HomeStyle Furniture

What HomeStyle Furniture does

HomeStyle Furniture is a privately held, single-location brick-and-mortar and online furniture retailer headquartered at 4321 Lafayette Rd, Indianapolis, Indiana. Founded in 2009 and operating under the legal name Home Style Furniture, the company sells residential furniture and mattresses directly to consumers across categories including living room, bedroom, dining room, home office, home entertainment, outdoor/patio, bathroom, and home accents, plus a full mattress lineup and bedroom accessories.

The company functions as a multi-brand showroom carrying Ashley Furniture, ACME Furniture Inc, Bedgear, Crown Mark, Leather Italia USA, and Legacy Classic Furniture, with each brand given a dedicated landing page on the company's e-commerce site. The website is built on the NMG commerce platform and provides standard storefront functionality — product catalog browsing, cart, wishlist, and user authentication — alongside an accessibility service offering free personal-shopper assistance to disabled customers.

Revenue is generated through one-time direct sales of furniture and mattresses via the physical showroom and the e-commerce site, augmented by consumer financing. Marketing is conducted through organic web/SEO presence and a Facebook page. The firm is small, with approximately 14 employees, no disclosed funding, no parent company, and no disclosed ownership structure beyond an implied founder/owner-operated model.

Name

HomeStyle Furniture

Legal name

Home Style Furniture

Website

https://homestyle-furniture.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeStyle Furniture is a privately held, single-showroom furniture and mattress retailer in Indianapolis, Indiana, founded in 2009, selling Ashley, ACME, Bedgear, Crown Mark, Leather Italia USA, and Legacy Classic brands online and in-store to local consumers.

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro industry

PRIMARYCRAIAAAA

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

SECONDARYCRAIAAAI

Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

SECONDARYCRAIAAAD

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

Keywords

• Furniture retail
• Home furnishings
• Mattress sales
• Bedroom furniture
• Living room furniture

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and Mattress Retail Sales: Direct one-time sales of furniture and mattress products to consumers through physical showroom and e-commerce website.

Distribution channels2 records

Marketing channels2 records

Core offering

HomeStyle Furniture is a multi-brand home furnishings retailer that sells furniture, mattresses, and home accents through a physical showroom in Indianapolis and an e-commerce website offering more than one million items. The assortment spans living room, bedroom, dining room, home office, home entertainment, outdoor, and bathroom categories, with ancillary offerings such as customer financing and accessibility services.

Product overview

HomeStyle Furniture is a brick-and-mortar and online furniture retailer offering a comprehensive portfolio of residential furniture and bedding products. The company operates as a multi-brand furniture store carrying named brands including Ashley Furniture, ACME Furniture Inc, Bedgear, Crown Mark, Leather Italia USA, and others. Their product portfolio spans room-specific furniture categories including Living Room (sofas, sectionals, recliners, loveseats, chairs, tables, sleepers, ottomans), Bedroom (beds, headboards, dressers, nightstands, vanity tables, chests, armoires), Dining Room (tables, chairs, cabinets, hutches, bar stools, servers/buffets), Home Office (desks, chairs, bookcases, hutches), Home Entertainment, Outdoor/Patio, Bathroom, and Home Accents (decor, pillows, throws, rugs, lamps, clocks). They also offer a full mattress selection including tight top, pillow top, foundations, and adjustable beds, plus bedroom accessories like bedding, mattress protectors, and toppers. Services include financing options and dedicated accessibility assistance with personal shoppers for customers with disabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture Living room furniture category stocked at HomeStyle Furniture's Indianapolis showroom and online store, offering sofas, sectionals, chairs, tables, and related living room pieces from multiple national brands for individual consumers furnishing or refreshing their homes.
• Bedroom Furniture Bedroom furniture category sold through HomeStyle Furniture's showroom and website, including beds, dressers, nightstands, and bedroom suites for individual consumers outfitting or replacing bedroom furnishings.
• Dining Room Furniture Dining room furniture category, including dining tables, chairs, and dining sets, stocked from multiple national brands and available to individual consumers through both the showroom and the online catalog.
• Home Office Furniture Home office furniture category including desks, office chairs, and related pieces, offered to individual consumers working from home or setting up dedicated office spaces.
• Home Entertainment Furniture Home entertainment furniture category including TV stands, media consoles, and related pieces, sold to individual consumers setting up living or family room entertainment areas.
• Outdoor Furniture Outdoor furniture category including patio, deck, and outdoor living pieces, offered to individual consumers outfitting exterior home spaces.
• Bathroom Furniture Bathroom furniture category including vanities and related bathroom furnishings, available through the showroom and online store for individual consumers.
• Home Accents Home accents and decorative items category sold alongside larger furniture pieces to complement room styling for individual consumers.
• Mattresses Mattresses category offered to individual consumers, complementing the bedroom furniture line and available through the Indianapolis showroom and online catalog.
• Bedroom Accessories Bedroom accessories category including supplementary bedroom items, offered to individual consumers alongside bedroom furniture and mattresses.
• Miscellaneous Furniture Miscellaneous furniture category capturing additional furniture items not classified under the main room categories, available through the showroom and online store for individual consumers.
• Customer Financing Financing service offered to customers purchasing furniture, helping individual consumers manage payment for larger home furnishing purchases.
• Accessibility Services Accessibility services and features available to customers, designed to make the HomeStyle Furniture website usable for shoppers with disabilities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• ACME Furniture IncminorChannel Partner/ Reseller/ DistributorACME Furniture Inc is one of the brands carried by HomeStyle Furniture. The brand logo is featured on the homepage and has a dedicated brand page on the website.
• Ashley FurnitureminorChannel Partner/ Reseller/ DistributorAshley Furniture is one of the major brands sold at HomeStyle Furniture. The brand has a dedicated page on the website.
• BedgearminorChannel Partner/ Reseller/ DistributorBedgear is a mattress and bedding brand available at HomeStyle Furniture with a dedicated brand page.
• Crown MarkminorChannel Partner/ Reseller/ DistributorCrown Mark is a furniture brand carried by HomeStyle Furniture with a dedicated brand page.
• Leather Italia USAminorChannel Partner/ Reseller/ DistributorLeather Italia USA is a leather furniture brand sold at HomeStyle Furniture. The brand has a dedicated page and promotional placement on the homepage.
• Legacy Classic FurnitureminorChannel Partner/ Reseller/ DistributorLegacy Classic Furniture is one of the brands available at HomeStyle Furniture.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Market position

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Homestylefurniture4321
• LinkedInlinkedin.com/company/homestyle-furniture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeStyle Furniture