Charleston, South Carolina Realtor

What Charleston, South Carolina Realtor does

Charleston, South Carolina Realtor is a small private real estate brokerage operating under the trade names James Schiller Team and James Schiller & Associates, founded in 2006 and headquartered in Mount Pleasant, SC. The firm is a team within Brand Name Real Estate Company and serves home buyers, home sellers, and real estate investors across five South Carolina regional markets: Charleston, Columbia, Myrtle Beach, Greenville/Spartanburg (Upstate), and Hilton Head/Beaufort. Service lines include buyer representation, seller listing representation, and property marketing consulting. The brokerage is led by Broker/Team Leader James Schiller with agent Matt Fuqua covering the Upstate region, totaling 7 employees.

The company's primary product is the homesforsalelistings.net platform, which integrates directly with all major South Carolina MLS boards and refreshes listing data every 15 minutes. The platform surfaces over 28,000 active, sold, and under-contract listings, including 5,928 waterfront properties, and supports geographic and feature-based filtering (beachfront, golf course, lakefront, gated, multi-family, new construction, riverfront, luxury). Supplementary tools include a free home valuation lead-capture form, a mortgage calculator, an interactive map search, and a Pro Search interface. A separate Lake Homes SC vertical extends the offering into lakefront property management across four SC regions.

Revenue is generated primarily through transaction-based commissions from buyer representation and seller listing engagements, supplemented by property marketing consulting services. Pricing is not publicly disclosed and varies by transaction. Customer acquisition is driven by the proprietary website, MLS distribution, Google/SEO visibility, syndication to Zillow, Facebook Messenger outreach, and referrals. Professional affiliations include the National Association of Realtors, South Carolina Realtors, and Charleston Realtors. The firm does not disclose revenue, funding, or transaction volume.

Name

Charleston, South Carolina Realtor

Legal name

Brand Name Real Estate Company

Website

https://homesforsalelistings.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Charleston, South Carolina Realtor (James Schiller Team) is a 7-person residential real estate brokerage serving home buyers, sellers, and investors across five South Carolina markets via a direct-MLS-integrated property search platform and traditional agent-led transaction services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK), Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller listing services
• MLS property search
• Property marketing consulting

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Buyer Representation Commissions: Traditional real estate commission-based model where agents earn a percentage of the home sale price when representing buyers in purchasing a property.
2. Seller Listing Commissions: Agents earn commission when listing and selling properties for sellers, typically including services like free home valuation, pricing analysis, media production, marketing campaign creation, pre-listing assessment, comparables evaluation, negotiations, and renovation assistance.
3. Property Marketing Consulting: Provides property marketing consulting services to homeowners including market data analysis, proprietary marketing plans, and expertise to help maximize sale prices.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The company provides full-service residential real estate brokerage across South Carolina, including buyer representation, seller listing representation, and property marketing consulting. Agents deliver end-to-end transaction support — from property search and market analysis through offer presentation, contract negotiation, mortgage assistance, and closing — using a website (homesforsalelistions.net) that surfaces direct, real-time MLS data for active, sold, and under-contract listings refreshed every 15 minutes across Charleston, Columbia, Myrtle Beach, Greenville/Spartanburg, and Hilton Head markets.

Product overview

James Schiller Team operates a unified real estate listing platform (homesforsalelistings.net) providing direct MLS access across South Carolina markets. The platform combines a property search marketplace with buyer's and seller's services, supporting searches across Charleston, Columbia, Greenville, Myrtle Beach, and Hilton Head regions. The offering includes buyer services (property viewing, offer presentation, mortgage assistance, ROI analysis), seller services (free home valuation, pricing analysis, media production, marketing campaigns), and supplementary tools such as a mortgage calculator and map-based property search. The platform also features a Lake Homes SC property management service for waterfront properties throughout the state.

Differentiator

Problem solved

Functional benefit

Products and services

• James Schiller Team Real Estate Platform Comprehensive MLS-backed property search platform for South Carolina residential real estate, allowing buyers and sellers to filter listings by region, city, price, features (waterfront, golf course, gated, new construction, etc.), property type, beds/baths, and square footage across Charleston, Columbia, Greenville, Myrtle Beach, and Hilton Head markets.
• Buyer Representation Services End-to-end buyer agent services including property search and showings, offer presentation, rental income and ROI analysis, mortgage assistance, community budget assessment, and negotiation through closing for individuals and families purchasing residential property in South Carolina.
• Seller Listing Services

Quantifiable outcome

• Breaks neighborhood records for sold prices and quick sales

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Brand Name Real EstatecoreChannel Partner/ Reseller/ DistributorJames Schiller & Associates is part of the Brand Name Real Estate Company located throughout South Carolina, providing franchise-level branding and operational support while maintaining local market expertise.
• National Association of RealtorsminorOthersProfessional affiliation providing NAR membership, credentials, and access to industry resources, ethics standards, and MLS participation.
• South Carolina RealtorsminorOthersState-level professional association membership providing local market resources, continuing education, and industry advocacy.
• Charleston RealtorsminorOthersLocal Charleston area real estate association membership for networking and market-specific resources.
• ZillowminorChannel Partner/ Reseller/ DistributorProperty listings syndicated to Zillow platform for additional exposure to home buyers and sellers.
• Charleston Mortgage ConnectionminorChannel Partner/ Reseller/ DistributorMortgage lender partner referenced for mortgage assistance, financing options, and current mortgage rates for buyers.
• Matt Fuqua (Agent)coreOthersTeam member covering Upstate South Carolina (Greenville, Spartanburg, and surrounding areas), extending team reach beyond Charleston market.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Redfin: Tech-enabled national brokerage and consumer portal with significant Charleston/Southeast activity; broad incumbent that disrupts traditional commission models and competes for the same buyers using MLS data.
• Compass: Large national tech-enabled brokerage with a luxury-leaning agent model and growing SC presence; competes for the same agents, listings, and high-end buyer/seller clients in Charleston.
• eXp Realty: Cloud-based national brokerage with significant SC agent count; competing commission-split model and growing market share in the same secondary markets like Charleston, Columbia, and Greenville.

Direct peers

• Coldwell Banker (anytown, Charleston): Major franchise brokerage with strong presence in Charleston/South Carolina; competes on agent count, brand recognition, and listing inventory in the same MLS boards.
• Sotheby's International Realty (Charleston): Luxury-focused international brokerage with strong Lowcountry/SC presence; competes most directly for the team's high-end Kiawah, Sullivan's Island, and waterfront book of business.
• Berkshire Hathaway HomeServices (SC franchises): National residential franchise brand with active SC operations including Charleston; comparable buyer/seller representation services targeting similar luxury and primary-residence segments.
• RE/MAX (Charleston/SC franchises): Global residential real estate franchise with established SC agents; directly comparable commission-based buyer/seller representation model in the same MLS markets.
• Carolina One Real Estate: One of the largest independently-owned residential brokerages headquartered in Charleston, SC; competes head-to-head in the same Charleston-area MLS market with overlapping buyer/seller services and luxury segment focus.

Others

• Zillow (Zillow Premier Agent): Major real estate portal and lead-generation platform; not a traditional brokerage but directly competes for buyer/seller attention and is referenced by the team as a less-current data alternative.

Regional players

• Howard Hanna Real Estate Services: Large Mid-Atlantic/Southeast residential brokerage; adjacent regional peer with similar commission-based agent model and luxury-segment emphasis, expanding in the Carolinas.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CharlestonSCRealEstatePro
• LinkedInlinkedin.com/company/charleston-south-carolina-realtor

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charleston, South Carolina Realtor