Husqvarna Group

What Husqvarna Group does

Husqvarna Group is a Swedish publicly traded outdoor power products company (Husqvarna AB (publ.), ticker HSQVY on US OTC) operating through three divisions: Husqvarna Forest & Garden (chainsaws, trimmers, robotic mowers, ride-on and battery handheld products), Gardena (garden tools, smart watering, irrigation systems; acquired in 2007), and Husqvarna Construction (concrete cutting, drilling, demolition robots, including the K1 Pace and DXR lines). The group employs approximately 11,900 people across 40 countries, has moved its operational headquarters to Stockholm while retaining the registered office in Huskvarna, and generated SEK 46.6 billion (~USD 4.3 billion) in FY2025 net sales.

The technological core sits in the Automower robotic mowing platform: 25+ years of autonomy experience have produced the EPOS wire-free navigation system, the AI Vision accessory for obstacle detection and night-time operation, and the Automower Connect app ecosystem integrated with Google Home and voice assistants. Approximately 3,100 granted patents protect this stack, and the Automower line commands over 60% global market share in robotic mowers with €500M+ annual revenue. The group's Gardena Smart System and ETwater (acquired March 2024) extend the same automation principle into irrigation. Recent construction launches (K1 Pace, DXR demolition robots) and the construction division's 2023 acquisition of Total Diamond Products position Husqvarna across professional contractors as well as consumer and professional groundskeepers.

Revenue is generated primarily through hardware sales across consumer, professional, and construction channels, complemented by a smaller but growing subscription/connected-services layer (Automower Connect, Gardena Smart, Husqvarna Group ID). Go-to-market combines product-led growth anchored on Automower innovation, channel partnerships (Lowe's, Home Depot, John Deere commercial fleet, dealer networks across 40 countries, Relox Robotics distribution in Europe), event-driven marketing (DP World Tour / British Masters), and sales-led enterprise engagement for professional landscapers, golf courses (1,700+ deployed), and construction contractors. Customer financing partnerships with Octane and Huntington Bank were added in 2026 to reduce purchase friction.

Name

Husqvarna Group

Legal name

Husqvarna AB (publ.)

Website

https://husqvarnagroup.com

Company type

Public

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Husqvarna Group is a Swedish publicly traded outdoor power products company operating through Forest & Garden, Gardena, and Construction divisions, serving consumers, professional landscapers, golf courses, and construction contractors worldwide with robotic mowers, garden and irrigation products, and concrete cutting equipment.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (444230)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Construction Machinery & Equip (3531)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

akta.pro secondary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

Keywords

• Robotic lawn mowers
• Outdoor power equipment
• Garden irrigation systems
• Construction cutting equipment
• Battery powered tools

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Robotic Lawn Mowers: Sale of Automower robotic lawn mowers ranging from residential to professional models, including the 13-model robotic range expansion for 2026 with AI Vision technology
2. Forest & Garden Equipment: Traditional and battery-powered outdoor power equipment including chainsaws, trimmers, blowers, and ride-on mowers for both consumer and professional segments
3. Construction Division Products: Construction equipment including cutting, drilling, and demolition tools, compactors, and floor saws serving professional construction contractors
4. Gardena Division Products: Garden tools, watering products, and smart irrigation systems under the Gardena brand, generating $917 million in annual sales with leading European market position
5. Connected Services and Software: Automower app subscriptions, smart home integrations, and connectivity services enabling product ecosystem engagement

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels10 records

Core offering

Husqvarna Group designs, manufactures, and sells outdoor power equipment for forest, garden, and construction use, with major categories including robotic lawn mowers (Automower), chainsaws, trimmers, ride-on mowers, battery handheld tools, smart garden irrigation systems (Gardena), and professional construction cutting, drilling, and demolition machines. The portfolio is sold under the Husqvarna, Gardena, and McCulloch brands to both residential consumers and professional users such as landscapers, arborists, and construction contractors.

Product overview

Husqvarna Group operates as a multi-divisional company with three main business units: Husqvarna Forest & Garden (robotic mowers, chainsaws, handheld tools), Gardena Division (smart watering, garden tools, robotic mowers), and Husqvarna Construction (concrete equipment, demolition robots). The product portfolio centers on the Automower robotic lawn mower platform, which generates over €500 million in annual revenue and holds over 60% global market share. The Gardena smart system provides automated irrigation and garden care, while the Construction division offers professional-grade concrete cutting and demolition equipment. Recent acquisitions include ETwater (smart irrigation, 2024) expanding Gardena's commercial offerings in North America. The company has approximately 3,100 granted patents supporting its technology leadership in robotics, battery technology, and smart connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Husqvarna Forest & Garden Division: Core outdoor power equipment division offering chainsaws, brushcutters, robotic lawn mowers (Automower), and handheld products for both consumer and professional users in forest and garden maintenance.
• Gardena Division
• Husqvarna Construction Division
• Automower
• ETwater

Products and services

• Automower (robotic lawn mower)
• Automower NERA
• Automower Ceora
• Gardena smart SILENO
• Gardena Smart Water Control and smart irrigation system
• Gardena Micro-Drip-System
• Husqvarna Aspire cordless range
• Husqvarna Construction K1 Pace
• Husqvarna Construction DXR demolition robot
• Husqvarna Automower Connect / Husqvarna Fleet Services

Quantifiable outcome

• 18% North American sales growth in Q1 2026 for robotics segment
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered strategic, core and minor.

• ETwaterstrategicStrategic or Co-development Partner · 7 April 2026Acquisition expanding Gardena Division's commercial offerings in North America through smart watering technology integration
• HegerstrategicStrategic or Co-development Partner · 7 April 2026Planned acquisition of Heger as part of strategic expansion initiatives
• Relox RoboticscoreChannel Partner/ Reseller/ Distributor · 20 February 2026Exclusive European distribution agreement for Relox Robotics autonomous golf range solutions, scheduled for Q1 2026 deployment
• Relox RoboticscoreChannel Partner/ Reseller/ Distributor · 20 January 2026Exclusive distribution agreement for Relox's autonomous Range Picker solution across European golf driving ranges, with Q1 2026 deployments supporting early spring installations. Range Picker operates fully unattended with autonomous navigation, self-charging, and automated ball dumping
• ETwaterstrategicStrategic or Co-development Partner · 15 March 2024Acquisition of smart irrigation management company to expand Gardena Division's commercial offerings in North America, integrating ETwater's technology and team into Husqvarna's operations
• Robin AutopilotminorStrategic or Co-development Partner · 15 June 2021Investment to expand professional Robotics-as-a-Service throughout North America through Robin Autopilot platform
• Bosch and Gardena Battery AlliancecoreTechnology or Integration · 14 July 2020Battery alliance between Bosch and Gardena establishing cross-brand battery compatibility for cordless garden tools, enabling shared battery platforms across brands
• John DeerecoreStrategic or Co-development PartnerCommercial fleet partnership for deployment of Husqvarna robotic mowers in professional landscaping operations
• Lowe'scoreChannel Partner/ Reseller/ DistributorRetail distribution partnership for consumer and professional robotic lawn mowers through Lowe's home improvement stores
• Home DepotcoreChannel Partner/ Reseller/ DistributorRental program partnership for Husqvarna professional outdoor power equipment through Home Depot locations

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• John Deere (Deere & Company): Multinational incumbent with a substantial residential and commercial lawn equipment division — and a strategic commercial-fleet partnership with Husqvarna for robotic mowers; competes broadly in lawn care while partnering in fleet deployments.
• Robert Bosch (Garden Tools / Power for All Alliance): Bosch's Garden Tools division participates in the Power for All Alliance with Gardena; competes as a broad incumbent in cordless gardening tools while sharing a battery platform with Husqvarna's Gardena brand.

Direct peers

• MTD Products (Stanley Black & Decker): U.S. owner of Cub Cadet, Troy-Bilt, and Robomow; directly competes with Husqvarna in lawn tractors, robotic mowers, and walk-behind lawn equipment.
• Briggs & Stratton: Manufacturer of small engines for outdoor power equipment and complete lawn equipment lines; competes with Husqvarna's engine and residential lawn equipment offerings.
• The Toro Company: U.S.-based manufacturer of lawn mowers, irrigation systems, and turf maintenance equipment with strong presence in golf and professional grounds care; directly competes with Husqvarna in residential mowers, irrigation, and commercial turf.
• Honda Power Equipment: Honda's division producing walk-behind and ride-on mowers, generators, pumps, and handheld outdoor power products; directly competes in consumer and entry-professional lawn care.
• Yamabiko Corporation (Echo / Shindaiwa): Japanese manufacturer of professional-grade chainsaws, trimmers, and blowers under Echo and Shindaiwa; directly competes with Husqvarna in the professional forest and landscape equipment segments.
• STIHL: German global manufacturer of chainsaws, trimmers, blowers, and battery-powered outdoor power equipment; directly competes with Husqvarna across the core Forest & Garden categories.

Emerging players

• Greenworks Tools: Pure-play battery-powered outdoor equipment brand challenging incumbent petrol-based players; emerging competitor to Husqvarna's battery portfolio across mowers, trimmers, and chainsaws.
• Worx (Positec): Maker of Landroid robotic mowers and battery outdoor tools; emerging direct competitor in the residential robotic mower category where Husqvarna currently holds 60%+ share.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HusqvarnaGroup
• LinkedInlinkedin.com/company/husqvarna
• Instagraminstagram.com/peopleofhusqvarnagroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Husqvarna Group