Hommerson Casino

What Hommerson Casino does

Hommerson Casino operates a chain of 10 physical slot machine and gaming venues across the Netherlands, concentrated in the Randstad with four locations in Den Haag, two in Scheveningen, and additional sites in Gouda, Zoetermeer, Vlaardingen, Nieuwegein, and Zaandam. The company was founded in 1896 and is privately held, with a headcount of 41 employees reported. Its core offering is on-premise gaming: classic fruit machines (fruitautomaten), modern video slots, automated roulette, multiplayer gaming systems, and mystery jackpot networks, complemented by regular scheduled events such as Bingo, Roulette tournaments, Deal or No Deal, Lucky Numbers, Kraak de Kluis, and seasonal promotions like Summer Vibes.

The business model is a direct-to-consumer retail gaming model with free entry and complementary snacks and drinks, where revenue is generated through player wagers on slot machines and table games. The "Club Hommerson" loyalty program layers points-based retention on top of the transactional gaming revenue, while group arrangements (reserved tables, food, and drinks) target social occasions such as bachelor parties and friend outings. Marketing is centered on the events calendar, the hommersoncasino.nl website, the loyalty program, and WhatsApp communications, with a previously prominent ADO Den Haag football club sponsorship that has now been ended. Two venues — Gouda and Palacestraat — are currently operating at reduced capacity (temporarily closed and limited hours respectively), while the remaining eight are listed as open.

Name

Hommerson Casino

Legal name

Hommerson Casino

Website

https://hommersoncasino.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hommerson Casino is a privately held Dutch operator of 10 physical slot machine and gaming venues across the Netherlands, offering free-entry slot gaming, roulette, bingo, and events to walk-in consumers and small group bookings.

Ownership category

akta.pro rank

Product category

Land-based casino gaming

NAICS

Casinos (except Casino Hotels) (71321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Casino Table Games Operations (MPAEAAAN)

akta.pro secondary industry

Casino Food, Beverage & Nightlife Operations (MPAEAAAI)

Keywords

• Land-based casino gaming
• Slot machine venues
• Roulette tournaments
• Bingo events
• Casino loyalty program

Headquarters

HQ city

Den Haag (The Hague)

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Gaming Revenue: Revenue generated from slot machines (fruitautomaten and videoslots), roulette, and other casino games. Players wager money on gaming equipment with potential winnings including jackpots.
2. Group Arrangements: Revenue from reserved gaming tables and packages for group events including snacks and drinks, targeting friend outings, bachelor parties, and other celebrations.
3. Club Hommerson Loyalty: Loyalty program where members earn points during gameplay, redeemable for rewards and special promotions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Hommerson Casino operates physical casino venues across the Netherlands offering gaming entertainment through slot machines (classic fruitautomaten and modern videoslots), automated roulette, multiplayer games, and progressive mystery jackpots. The venues host regular events such as Bingo, Roulette tournaments, Lucky Numbers, Deal or No Deal, and seasonal promotions, with free entry and complimentary snacks and drinks. Supplementary offerings include the Club Hommerson loyalty program and group packages for bachelor parties, friend outings, and other celebrations.

Product overview

Hommerson Casino is a Dutch casino chain operating physical gaming venues across the Netherlands. The core offering consists of speelautomaten (slot machines) including classic fruitautomaten and modern videoslots, automatische roulette (automated roulette), multiplayer-spellen (multiplayer games), and bingo. The company also offers Club Hommerson, a loyalty program, and arrangementen (group packages) for private events. The 10 physical casino locations are located in Den Haag (De Speeltuin, Spuimarkt, Forepark), Scheveningen (Palace Promenade, Palacestraat), Gouda, Zoetermeer, Vlaardingen, Nieuwegein, and Zaandam. Notable events include regular Roulette Toernooi (roulette tournaments) and Bingo sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Slot Machines (Speelautomaten) A broad range of physical gaming/slot machines including classic fruitautomaten (fruit machines) and modern videoslots with various betting options, available at all Hommerson Casino venues for adult customers seeking in-person gaming entertainment.
• Automated Roulette (Automatische Roulette) Electronic roulette terminals available at Hommerson Casino locations, allowing individual players to participate in roulette games electronically.
• Multiplayer Games (Multiplayer-spellen) Shared gaming experiences where each player has their own game but shares the excitement with other players at the venue, designed for adult customers seeking social casino entertainment.
• Mystery Jackpots Progressive jackpots that can fall at any moment during gameplay, available across Hommerson Casino venues.
• Bingo Events Regular bingo games held at various Hommerson Casino locations with prizes up to 100 euros, including themed variants such as Lunch & Bingo, targeted at adult visitors.
• Roulette Tournaments (Roulette Toernooi) Regular roulette tournaments held at various Hommerson Casino locations with free entry and prizes, scheduled throughout the year.
• Club Hommerson Loyalty Program A customer loyalty program where members earn points during gameplay, redeemable for rewards and special promotions, including Happy Hours for bonus point earning. Aimed at regular Hommerson Casino visitors.
• Group Packages (Arrangementen) Group arrangements ideal for friend outings, bachelor parties, or pre-party activities, including reserved slot machines and food and drinks. Offered at the De Speeltuin location and tailored to group celebrations.
• Fruit Machines (Fruitautomaten) Classic fruit machines with various betting options, the traditional slot machine format offered at Hommerson Casino venues.
• Videoslots Modern video slots with themed gameplay, available at Hommerson Casino venues alongside classic fruit machines.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ADO Den HaagmajorGTM or Marketing PartnerHommerson Casino was the main sponsor of ADO Den Haag football club. The partnership included club sponsorship, match-day branding, and special promotions for fans. The company has since ended this sponsorship relationship.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Holland Casino: State-affiliated Dutch casino chain operating 14+ land-based venues across the Netherlands. It is the dominant national casino operator and closest direct competitor to Hommerson in the same geography and customer segment.
• Fair Play Casino: Dutch casino chain with multiple venues focused on slot machines and casual gaming experiences. Comparable to Hommerson in target customer, location strategy, and product mix.
• Van der Valk Casino: Dutch casino chain associated with the Van der Valk hospitality group, offering slot machines and gaming in a hotel-adjacent format. Comparable to Hommerson in regional Dutch positioning and hospitality-driven experience.
• Jack's Casino: Privately held Dutch multi-venue casino chain offering slot machines, roulette, and hospitality-driven events. Highly comparable to Hommerson's positioning, scale, and free-entry entertainment-led model.
• Krijco Casino: Dutch family-owned casino chain operating slot machine halls across the Netherlands. Comparable to Hommerson in heritage, venue format, and domestic Dutch positioning.
• Flash Casino: Operator of multiple Dutch slot-machine and gaming venues under a casual, hospitality-led brand. Direct competitor to Hommerson in the smaller-format land-based casino segment.

Broad incumbents

• Admiral Casino: Austrian-rooted casino brand with a Dutch venue presence offering slot machines and electronic gaming. Comparable to Hommerson in product offering but with international parent resources and broader portfolio.
• Betsson Nederland: International regulated online gambling operator active in the Netherlands offering casino, sportsbook and live dealer. Comparable to Hommerson as a competing Dutch-licensed gambling brand, but competing entirely via the digital channel.

Emerging players

• TOTO (Nederlandse Loterij): Dutch regulated online sports betting and gaming brand operated by Nederlandse Loterij. Comparable to Hommerson as a Dutch-licensed gambling operator, but competing primarily via the online channel that Hommerson does not currently address.
• Holland Casino Online: Online gambling extension of Holland Casino, offering slots, live casino, and sports betting under the same Dutch licence. Direct competitor for Hommerson's customer wallet in the online channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hommersoncasino
• Instagraminstagram.com/hommersoncasino
• LinkedInlinkedin.com/company/hommersoncasino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hommerson Casino