What South Carolina Realtors does

South Carolina REALTORS (SCR), legally the South Carolina Association of REALTORS, is a private nonprofit trade association founded in 1943 and headquartered at 3780 Fernandina Road, Columbia, SC. SCR is the largest trade association in South Carolina and the state-level affiliate of the National Association of REALTORS (NAR), serving approximately 29,000+ licensed real estate agents and brokers across the state. The association provides a portfolio of member services organized around three pillars: legal and regulatory support (Legal Hotline, Forms & Contracts via zipForm Plus, mediation, Code of Ethics enforcement), market intelligence (FastStats Market Reports, SCR Live Update video series), and professional development (Leadership Academy, webinars, continuing education, REALTOR MANIA legal conference). Membership also includes complementary benefits such as FOREWARN prospect intelligence, RPAC political advocacy, the REALTORS Foundation charitable arm, and partnerships with ODP Business Solutions, BoomTown CRM, and Old Republic Home Protection.

SCR's underlying technology is a conventional association management platform rather than a proprietary product suite. Core infrastructure includes the MySCR member portal for forms, market reports, and benefits access; zipForm Plus for digital contracts and electronic signatures; a YouTube-hosted video library with 397+ SCR Live Update episodes and webinars; and a WordPress-based public website (screaltors.org) hosting news, legal FAQs, and event calendars. The association works directly with the SC Department of Labor, Licensing and Regulation (LLR) and the SC Real Estate Commission (SCREC), including livestreaming commission meetings for member transparency.

SCR's revenue model is membership-dues-driven, supplemented by professional development event fees (REALTOR MANIA, Leadership Academy, Leadership Summit), sponsorships from technology and service partners, and affiliate/referral revenue from vendor partnerships. Pricing is annual subscription-based but not publicly disclosed. Go-to-market is primarily sales-led via direct membership enrollment, complemented by a channel partner network of nine local REALTOR associations across South Carolina (Charleston Trident, Hilton Head Area, Coastal Carolinas, Greater Pee Dee, Central Carolina, Western Upstate, Spartanburg, Aiken, Piedmont Regional), an event-driven community model (awards galas, legal conferences, leadership retreats), and digital self-service via the MySCR portal and NAR marketplace.

Name

South Carolina Realtors

Legal name

South Carolina Association of REALTORS

Website

https://screaltors.org

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

South Carolina REALTORS is a private nonprofit trade association and NAR state affiliate serving approximately 29,000+ licensed real estate professionals in South Carolina, providing legal support, market data, professional development, legislative advocacy, and member benefits from its Columbia, SC headquarters.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate trade association
• Professional membership services
• Real estate advocacy
• Continuing education
• Market data reports

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Primary revenue stream from annual membership fees paid by South Carolina REALTORS members. Association with 29,000+ members.
2. Professional Development & Events: Revenue from educational programs, conferences (REALTOR MANIA), leadership academies, and certification courses.
3. Sponsorships & Advertising: Sponsored content and vendor partnerships generate revenue through tech partner programs and event sponsorships.
4. Member Benefits Program: Partnership revenue from vendors including ODP Business Solutions, Old Republic Home Protection, and BoomTown CRM partners.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

South Carolina REALTORS (SCR) is a nonprofit professional trade association that delivers membership-based services to approximately 29,000 licensed REALTOR members across South Carolina. Its offerings include a Legal Hotline, FastStats market reports, digital forms/contracts via zipForm Plus, FOREWARN prospect intelligence, professional development (Leadership Academy, webinars), Legislative and RPAC advocacy, the REALTORS Foundation charitable program, and a Health Benefits Center. Revenue is generated primarily through annual membership dues, event and education fees, and sponsored vendor partnerships.

Product overview

South Carolina REALTORS® (SCR) is a professional trade association serving approximately 29,000 REALTOR® members across South Carolina. The organization provides a suite of member services including legal support, market intelligence, professional development, legislative advocacy, and technology benefits. Rather than a single unified product, SCR offers an ecosystem of interconnected services: the core membership provides access to the Legal Hotline, Forms & Contracts, and FastStats Market Reports; additional programs include Leadership Academy for professional growth, REALTORS® Foundation for community giving, and legislative/RPAC services for political advocacy. Technology benefits include FOREWARN prospect intelligence and partnership programs with vendors like zipForm Plus for digital forms.

Differentiator

Problem solved

Functional benefit

Brands

• REALTORS Foundation: A charitable foundation affiliated with South Carolina REALTORS focused on community service and giving back.
• RPAC
• Leadership Academy

Products and services

• Legal Hotline A legal consultation service providing guidance on real estate law, contract questions, license law, ethics, and professional standards issues for SCR REALTOR members.
• FastStats Market Reports Real-time and historical market data reports providing statewide and regional housing statistics, sales trends, and market analytics for South Carolina REALTORS.
• Forms & Contracts Interactive digital forms and standardized real estate contracts for South Carolina transactions, including digital signature capabilities through zipForm Plus integration.
• FOREWARN Prospect Intelligence Complimentary prospect intelligence service providing instant identity verification, criminal record checks, and property verification for member safety and due diligence.
• Leadership Academy A prestigious professional development program designed to cultivate leadership skills among REALTORS through immersive training, networking, and association governance education.
• REALTORS Foundation The charitable arm of SCR supporting community service initiatives and disaster relief efforts throughout South Carolina.
• Legislative & RPAC Services Political advocacy and campaign finance programs representing REALTOR interests at the state and local government levels, including the REALTOR Political Action Committee (RPAC).
• Webinars & Education Online continuing education courses and professional development webinars covering real estate practices, legal updates, and industry topics.
• Health Benefits Center Group health insurance options and benefits programs available to SCR members through partner providers.
• REALTOR Membership Core annual membership program for South Carolina real estate professionals providing access to legal resources, market reports, forms, FOREWARN, professional development, advocacy, and member benefits.

Quantifiable outcome

• South Carolina housing industry generates $77.5 billion in annual economic activity
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• FOREWARNcoreGTM or Marketing PartnerExclusive member benefit providing complimentary prospect intelligence with instant identity, criminal, and property verification. Used by SCR members for scam detection and prospect screening.
• ODP Business SolutionscoreGTM or Marketing PartnerOffice supplies and business solutions partner (formerly SCAR Office Depot Member Benefits Program). Provides discounted pricing on office supplies and business services for members.
• BoomTownminorGTM or Marketing PartnerReal estate CRM partner providing lead generation, IDX websites, and customer support services to SCR members through sponsored content and special offers.
• Old Republic Home ProtectionminorGTM or Marketing PartnerHome warranty protection partner offering discounted rates and marketing tools for SCR members to provide home warranty services to clients.
• zipForm PluscoreTechnology or IntegrationDigital forms and electronic signature platform enabling paperless transactions. Provides interactive forms and digital signatures for SCR members.
• National Association of REALTORS (NAR)flagshipStrategic or Co-development PartnerNational parent organization providing member benefits, professional standards, research, advocacy, and educational resources. SCR is the state-level affiliate.
• LLR - SC Department of Labor, Licensing and RegulationcoreOthersState regulatory agency overseeing real estate licensing. SCR works with LLR on licensee education, SCREC meetings, and regulatory compliance matters.
• SC Real Estate Commission (SCREC)coreOthersState commission that regulates real estate industry to protect public interest. SCR provides livestream coverage of SCREC meetings for members and public.
• Local REALTOR AssociationsflagshipChannel Partner/ Reseller/ DistributorNetwork of local associations including Charleston Trident, Hilton Head Area, Coastal Carolinas, Greater Pee Dee, Central Carolina, Western Upstate, Spartanburg, Aiken, and Piedmont Regional that serve as channel partners for member recruitment and engagement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• North Carolina Association of REALTORS: State REALTOR trade association for North Carolina, a neighboring Carolinas market with similar housing-market dynamics. Directly comparable membership, legislative, and education services to SCR.
• Florida Realtors: Florida's statewide REALTOR trade association, NAR-affiliated, offering legal hotline, forms, market data, and advocacy — directly parallel in mission and service mix to SCR.
• Pennsylvania Association of Realtors: State REALTOR trade association offering member services, legal hotline, forms, and advocacy to Pennsylvania real estate professionals — same NAR-affiliated state-association model as SCR.
• Texas Realtors: Texas state REALTOR association with a similarly large agent membership. Provides the same suite of legal, advocacy, education, and member-benefit services to Texas real estate professionals.
• California Association of Realtors: State-level REALTOR trade association serving the largest agent population in the U.S. Directly comparable to SCR as a NAR-affiliated state association providing legal, legislative, and member-benefit services to residential real estate professionals.
• New York State Association of REALTORS: NYSAR is another large NAR-affiliated state REALTOR association offering legal, education, advocacy, and member-benefit services — a close structural parallel to SCR at much larger scale.
• Virginia Realtors: Virginia's NAR-affiliated state REALTOR association, providing legal, advocacy, MLS-related, and education services to a comparable member base of residential real estate professionals.
• Georgia Association of REALTORS: NAR-affiliated state REALTOR association serving Georgia, a neighboring Southeast market. Comparable member-benefit, advocacy, and professional development model to SCR.

Others

• Realtors Property Resource (RPR): NAR-owned data, analytics, and property intelligence platform. Adjacent to SCR's FastStats market reports offering and could be considered a vendor/enabler of the data services SCR provides to members.

Broad incumbents

• National Association of REALTORS (NAR): National parent trade body of which SCR is a state affiliate. NAR sets the Code of Ethics, owns the REALTOR® trademark, and provides the overarching advocacy and benefits framework that SCR's offering is built on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/screaltors?sub_confirmation=1
• Facebookfacebook.com/sc-realtors
• Xx.com/screaltors
• LinkedInlinkedin.com/company/south-carolina-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Carolina Realtors