Honda (Suisse) SA

What Honda (Suisse) SA does

Honda (Suisse) SA is the Swiss branch office of Honda Motor Europe Limited, registered in Satigny/Geneva under business identifier CHE-275.958.922. The entity serves as the local sales, marketing, and dealer coordination arm for Honda's diversified product portfolio across Switzerland, operating through five product divisions: automobiles, motorcycles, marine engines, industrial power equipment, and lawn & garden products. With approximately 15 employees, the Swiss branch functions as a coordination entity rather than a primary booking channel for end-customer transactions, which flow through an independent authorized dealer network segmented by product category. Multi-language Swiss websites (fr.honda.ch, de.honda.ch, it.honda.ch) and active social media presence across Facebook, Instagram, YouTube, and TikTok support the brand and dealer network.

The product portfolio spans hybrid and plug-in hybrid automobiles (CR-V e:HEV/e:PHEV, ZR-V, HR-V, Civic Type R, Civic e:HEV, Jazz e:HEV, and the 2025-launched Prelude hybrid sports car), with the Honda 0 Series EV platform in development for future full-electric offerings. The motorcycle division covers commuter and retro 125cc models (MSX125 Grom, Monkey, Super Cub), scooters (EM1 e:, CUV e:, ADV350, Forza 750/350, SH series, PCX, Vision), adventure (Africa Twin, Transalp, X-ADV, NC750X, NX500), supersport (Fireblade SP, CBR series), touring (NT1100, Gold Wing), naked street (Hornet series), and electric (WN7) categories. Marine outboard motors span 2.3 HP to 350 HP. Power products include snow blowers (Series 6-13, Hybrid, Snowfighter), industrial generators and water pumps, robotic mowers (Miimo), lawn mowers, ride-on mowers, the Versatool modular system, and a 36V cordless garden range. Connected technology platforms include Honda SENSING (ADAS), Honda CONNECT (vehicle connectivity), and Honda RoadSync (motorcycle smartphone integration).

The go-to-market model centers on the authorized dealer network, with separately tiered "Agent Honda" categories for street motorcycles/scooters and motocross. Direct-to-consumer online sales complement dealer distribution for select items (snow throwers, parts, accessories) via the Honda store. Revenue streams include vehicle/unit sales across all five divisions, service and maintenance through authorized dealers, and parts/accessories. Unit pricing is publicly disclosed in Swiss Francs for automobiles (CHF 24,990 to CHF 56,800), with motorcycles and power products requiring dealer quote-based pricing. Strategic partnerships include Touring Club Suisse (roadside assistance), Allianz and Zurich (insurance), Cembra Money Bank (financing), and boat builder partners for marine engine integration. Honda Switzerland offers an industry-leading 6-year warranty on the motorcycle range. As a branch of Honda Motor Europe Limited—a subsidiary of publicly traded Honda Motor Co. Ltd.—the entity does not independently disclose revenue figures.

Name

Honda (Suisse) SA

Legal name

Honda Motor Europe Ltd, Succursale de Satigny/Genève

Website

https://honda.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Honda (Suisse) SA is the Swiss branch office of Honda Motor Europe Limited, coordinating sales and marketing of Honda automobiles, motorcycles, marine engines, and power/lawn & garden equipment across Switzerland through an authorized dealer network and direct online store.

Ownership category

akta.pro rank

Product category

Consumer Vehicle and Power Equipment Retail

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Automobile distribution
• Motorcycle distribution
• Marine outboard motors
• Outdoor power equipment
• Hybrid electric vehicles

Headquarters

HQ city

Satigny

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Automobile Sales: Sale of Honda automobiles including hybrid models (CR-V, ZR-V, HR-V, Civic, Jazz, Prelude) to individual consumers and fleet customers in Switzerland.
2. Motorcycle Sales: Sale of Honda motorcycles, scooters, and electric models across categories including supersport, adventure, touring, naked, and 125cc segments.
3. Marine Engine Sales: Sale of Honda outboard motors ranging from 2.3 HP to 350 HP for boats and marine applications.
4. Power Products Sales: Sale of power equipment including generators, water pumps, snow throwers, lawn mowers, robotic mowers (Miimo), tillers, brush cutters, and related garden equipment.
5. Service and Maintenance: Authorized dealer services including maintenance, repairs, warranty services, and digital service records for all product categories.
6. Parts and Accessories: Sale of genuine Honda parts, accessories, and merchandise including clothing, helmets (Kabuto), and branded items.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Honda (Suisse) SA distributes and sells Honda-branded automobiles (including hybrid and upcoming electric models), motorcycles and scooters across all segments, marine outboard motors (2.3 HP to 350 HP), industrial power products (generators, water pumps), snow blowers, and lawn and garden equipment (robotic mowers, lawn mowers, ride-on mowers, cordless battery tools) to Swiss consumers and businesses. The company operates as a brand-and-distribution office supporting an authorized dealer network across all product categories, with a direct-to-consumer online store for select power products and parts. After-sales service, warranty administration, and parts supply are channeled through the authorized dealer network.

Product overview

Honda (Suisse) SA operates as Honda Motor Europe Limited's Swiss branch, distributing Honda's diversified product portfolio across five main divisions: Automobiles, Motorcycles, Marine, Power Products (Industrial and Snow Blowers), and Lawn & Garden. The automobile range includes hybrid models (CR-V, ZR-V, HR-V, Civic, Jazz) and the new Prelude hybrid sports car, with the upcoming 0 Series electric vehicles in development. The motorcycle division spans 125cc commuters (MSX125 Grom, Monkey, Super Cub), scooters (EM1 e:, CUV e:, Forza, SH, PCX), adventure bikes (Africa Twin, Transalp, X-ADV, NC750X), supersport (CBR series, Fireblade), touring (NT1100, Gold Wing), and naked street bikes (Hornet series). Marine products include outboard motors from 2.3 HP to 350 HP. Power Products encompass snow blowers (Series 6-13, Hybrid, Snowfighter), industrial generators and water pumps, and lawn/garden equipment including Miimo robotic mowers, lawn mowers, ride-on mowers, Versatool, and a full cordless battery range. Connected technologies include Honda CONNECT for cars, Honda RoadSync for motorcycles, and Honda SENSING driver assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Prelude Hybrid
• Honda CR-V e:HEV
• Honda CR-V e:PHEV
• Honda ZR-V e:HEV
• Honda HR-V e:HEV
• Honda Civic Type R
• Honda Civic e:HEV
• Honda Jazz e:HEV
• Honda CRF1100L Africa Twin
• Honda XL750 Transalp
• Honda X-ADV
• Honda NC750X
• Honda NX500
• Honda CBR1000RR-R Fireblade SP
• Honda CBR650R
• Honda CBR600RR
• Honda CBR500R
• Honda NT1100
• Honda GL1800 Gold Wing
• Honda CB1000 Hornet
• Honda CB750 Hornet
• Honda CB650R
• Honda EM1 e: Electric Scooter
• Honda CUV e: Electric Commuter
• Honda WN7 Electric Motorcycle
• Honda ADV350
• Honda Forza 750
• Honda Forza 350
• Honda SH350i
• Honda SH150i
• Honda PCX 125
• Honda Vision 110
• Honda MSX125 Grom
• Honda Monkey
• Honda Super Cub C125
• Honda Marine Outboard Motors
• Honda Snow Blowers
• Honda Industrial Generators
• Honda Industrial Water Pumps
• Honda Miimo Robotic Lawn Mowers
• Honda Lawn Mowers
• Honda Ride-On Mowers
• Honda Cordless 36V Battery Range
• Honda Versatool
• Honda Tillers
• Honda 2026 Motorcycle Range

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Bosch Service Solutions S.A.U.minorImplementation/ SI/ Consulting PartnerCall center services provider for Honda customer support operations.
• Touring Club Suisse (TCS)coreStrategic or Co-development PartnerRoadside assistance provider for Honda automobile customers in Switzerland, offering breakdown coverage and emergency services.
• Lenz & StaehelinminorImplementation/ SI/ Consulting PartnerLegal services firm providing legal assistance and dispute resolution support.
• Allianz and Zurich (insurance partners)minorOthersInsurance providers for automobiles and motorcycles offering coverage options to Honda customers.
• Boat Builder PartnerscoreStrategic or Co-development PartnerPartner boat constructors who integrate Honda Marine engines into their vessels, listed as 'Constructeurs de bateaux partenaires Honda Marine'.
• Licensing PartnersminorOEM/ Whitelabel/ Licensing PartnerCompanies seeking product licensing for Honda merchandise including apparel, accessories, watches, stickers, and promotional items. Contact through HME-IP at [email protected].

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Polaris Inc. Polaris designs and globally distributes motorcycles (Indian), snowmobiles, ATVs, and personal watercraft. Comparable to Honda Suisse's powersports/marine exposure via multi-segment recreational vehicle distribution.
• AMAG Holding AG: AMAG is Toyota and Lexus's Swiss importer/distributor with a comparable nationwide authorized-dealer network. It mirrors Honda Suisse's role as a multi-brand-line country operation serving individual and fleet customers through franchised dealers.
• Kawasaki Motors Europe N.V. Kawasaki Europe distributes motorcycles, ATVs, side-by-sides, and Jet Ski watercraft. Comparable product mix overlap in powersports and motorcycle distribution with Honda Suisse, also via authorized dealer networks.
• Suzuki International Europe GmbH: Suzuki Europe distributes motorcycles, scooters, automobiles and outboard motors in European markets. Closely comparable to Honda Suisse across motorcycle and small-engine marine divisions with similar Japanese-OEM distribution model.
• Mercedes-Benz Schweiz AG: Mercedes-Benz Schweiz distributes passenger cars and vans across Switzerland via its own retail and dealer channels. Comparable to Honda Suisse's automobile division in single-country auto-distribution scope.
• Husqvarna Group AB: Husqvarna Group distributes robotic lawn mowers, ride-on mowers, trimmers and other outdoor power products globally. Direct comparison to Honda Suisse's lawn & garden division including robotic mower (Miimo) category overlap.
• Yamaha Motor Europe N.V. Yamaha Motor Europe distributes motorcycles, scooters, marine outboards, snowmobiles, and power products across Europe. Highly comparable product overlap to Honda Suisse's motorcycle/marine/power business with similar Japanese OEM origins.
• Hyundai Motor Switzerland AG: Hyundai Switzerland distributes passenger cars and SUVs through authorized dealers nationwide. Comparable as another Asian-OEM country distributor with growing electrification lineup competing in the same Swiss segments as Honda Suisse.
• BMW (Schweiz) AG: BMW Schweiz is the Swiss import/distribution arm for BMW, MINI and Rolls-Royce automobiles plus BMW Motorrad motorcycles. Comparable to Honda Suisse as a premium multi-line vehicle distributor operating a national authorized-dealer network in Switzerland.
• Volvo Car Switzerland AG: Volvo Car Switzerland distributes premium electrified SUVs and passenger cars through an authorized-dealer network in Switzerland. Comparable single-country automotive distribution model with strong electrification mix to Honda Suisse.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCU7uYH9q6n_dIfD80CNS0WA
• Facebookfacebook.com/hondamotoCH
• Instagraminstagram.com/hondamoto_ch
• TikToktiktok.com/@hondamotorcycles
• LinkedInlinkedin.com/company/honda-suisse-sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda (Suisse) SA