subscription model and self-serve digital listing approach, but broader whole-property rather than room focus.
• SpareRoom: UK's largest room-share and flatmate-matching platform. Directly comparable to Homeshare's shared accommodation focus and tenant-to-landlord matching model, though with significantly larger scale.

Emerging players

• Rentman: Cloud-based rental management software for UK letting agents. Comparable to Homeshare's agent dashboard, referencing, and contract modules, though positioned as a back-office SaaS rather than a tenant-facing marketplace.
• Goodlord: UK rental platform offering referencing, contracts, and rent collection for letting agents. Comparable to Homeshare's agent subscription feature set (automated referencing, digital contracts) but without a consumer-facing marketplace layer.

Regional players

• Movebubble: UK-focused rental app connecting tenants with agents and landlords. Comparable to Homeshare's digital marketplace model with similar agent subscription and tenant self-serve approach, though with city-specific focus.
• Rentberry: Rental platform originally from Eastern Europe with UK presence. Comparable digital rental marketplace with tenant application management features, though primarily operating outside the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/homeshareuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homeshare